Coquettish Rebirth

"Hung-chien, what are you thinking, so engrossed?" Ye Jing walked up to Jia Hongjian with a cup of tea, "Drink less coffee, too much coffee is not good for the heart." She sat down in Jia Hongjian's room Beside, said very gently. "Hehe, thank you Xiaojing." Jia Hongjian took the tea cup and blew on the hot tea, took a small sip, and said while feeling the fragrance of the tea: "I, I'm thinking about marketing here. Son."

When he said this, Ye Jing suddenly became interested.Her boyfriend Jia Hongjian is the number one marketing wizard in her heart!Now he is thinking about marketing methods again, can she not be curious? "What do you want to do? Tell me about it?" She asked curiously with her eyes wide open, wrapping her arms around Jia Hongjian's arm while asking.

"How to do it... I want to do a viral marketing..." As soon as Jia Hongjian said this, Ye Jing was stunned, "Virus? What does this marketing have to do with viruses?" The virus has something to do with it, but it is the same as the spread and replication of the virus, which is something that no one needs to manage..." Having said this, Jia Hongjian was going to explain the so-called viral marketing in detail, "What about viral marketing? , to put it bluntly, in human terms, it’s word of mouth marketing, or some ingenious word of mouth marketing. Our traditional word of mouth marketing means that the store is pretty good, or the company’s products are pretty good, and then consumers Will consumers give to their relatives and friends? Then this kind of word-of-mouth marketing is relatively slow, and consumers are not so active when spreading their experience. So I thought of a kind of viral marketing, for example. Come up with an idea, make a news or something, this news is so interesting, and then everyone who hears this news can't help but want to tell their friends, and then, just like a virus spread, put The concept of what we want to market was spread out by the way..."

When Jia Hongjian said this, Ye Jing probably understood a little bit, "Oh, what you mean is to let consumers subconsciously take the initiative to promote it for us. Isn't it? It's like creating a virus. We only need a little Spread it, and then the virus will start to spread by itself, so we don't need to worry about it, right? Is there such a magical method? How are you going to do it?" Ye Jing is still quite smart.I was able to understand the true meaning of viral marketing all at once.

At this moment, Jia Hongjian shrugged his shoulders. "Didn't I just think of doing viral marketing here? So I haven't really thought about it yet..." At this point, Jia Hongjian looked at the beautiful girl next to him who was as gentle and considerate as a little bird. Said. "Why don't you help me think about it together? How about it?" "Ok! But if I can't think of it, don't blame me... stupid..." Ye Jing's eyes lit up instantly, she likes being with Jia Hongjian the most Now, if you can think with Jia Hongjian now, it's better than leaving Jia Hongjian thinking here alone, and then doing things with her next to him, right?

So, Jia Hongjian sorted out his thoughts and said: "First of all, for our viral marketing, we must first select the target receptors, that is, the group we infect. This group must be easy to Infected by our virus, so that we are infected to be effective. Right? So for a movie like ours, who do we need to infect?"

"Those who like to watch movies... By the way, they are mainly men, and they are under the age of 30! They like to watch movies!" Ye Jing suddenly remembered the opinions of those audiences who were selected at the preview. situation, so he said so immediately.

"That's right," Jia Hongjian encouraged the little beauty, although she was actually two years older than him, "but after targeting men of this age group, and men who like to watch movies, those who originally As far as people who are going to watch our movies, do we want to attract them? Actually, don’t we? In other words, what we actually want to attract are those who would not normally watch our movies, right?”

After Jia Hongjian said this, Ye Jing thought about it and felt that she was right.According to the data when selling copies, theaters in California or Canada basically bought more copies, and they all aimed at the Chinese market.So from a certain point of view, there will definitely be many Chinese people who will come to praise Cheng Long. After all, Cheng Long is so famous in Hong Kong, and immigrants from places like Hong Kong in the past two years and those who have come to Canada and the United States in history There are a lot of immigrants.It can be said that as long as the normal publicity is in place and let them know that the first brother from Hong Kong has come to the United States to make a fortune, basically anyone who can come to support him and who is interested will come.Then this is going to be another marketing. The purpose of the marketing is of course to develop those who were unwilling to come before to be able to come! [

After Ye Jing nodded, Jia Hongjian then said: "Then this group of people who are not very interested in our movies, but are interested in tough guy action movies, why don't they want to watch them? According to the previous Some of them think that there are too few stars, and some think that Cheng Long's image is too unmanly..." After he was induced to come here, Ye Jing took it very smartly. One sentence, "So we're going to address this?"

"That's right! We can analyze their thoughts and tastes. They think that there are too few stars on the stage. This can be considered the same as when Star Wars first started, and the results of the trial screenings were not good. The audience of the trial screenings, Although they are "fans" of movies, there are still many people who are ordinary people, and ordinary people are easily swayed by the halo of stars, which is why stars are worth a lot. From another perspective, Cheng Long has no What is too much popularity, so there is no box office appeal, and there is no way to call on the audience to spend money to come to the cinema to see him. Many people think that other stars have too few roles, and they can think that they want to see other stars more when watching movies. There are many roles, but I didn’t see it. In addition, our current promotional film hypes up other stars, so I personally think it is easy to mislead consumers, which is to make consumers think that other stars may have a lot of roles, and this film It's just a smorgasbord of all-star action movies with a lot of stars. In this case, the first thing we do is... what do you think?"

"Is it...to make Cheng Long a star? To have box office appeal?" Ye Jing suddenly understood what was going on, and she hurriedly asked: "Then we should quickly hype Cheng Long?" "Almost, we want What we do is to let these people know Cheng Long and admit that Cheng Long is a very good star. On the other hand, we need to do the same to make Cheng Long look very manly. We want to kill two birds with one stone! But how can you make Cheng Long look like a man?"

Hearing this, Ye Jing couldn't figure it out.To be honest, it's hard to imagine, and it's not in China, right?In the United States, whether it is with Stallone or Arnold Schwarzenegger, Cheng Long's figure is not too tall, his muscles are not as exaggerated, and his acting style is not the kind of "a pure man will never Looking back at the "explosion" pretentious style, how did this make him a man?The audience in the United States is used to the "forceful" style of American tough guys. This style was also popular in Hong Kong before, but Hong Kong can accept Cheng Long, but Hollywood is the number one in the world after all. They have a kind of " "Pride", people are used to others to adapt to them, rather than them to adapt to others, how can this be done?

At this time, Jia Hongjian smiled and said: "Actually, Cheng Long has a lot of themes that can be used to hype him as a pure man. To put it simply, there is a second man in the world." Do actors dare to work as hard as he does? And when they are famous? Right? Would Schwarzenegger dare to jump off a building like Cheng Long? Would he dare to jump off a plane like Cheng Long? They dare not! They only dare to do special effects in the green cloth studio like girls, so isn’t this the most manly place for Cheng Long? He did this when he was young and not famous, ordinary people It's understandable. But he has already achieved success and fame, and he has enough money to spend his whole life. He can still work so hard at this time, isn't this a pure man or something?"

That's right, after such a reminder, Ye Jing also found out that Cheng Long is indeed a lot of men in this respect!It can even be said to be too manly!It looks like some Hollywood star, who just protects this and that at every turn. He doesn't look like Cheng Long. When he looks almost ready, he just shouts and jumps!In a way, this Cheng Long is indeed more manly than other male stars! "Then we will focus on promoting this aspect? Eh... But if we promote this aspect, how can we let potential audiences subconsciously help us spread the news?" Ye Jing asked puzzled.

Hey!This beauty is really smart!Unexpectedly, after Jia Hongjian guided her a few words, she was able to think along the train of thought by herself! "It's very simple. The first thing we need to do is to create a message that prevents them from discovering that it's a marketing message. We can simply compare this message to a virus. The virus we want to do, before infecting them, And when it is contagious, we must not let them know that it is a virus. Right? It is the same in the real world. If we know that the cold virus is prevalent recently, we will drink Radix Banlangen and wear a mask, and then we will not be easily infected. Can Infection is easiest when we don’t know it, right? In this way, we have no defense. Then, such a virus must be very gimmick, very abnormal! Only in this way can they stimulate them to take the initiative to spread the news Tell their relatives and friends, right? It’s like a dog biting a man is not news, but a man biting a dog is news! If there is a news about a man biting a dog, they will definitely read the news and then take the initiative to spread it to them Relatives and friends should talk about things after dinner, right?"

Ye Jing nodded, "Then we want to create a news that they can't feel, and it is very contrary to their conventional cognition... Hey, isn't this news that Cheng Long is not as good as a Hollywood actor in fighting on the surface? Well, but in fact Cheng Long is more than their men?" Shit!This beauty reacts really fast! (To be continued..)

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