Coquettish Rebirth

"Matt, let's go to the premiere! How about it? I can't wait to see the scene when this movie is released! Damn it, if I knew this movie was so good, I should have talked to Jia Hong more. Gradually pull the relationship, let him give me a more important role, instead of just playing soy sauce in the movie now..." Ben Affleck said a little regretfully.

"Okay! I really want to see it too... I really don't know how good it will be when the movie is actually released..." Matt Damon said with bright eyes.Of course he knows that there is a practice in the entire Hollywood movie, that is, to make the trailer look better than the whole movie.But thinking about it, this film shouldn’t be like this, right?At least according to the script they got, such a film is quite interesting, and it should be a big hit!So if you think so, then such a film must be the kind that both the promotional film and the movie itself are very good-looking!And in this case, how could Matt Damon not be curious, how could he not want to watch it?

He is also a literary youth, he is quite interested in movies.That is because he is interested in movies, so he returned to a good friend like Ben Affleck to think about making a movie of his own, although to a certain extent, the most important thing in making such a movie is to want to Find a suitable opportunity for the two of them to play an important role - after all, they are not very famous in Hollywood now, they are only supporting roles that are better than the secondary roles, even if they want to play the main role It is the main supporting role. Unless you make a movie yourself, you will basically have to live for many years and depend on your luck!

Although the cause is this.But after starting to make their own movies, Matt Damon and Ben Affleck had to pay attention to other aspects of filmmaking, and even Affleck became a little interested in party directors!Under such circumstances, they themselves participated in a film like "Who Am I Remake", and even found that the filming was completely different from the current promotional film. They knew that this was the effect of editing. Could it be that they Don't you want to learn more about how other people edit?right?

When Matt Damon and others were interested here, the big stars who participated in Jia Hongjian and Cheng Long's "Who Am I Remake" were also interested one by one.Of course they all saw the trailer for the movie on TV.It can be said that the filming of this trailer is quite good, although it weakens the story line of the whole film.But these stars also have to admit.For such a film, it is more direct and more reliable to use big stars to promote it.A movie that focuses on plot and suspense. If the plot is said too much, it will be meaningless, and it will be a bit of a spoiler.Just relying on big stars to attract everyone into the cinema.Isn't that great?After everyone saw this promotional video.In fact, neither Stallone nor Arnold thought that the actual test results of this film were not good. In their opinion, this promotional film was so interesting.And according to the script they saw, the whole story is quite interesting, and the results of the test screening should be pretty good!

Thinking that such a movie might become a hit movie, Arnold Stallone and the others suddenly became interested in attending the premiere or something.For big stars like them to attend the premiere, it is of course a way to save face-even if their fans want to see them, more people will go to the cinema to watch the premiere, right?In this way, it is selling face to DreamWorks, Spielberg, Jia Hongjian, and even Cheng Long. Maybe it will benefit them more in the future!Maybe there will be more good movies for them to choose in the future!

What they don't know is that at this time, Spielberg is actually worrying about how to trick more people into the movie theater.Cheng Long's "Who Am I Remake" got a pg13 rating in the US MP, which is equivalent to China's unofficial State Administration of Radio, Film and Television.Such a classification means that children over the age of 13 can watch it under the guidance of their parents.Such a rating is quite important!Why is it important?Because there are only a few levels in American movie ratings—g, pg, pg13, r, n17. The g-level is basically the family level, like "The Lion King", children will definitely be fine after watching it.And pg is the parental guidance level, which is a movie with a little problem than the completely harmful cartoon, such as "Ace Powers" or "Cats and Dogs", although it is still an entertainment film, but if Many elements of struggle require parents to guide children to watch.

However, the above two kinds of movies are relatively family-friendly movies. It can be said that the market is the largest, but relatively speaking, the various tastes are definitely relatively light.Then the next one is the pg13 level, this level can have a certain amount of foul language and a certain amount of violent images, but this kind of stuff should not be too much, at least not too much blood or dead people, and swear words Not to mention more.This market can be said to be a rating for adult-oriented movies with general tastes, because in this way, the audience can be expanded as much as possible, and more money can be made!

The next one is the r-level, which is generally known as the 17-year-old level. To be precise, this level is "recommended to watch after 17 years old". There will be more bloody scenes, but it will not go to Hong Kong. The tertiary films have bloody scenes with severed limbs, and relatively more violence and swear words.For example, films like Li Lianjie's "Fang Shiyu" and "Huang Feihong" were basically rated R in the United States. [

In the end, n17 on the top is purely 18 ban, because this movie is clearly limited to "17 years old and below are not allowed to watch"!For example, movies with a lot of leaks and swear words, even "Texas Chainsaw Massacre" are banned under 18.

Originally, Spielberg thought that Cheng Long's film might be judged as pg13 or R-rated.But looking at it now, it’s probably because there are no scenes of beating people to death in Cheng Long’s films, nor are there any scenes that are too bloody. Basically, he knocks down the opponent, and he doesn’t advocate victory by force. some type of.Such a taste is obviously in line with the judgment of mp, so it is given a rating of pg13.For such a rating, it is tantamount to making "Who Am I Remastered" justified? The biggest movie-going crowd in the summer file--a part of the students!Although there are more children under the age of 13 in the audience, it is definitely impossible for such children to watch Cheng Long's films!Therefore, it is already the best way to expand the possible audience of the movie as much as possible!

So after such an external environment is in place, of course what Spielberg wants to think about is how to get as many movie audiences into the theater as possible!The first thing he thought of was to attract those big stars who were playing tricks to attend the premiere—although big stars can only appear in one place at a time, and they can only appear in a theater like Los Angeles for the national premiere, no It may be said that they have appeared in theaters all over the United States and even North America, but they can come to the premiere, which is big news in itself!So many stars gathered in one movie, this is a gimmick in itself!People who didn't have much interest in this movie before, might be caught by the news that this big star will attend the premiere, so they know about this movie and want to watch it!

After all, for Spielberg, the most important thing about the movie "Who Am I Remake" is how to avoid the box office pressure brought to them by "Star Wars Episode"!How can you steal people and money from "Star Wars Episode [-]"?Obviously relying on Cheng Long and a wonderful promotional video is not enough, obviously more things are needed!So Spielberg thought of big stars, isn't that a matter of course?

Facing the same situation, Spielberg thought of bringing big stars over, while Jia Hongjian thought of other methods... What exactly is the method?Viral marketing!That's right!In this day and age, if as many people as possible can be "deceived", it is natural to promote as much as possible.This is the same whether in mainland China or in the United States!But publicity costs money!Jia Hongjian is obviously not willing to spend hundreds of millions of dollars on publicity for such a movie, so what can be done to promote it as much as possible? Are they all snatched over?This absolutely needs viral publicity!

In fact, there is not much mystery about viral propaganda. To put it bluntly, it is a way for manufacturers to let consumers help each other to promote news for free. The whole principle looks like the spread of viruses, and that’s fine. up!Manufacturers don't need to pay too much advertising fees themselves, what they need is to spend their brains thinking about how to get consumers to take the initiative to help promote!For example, a very famous example of viral marketing in later generations is the marketing of "the best job in the world" by Tourism Australia!

In this viral marketing, the Australian Tourism Bureau said that it is willing to create several jobs, each with an annual salary of 40 Australian dollars, which is about [-] RMB, which is to hire people to play all day in the most beautiful places in Australia. .Hire someone to play!And such a high salary!How could ordinary people not be interested in such heaven-defying news?So after ordinary people are interested, why don't they treat it as news after dinner?In order to attract more people, of course, the Australian Tourism Bureau also included a variety of beautiful landscape photos, so when ordinary people take the initiative to spread this strange thing, they may add a sentence, "Oh, I saw it all at the time, then A place with beautiful scenery is like heaven!" In this way, the effect of viral marketing will not be achieved?The Australian Tourism Bureau has spent hundreds of thousands of Australian dollars, and within a year, ordinary people around the world can take the initiative to help spread this kind of good news against the sky, and along with the word-of-mouth of several beautiful places in Australia It's spread!

As for Jia Hongjian, now he is thinking about how to use a kind of viral marketing to make American audiences not only interested in the movie themselves, but also actively introduce it to other people, and even pull other people to watch it together. Woolen cloth? (To be continued..)

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