Coquettish Rebirth

For such a new program promoted by China Satellite TV, the response from all walks of life in the society is strong.Needless to say, ordinary people felt an unprecedented interaction—it turns out that they can also go to the Spring Festival Gala!As long as they have a skill, they might really be able to go to the Spring Festival Gala!Although this Spring Festival Gala is not CCTV's Spring Festival Gala, China Satellite TV's Spring Festival Gala is not much worse than CCTV's!It is also an opportunity to show your face in front of the people of the whole country!

This kind of interaction opportunity, this kind of opportunity for oneself to participate, is completely different from CCTV's Spring Festival Gala!CCTV's Spring Festival Gala did have some ordinary people participating, but it was very difficult to participate. It had to be selected and sent by local TV stations and cultural units, and then went through several rounds of competition before being able to participate.And the ones who can go to it are the kindergartens of the General Political Bureau and the like, which makes people have no chance to catch up with ordinary kindergartens!It seems that all the tickets for participation are in the hands of the official!

And China Satellite TV is different. The programs of China Satellite TV have always been so close to the people and so attractive.Moreover, so many of their reality shows have been aired now, and they have never heard of any dark scenes coming out. It can be said to be quite clean. Will this not make the common people "crazy to move"?

On the other side, such a promotion by China Satellite TV has also attracted the attention of many people in the same industry.As for some provincial TV stations, when they saw such a move by China Satellite TV, their first reaction was that their eyes lit up—fuck, it turns out that this Spring Festival Gala theme can also be used as a reality show?That's right, their first reaction was not envy or hatred, because they already knew that they couldn't compare with China Satellite TV!When China Satellite TV was already far ahead.How could they still think about competing with each other?And there is China Satellite TV in front of you to explore the way for everyone and point out the path that you can take, how great it is!

Just like the reality show before, if China Satellite TV didn't give them a direction, how could they know that there are reality shows that are so popular in this world?They are imitating a few reality shows and so on. Although there are constant problems, they can still earn some attention and get good advertising revenue!Of course, on this point, they will never thank China Satellite TV!

And now China Satellite TV has clearly pointed out a way for everyone, and this way can obviously let these provincial stations learn from it!Although they may not be able to learn this year.But you can see how it works.Then go to school next year!

This is the point of view of these provincial stations, but the point of view of CCTV is completely different.For example, Zhao Dayong, the current director of CCTV, looked at the report on China Satellite TV in the newspaper and sneered.Why is he sneering?It's very simple, he doesn't believe that China Satellite TV's approach can have a good effect!Sincere!why?Because it is a program made by non-professionals by patting their heads.Can it compare with the programs that professionals spent more than half a year revising and revising?This is obviously impossible!

In Zhao Dayong's opinion.The acting industry is clearly a place where elites rule the stage.After all, everyone's professional standards are too different. Even if ordinary people have a little talent, they don't have daily training.Second, without the guidance of a teacher, how could this amateur beat a professional?It's not even that he looks down on amateurs, it's that ordinary people don't like them all the more just because they're also amateurs, right?People watch the Spring Festival Gala for joy and harmony, for superb performances, not for half a bucket of water!So watching a professional performance is better than watching a performance with a half bucket of water?

This is Zhao Dayong's point of view. He doesn't look down on ordinary people, but as a professional TV personality and director of a TV station, he sees it this way.In his philosophy, the more professional the program is, the more it can attract the attention of ordinary people!Didn't even China Satellite TV's "Chinese Singer Professional League" use a super-professional attitude and not mix other things to attract the attention of ordinary people?

However, if Jia Hongjian knew about his views, he would probably laugh until his stomach hurts!Why is Jia Hongjian laughing?It's easy!Because such a concept of meritocracy is a concept decades ago!What is the idea of ​​the new millennium?It's not about finding professionals to perform shows to attract the attention of ordinary people!Because in the new century, due to the emergence of the Internet, a platform such as TV has lost a lot of viewers due to the lack of interactivity. In order to adapt to the new situation and regain the viewers, we can only increase more interactivity!

How does interactivity come from?According to the most advanced practice of the Internet in later generations, that is to build a platform by yourself, let the masses come and play by themselves, let them entertain themselves, and then find ways to improve the emotions of other onlookers, so that everyone can enter a grassroots self-entertainment. Have fun!This is a trend of the new era!If there is no such trend, the ratings of the program will be greatly reduced in the end, because in order to entertain the common people, they can choose other programs that are more interactive and give them a sense of presence!

It's like in 0405, why is a "Super Girl" so popular?In addition to the gimmick of the reality show, what attracts the audience even more is the sense of participation, the sense of presence!In the past, stars were stars, and idols were idols. They just came out dressed up and sang on stage for people to worship.Ordinary people can only clap their hands and worship.

But in "Super Girl", they can make their own stars!They can definitely give a young man who looks pleasing to them a chance to become a star!As long as they vote enough!As long as they keep swiping text messages to vote, then this penniless young girl on the stage can become a superstar in the future... What kind of rush is this?This is a kind of rush as if you have the ability to create a god!

Even, if it is more exaggerated and academic, then such a TV model is a new form of anti-idol—what is anti-idol?Then you must first understand what an idol is!Just like what I said before, this idol is manufactured in the "idol factory" now, and then it comes out to be worshiped by workers who are as glamorous as gods!So what is an anti-idol?It is to put the process of making an idol in front of everyone, let everyone see how stupid this idol is at the beginning, and then let everyone watch him being cultivated into an idol little by little, and in the end, even to a certain extent, Everyone treats him not like a high-ranking idol, but like a child who has been successfully raised by himself!This is a complete reversal of the traditional concept of idols!

So from an academic point of view, the TV industry in the 21st century is simply a big change. Because of the impact of the Internet, it must change to be more in line with the times and more competitive!In Jia Hongjian's view, the 21st century is a century of ordinary people, not only the changes in the TV industry, but also the emergence of Weibo on the Internet, making everyone a communicator, everyone A media, this has directly turned a lot of power that the elites had before to the grassroots!This is the biggest difference between the 21st century and the 20th century!And in the face of this general trend, still foolishly believe in previous experience, and think that only the elite can do everything well, this is obviously a manifestation of not keeping up with the times!

While Zhao Dayong was sneering, Jia Hongjian was also meeting a man surnamed Zhao, but this man surnamed Zhao was his subordinate—Old Zhao from the variety show group.At this time, Jia Hongjian brought up a point that was not mentioned in the proposal to Lao Zhao before, and it is also a very important point, "Old Zhao, our program will add an audience voting system. Every text message One vote, one vote... In addition to giving 4 cents to China Mobile, we charge another 168 cents. Later, you can open a value-added service cooperation with China Mobile. In addition, Telecom [-] can also open a similar value-added service. This The number of votes can play a very important role. For example, a grassroots actor is very popular, but his performance is not very good, and he will be eliminated. If the votes of the audience are high enough, then we can let him [resurrect] ], even if there is a guarantee of voting along the way, it is not a big problem for him to really enter the Spring Festival Gala..."

ha?When Old Zhao heard Jia Hongjian's words, he was immediately startled!What does it mean?Is this for the people to vote?Don't care about the quality of the program? "Mr. Jia, what if he is really not suitable for acting? What if the show is ugly?" He couldn't help asking at that time.

"If it's ugly, it's ugly. What are you afraid of?" Who knew Jia Hongjian laughed at that time, "Have you ever thought about it, why do we make shows? We make shows to attract viewers, not what kind of viewers we are. What to watch, we guess what the audience wants to see in advance, and then we do it! There is a famous saying in Hollywood, if the audience likes shit, then we give them shit... Of course, this does not mean that we have to It’s very low-level, it’s not that we want to show all kinds of pornographic and violent murders for others to watch, it’s not that we want to be kitsch, but that even if this person’s show is ugly, if there are enough people behind him, for example Millions of people really like him and want to see him on the Spring Festival Gala, so even if we don't appreciate him, shouldn't we still serve this group of audience? As long as this person's show is not too vulgar?"

Jia Hongjian's words made Lao Zhao suddenly fall into an unprecedented thought shock... (to be continued...)