Coquettish Rebirth

Only they themselves know the embarrassment of CCTV's dilemma.But no matter how they choose, there is not much time left for them.That's right, just like the scenes that the Chinese men's football team often encounter in various world competitions, there is not much time left for them.

China Satellite TV's bid king competition was on November 11th.As for CCTV, that was November 7th, and now it is November 11th, and seeing that the King Bidding Conference is about to start, it can be said that at this time, it is necessary to come up with a countermeasure.Da Zhao knows that even if he informs the whole station to unify the caliber now, saying that the king of the standard is not important, it will be too late-when China Satellite TV is likely to surpass CCTV to capture the new high of the king of the standard, this CCTV will say that the king of the standard is not important, and it is still When the results of Huaxia Satellite TV came out, they said before they started, it was clear that CCTV themselves felt that they could not beat Huaxia Satellite TV, so they found a way out for themselves in advance!So it can be said that no matter what CCTV does now, there is almost no way out, and it will be humiliated no matter what it does!

As a result, when the Biao Wang Contest was about to start, Da Zhao probably came up with a solution.On his side, he hurriedly asked people to agree with the people in the advertising department, and then, when he saw the bidding results appeared, and when he saw that he did not exceed China Satellite TV, the people in the CCTV advertising department began to speak in accordance with the same caliber .

After signing the contract, the new director of CCTV's advertising department announced their CCTV's bidding price for this year with a smile at the press conference: "This year, the sales price of our CCTV's chief advertising time is 1.8 million, although compared to The price has dropped in previous years. But we believe there will be a good cooperation between the two parties.”

That's right!This time, it may be because China Satellite TV’s bidding conference sucked too much small money, so the merchants who came to CCTV’s bidding conference to invest in each of them asked for a lot lower price than in previous years. It's only 1.8 million, and this price is still taken wow haha, it's not the previous year's Biaowang Aiduo or the competitor Backgammon!For such a result, the reporters were of course overwhelmed. When it was time for the press conference to ask questions, how many reporters flocked to raise their hands to ask questions!After the new director of CCTV's advertising department picked a reporter at random, he heard the other party ask: "Excuse me, Director Niu. Our bid price for this year's CCTV is 1.8 million yuan. And the China Satellite TV's bidding contest held yesterday As a result, the bid price is 3.8 million yuan, does this mean that China Satellite TV has surpassed CCTV in the field of advertising communication?"

wipe!This question is too sharp, isn't it!Where did someone ask such a question in front of a human being?Fortunately, Director Niu got the care of Director Zhao in advance, so he smiled lightly at this time.Said: "This. First of all, let's congratulate China Satellite TV for winning a big order. I hope that in the future, China Satellite TV's advertising sales will grow like sesame seeds. Back to your question just now, does this mean that China Satellite TV has already entered the advertising field? It has surpassed our CCTV. I don’t think Mr. Jia of China Satellite TV will give an affirmative answer to this question. After all, our CCTV is still the largest TV station in China. Our coverage is the widest, and now even overseas can receive us CCTV's program, I think we CCTV and China Satellite TV are not too direct competitors. Besides, we are all Chinese TV stations. Whoever is good and who is not is good, so we also congratulate Huaxia Satellite TV..."

That's right!What Minister Niu said was a unified statement given by Lao Zhao!What is this statement, that is what is most used to say in traditional Chinese institutions!It is pretending to be generous, that is to say, everyone is brothers, and their good is also our good!What is it called?This is called losers don't lose!This is called friendship first and competition second. This is called showing grace even if you lose, and you must have the winner and even a large number of onlookers give a thumbs up.

In fact, this is also a way out of nowhere, it can only be helpless to find some last face for myself.In fact, how can CCTV stand being the second child?From the beginning of their establishment, they represent the central government, and other TV stations are all local!What is the difference between central and local?What is the difference between their CCTV and local TV stations!You must know that people in Shanghai generally say that Shanghai people are xenophobic, and people who see people from other places say that they are foreigners.But in fact, there are similar sayings over there for the first time, but they don't say they are foreigners, they say they are from the place!For example, in the old capital, when they mentioned the capital dialect and the dialects of other places, they all said "local dialects", as if their capital dialect was the central dialect.Ordinary people in the capital have such a strong sense of superiority from the central government, let alone a powerful unit like CCTV!

In the past, CCTV was always the identity of the big brother, or to put it a little harshly, that was the identity of the real father!The following provincial TV station has an excellent host, and this CCTV one has taken a fancy to it, and then a transfer order passed, and the host of the other party came over!How dare the local TV station say a word?So it can be said that in the past, this CCTV was equivalent to another level of TV station above the local TV stations!As a result, CCTV with such an excellent status was surpassed by a TV station like China Satellite TV, which was a small local station before. How embarrassing they are, how can they bear it!

So in fact, Zhao Na, the head of CCTV at this time, was actually hurt internally. On the surface, it seemed that CCTV congratulated China Satellite TV generously, but in fact it was all forced!Will they be happy to show style?Relatively speaking, he prefers to be a winner and leave the opportunity of this style of expression to others!It can be said that Lao Zhao is really angry and has nowhere to vent it at this time!He couldn't even figure out how those merchants in the market, such as Backgammon, would invest 3.8 million yuan in China Satellite TV after they had enough to eat?Can your sister invest 3.8 million in the past and earn back?Do you really think that the Spring Festival Gala will be invincible just by naming it?Do you really think that just naming the Spring Festival Gala will make their products sell well?

Just when Lao Zhao was about to vomit blood, this Duan Yongping from Backgammon Company who was missed by Lao Zhao.In fact, he is also being interviewed by reporters - the reason is that Backgammon, which lost 3.8 million yuan on China Satellite TV before, is now only paid 1.2 million yuan on CCTV, and only got a top five position!The difference in BBK bids would of course arouse the curiosity of the media, so the media gathered around and asked Duan Yongping if in his opinion, China Satellite TV really had three times the communication effect of CCTV!

"Hehe, what should I say about this question? It's not that there is such a big gap between our judgments on the communication capabilities of CCTV and China Satellite TV. It is mainly a question of our thinking when we operate the business. In short, our company has calculated, After roughly figuring out how much money we need to invest, how many things we need to do, and what effect we want to achieve, we will only bid how many bids. We will not blindly go directly to the king of bids...Of course. Some journalist friends will definitely ask why in Huaxia We invest so much in satellite TV. This is also very simple. Because the people covered by the two parties are different, and the degree to which the covered people match our company’s sales target consumer group will affect the amount of our investment, and this It does not mean which of the two TV stations is better in an absolute sense. If one day our BBK main business changes, maybe we will increase our investment in CCTV and reduce our investment in China Satellite TV... "

What Duan Yongping said is really sensible!However.There is also a problem with what he said, although what he said was generous and seemed to try to be as non-lethal as possible, but even though it involved coverage, coverage of the crowd and so on.However, none of them offered high prices on CCTV's side, and all the ones on China Satellite TV set high prices. What does this mean?Does it mean that the people covered by CCTV are simply not in line with the potential consumer groups of domestic businesses?After Duan Yongping said these words, he immediately discovered the loopholes in his own words, so he immediately refused the interview after he finished speaking, then turned around and left!He can't just say what's next!

However, although Duan Yongping didn't say anything, the media knew it well.On the second day, I don't know how many media outlets reported a big news on the front page - China Satellite TV defeated CCTV in the battle of the king!Then in this article after article, it is called an effort to exaggerate that China Satellite TV is likely to quickly challenge CCTV, and then challenge CCTV and the traditional broadcasting system that has lasted for many years behind them!Some media even commented that when China Satellite TV is performing more and more dazzlingly than CCTV, this is the time for CCTV to start reforming!Why are other departments in the country reforming, but CCTV is not reforming?

Well, some media are purely reporting that the bid amount of China Satellite TV's bid king contest exceeds CCTV's report, while some media are just citing CCTV and various radio and television systems with life and death, as if CCTV will not work without reform. It seems that it is best for CCTV to be separated from the Ministry of Posts and Telecommunications tomorrow!It would be best if CCTV is also separated, and each channel becomes a station!

Even according to what they said, professional sports channels like ESPN are doing very well, and professional news channels like N are also doing very well. Why can’t CCTV be divided?Regarding their claims, at least Jia Hongjian felt that they were delusional... However, at least looking at these articles that boasted about China Satellite TV and belittled CCTV, Jia Hongjian made a wicked smile!

Yes, Jia Hongjian meant to hurt others and not benefit himself, and meant to offend others on purpose... But he just likes to hurt others!Besides, he probably won't have much chance of cooperating with CCTV in the future!Whether Jia Hongjian offends or offends others is not judged by morality, it is the result of brain thinking - if he feels that the harm of being offended is acceptable to him, then he can offend!He can offend people if he feels that the advantages outweigh the disadvantages or the disadvantages are relatively small!Obviously, it is unlikely to cooperate with CCTV in the future, and they are not alone in radio and television, why are they afraid of CCTV?Since you're not afraid of CCTV, it's okay to offend and have fun, isn't it interesting?As long as Jia Hongjian is happy, why can't he offend CCTV?We have worked so hard for so many years, and after being reborn, we have worked so hard to make money in business, why?Isn't it because you don't have to dare to offend people like when you're an asshole?Now that we have power, we can offend people even just for fun, this is freedom! (To be continued..)