Coquettish Rebirth

That's right, apart from sports, it has to be done but it doesn't make much money, but what is the type of program that can really make money if it is done well?That's news!News is easy to say, but not simple in reality.Because of the guiding ideology of "reality criticism" in the former red camp, domestic provincial TV stations must do news, which is a kind of inertia.It can even be said that if you don't do news, then there is no need to do this TV station!At the same time, one of the characteristics of China in the past is that from the state to the state-owned enterprises, they are all carved out of the same mold. CCTV does news and news broadcasts, and the same is true for provincial TV stations. They want to do a provincial news broadcast. Various things in the province.Then, the same is true for municipal TV stations. They also broadcast city-level news, and even some older state-owned enterprises have their own TV stations. Then, in this TV station, of course, most of the time every day, it may be the central broadcasting center. One or other programs, but at night, maybe there will be a news, broadcasting the situation in your own factory!

What was this called before?Although the sparrow is small, it has all internal organs!In the former state-owned enterprise compound, all the ingredients are complete.Some relatively large state-owned enterprises have their own police stations and fire brigades, as well as their own TV stations, kindergartens, nurseries, elementary schools, and middle schools, and they are short of high schools and universities!Then they also have their own hospitals, their own sanitation, and some even have their own power plants and water plants!It can be said that living in such an enterprise community is basically self-sufficient!That is, it is only on Saturdays and weekends that you need to "go to the streets".Only need to go out of this compound!

In this case, the TV stations in each province must be doing news, but they can't do the news well - after all, they have a geographical limitation, after all, they mainly broadcast news in the province , if it broadcasts outside the province, does their own TV station have such a wide source of news?Can they send their own reporters to rush to the scene to shoot with almost no time difference?

However, what if Jia Hongjian's China Satellite TV led such a group of provincial TV stations and built a news broadcasting platform for them?By then, won't they be able to be their own news station?Of course.This kind of news is definitely not about the show on the star.It's about various provincial cable TVs and provincial wireless radio and television broadcasting stations!At that time, Jia Hongjian will first build a place similar to a "central kitchen", where the editing and editing can be done independently by each station, and then.It was transmitted to the "central kitchen" through the SNG car or the Internet for dubbing, broadcasting, editing and so on.Make news clips one by one.These last little snippets are all optional.At that time, each province can choose some news from its own province, and match it with some exotic news from outside the province or even from abroad. Isn't this a good news?

This sounds a little fanciful.But it’s actually not that difficult—when the network has just started to emerge in China, but it hasn’t become popular yet, the information communication between China and foreign countries is actually not so smooth.Many strange events that happen every day in the world may not be able to spread to China.Jia Hongjian and his China Satellite TV took the lead in cooperating with Fox TV in the United States in this era, setting a precedent of exporting trivial news from both countries to each other. This is a way to deepen mutual understanding for the people of the two countries. Chance!For example, viewers of China Satellite TV will know that Nagata in the United States is not a paradise. The police in the United States are very bad, which is different from the police in China.Then, for example, Fox viewers in the United States may know that China is not a sex fanatic who wears braids everywhere and everyone is squinting...

In fact, such a mutual transmission channel and related resources have not been fully utilized by China Satellite TV.You have to know that the morality satellite TV of later generations, that is, Huizhou Satellite TV and so on, will get a weird event video from the Internet to make small news-of course, this kind of news is not serious news, but It is a kind of news that opens the eyes of ordinary people and entertains ordinary people like gossip.Later generations of TV stations can do this, and they can do it all day long and have programs. In contrast, China Satellite TV could have done news about the world's weird events!But there is no time to do it!

So if we set up a news network platform with the provinces, on this platform, China Satellite TV will first make news from all countries in the world that it can get, and then "sell" it to various provinces including China Satellite TV. How about it?At that time, China Satellite TV will be able to broadcast on satellite TV, while other provincial stations will broadcast on their own non-satellite channels. How about that?In this way, there is no need to keep any news centers in the provincial stations, as long as they keep a few hosts, and then a group of reporters for editing and editing, that's all!In this way, the expenses are reduced, the level of the program is improved, and the ratings in the province are increased, so the advertising time in the middle of the news can be used to sell money?And isn't this money their province's own?

After thinking about it, Jia Hongjian realized that this is actually a prototype of a TV network!That's right, unlike the American radio and television networks, the Japanese radio and television networks mainly appear in the form of simulcasts!Just like when Jia Hongjian went to meet the five major private TV networks in Japan to promote the "Pokemon" cartoon, this Japanese TV network does not mean how many sub-stations have been invested in the construction of a main station. , It means that many stations are combined to broadcast similar programs, and then a TV network is formed!

The affiliated TV networks in Japan basically follow such a principle-divided into affiliated stations and core stations.The so-called core station, for example, is China Satellite TV, which has relatively strong strength, relatively strong production capabilities, and relatively strong funds.They are responsible for producing national programs and national news that are broadcast on the entire TV network. At the same time, they will also do some local news—usually such core stations are in Tokyo, so they are doing local news on the ground in Tokyo. .Then the program of this core station can only be broadcast in the Tokyo area by terrestrial wireless or cable, that is to say, if you want to go to Osaka, Japan, it is impossible to watch the Tokyo core station of a certain TV network—because of this First of all, it means that the Tokyo core station has robbed the ratings of the local franchise station!So on the Osaka side, you can only see the programs broadcast by the franchised stations in Osaka, that is, a lot of national news and entertainment programs that are suitable for watching in the whole country, plus a small amount of local news and local entertainment-these local news and Local entertainment is done by the franchise station here in Osaka.

Take a closer look, is their model very similar to what Jia Hongjian had in mind?It's just that their models will be very clearly divided, who's sphere of influence is what, and then everyone cooperates to form a rope to do it with others!Even Japan's "National Television Station" nhk, which is colluding with the same station this day, is actually a franchise model!The core station of NHK, or according to Chinese habits, is called the main station. The main station produces national news, for example, it will be broadcast at 18:18.This 19 o'clock file is similar to China's 19:20 news broadcast. As soon as it is broadcast, the NHK sub-stations in various places will immediately broadcast the national news from the main station.Then at [-] o'clock, the national news is over, and then the main station will broadcast the Tokyo news, and then the local stations will broadcast news from various places.Then it's [-]:[-], which is the prime time for TV dramas, for example, then everyone will show the TV dramas produced by the main station together!

Jia Hongjian’s model, from news cooperation, to national news and international news production, to local stations broadcasting their own local news in the province, isn’t it very similar?Of course, because the alliance in Japan was early, Jia Hongjian and the others have just started, so they can't say that they can't just ask everyone in the province to put the same thing in one step, can they?We have to give people a little sense of autonomy, so that we can trick them little by little, right?It's like chasing a girl. The two just met at the beginning, and the man here tells the woman that she won't marry, so the woman should be scared—how much does this man know her, that's all Resolutely?She didn't think he was so nice, besides, why couldn't she meet better ones in the future?Why should he be tied to death by this man?Does she have feelings for him?Yes or no?This kind of matter of whether he will marry or she will not marry, you have to have feelings, and you can only talk about it if you have deep feelings!The ancestors said, friendship is shallow but never deep!The relationship is not that far, and if you talk too deeply, it will affect the cooperation!

If we continue to think this way, we will start to cooperate with news and sports first. If the cooperation is good in the future, we may be able to cooperate step by step and slowly, and finally form a huge non-CCTV TV broadcasting network in mainland China!At that time, all the provincial TV stations will broadcast the programs produced by the core channel of China Satellite TV during the prime time... Hey, maybe even the entire co-broadcasting platform of the cooperation will be renamed China TV Network at that time... What a rush!

But of course, it will be a matter of how many years it will be before we get to that point, maybe it will be decades after Jia Hongjian retired.At that time, I didn’t know whether there was any need for such a thing as a TV network—maybe in a few decades, when the triple play was successfully integrated, TV would no longer be transmitted through the cable network, and it would directly become an Internet TV station. , Then when the time comes, the programs produced by China Satellite TV will be directly available to the whole world through Internet TV stations, so why do you need to pull so many sub-channels?At that time, it will be like the long-tail theory. Anyway, the storage space on the Internet is almost unlimited. As long as you have time and manpower, you can make programs. Even if the ratings of this program were not good at that time, who knows if it will accumulate well in a year? ?At that time, maybe the entire TV industry will change... (To be continued...)