Coquettish Rebirth

Soon, Jia Hongjian thought of a key question - how does CCTV do it?CCTV’s approach is to invite the Biaowang in November to the Spring Festival Gala in January and February. Then, the advertising time in the middle of the Spring Festival Gala must be taken out and sold separately in the Biaowang Conference. Absolutely It will not be sold together with the normal advertising time of a set of programs.In this way, China Satellite TV is the same.When China Satellite TV sells advertising time, it also sells a few important time separately, and China Satellite TV's "Biao Wang Conference" is also arranged in November, which is also before the Spring Festival Gala.In other words, when the time for advertising is auctioned, it will be enough to reserve the time for the Spring Festival Gala to sell advertisements alone!

How can such a model similar to CCTV make more money than CCTV?Jia Hongjian couldn't help thinking, what is CCTV's Spring Festival Gala?That's just selling advertising time, and there should be no other advertising placements. If you analyze it according to such a structure, you won't make much money.Why do you say that, in fact, around 2012, Flantai, who once went to Zhongtiantai to study, has become an object of envy for those who stay in Taiwan in Zhongtian!

Why does Zhongtian envy Flantai?The main reason is that everyone's production costs are different!For example, a talk show on Zhongtiantai, the production cost of an episode of about one hour is only about NT$3-5, which is RMB 6000-10000!What can such a little money do?And like some talent shows on Fulan TV, there is no way to say that the investment is large!Why is there such an input difference?The main reason is that the income of the two parties is different!Like the mainland side.All kinds of programs can be named, and after the naming, you can get millions of naming fees from the manufacturer at once. The money invested in each episode of the show is a lot of production fees Okay!Then more investment is made, the work is done well, the scene is big, the ratings are high, and the price of the next commercial time is also rising steadily!

As for Daiwan, because the media authority over there restricts the title of Daiwan's programs, they can only make money by selling advertisements in the middle and before and after the program. How much money can they earn?To know that there is no title.It is equivalent to talking about the same TV program.The risk of recovering investment costs is even greater if you only rely on intermediate advertisements to make money!So how many TV stations are willing to invest heavily in an investment with such a high risk and the benefits are not obvious?At the same time, don't forget that Daiwan is a small market with a population of only 2000 million!People's TV station is a big investment.The ratings will not cover more than 2000 million people!

From this point of view.It can be said that the naming fee and the vast market in the mainland.This is the reason why the production costs of TV stations in the mainland can exceed that of Dawan TV.As long as the production cost exceeds, then this can embark on the same development path as Hollywood-Hollywood was originally created by a few powerful film companies because of the strong consumption power of the American market.Then the products of this kind of film company slowly became the soft power of the United States and conquered mountains and rivers everywhere!

Therefore, relying on the naming fee and the big market, although China's TV industry can't see the dawn before Jia Hongjian's rebirth, and at the same time, the TV industry is also facing the impact of too many entertainment methods, but Jia Hongjian believes that Some of them, can be made bigger!It's just a matter of time when it will become bigger.

Speaking of which, at this moment, Jia Hongjian suddenly had a light bulb from a cartoon appearing on his head—you said that various programs of Fulan TV in the future can be named, so can we sell the naming rights for such a Spring Festival Gala on China Satellite TV? ?That's right!Who said that the Spring Festival Gala cannot sell naming rights?Our Spring Festival Gala, which is produced by China Satellite TV on a large scale, includes venue renovation and performances by various foreigners. Why do we have to spend tens of millions of dollars in sponsorship fees?Even with such a high ratings, there should be a naming fee of 2000 million to 3000 million?Then, for a 5-second advertisement in the middle, let’s count it as 10,000+. If this is added up, it is estimated that it can add up to hundreds of millions?

If the accumulative total is hundreds of millions, it may not be comparable to the CCTV of the future, but it is definitely more profitable than the CCTV of this era?After all, in terms of the purchasing power of currency alone, [-] million in this era is far better than [-] million in later generations!After all, the rice in this era is only a little over a dollar a catty!It's not comparable to the rice that costs three, four, or five yuan a catty in later generations!But... such a name for the Spring Festival Gala... is it really possible?

Jia Hongjian knew the level of some conservative forces in society. If Jia Hongjian named such a Spring Festival Gala, would someone come forward and say that the Spring Festival Gala is a national celebration program and should not be mixed with commercial interests? Come in, it should be more pure - they don't care where the cost of making the Spring Festival Gala comes from, after all, like CCTV, it has administrative funding, and it is put on China Satellite TV. People can also say that this is a public service, and they can do it if they want Use the money earned from other places to host the Spring Festival Gala. After all, China Satellite TV also has some public shares...

These people are not good enough, but they are really rich if they want bad things!What if it really caused them to argue?After thinking about it carefully, Jia Hongjian suddenly came up with an ending plan - cold salad!He, Jia Hongjian, was afraid of those people who chewed their tongues?He is not without people in radio and television!Why did old man Yang Guang hire him?Isn't it just to build a good relationship with the radio and television?Then Jia Hongjian still has connections with the Central Committee, so he still doesn't believe that someone can bring him down?Besides, what outrageous things did he do?Isn't he developing the theatrical performance market in accordance with the market economy to provide better entertainment for the common people?He didn't collect money from the common people, so what's wrong with others?So after thinking of this, he simply didn't shut down these possible trolls!He still wants to name the Spring Festival Gala!He still wants to make money from the Spring Festival Gala, why not?

After thinking about this, he directly called Lao Hou and Tan Xisong, showing that he had informed Lao Hou of such a matter and did not ask for his opinion—Jia Hongjian had already made a decision on this matter, and he could It's good enough to tell him, but he still wants the right to speak?Then, Jia Hongjian told Tan Xisong, told her to revise the "hero list" sent out, and temporarily notified all the companies that were going to compete for the title that there was a new trend this year!

As soon as Tan Xisong heard the news, he acted immediately, and hurriedly began to revise the relevant procedures and relevant information. At the same time, he also made an estimate of the brand of the Spring Festival Gala and the price of the title, and at the same time began various activities. Talk to the manufacturers, anyway, try to be too high on the concept of the title of the Spring Festival Gala, anyway, this opportunity to talk about it is very rare!

As for Jia Hongjian, while thinking about how to find a foreign art performance troupe, he is about to start designing a program such as "Straight to the Spring Festival Gala" or "I want to go to the Spring Festival Gala".Such a program, of course, does not mean that Jia Hongjian came up with such a concept and then it was over-according to Jia Hongjian's requirements for himself, we either don't do it, or do it for the best!We can't do the same as CCTV's program, it's not good at all, okay?

So, how can such a program be good-looking?Jia Hongjian thought about it, and felt that the program should be relatively complicated.Why make it as complicated as possible?Because only in this way can it be exciting, and in this way can those students have the most abundant competitive experience and improve their strength!Jia Hongjian even thought, should he get a few mentors like "The Voice of China"?Then each instructor leads a few students, each instructor takes students and so on for group pk, and then there are students under each instructor's PK and so on, so that the show can be good!

Then, with the help of experienced instructors, these students may have a relatively complete and reasonable program. Otherwise, according to the level of this group of amateurs, the program may not be good or not!Especially language programs!Then such a program must have different types, such as language programs, such as dance programs, such as acrobatics and the like.As for these things, they definitely cannot be PKed in cross-categories. After all, it is impossible to say that acrobatics or magic shows can be PKed with cross talk and sketches?Who can say who is tough and who loses?So this kind of competition must be divided into categories.If it is divided into categories, there must be different mentors, so it is better for Jia Hongjian to make such a program into a series—for example, one episode a week, one episode may be one and a half hours or more, and then several The categories are performed in order by category, how interesting it is!

And what about mentors? It’s not like “The Voice of China” where there are only a few mentors in one season. Instead, there are only three mentors for one category, and three or four waves of mentors for three or four categories. How good is that? The instructors of each category are well-known in their industry.For example, for language programs, that is, cross talk sketches, then you can find people like Zhao Benshan, Fan Wei, or even Zhao Lirong, and then there are script masters like Liang Zuo who come to be mentors and take charge of the jokes. How interesting is it that Chen Peisi can also come out as a mentor in the acting category?

Of course, the most critical setting is one more point, that is how to make money!

While thinking about it, Jia Hongjian typed out all the code words, and then called Lao Hou and the people from the variety show group over... (to be continued...)