Coquettish Rebirth

China Satellite TV's bidding price is close to 4 million yuan. This news is enough to make the media all over the country explode!The main reason for this explosion is that CCTV's bidding price in the past two years no longer has the momentum of 2 million yuan in previous years!In the past two years, they are basically in the early 2.1 million, for example, 2.5 million or [-] million can have a bid king.So basically everyone has guessed that this China Satellite TV's standard king might really surpass CCTV!

This is a big deal for China's media industry!After all, for everyone, CCTV is the top TV station in China, and its scale makes people feel that other TV stations cannot catch up.Although the ratings of some programs of China Satellite TV were higher than those of CCTV programs at the same time, but it can't stand the scale of CCTV, and the emaciated camel is bigger than the horse!That is to say, even if CCTV's ratings are not as high as Huaxia Hi-Tech's, but relying on their overall scale and overall strength, they can still achieve the top spot and their overall advertising revenue is much higher than Huaxia Hi-Tech's!But now, this form is likely to be broken!So will it prompt CCTV to make any changes next?Will there be any reforms in CCTV?

After these reporters reported on China Satellite TV's bid king, they were ready to gather at CCTV's Media Center without stopping to interview CCTV's bid king battle.And the merchants are now rushing to the capital in a steady stream, to the Media Square of CCTV!

However, this is about the China Satellite TV Spring Festival Gala and Biaowang.Some media blasted the pot not just because of their high prices.What these media are concerned about is that China Satellite TV has actually given the Spring Festival Gala such a stuff that has never had any commercial interests to get the naming rights and the like!This made them feel that China Satellite TV smelled too bad!Of course, some media said so, and of course some media opposed it.According to the media who spoke for China Satellite TV, this is the market economy, that's what it is!Originally, the Spring Festival Gala on CCTV gave the actors such a small amount of money every year, and they could also record the performances of the actors and make them into CDs for sale. Although they didn't sell much money, this was also exploiting the actors!If CCTV has the ability and is not commercial, then don't sell these CDs, will CCTV agree?Since CCTV refuses.Then why ask China Satellite TV to be pure and not commercialized?Besides, what's wrong with commercialization?With title and sponsorship.This is the only way to have money to invest in better programs, and to distribute the money to the actors normally. Only in this way can there be a healthy development!

However, this kind of tangled commercial thing.After all, they are still a minority.In fact, ordinary people don't pay much attention to whether the Spring Festival Gala is commercialized or not.What do people really care about?That is whether China Satellite TV will really surpass the giant CCTV in the single item of the king of the standard at the end of this century!At this time, CCTV is actually under a lot of pressure.Like Zhao Dayong, the director of CCTV.Now that's really Alexander!

Originally, the old Yang Tou, that is, Yang Guang, the former head of the station, handed over the position of head of the station to Zhao Dayong. The main reason was that Zhao Dayong was relatively stable.He, Da Zhao, also knows that he is not a person who pioneers and innovates, but he can keep his business.He reckoned that the main reason why old Yangtou passed the position to him instead of to Sun Yusheng and others was that the eldest grandson was more aggressive and easily offended others, while his eldest Zhao was much more tactful. Will do a lot of things.

However, he who is good at being conservative is now facing a big crisis!Who the hell would know that over the past few years, China Satellite TV, in addition to surpassing CCTV in ratings, is now even likely to exceed the price of the bid king. How can this make him feel so embarrassed?Don't let China Satellite TV surpass CCTV slowly in his hands at that time, then he will be at the level of a national sinner!

To be honest, Da Zhao originally wanted to play down the matter of the CCTV bid king—the key is that the winner of the CCTV bid king in the past few years really did not end well.In the first year, Huaxia Hi-Tech was the bid king, but withdrew soon, and then it was a good thing.But what happened next, like Qin Chi Liquor or something.But after Qin Chi Liquor was exposed for blending wine, its performance really plummeted all the way!Originally, this wine blending was not a big deal, and it could even be regarded as a relatively advanced method, but Qin Chi himself does not know how to public relations, and then it was played up by the media as if they were shoddy, and the sales in the last 97 were as high as That's 96 million less than in 3!Originally, in 97, Qin Chi estimated that their sales would be 15 billion yuan—according to the n billion advertising bid fees they threw out, they would have to sell 15 billion baijiu to earn back the money.But, in 97, they only sold 6.5 million baijiu, far less than the planned 15 billion!And in 98 it was only 3 million!It can be said that he was devastated immediately!

On the surface, it seems that this CCTV standard king is just a sad reminder of Qin Chi.But in fact, according to the news that Da Zhao got, Aiduo might also be in trouble!What's the trouble?It turns out that in order to grab the cvd market, Aiduo didn't place super low prices everywhere?Didn't they have some Sunshine A action, and then lowered the price of CVD to below 2000 yuan?Didn't Aiduo seize a large amount of the market? Why are they still in trouble?And isn't this love a thing that likes to talk about life and ideals with dealers, and let the other party pay first before they can have goods?Why are they in trouble?

It turned out that the price of Ai Duo dropped too much at once, which can be called dumping!That's right, dumping!It's the kind of behavior that grabs the market even without making money!It is an act of disgusting competitors and trying to kill them all!In fact, even if Aiduo pays first, then they don’t make much profit!Moreover, their behavior of paying first and then making goods not only caused complaints from competitors and colleagues, but even Aiduo's distributors complained everywhere!

Later, in 98, Aiduo couldn't hold on anymore, so he reluctantly accepted a ladder to step down, and had a "round table meeting" with other competitors, and then agreed Competitors raised the price of Aiduo brand cvds by 250 yuan each.In this way, Aiduo can also make money himself, and the pressure on other competitors will not be too great.However, the problem is that this Aiduo cvd is not produced by Tianwang Laozi. After their prices are high, why do consumers still insist on buying their products?So all of a sudden, their products were backlogged up. With no other choice, the Hu indicator started to lower the price of cvd again, and then the funds were tight, and if there was any trouble, something would happen to them!Then in the middle of 99, something really happened!

What's the matter?It turned out that Chen Tiannan, the co-founder of Aiduo who was the first to invest and establish Aiduo together with Hu Shibiao, suddenly discovered a big problem—in 98, Hu Shida didn’t even tell him, and established it directly in the name of Aiduo. There are a bunch of companies, such as Aiduo Audio, Aiduo Digital Equipment Co., Ltd., Aiduo Audiovisual!You must know that Hu Shi and Chen Tiannan are two buddies. At the beginning, everyone paid the same amount of money. In theory, everyone owns 50% of the shares. However, Chen Tiannan doesn't care about the company himself and handed it over to Hu Shibiao. , but he is also a major shareholder, so the other party must tell him what to do!

Ever since, this Chen Tiannan published articles all over the country, and published articles to newspapers everywhere stating that the companies established by Hu Dao were not actually authorized by the board of directors, so the companies established had nothing to do with Ai Duo Penny!On the surface, it seems to be okay?It seems that there is no trouble with Hu indicator?But Da Zhao heard that Chen Tiannan and Hu Shibiao, who were on the board of directors in Aiduo, had turned their faces!Maybe Chen Tiannan started to check the accounts sometime, and then he dug up something he shouldn't know, and he sued the government in the end!

So at a time like this, what else can the boss Zhao do?There are only a few bidders in total, and the result is good, two out of the three are going to have an accident, the probability is too high?Doesn't he have to try his best to play down the identity of King Biao?Don't look back, something happened to Biao Wang again this year, then it will be really funny then, okay?At that time, the identity of CCTV's standard king will directly become a curse, okay!So in order to be able to protect such a brand of Biaowang, all he can think of is to downplay the identity of Biaowang as much as possible, and then make the company still interested in bidding every year, so that it is not that when people think of CCTV and bidding, they think that the company will have problems!

But, originally all of this was well thought out, but now he is a little bit like a wolf in the front and a tiger in the back - first of all, if he follows the established plan, then he will weaken the identity of the king and significance, so there is not too much publicity, so isn't this obviously showing weakness to China Satellite TV?And is this the effect they wanted for CCTV?Looking back, their CCTV wants to weaken the identity and significance of Biaowang, are the media willing not to report it?After everyone has reported it, what weakening effect does it have?

Oh, turn around and say something to CCTV—oh, CCTV recommends that you don’t take things like Biao Wang too seriously. It doesn’t really mean anything... It’s obviously a sign of weakness, okay?If you say it, it's obviously like losing to find a reason for yourself, okay, but it's even more embarrassing, okay!

But, if you insist on competing with China Satellite TV, but the price is almost 4 million yuan, Zhao himself knows that it may not be able to surpass China Satellite TV after thinking about it, so how can you compete?So for a while, Da Zhao suddenly found it difficult to ride a tiger on his feet, and suddenly his feet were full of pits!How did your sister get run over by China Satellite TV to such an extent? (To be continued..)