Coquettish Rebirth

On October 10th, Tietong Corporation, a subsidiary of the Ministry of Railways and invested by several shareholders, has now officially obtained the operating license for the telecommunications industry issued by the Ministry of Information Industry.When Tietong got the license, the people in the Ministry of Railways were very happy, and so were the people in Tietong.It is not without reason that they are happy - the capital of Railcom is quite strong. When the license was obtained, the capital of Railcom had already reached 5 billion yuan, and there were 130 kilometers of railways under construction. Network resources and 6.5 kilometers of intranet communication line resources!This is really a predator!As for Tietong, from top to bottom, they are all in a hurry to do something big!

This kind of capital is definitely at the level of predators in the outside world, but in fact, Jia Hongjian knows that such a level is just a little brother in front of China Telecom—the entire network of China Telecom is being ruled out. After the mobile network is installed, the assets of the fixed network alone are now around 6000 billion yuan!In the past, it was all invested by the state, and the management and use rights belonged to China Telecom.However, in 98 alone, China Telecom's revenue was 1500 billion yuan, and at the same time it developed 1700 million more fixed-line subscribers. At the same time, the profits and taxes handed over to the country in 98 exceeded 100 billion yuan!

From a certain point of view, although China Telecom is facing being split into South China Telecom and North China Unicom, China Telecom can now hand over one Railcom to the country in one year!This is the opponent that Tietong needs to face!Even if such an opponent will be divided in the future, even after the division.This telecom is also [-] times the size of China Railcom!Such a telecom, how can China Railcom compete?

This is why Jia Hongjian did not join the people in Tietong to celebrate together at this time. As the actual decision-maker of Tietong, Jia Hongjian, the person who really grasps the direction of Tietong, is actually thinking about how to deal with China at this time. Telecom and China Unicom compete.To be honest, the situation before Jia Hongjian was really difficult.If it is not difficult, China Railcom will not be acquired by China Mobile if it is not easy to play in history, right?

However, although China Telecom is huge, it is so huge that no one can believe that China Railcom can compete.But actually.Jia Hongjian still sees many opportunities—for example, Jia Hongjian is currently studying a report on China's telecommunications industry at the end of 98 sent by the central government.According to this report, with the efforts of China Telecom for so many years, fixed-line users in China have successfully installed telephones from only 90% of consumers in the 1s to 10% of users. phone call.said on the report.Such a China.The urbanization rate is only 24.36%, which means that out of the 12 billion people in the country, the total number of people with non-agricultural household registration is only 2491 million.In other words.That is to say, there are only 3 million real "urban people". Generally speaking, people with rural hukou are not very good at installing telephones.Most of the people who install phones now are the urban population, that is, the population with non-agricultural household registration.The 1242 million non-agricultural population only accounts for about a quarter of the 3 billion. Naturally, the urbanization rate is about 3%, and there is also a 12% telephone installation rate. At the same time, a family generally only needs one landline enough!

So from this perspective, most of the urban market has been divided up by China Telecom!The rest of the market is basically the market for the agricultural population of "non-quality users" that China Telecom has no time to manage.The market for the agricultural population does not mean that it must be the rural market in the deep mountains and old forests, but also the agricultural population in the big cities such as Shanghai and the capital!For example, in the capital city, the urbanization rate is only over 60%, which means that four out of ten locals in the capital still have agricultural hukou, although this agricultural hukou belongs to the capital.Although Shanghai has a higher urbanization rate, it is only 73.36%!One meaning of this is that, of course, three of the ten people have agricultural household registration in Shanghai!

Such a ratio seems to be quite large?In fact, the simple population is larger!Like the capital, the current total population is about 1106 million, and 749 million are non-agricultural population, that is to say, the capital's agricultural population is 350 million, right? 350 million people!As for Shanghai, the total population of household registration in the administrative area of ​​Shanghai is 1313 million, and the total non-agricultural population is only 969 million, and there are also about 350 million "rural people" with agricultural registration!The combination of the largest cities in the south and the north alone has a market of 700 million people!Even if calculated on the basis of 2.83 people per household in the capital and 2.79 people per household in Shanghai, this is still a big market with more than 200 million households, right?If only the telephones of the population with agricultural household registration in the capital and Shanghai are installed with China Railcom, then even if other households with non-agricultural household registration are installed with telecommunications, then within the entire capital and Shanghai, China Railway Communication The market share is 30%-40%, right?In this way, it definitely became the second largest place in the market all at once!Even if China Telecom and China Unicom are separated in the future, Railcom will be the second largest telecom group after China Unicom in the north, and the second largest group after China Telecom in the south, right?

This is just the capital and megacities like Shanghai!If 3-4% of the market share can be retained in such a mega city, what will happen in other parts of the country?Let’s first take a look at a municipality directly under the central government like Tianjing. The total population of Tianjing is 916 million, and the non-agricultural population is 531 million. In total, there are nearly 400 million agricultural population, and this ratio exceeds 40% and is close to 50%.Then there is the northern Hebei Province next to Beijing and Tianjin. There are only 6602 million non-agricultural populations out of a total population of 1253 million, which means that there are as many as 5000 million agricultural populations! More than 80% of the population is agricultural population!

Then there is Shanxi Province, with a total population of 3145 million, only 831 million non-agricultural population, and about 75% of the market can be developed!Of the 4103 million population in Liaodong Province, the non-agricultural population is 1876 million, and there are more than 50% of the market. Jiling Province has a population of 2616 million, 1131 million non-agricultural household registration, and more than 50% of the market. Heilong Province has a population of 3660 million and a non-agricultural household registration of 1666 million People, also more than 50% of the market!

Subei Province, a little to the south, has a population of 7009 million, 2029 million non-agricultural households, and a market of nearly 5000 million people!Is Eastern Zhejiang Province developed enough? Of the 4467 million population, only 947 million have non-agricultural household registration!The market is close to 80%!Even among the 7298 million people in Lingnan Province, there are only 2276 million people with non-agricultural household registration, and there are also more than 5000 million agricultural population!

After all these data are added up, it is theoretically possible that Tietong has a potential market of 9 million people!Even based on the national average of 3.63 people per household, there are more than 2 million phones that can be installed!In general, there is still at least 70% of the market for China Railcom to play—although China Telecom has only developed 10%, theoretically there should be 90% that can be developed, but we have to reserve it. We are really poor, too poor to afford it. The number of people who start the phone?Always set aside the number of mountain villages that have not yet been connected to electricity?So be conservative. Generally speaking, there are still about 70% of the market in the country that can be tapped by Railcom. Is this okay?

Of course, from a certain point of view, the potential users in this 70% market may not be as "high-quality" as the urban population, and they don't like making calls that much.However, since the overall ratio of this kind of relatively low-end market is too high, then you can come to a rural area to surround the city, and come to a running volume to win!It is possible to increase the profit of Tietong through a relatively small amount of consumption per household, but accumulating a small amount, right?In this way, although the overall profit rate may be lower than that of Telecom, it can still stand firm!After all, in a place like China, rural issues and peasant issues have always determined the overall situation!Even, if you think about it a little more broadly, after being honed in the extensive rural market in China, China Railcom will go abroad to the world in the future, for example, go to Ethiopia to operate, then can we adapt to that immediately? A rural setting on the edge, right?

Naturally, it is definitely not easy to develop such a rural market. After all, the income of farmers these days is still low—not to mention, after Brother Shitao abolished the agricultural tax, the income of farmers slowly increased. There is still an agricultural tax. The people in the countryside really don’t have much money!On the basis of not much money, why do people install telephones?People usually live at the head and tail of the village, and they have long been used to going out and shouting so that the other party can hear them. Why do they need to make a phone call?

Therefore, in order to cultivate the habit of rural users using telephones for consumption, this requires a very detailed plan, which requires China Railcom to be targeted in marketing!Rural users who have to scratch the itch to be stimulated pay for it!

Thinking about it, the sky was getting dark, and Jia Hongjian was sitting in his study alone, thinking alone.But in the outside world, the brains of CRC and even the grassroots staff are all rejoicing, as if as long as they get the license, it will be smooth sailing, and the money along the way is beckoning to them.Therefore, I have to say that only bosses like Jia Hongjian are the ones who live in the future—when people like Tietong are happy for what is happening now, Jia Hongjian is thinking about the future Headache!And this difference in way of thinking is also doomed to why those people have not been able to manage China Railcom well, but when Jia Hongjian came, they were able to manage it well... (to be continued...)