Coquettish Rebirth

"Chinese private enterprises go abroad and march towards Asia! "China Business Daily started its first report in September 1999 with such a headline.In this report, China Business News is very excited to introduce an epoch-making event to readers across the country-finally a Chinese company has gone abroad!

Originally, in this era, when a company goes abroad, for everyone else, the meaning is to go to other countries to establish branches, and then get their own products to be listed in other countries, which is similar to what Jianlibao did back then. almost.If we want to do something a little more passionate, and make the Chinese people more excited, it is best to go abroad, especially the United States, and put up a billboard on the most awesome square, or simply Buy an office building, and then you can make Chinese people climax!

However, after several years of running to the United States to work hard, Jianlibao did nothing except losing money and seemingly transferring assets.The export of domestic products in this era is basically clothing and other small things, and most of these things are exported to Asia, and they are all placed by other companies, which means that they have not opened up overseas markets. capable.Then, when everyone is still looking forward to when the next manufacturer will be able to enter the foreign market like Huaxia Hi-Tech, suddenly Huaxia Hi-Tech has made great strides forward, and they actually went abroad. To acquire a foreign car company!

This is so shocking!When I was in China before, this Huaxia Hi-Tech has basically become a model that domestic companies are far behind in all aspects.They are at a time when other companies have not been able to go abroad.I have already started to sell music pods and other products in large quantities in the United States, and I heard that the sales are quite good!It even poses a major threat to the strategy of Sony and other companies in the US Walkman market!

Just when everyone felt that Huaxia Hi-Tech was too far ahead of everyone, and everyone was wondering how long it would take for the next manufacturer to launch their products into the US market, South Korea suddenly announced that Huaxia Hi-Tech had actually acquired South Korea. Kia Motors, the second largest sales volume in the year!This is so shocking!In this way, domestic car companies will no longer play by themselves like building cars behind closed doors, and will no longer need to trade the market for technology to cooperate with foreign car companies, but will suddenly show others that Chinese companies can also acquire foreign companies. Enterprise!It turns out that foreign companies...are not all kinds of high-end atmosphere...

That's right, although Huaxia Hi-Tech is very powerful in other fields, it is also very powerful in the field of passenger cars, and it is also very aggressive in grabbing the market.but.One such market is capital intensive.It is true that Huaxia Hi-Tech is rich, but other car companies may not be rich either!Just like SAIC, FAW and other groups, they have been rich all these years!Needless to say, FAW or something.In 91, we established a joint venture with Volkswagen as FAW-Volkswagen.Although it was accepted in 97.But what a big group the FAW Group is!They have products from trucks to vans and even cars!As for SAIC, it goes without saying that Shanghai Volkswagen is a joint venture between SAIC and Volkswagen, with 50% of SAIC's shares.German Volkswagen 40% plus Chinese Volkswagen 10%.How much money have these companies made by relying on their market monopoly over the years?

Yes or no?A private enterprise like Huaxia Hi-Tech has already helped them get out!That has already proved that you can rely on overseas mergers and acquisitions to purchase technology, and you don't have to have a joint venture with others to obtain technology!Then through overseas mergers and acquisitions, after obtaining the technology, it can be fed back to China. How good it is!Huaxia Hi-Tech is so awesome, it can even think of such a wonderful move!The Jia family is indeed worthy of being the first family in China!

After this "China Business Daily" report, there was joy in the country!Originally in 96, the gradual increase in national power was stimulating the growth of nationalist thoughts. At the same time, the incident that the United States bombed the Chinese embassy this year made the nationalist sentiment in the country even higher. Everyone can't wait for it at this time. Immediately, China will act like a bull, and the United States will slaughter Japan and the like.

At this time, as a representative of China's most well-known companies, Huaxia Hi-Tech landed on the Korean Peninsula again, and also acquired a very impressive car company on the Korean Peninsula. Although the car company was bankrupt, this kind of acquisition would not It is too stimulating the nationalist sentiment in the country!Everyone thinks that this kind of acquisition by Huaxia Hi-Tech represents the rise of China!That means China can do it, and the Chinese can do it!Even after Huaxia Hi-Tech acquired it like this, those groups like FAW and SAIC have really started to be tempted!When did they fall behind in eating meat!Then you must follow up to grab the meat!So each of these groups began to secretly discuss whether it is possible for them to follow Huaxia Hi-Tech's approach!

If Jia Hongjian knew that his acquisition of Kia made relevant and irrelevant people in the country so excited, then Jia Hongjian would probably be very dumbfounded—in the eyes of the Chinese people, Jia Hongjian should be in a good position now , It should be due to the peak period of self-satisfaction, after all, Huaxia Hi-Tech has just become the first Chinese overseas merger and acquisition company!But in fact, Jia Hongjian felt that the task on his shoulders was arduous when he was in the eyes of others!

Why do you think the task is difficult?Because he must first convince the small and medium shareholders that he will not transfer Kia's technology to China, otherwise, if the transaction is cheap, it will damage the interests of the small and medium shareholders!Now Huaxia Hi-Tech owns 70% of Kia’s shares, and 30% of the shares are owned by other shareholders. For example, Ford, Mazda, and Itochu still own 16% of the shares, and the other 14%. It is those financial institutions that have swapped debt for equity.If Jia Hongjian let Kia and Huaxia Hi-Tech make a technology transfer agreement at a low price, then selling the technology cheaply, wouldn't it be cheaper for Jia Hongjian and damage the interests of these small and medium shareholders?So after Jia Hongjian came to Kia, the first thing he had to appease were the various shareholders.He wanted to tell the small and medium shareholders that Huaxia Hi-Tech didn't come to steal any technology at all, and the media were all spreading rumors. If Jia Hongjian wasn't familiar with South Korea, he would have sued those media a long time ago!

The shareholders have just been appeased here, and Jia Hongjian will be busy appeasing the employees from top to bottom next!On his side, he first summoned the middle and high-level managers, had a heart-to-heart conversation with them, and told them that Huaxia Hi-Tech came to acquire Kia, not to steal technology, nor did he just want to get Kia Into a piece of skin or something.This Huaxia Hi-Tech is optimistic about the company Kia itself, so it comes to make an investment!Then, Jia Hongjian announced that no management personnel would be dismissed, and everyone present was safe.Although everyone took the initiative to cut their salaries in a spirit of loving the company, it was for the good of the company.Jia Hongjian also appreciated it, but he reassured everyone that he would give everyone some other small subsidies to enrich everyone's material life.

After hearing this, and seeing Jia Hongjian and the others show that Huaxia High-tech is so good in the United States, and their branch company Sherlock Holmes has a market value of hundreds of millions on the NASDAQ in the United States, these middle and high-level managers are finally considered Don't worry.For example, Gu Junshuo, the director of the company's logistics and general affairs department, is really relieved now. Was he worried before?Of course I'm worried!However, although he is worried about things like stealing technology from Chinese bosses, he is not too worried. After buying the shares in the hands of shareholders, after privatization, people can sell technology to affiliated companies at whatever price they like, who can control it?What kind of stuff like patriotism, ethnicity, etc. Although everyone is passionate, but the blood is not worth life-on the surface, Koreans are very patriotic, and they even claim that there is very little market for Koreans There are Japanese cars, mainly because Koreans are patriotic.In fact, this is all bullshit!Because Korean cars are cheaper than Japanese cars, most people buy Korean cars!Otherwise, if you have money, who doesn't want to buy a good car?Who is stupid!

Similarly, Koreans usually shout very loudly, as if Koreans must eat what grows on Korean soil.But damn it's because you can't buy agricultural products from other countries, okay?Otherwise, if the import and sale of American beef are released now, do you think the Koreans are queuing up like crazy!Who is stupid!So, the main concern of Junshuo is whether the new boss will lay off employees when he comes to power!After all, Kia's previous performance was too ugly. Before 96, it was growing at double digits every year. After 96, it had zero growth!Although the wages have dropped, after all, the Korean market is almost saturated now, how can it be so easy to open up overseas markets!If we can't develop it in a while, then the Korean local market can't support so many people, isn't it necessary to lay off workers?He was worried that the boss would fire him!After all, South Korea used to have a lifelong employment system, and now they can suddenly start layoffs. He is really afraid that he will be the first batch!

Now South Korea's economy is not good, in case of layoffs, where can he find a job?The child is going to school again, and he has to take tutoring all day long, and the wife does not work and cleans the house all day at home. Doesn’t it cost money?So as long as you don't fire him, you can do anything!So now, when he heard the boss say that he can't fire people, he immediately feels happy, and immediately has nothing to fear! (To be continued..)