Coquettish Rebirth

That's right, who said that if you want to open a branch, you must use various means to control other people's equity or you must open a "split mine" yourself. Can't we use economic means to control a branch?Some people may say that if you control the family, you leave too much leeway for others. What if they don't want to cooperate later?So how did imperialism control other third world countries through economic means?Why aren't imperialist countries afraid of the defection of other third world countries?Of course, they have the means of control. If there is no means of control, they can be so relieved that they will not garrison and do nothing, just economically plunder the third world countries?Others have their own methods of control, of course, Jia Hongjian can also follow the example to control it!So why is their TV station controlled by Jia Hongjian and his China Satellite TV?Very simple, why are third world countries controlled by the United States?In addition to the military stick, the Americans also use small money to seduce others!

How does the United States control third world countries to produce a single crop for them?It's very simple, use the contract to lure, actively cooperate, give the other party money to attract the other party to go further and further on this road of no return, and then cultivate your own spokesperson and your own vested interest groups in the other party's country.After this kind of thing has developed a "habit", after reaching a certain point, it is basically impossible for the opponent's country to get rid of this situation if it does not hurt its muscles and bones!

Similarly, if they want to control other satellite stations economically, Jia Hongjian and the others can also adopt this method.You must know that because of Jia Hongjian, China Satellite TV's production ability and ideas can be said to be completely beyond the level of other mainland TV stations in this era!Can the TV series they produce be good?Even Jia Hongjian hasn't given full play to his greatest advantage as a reborn person - plagiarism!If he starts copying.Then the entire Chinese film and television industry will be wiped out by him!Will their TV series still sell well by then?They limited the purchase to only one station, wouldn't those TV stations be crazily robbed?If you rob more and make money for the other party, isn't this a habit?It is absolutely possible to instill in the other party a kind of comprador thinking that "buying is worse than building, and renting is worse than buying", and then in the end, it is impossible for the other party not to rely on themselves!Does this require a stake?Need to intervene?

However, Jia Hongjian had to think again about this mode of splitting up.why?Because the first thing he thought about was not to open a separate channel, he just didn't want to divert popularity!Indeed, after the popularity reaches a certain level, when the market reaches a certain scale.It is necessary to establish sub-brands to carry out the operation of refining the market.But the TV market in China is actually not too big now!And after the Internet becomes popular in the future.The ratings of this TV station will drop by a lot!

Just like in this day and age, we don't talk about China Satellite TV, but just talk about CCTV. The ratings of "Water Margin" in early 98 were under the competition of China Hi-Tech.They all reached an average audience rating of 31%.The highest audience rating is 38%!Then when it was broadcast on Jiaodong TV.It even created a super-low ratings of 51% in the country!Of course, their ratings are incomparable with China Satellite TV's ratings of 40% to 2012%, but for example, the national average ratings of "My Fair Princess" broadcast by other TV stations in this era can exceed 1%!What is this concept?Put it in 2012.The variety show or idol drama that Mango TV invested the most in that year, can the ratings reach 2%?We must know that when the ratings in [-] can exceed [-]%, it can be said that everyone knows the program - after all, it can still be watched on the Internet!Who said you have to watch live TV?

So, if Jia Hongjian and the others open a sub-channel now, if they feel that the market is relatively large and divert their resources directly, then it is very likely that after three or four years, their ratings will drop, and then Each branch can't earn too much advertising fee!At that time, it's better to get together to become stronger and bigger!But now, Jia Hongjian needs to break into the field of CCTV, so what should he do?In the end is to open a branch, or not to open a branch?How can we deal with the shrinking market in the future by opening a branch station? If we don’t open a branch station, how can we threaten CCTV now and enter the CCTV field?

Suddenly, Jia Hongjian vaguely realized something—who said that to enter the field of CCTV, one must set up a branch?Who said you have to come by yourself?You can fool others to come together!When we made a revolution in China decades ago, we first made a fuss in the city for a long time, but it didn't work out, and then we went to the countryside to encourage everyone to join the revolution, and then we got a good result!Similarly, who said that if China Satellite TV wants to challenge the authority of CCTV, it must challenge it alone?He can achieve the goal of splitting the channel by transferring some "assets", so why can't he pull others to form a simulcast platform, and then "everyone has money to earn together" to challenge CCTV?

That's right!Hookup Platform!This sounds like science fiction or even fantasy, but it actually happened in the future of history!Yes!In history, among the provincial TV stations in China, it is not that no one has tried to challenge the status of CCTV!In addition to challenging CCTV's Fulan Mango Channel in the entertainment field, another one that has tried to challenge CCTV is Wenguang Media Group in Shanghai!As for Shanghai Wenguang, historically in 01, it integrated all the cultural and media forces in the Shanghai area and directly integrated it into a holding communication company with the nature of an aircraft carrier.On the one hand, this company has Shanghai TV, the historical Dongfang TV, and various channels such as broadcasting and newspapers.

How did this company challenge CCTV?At first they chose to be in the field of sports - in the original Chinese football league, the most important broadcasting rights must be given to CCTV, there is no doubt about it.But around 03, Shanghai Wenguang launched a challenge to CCTV for this matter!They once bought the exclusive broadcast rights of the domestic football league with huge sums of money!In other words, if they don't nod, CCTV won't even be able to broadcast domestic league games!

Of course, this investment was later regarded as a failed investment by people all over the world. After all, Wenguang had Shanghai Satellite TV in its hands back then. With so many football games, which one do they broadcast?And then do they broadcast the rest of the games or not?They are not a professional sports channel on Shanghai Satellite TV, so how can they digest the exclusive broadcasting rights of football?

Later, after such a failed attempt, some other provincial TV stations saw this failed case, and each other began to think about how to challenge CCTV.According to this case, it is obviously unrealistic to rely on a lot of money and eat the game resources by yourself. Even if you can eat it, it is not easy to digest!If this is the case, can the big guys join in?That's right!After such a discussion, about 5 provinces and Taiwan met and discussed, and jointly funded and established a so-called cspn, which is the Chinese sports broadcasting platform.With such a platform, everyone can pool money together to buy sports broadcasting rights. After buying them, after centralized production, each company can broadcast suitable programs according to their needs—for example, today there is a match between the capitals. If the game in Shanghai does not involve winning or relegation, other provinces may not necessarily watch the games of these two teams too much, so they can broadcast the game on Shanghai and Capital TV!And if such a simulcasting platform plays well, it's not like it can't make CCTV disgusting to death!

That's right!The so-called ants killed the elephant!Although this provincial-level station cannot compete with CCTV alone, it is true that these provincial-level stations are also full of competition with each other, but the problem is that in some individual fields, there is not much competition between them—— For example, in the field of sports, so they can join forces to build a simulcast platform, and everyone pools money to work with CCTV!So, in this era, can Jia Hongjian lead other provincial TV stations, unite to disgust CCTV and work with CCTV in some areas where they have no competition?

For example, in the field of sports, in this field, Jia Hongjian and the others can take a group of provincial TV stations and snatch the exclusive rights to broadcast the 2002 World Cup in mainland China. At that time, CCTV will not be caught blind what?Hahaha!Jia Hongjian is overjoyed just thinking about it—the only chance for China to enter the World Cup squad, and then it is the chance to hold the World Cup at home, but when the time comes, CCTV will not even have the right to broadcast it, and their sports channel will not have it at all. Power broadcast!Isn't it going to be ridiculous by then?How many people in the country will be disappointed with CCTV?At this time, Jia Hongjian and the others took a bunch of provincial TV stations to occupy the broadcasting rights in the mainland, how much would they earn in advertising fees?Even when the time comes, they can be completely unified and sell advertising time together like outside. After selling a high price, Jia Hongjian and other stations will be divided!right?

Even, Jia Hongjian felt that not only the field of sports, but also other fields can be explored!What are you digging for?TV stations generally don't make much money, but they still have to do it, and at the same time, they don't have much competition with each other?For example, entertainment variety shows, TV dramas, etc., Jia Hongjian said that these are all parts of competition, and non-competition, in addition to sports, of course, it is such things as opera, music, and documentaries.It’s the same as not saying these three things, because the audience itself is small, and it’s going to be a simulcast platform. To be honest, it’s not good to burn money!At most, it looks like a documentary. Jia Hongjian can get a professional team out and shoot a few films a year, and that's ok.After all, there are too few ordinary people who will turn on the TV to watch documentaries every day after work, and then watch them go to bed. Do they still do this every day, 360 days a year?But now that there is a good documentary, it’s not bad to turn on the TV and watch it for an hour or two.

Then, what else is there to make money and not compete?Suddenly, Jia Hongjian thought of the word "news"! (To be continued..)