Coquettish Rebirth

That's right, the types of value-added services for landlines in this era are actually quite small. At most, they add score checking services for the high school entrance examination and college entrance examination.Jia Hongjian remembers that the value-added service of score checking in this era is quite fucked up - generally speaking, when it is time to check the score, everyone is trying their best to call in, and as a result, various lines are busy and there is no response, and this This kind of busy line is not directly blocked, but a half-minute music for you to listen to, and at this time it is still a high charge!

Except for the time when everyone thinks it is necessary to spend money, how many people really use Telecom's landline value-added services at other times?Anyway, historically, Jia Hongjian’s family and Jia Jingxing’s family hadn’t been used for more than ten years!Except for that one phone call between Jia Hongjian and Jia Jingxing in pain and curiosity!Then this kind of value-added service can be said to be a decoration, but it can't make money!It can be considered that it is completely learning the value-added services of the United States according to the gourd painting, but it does not achieve the point at all-adult services are allowed in the United States, but what is allowed in the mainland?

Then, according to Jia Hongjian’s point of view, when the telecoms of later generations have not learned how to provide new value-added services, this phone has become less popular, and the overall growth rate of new users has slowed down. They didn't find a new method, they found that the mobile phone is the trend of the future, and then they went to get some PHS, and tried to move the license plate!Under such circumstances, how do they provide value-added services for landlines?No motivation at all!

However, the new value-added services that are suitable for future generations are in China Railcom in this era.It doesn't necessarily mean that it can be used properly!why?Or because of the user!Didn't China Railcom target users who are price-sensitive users?For price-sensitive users, launching a lot of value-added services that are not available is bullshit!People won't spend money to use this kind of service at all!This is the same as when China Mobile launched various discount packages—unless they offer a large discount, otherwise, consumers will not have the habit of using this service at all, and then they will be price-sensitive and will not spend money at all. this money!Even if this business gimmick is well thought out, what's the use?

For example, China Telecom now has a "morning ringtone" service, which means that after the time is set, the system of China Telecom will automatically make a call to act as an alarm clock.This kind of service is normal in hotels, because most people don't bring alarm clocks with them on business trips, in order not to delay things.may choose this service.But in the homes of ordinary people.Who would use this kind of service when they are full?Even if people feel that they can't hear the alarm clock, the solution that comes to mind is to buy a louder alarm clock instead of choosing the morning call ringtone service!After all, for consumers, they can live for decades without the morning call service.Why suddenly use this service now?People don't have this habit.I don't think it is necessary to spend this money!

so.It's really troublesome to develop the ability to make money... Unless Jia Hongjian uses some kind of discount package to provide a lot of value-added services at a low price.Then induce consumers to use these services, and finally develop a habit, and finally pay for the service?How to get a discount package... Wait!A crazy idea suddenly appeared in Jia Hongjian's head!What crazy idea?That is to return the initial installation fee of users in other cities!

Initial installation fee?Isn't the initial installation fee said to be cancelled?And what about urban users?The initial installation fee is indeed going to be cancelled, but the cancellation Jia Hongjian said is that the initial installation fee will be canceled for users who have not yet installed a telephone, and for those users who have installed a telecommunications landline, they are already on the telecommunications line. They have invested a lot of money so that they can't leave - they have paid so much for the initial installation fee, do they still dismantle the phone and use China Railcom?

So, can Railcom use this "preferential package" method to grab Telecom's customers?Isn't it because these customers paid an initial installation fee, and then felt that Telecom would not refund it even if they disassembled the phone?If they use China Railcom, they will give China Telecom thousands of dollars for nothing... So in this case, if China Railcom comes with a discount package, how about thousands of dollars directly returned?Then will they be snatched by Tietong in excitement?Isn't it, what a great idea!

However, every user of China Railcom, especially every telecom user, returns thousands of dollars. This is the rhythm of China Railcom going bankrupt!After all, if the current telecommunications landline users are calculated as 1 million households, if each family returns 130 yuan, the registered capital of Railcom will be lost directly, okay?It is impossible to give 130 yuan to a family, let alone several thousand yuan to a family!Even the capital and Shanghai alone, the big cities on both sides have about 1000 million urban registered residents?According to the calculation of 3 households, 300 million households, and even if only one-third of the households have installed landlines, this is 100 million households. If there are 100 million households, a family will return 1000 yuan. This is the 10 billion level, okay?Although it doesn't seem like much, the average household of these 100 million households may pay about 4000 yuan for the initial installation fee, and if the total is calculated, it will be 40 billion yuan!In other words, in order to rob users, China Railcom will distribute one-third of its registered capital... How is this possible?

So Jia Hongjian definitely wouldn't say that he would really return the money, but that didn't mean he couldn't play tricks!Just like what Jia Hongjian thought about before, for example, how to get a set meal, and then return a little money to others every month, and finally put together a long-term refund, and make a total return of thousands of dollars?right?For example, if we return 4000 yuan or even 5000 yuan, we set it to be repaid for 10 years, 500 yuan per year, and about 40 yuan per month.Such a return is still ok?In his previous life, Jia Hongjian also did it for two consecutive years, returning 30 every month, and directly returning 100 on the first day of opening the card!Although it seems that returning 40 per month is quite a lot, who said that Jia Hongjian and the others will directly return 40 to the consumer's account without conditions?Wouldn't it be enough to ask them to order at least a 60 yuan package every month before returning it?In this way, don't consumers actually spend 20 yuan a month?

In this way, consumers actually spend 20 yuan per month, and then get a virtual digital currency marked as 60 yuan from the system of Railcom, and then use this currency to pay phone bills and so on, and use it for various value-added Services, isn't that the same as saying that cheap packages make them get used to value-added services?It is tantamount to giving them a package with a series of value-added services marked at 60 yuan, and then not using them is a waste of your own money!Will consumers use it?

Of course, on the surface, it seems that China Railcom is losing money in this way, which means harming others and benefiting oneself.But in fact, this approach has not lost much, because the price of telecom products is now set by the state in a rough range. Is this price really the cost price?Certainly not!According to Jia Hongjian's experience in the later generations, for a mobile phone call fee of 1 cents per minute, China Mobile can make a lot of money, okay?And if you don't have a set meal at the beginning, they will charge you 1 cents per minute!Is the price of four cents for 4 minute the cost price of mobile?Certainly not possible!

Therefore, even if the so-called refund to consumers is not real money, it is actually a price cut in disguise for Tietong!And such a price reduction, Jia Hongjian believes that China Railcom can afford it. One reason is that China Railcom itself has only laid network lines, and all landlines use IP phone network cables instead of thin phones. In this way, the cost of laying is much lower from the perspective of telephone lines.Moreover, the long-distance fee of 1 cents per minute for private railway calls in later generations, the boss still needs to make money, and China Railway Communication still needs to make money. How much does China Railway Communication cost?Anyway, according to Jia Hongjian's cost accounting table, 2 minute is only a few cents!

Therefore, even if the price is 1 cents for a 20-minute call, you can get a discount of 40% - the consumer recharges 20, China Railcom returns 8, and the 1 charged by the consumer together is one-third of the total amount?Isn't that equal to a 1% discount?And after such a [-]% discount, the call fee is only [-] cents per minute, and the cost of this minute is a few cents less, because of the laying of a lot of optical fibers and the addition of a lot of new gateways!

Such an idea can be said to be too crazy. It was so crazy that Jia Hongjian himself foresaw that when it was proposed at the high-level meeting of Tietong, it would definitely shock others and turn them on their backs!After all, this is a big deal, and Chi Guoguo is definitely trying to rob users of Telecom!When Telecom saw this move, it definitely regarded China Railcom as an enemy, right?I don’t know if Lao Cai and others will be a little hesitant at that time—after all, the Ministry of Railways is also a state department. Although China Telecom has become independent and is no longer under the Ministry of Posts and Telecommunications, everyone will say that they are all state-owned units. Show affection?Don't you want to make the competition so fruitless?

This may require Jia Hongjian to think about how to tell Lao Cai and the others when the time comes, but now Jia Hongjian just feels that he likes such a plan very much!At the same time, he also felt that it was impossible for him to come up with other comparable methods!Whoever wants to go wants to go!After making such a general decision, he began to work on the copywriting - after all, dictation alone is not enough for this kind of thing, and it still needs to be written into a plan.However, this plan does not mean that it can be written in three or two days. The real plan needs to be written, which is similar to a feasibility report. Various costs must also be taken into account, and market research is required to see how many Consumers may welcome such a move.As for such a market survey, it is still necessary to go to China Nielsen to do market research.All in all, it's still a hassle.After all, he, Jia Hongjian, is not the kind of person who thinks it's good, doesn't do any investigations, and just slaps his head and does it! (To be continued..)