Coquettish Rebirth

Chapter [-]: Yellow Flowers of Tomorrow——

Chapter [-]

"Hongjian, are you really planning to enter the computer industry?" Ni Guangnan asked Jia Hongjian curiously on the way out of Fudan University.In this old man's opinion, if Jia Hongjian really wants to act according to the contract he signed with Liu Chuanzhi, then he will not be able to enter the computer and notebook industry at all within six years. sector and after the chip sector.

In the eyes of this old man, the program-controlled switchboard department can be better, and can sell some equipment to the post and telecommunications department, but the problem is that the post and telecommunications department these days is the same as many domestic departments. If it is really disbanded in Batumi, it can be purchased abroad If there is no opportunity for products, they will definitely not buy domestic products—and indeed, in many cases, domestic products still cannot compare with foreign products in terms of quality.

Even when purchasing products, there is a problem of responsibility, that is, if the purchaser buys a foreign product, if there is any problem with the product, colleagues will definitely think that it is a problem of the foreign manufacturer or a problem in use .However, if the purchase is a domestic product, some people will definitely suspect that they bought a defective product deliberately after taking a kickback.

But no matter what, in Mr. Ni Guangnan's opinion, making program-controlled switches is at least a self-sufficient industry, but what about the chip department?His old man knew it himself, he set up this department to burn money, and to promote the high-tech level of the entire country.In the foreseeable future, the chips researched by the chip department under his leadership will definitely not be able to compare with manufacturers like Intel or AMD. But after the disbandment of Batumi, the government procurement channels may also be restricted...

All of this makes the old man feel very embarrassed. If he is still in Lianxiang, then he is in charge of the house. It can be said that the money spent on burning money is his own company's money, but now he is sending others under the fence. Working part-time, is it not good to burn Jia Hongjian's family's money like this?

So this old man really wants to give Jia Hongjian more ways to make money, so that he can feel less guilty, right?

But who knew that Jia Hongjian asked very naturally at this time: "Why do you want to enter the computer industry? This industry is obviously a sunset industry, and it has only been a few years since I entered it to make money." What?Is the complete computer industry a sunset industry?When Mr. Ni Guangnan heard this, he felt like his brain was going to crash!If the complete computer industry is really a sunset industry, then wouldn't it be a sprint to the sunset industry that Liu Chuanzhi is obsessed with sacrificing himself?

Looking at the astonishment on the old man's face, Jia Hongjian explained with a smile: "Perhaps the computer companies in the world are still very profitable, but I can personally predict that in 15 years, the The profit margin in the industry will drop significantly! Does the old man know why? Because this industry is too open!"

Having said this, Jia Hongjian sorted out his ideas and language roughly, and continued: "Let's take the TV industry as an example. In the TV industry, products such as picture tubes are not open to ordinary consumers. If you can go to the factory to buy, it is basically impossible for you to buy a bunch of parts that have just appeared on the market and assemble them back..."

Just hearing this, Ni Guangnan understood what Jia Hongjian meant. This old man in his 50s felt as if he had opened a door and suddenly looked at the world from a perspective that no one else had seen! "You mean... the complete computer industry will die in the future because of the level of growth of consumers themselves?"

"Destruction is unlikely, but it is very possible to eat bran and swallow vegetables. You are in this business, old man. You must know that after Batumi is disbanded, parts of foreign products will definitely be available in the domestic electronic market. What? Motherboard, cpu, memory, when these foreign products enter China, there will definitely be manuals in Chinese, and you will definitely give them to you when you buy the parts alone, and will teach you how to install them in the manual. Wait for a consumer to install it himself or After building a machine with the help of friends and relatives, he was surprised to find that even with the same configuration as the brand machine, the quality is the same, and even all parts are subject to the warranty period of several years from the genuine manufacturer. The price of the complete machine manufacturer is 1000 yuan cheaper, who would buy it?" Jia Hongjian shook his head slightly at this time and said.

At this moment, old man Ni Guangnan was sweating!He thought right!It is impossible for consumers to directly buy picture tubes to assemble color TVs by themselves, they can only buy manufacturers to help them fix them. In this way, the TV industry will basically not perish—in other words, manufacturers are irreplaceable!But what about brand computer manufacturers?As long as the knowledge level of consumers is enough, then there is no need for branded machine manufacturers!Even now consumers have no concept of computers, but as Jia Hongjian said, what will happen in 10 or 15 years?

Don't even need to say anything else, Mr. Ni Guangnan can even imagine that in 10 or 15 years, there will definitely be some individual bosses on the market who charge cheap fees to help people assemble machines every day!In this way, they took 1000 yuan out of the 200 and [-] "brand fees" earned by the brand. In this way, both consumers and merchants benefited, but there was no profit on branded computers!

Even if there are all kinds of star service models developed by companies such as Changhong last month on branded computers, this can at most make money for people who are afraid of trouble!The problem is that Chinese people are the least afraid of trouble when it comes to money!These days, in order to make the decoration cost cheaper, there are fewer people who learn carpentry to seal the balcony by themselves?It costs a hundred or ten yuan to seal a balcony, not to mention paying a brand fee of 800 yuan to the brand manufacturer!

wipe!The old man frowned, wondering why he hadn't thought of this aspect before, why didn't Liu Chuanzhi, the so-called Chinese computer king, seem to have thought of this aspect?No wonder the Huaxia High-Tech market is doing well, just look at the insight and understanding of the market by a young genius like Jia Hongjian!This kind of insight and understanding can literally kill 99 entrepreneurs in China!

"Wait... Will there be small companies with low profits that specialize in providing machines for people in the future? What I mean is that after the development of the street machine installation shops, they will become specialized in customers' requirements. To configure the machine, earn 100 or 84 from each customer, follow the model of small profits but high sales?" Mr. Ni Guangnan is worthy of being the leader who has led the establishment of Lianxiang since [-], and he directly followed Jia Hongjian's prompt The idea immediately thought of this kind of problem.

"Of course! In fact, the United States has already appeared. In 1984, in January of the same year when Lianxiang was founded, there was a kid named Mike Dell who was in his first year of college. What kind of business did this kid do? He With the pocket money of 1 US dollars saved over the years, I went to the US Department of Industry and Commerce to register a Dell workshop. The business I did was to help neighbors and others assemble computers. It is said that it is a company, but it is actually similar to our self-employed. Then during the summer vacation of that year, his small store business was very good, and the kid discussed with his parents that he would not go to school at all. His parents would not do it, because this little boy from Dell went to medical school. Are you Knowing that doctors in the United States make a lot of money, it is not a problem to earn 1000 US dollars that year! So Dell discussed with his parents, saying that the family will look at the sales of this summer vacation. If the sales are good, then Not going to school anymore, if the sales are not good, Dell will go to school obediently. At that time, his parents thought that Dale would definitely lose..."

Listening to Jia Hongjian talking about the entrepreneurial experience of American children like a storyteller, Ni Guangnan was really curious, "What's the result? How was the sales in a summer vacation?" "As a result, after a summer vacation, Dell sold a total of 18 A computer in US dollars! Of course, this is the price of the whole machine, which is his marketing revenue. The gross profit and net profit must be much smaller, but the result is that he dropped out of school and started his own company. So now, Dell has He became a rising star in the American computer industry. In 91, Dell’s sales reached 8 million US dollars. In 1992, he set the company’s market share at 15 billion US dollars, but the result greatly exceeded Dell’s expectations. $20 billion!"

After talking about McDell's legendary experience, Jia Hongjian finally followed up: "McDell's Dell company does not buy much pre-configured complete machines. They can completely accept phone purchases. Call them and talk to them." Their salesman describes your needs, and then quotes your budget, and their salesman will list out the configuration list that suits your needs on the spot, and then directly assemble it and finally send it to your home. This is a completely personalized Yes, a computer industry tailored according to the needs of consumers! This approach may survive better than branded computer manufacturers in the future..."

Although Mr. Ni Guangnan was in Canada in the 80s, he had never heard of this Dell company at that time. Now when he heard Jia Hongjian say this, he suddenly felt a kind of Alexander - the model of Lianxiang Company That is still an ancient model of selling it to consumers after configuring it according to its own design, but the little boy Dell invented a computer that is completely configured according to the needs of consumers.No wonder Jia Hongjian said that the model of Lianxiang may be difficult in the future. After the dissolution of Batumi, if Dell enters China, then Lianxiang may be squeezed out and there will be no way out!

But thinking of this, Ni Guangnan suddenly thought of something, and he asked Jia Hongjian in horror, "It is because you have foreseen this situation a long time ago, so you are willing to sign an agreement with Lianxiang to prohibit entry into the industry? Then why did you Are you still negotiating with him about the number of years?"

"Why don't you bargain? He's not you, he's not one of us, he didn't give me money, he didn't please me, and he didn't want to follow my instructions, so why should I tell him everything for free? He If you want us to be banned, then we will be banned, and if you agree too quickly, he will wonder if we have a backup, so in order to prevent him from doubting, I will act..." Jia Hongjian shrugged and smiled. Said.

Hearing Jia Hongjian's wicked words, Mr. Ni really shuddered. He suddenly felt that if a person could become Jia Hongjian's partner, he would definitely enjoy a simple and successful life. If Jia Hongjian was a stranger or an enemy, his life would definitely be very difficult...

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