Coquettish Rebirth

That's right, at least for now, Jia Hongjian believes that the market that is most likely to turn around, and the market that is most likely to be contested, is the areas with various agricultural household registrations in the suburbs of big cities.To be honest, there are many bungalows and private houses in these areas. There was not much infrastructure in the past. Maybe even the toilets in many places are public.Telecom must have looked down on such a market in the past, but don't consumers in such a market have the need to make calls?There will definitely be!

However, when they consume phones, they have a relatively big problem-the initial installation fee.Although they have the demand for consumer phones, their income is lower than that of urban residents, and they do not have the scattered relatives and friends like urban residents, so they must communicate by phone.In the case of less income and less "rigid needs", they will naturally be more sensitive to prices.When consumers have higher price sensitivity to the price of a product, it means that they attach great importance to price, and may even pay more attention to quality than quality!And this kind of consumers will naturally retreat when they encounter the initial installation fee of up to 5000 yuan capped by China Telecom.

For Jia Hongjian, the route he set for Tietong was to call out the initial installation fee waiver first, so that it would definitely attract the interest of ordinary people who have a certain spending power but are very sensitive to prices!Now that such a strategy has been decided, if Jia Hongjian wants to send people, of course he must first send people to these markets that are scheduled to be developed first.

After it was probably confirmed here, Jia Hongjian wanted to come over with the materials of the three directly-administered districts and counties of Tietong.Then what.He himself did not study these materials too much, but focused his energy on other aspects——is Jia Hongjian supposed to care about such "small things" like how the local companies are?Of course he has to care about big things!What's the big deal?For example, study and judge the competitive strategies that other telecom companies may adopt, and then think about how to deal with it on your own side!

In Jia Hongjian's impression, China Railcom in history was the first to shout out the slogan of reducing the initial installation fee.However, they are not bachelors enough, and they didn't make up their minds to directly waive all the initial installation fee. It seems that the initial installation fee is only 1800!Then, they really won a lot of market and a lot of public opinion at the beginning by doing this. As a result, Telecom became impatient when they saw it, and directly yelled out the slogan of no initial installation fee!Then China Railcom's undeveloped market was almost immediately blocked by China Telecom!

Learn from history.After the historical China Railcom began to compete against telecommunications.Telecom gave him a head-on blow, and now Jia Hongjian must have expected what kind of counterattack Telecom might have.Know yourself and the enemy and never be imperiled in a hundred battles!According to his reasoning, since the telecommunications companies in history can exempt the initial installation fee with such a bachelor, then in this era.How could people not shout?If Jia Hongjian and the others call out first, the initial installation fee will be waived.Assume that China Telecom will follow suit a few months later.He also shouted out that the initial installation fee is exempted. Under the circumstances that everyone has no initial installation fee, how can Jia Hongjian attract consumers?

honestly.There are insufficient resources now, unlike other telecoms that have so many resources, it is naturally very difficult to compete with others. It is such a big business with such a large investment, and it took many years to reach the scale it is today.Seriously, if they were defeated by Jia Hongjian and the others directly, would Telecom have been eating nothing for so many years?

After much deliberation, Jia Hongjian felt that the ultimate core competitiveness should be placed on the special care given by the state-the Ministry of Industry and Information Technology has issued a regulation that allows China Railcom to charge less than China Telecom.People's country stipulates this way, in fact, it is a bias!Originally, the charging standard on the telecommunications side was set by the state. When there was no competition, if they wanted to lower the charging rate and report it, how could the higher-ups not approve it?As long as Telecom guarantees that the profits and taxes paid will not be less, and the money earned will not be less, will the central government have to cheat the common people's money?Isn't this harming others and benefiting oneself?Moreover, even the telecommunications were criticized, and the government was also scolded.

It used to be that way, but it’s different now. Now the government wants to push the boundaries and create competitors who can break the monopoly in the market.This competitor will definitely be suppressed by the monopolist when it first appeared!This is not only China, but Intel in the United States is also crushing new competitors in the market!Therefore, the government must take a stand at this time to protect the new competitors!Therefore, the government has stipulated that China Railcom's charging standard can be at least 20% lower than that of China Telecom.Behind this kind of regulation, the Ministry of Industry and Information Technology will also force China Telecom, at best, let them cancel the initial installation fee, but in the field of call charges, it will not let China Telecom reduce the price!why?If Telecom also took the initiative to cut prices, why would the country use China Railway Communications again?Later, China Telecom also lowered its price, so how can China Railcom compete with China Telecom?If we can't fight, the Ministry of Railways poured so much money into it. Isn't this the fat of the people?Isn't this also a waste?

So, from this point of view, the Ministry of Industry and Information Technology will definitely take care of China Railcom for the fee per minute, and it will definitely be biased!In other words, as long as the per-minute call rate on China Railcom is lower than that of China Telecom, China Telecom can only stare blankly!And in this way, it is natural to be able to compete among consumers who have not yet installed a fixed phone!

However, Jia Hongjian is not reconciled to attracting consumers only by relying on a little bit of cheap price.That's right, he is not reconciled!Why not reconciled?Because it is too slow to snatch the market in this way!And the landline phone market has made a lot of money in a few years, okay?If we don't rush to grab the market and make some money, isn't this historical opportunity wasted?Isn't the cost of fiber optic laying and other costs going back and forth in other ways?Now if you can go back a little more, just go back a little more!

Therefore, Jia Hongjian's brain began to turn, how can he seize the market as much as possible to make money, and how to seize the opportunity before the landline is gone, so as to earn as much as possible for the cost of erecting optical cables?It can be said that as long as we try our best to earn back the cost in the field of landlines, then the more money we earn by connecting to the Internet business in the future, the more likely it is pure profit, right?So how can China Railcom make more money as soon as possible?Although this sounds like skill, in fact no company can escape, because even state-owned enterprises still need to make more money to survive!To maintain self-sustainability, to be able to have new research and development, new products, and to be able to maintain the current market, it is all about making more money!

Thinking of making more money, Jia Hongjian naturally thought of stimulating consumers to make more calls—in fact, in history, many operators have used many big tricks to stimulate consumers to use more services and spend more money.For example, China Mobile used to have a sim card with a monthly wallet of 20 yuan and unlimited text messages in Zhedong. Although only students in Zhedong can apply for it, it was definitely a trick to stimulate SMS consumption!Similarly, for example, there is a mobile phone card with unlimited traffic for a month of 5 yuan or 20 yuan a month for later generations of China Mobile. Although it can only use 2G to surf the Internet, it is definitely developed to stimulate consumers to use services. .

Maybe in the era when these services were launched, there were really few people using these services in some areas.Then mobile is to cultivate users’ habit of using these services, so these packages are cheaply produced—after all, when consumers have no habit of consuming a certain service, how can service providers make money? ah?Isn't it necessary to rely on small profits but quick turnover or even half-selling and half-free methods to stimulate consumers to develop usage habits and then make money?It’s just that mobile may sometimes be a little careless, forgetting to set a limited time in the contract when issuing the card, so it caused an embarrassing situation that can’t be lost later. If it had been designed to be a limited time or something , then it will definitely be a classic case—for example, it’s like in the country of black uncles who are not used to wearing shoes in Africa, and they send shoes to the other party for free, so that the other party can experience the value of shoes at almost zero consumption cost. Okay, this uncle black will only be able to spend money on shoes in the future, won't he?If you don't let people experience how good it is to wear shoes, why would you spend money to buy shoes if people have never worn shoes for generations?

In this era, there are actually not many items that can be consumed by landlines. In this era, there are not many people studying abroad. Who can make international long distance calls?Later, when more people study abroad, the Internet can also talk directly via video.Then this phone can't be made like a mobile phone, and it has various news and short message services.In his previous life, Jia Hongjian had seen some news or SMS services such as nba flash reports. He only needed to pay a few dollars to subscribe, and the news would be sent by text message every day.This kind of value-added service can be used on mobile phones, but not on phones.Even later generations of mobile phones have things like color ring tones that can make money, but landlines can't get ring tones?

The value-added services that landlines can use in this era are all kinds of value-added telephone services starting with 168. For example, after questions such as "What is the harm of masturbation to the body" are printed on the telephone yellow pages, they lure users to call I went to listen to the phone, and the phone bill was very expensive—Jia Hongjian would never say that he was too curious with Jia Jingxing when he was adolescence, and ended up secretly making dozens of such calls during the summer vacation, which lasted until the last month. The 200 yuan call fee almost made him kicked by his parents! (To be continued..)