Coquettish Rebirth

Although the idea of ​​making a TV series into a film was good, it was not good enough. It was not good enough for Jia Hongjian to replace Spielberg in the news of "Journey to the West"!Why can't it compare?It's very simple!By 2012, China will be the second largest economy in the world. How many people in the country still retain the concept of China in the 90s?This is not to say that Jia Hongjian is 20 cents or something. It is normal for people's thinking and concepts to change more slowly than reality.Just like the United States in history, in the first few years of the [-]th century, they were already the most powerful country in the world, but what were Americans doing at that time?Are you still gloriously isolated, or are you playing behind closed doors at home, ignoring the whole world at all!It will also take decades for them to slowly adapt to becoming the number one in the world, and it will also take decades to slowly adapt to being strong. China has become the second in the world. The country, how can it be said that the common people will adapt to it overnight?

It was the same in 2012, and it was even more so before 2000!Before 2000, China was still in the accumulation period, and there was still a little distance from the outbreak period after entering the WTO.So in this era, many people in China are not confident!Although it is said that after the suppression by the United States, nationalist sentiments have swelled, and they have shouted that China can say no.But in fact, ordinary people pat their consciences. If the price of foreign products is the same as that of domestic products, what will they buy?Not to mention the same price, but the same quality.It still looks foreign to buy a foreign brand!This is a subconscious lack of self-confidence!

What does subconscious self-confidence need to rescue?You need constant approval from others!Note that this is the approval of others!It's not my own identity!If Jia Hongjian stood up today and said that China will be able to surpass Japan economically in the early 10 years, believe it or not, even Boss Jiang will persuade Jia Hongjian to take medicine?They would all say that Jia Hongjian was too fifty cents, and his estimate of the form was too optimistic, and it could even be attributed to the category of miracles.But in fact, China's 2010 gdp surpassed that of Japan!

Historically, Jia Hongjian still remembers that in 2005, there was a post on Tianx Forum.One person published his own estimate, saying that China will be able to surpass Japan's gdp in about 2030.What's wrong with such an estimate being conservative?In the end, it was criticized by everyone!Saying so is too fifty cents!It is too optimistic, China can already laugh if its gdp surpasses that of Japan in 2050!The results of it?Well, the task is completed ahead of schedule after 5 years.Jia Hongjian took the lead in digging graves and posting them to slap his face, okay?

In such a nation-state that has been weak for more than 100 years.When self-confidence is particularly lacking, if one of your own people stands up to give you confidence, you will be told by others that you think too well!They would say oops, you see there are still so many problems in our society, how could it be so good?Oops, you are Yelang arrogant.This is how the Qing Dynasty was destroyed!Oh, why do you only let praises and not criticisms?Our criticism is also for the good of the country!But if the same sentence.Did foreigners say it?That effect is different!That is to get the approval of others, the national pride will rise immediately, and the words of foreigners will be as firm as the ultimate truth of the universe!It's not that Jia Hongjian was talking nonsense.If you don’t believe me, go back and find a Nobel Prize winner in economics, predicting that China’s gdp will surpass Japan in 2010. See if the Chinese in this era will persuade this great man to take medicine!His treatment is definitely different from that of Jia Hongjian, okay?If you want to say that Jia Hongjian does not have the professional background of other economics prize winners, then find the best economist in China, for example, Lin Yifu, a former communist volunteer in the World Bank, and ask him to come Saying the same thing, it is guaranteed that more than n ordinary people in the country will say that this person knows how to praise and flatter when he flatters!

So, Spielberg, such a well-known foreign director, actually came to shoot the Chinese classic Journey to the West. This is definitely a great recognition of China!It is definitely a model for Chinese culture to go out of Asia and go to the world!Will it definitely enhance the self-confidence of the Chinese people?Will it definitely make Chinese people feel that the whole world loves Chinese culture?But what if all of that stays the same, and Spielberg is replaced by Zhang Yimou?Not to mention ordinary people, even Jia Hongjian felt much weaker!

If you want to think about another news that can be compared to Spielberg's filming of Chinese cultural classics, what do you think?The first requirement is to be shocking enough, sharp enough, and oppressive enough!To be precise, it is to make it impossible for CCTV to do it, and then let people catch up with China Satellite TV, as if it is about to catch up with CCTV or even surpass CCTV!To be honest, if you think about it this way, it's really hard to think about it!

There is only such a request, but there is no general direction, what do we think?So after thinking about it for a long time, Jia Hongjian still couldn't figure it out.Then he simply changed the method - if we can't do it straight, then we can do it backwards!Why come upside down?Let's list the things that CCTV can't do now!What can't CCTV do?First of all, they seem to be a little relaxed about public opinion supervision.This is indeed one of the advantages of China Satellite TV. However, the supervision of public opinion should not be too fanciful, and it still needs to be measured.As for this matter, it can be done, but it cannot be said, at least not in a big way!So in the matter of public opinion supervision, boasting or designing some big plans will not work.

So what else can CCTV not do?It is definitely something they cannot do to make a TV series into a film, but this idea has passed away, so I will skip it and stop mentioning it... Thinking about it carefully, Jia Hongjian seems to be doing various titles with CCTV. , The marketization of the program is not enough, but if we make efforts in this area, it is not shocking enough!The kind of shock he wants is the kind of rush that China Satellite TV gestures at CCTV and wants to challenge CCTV!It is the kind of rush that makes others think that China Satellite TV is already an opponent of CCTV, and is likely to surpass CCTV in one go...

Suddenly, Jia Hongjian seemed to have a little inspiration—if we don’t analyze what CCTV can’t do, but analyze what CCTV can do but what China Satellite TV can’t do?That's right, the main reason why CCTV was bigger than other provincial-level TV stations before was not how strong their CCTV production capabilities were, it seemed that they had everything in different categories, and it was a large and comprehensive model!That's right, for things like entertainment, Fu Lantai did very well in later generations. Is it okay to say that it surpassed CCTV?But who can say that Fulan TV has surpassed CCTV as a whole?After all, Fulan TV is not big enough and comprehensive, so it can't do everything like CCTV!When CCTV is doing it, it can do sports, variety shows, and news at the same time!After the rise of Fulan TV and other places in later generations, they also rose with entertainment variety shows and even idol dramas, but CCTV still occupies the absolute king position with in-depth news programs!It can be said that if you want to watch international news and in-depth analysis, you must watch CCTV!Apart from CCTV, that is the Pheasant TV whose ratings and coverage are limited!After a few years, the Pheasant Channel also created a dedicated Pheasant Information Station, which is dedicated to news...

etc!So how about China Satellite TV getting a sub-channel?Then how about accessing more professional fields?It doesn't seem to be very good—didn't Jia Hongjian also say that China Satellite TV should always maintain a mixed channel to increase the coverage of more people?It is also right to do this, because they are all integrated into one, so those who want to watch news analysis and public opinion supervision should watch China Satellite TV, and then young people who like entertainment should also watch China Satellite TV, and finally, middle-aged women who like to watch TV dramas or even middle-aged Men also watch China Satellite TV.If they are separated, isn't this differentiating their own "passenger flow"?

In the past, Jia Hongjian didn't want China Satellite TV to split up, mainly because of this idea.Of course, there are also objective reasons--the country's radio and television departments are now relatively strict in management, and it is stipulated that a provincial-level unit can only have one star quota.As for Shanghai, China Satellite TV took the lead. Anyway, Shanghai TV only wanted to guard its own one-acre three-point land, and never wanted to be a star, so the qualification for the Shanghai area to be a star was given to China Satellite TV. .

However, despite such a rule, who said that Jia Hongjian would be restrained?There are policies and downstream countermeasures!If Jia Hongjian wants to open a branch, is there any other way?To put it bluntly, we just don’t buy or invest in other provincial satellite stations. Let’s find a satellite TV station with poor ratings, and then discuss cooperation with them. Our China Satellite TV will produce programs, and the other party will buy programs, and then they will broadcast our programs. Help design market positioning, help with advertising and marketing, so that people can buy our programs again if they have money!That's right!Just being a fixed-point program production unit, China Satellite TV can make a huge amount of money, and in this way, doesn't it mean that it is also opening a branch?For example, when subcontracting TV dramas, Huaxia Satellite TV is responsible for filming TV dramas, and then sells the resources of TV dramas to cooperative stations, but not to others.Then this station will honestly follow the direction designed by China Satellite TV, so the ratings will be better than before, right?Then if the ratings are high, you can sell more advertisements and title titles, and then you don’t need to share the money you earn with China Satellite TV. You just need to buy programs with China Satellite TV with real money!

How wonderful!Did it violate the rules?No!Has China Satellite TV broken the national regulations?No!Have they controlled other TV stations?No!Who said that if you want to control other TV stations, you must buy shares and you must break through the national regulations?After World War II, capitalist countries did not use colonial methods to enslave third world countries, okay?How old-fashioned, what is in fashion now is economic control!Economically control the opponent's whole country, so that there is no loss in righteousness, and it can also firmly control the opponent in one's own chariot, how good it is! (To be continued..)