Coquettish Rebirth

To be honest, it's hard to imagine how difficult such a plan is now—everyone has been discussing it for a whole day, yet they still haven't moved a single word!Why didn't you move a word?Because there are so many routes to choose from for such a news and sports broadcasting platform!Before putting it into writing, Jia Hongjian should at least drag him home to discuss and simulate the reaction of the local station.It is always necessary to study and judge in detail how feasible the method he came up with is, right?Then after thinking about it as a whole, you can really start writing, right?

Then, in the process of thinking and reviewing, Lao Yang raised a very important point of view.That is to say, on the surface, such a simulcasting platform seems to be led by China Satellite TV, but because China Satellite TV wants to lead everyone to collect and sell the advertising sales rights of news and sports channels together, then from a certain point of view , It can also be considered that such a simulcast platform is actually a certain broadcast channel rented by China Satellite TV from other provincial stations!Then it is divided into the advertising sales fee for them, which can actually be recognized as "rent"!

Yes, this concept is very novel!All of Jia Hongjian's designs were put aside at once, and he understood and thought about it from another angle that Jia Hongjian had never thought about!That's right, if you understand it this way, it's not impossible--Jia Hongjian and the others produced program resources, then rented the broadcasting channels of these provincial stations, and then sold their own advertisements, gave them a part of the provincial station's commission, and then gave them Part of the personal time and some small independent choices of the program...

However, after understanding it from such a perspective.Sunshine raised an important question - then this relationship is equivalent to the relationship between the landlord and the tenant!It is not a relationship of equal cooperation!When he heard this, Jia Hongjian suddenly froze.Landlord and tenant relationship?How does this sound weird?Maybe it was because in later generations he had seen too many street store owners who raised their rents and renters who were doing business were miserable, so he immediately felt that this kind of relationship between landlords and tenants was unreliable!

In addition, if you think about it carefully, this relationship between landlord and tenant is indeed different from the route Jia Hongjian first designed!What was Jia Hongjian's earliest design?It was they Huaxia Satellite TV who carried forward the style and led the backward stations to unite and smash CCTV!But no matter what, when it comes to Yang Guang, Jia Hongjian's China Satellite TV has rented the screen channels of various provincial stations, and he is going it alone to compete with CCTV?

That's right, if it's the relationship between the landlord and the tenant, then it is indeed that China Satellite TV has obtained broadcast channels from other places, and then similarly built a nationwide coverage network by itself.Then broadcast the program to compete with CCTV.right?Why did he suddenly lead the uprising and become a solo fighter?This change in angle had to arouse Jia Hongjian's attention and deep thinking.

It's not that Jia Hongjian is thinking about it, but that his previous position was to lead a group of backward TV stations to revolt, which is a great cause.It's a title!Their Huaxia Satellite TV should have a status similar to that of the leader of the martial arts.He should be respected and convinced by the sects united by him and call him a big brother!Instead of him becoming a tenant.And those younger brothers have become landlords!In later generations, the tenants will all work for the landlord!The landlord can get a lot of money without doing anything for a year, but the tenant has to work hard, okay?

So the more he thought about Jia Hongjian, the more strange he felt.He didn't mean to be greedy for such a false name, but said that he vaguely found something wrong - Yang Guang could look at the plan from a different angle, so couldn't other provincial stations look at it that way?After looking at it like this, will they suddenly be surprised to find that they are the boss?Then will it start to affect the cooperation between everyone, for example, will they want China Satellite TV to give them more share under the gossip of the "parents of young and beautiful girls", will they Want to take the lead and gain greater benefits?Will they even secretly send someone to steal the teacher, and after learning the secret of how to make an excellent film source, they will directly leave China Satellite TV and go it alone?To put it bluntly, if the other provincial stations look at the world from a different angle, and then choose to kick China Satellite TV away, and then a few of them start to cooperate as their own bosses, then everyone can at least eat more and share it with others. This one from China Satellite TV, right?Moreover, the other provincial stations have negotiated with each other, and the programs produced by everyone can only be broadcast on channels other than satellite channels. In this way, there will be no China Satellite TV competing with their local channels on satellite channels!

This boils down to the end, and it is actually a problem-for the landlord, the tenant is not irreplaceable!Similarly, for other provincial TV stations, the best and most irreplaceable part of China Satellite TV is their production ability.What if you learned the crafting ability?What else is irreplaceable for China Satellite TV?This is actually the same as in the market - when Jia Hongjian helped Changhong's Ni Runfeng in the market, didn't he also mention that the channel dealers are unreliable, and the only way to make more money is to build direct stores?

The same is true for China Satellite TV. If China Satellite TV "rents" the channel of the other party, then the other party is the channel provider. The other party has mastered the channel, so it is not afraid to travel all over the world!If China Satellite TV wants to get rid of the threat and profit distribution of channel providers, the best way is to build its own stores and spread sports news and other professional coverage network stores all over the country. Is this possible?Obviously, the current policy does not allow it!

Then, in the era when distributors are irreplaceable and distributors are king, how should manufacturers like China Satellite TV survive?For manufacturers, distributors are sometimes not only partners, but also opponents-distributors also have their own interests, and it is crucial for them to obtain the greatest benefits.For example, if a memory manufacturer encounters a fire at a major memory manufacturer, this is not a big deal.However, the dealers may have colluded with each other and started to raise prices in a limited amount immediately, making it seem that the products of that big factory are already scarce and affect the market!As a result, these dealers themselves have a lot of inventory. After they raise the price in a limited amount, does the high price have anything to do with the manufacturer?For an excellent dealer, the key point is to buy a large amount of goods when the manufacturer lowers the price, and then look for opportunities to sell at a high price!

That's why Jia Hongjian once told Ni Runfeng that he could stimulate conflicts among dealers by offering different prices to different dealers, and then the stimulated dealers would not care about making more money, but sell goods as soon as they can!However, this kind of coaxing method that squeezed the profits of the dealers made the Changhong color TVs in the market continue to promote, and finally the market was directly activated, and the sales of Changhong color TVs were hot!This is not very good for dealers, but good for Changhong!

So, is it possible to deliberately create a little inequality and a little contradiction in the provincial TV station?This is like the balance technique of ancient kings. If there are conflicts among the ministers below, they may not necessarily cooperate to fight against the monarchy!Of course, such a method is feasible, but it is a bit of a temporary solution rather than a permanent cure.Jia Hongjian vaguely felt that these provincial TV stations should be given more autonomy, including distributing such things as the "central" unified sales of advertising time that he had thought of, to various local TV stations!Let them sell it themselves!

Why do you do that?Why decentralize?Because if the power is not delegated, all problems will be concentrated on China Satellite TV!For example, the most critical division problem!Why do you have the most points on China Satellite TV?Why does the capital station have the second most points?Okay, your ratings are high, but how do you calculate the ratings and share?Why can our provincial satellite TV in the Northwest only get a fraction of you?right?When you become a manager, it is easy to attract firepower!It may even be faced with the dissatisfaction of the provincial members below, and then they secretly sell their own advertising time slots!Doesn't this undermine unity?

But what about decentralization?Of course, the stronger the economic strength, the more TV stations in provinces make more money, and the better the mix!Then China Satellite TV's detached position allows them to help backward provinces.In this way, when the backward provinces look at the Capital TV and the like, they will feel that the Capital TV is too noble, and they will know that making money will not help the little brothers, or that China Satellite TV is a real buddy!In this way, wouldn't there be a detached position similar to leadership but not leadership?

Thinking of this, Jia Hongjian stopped the previous discussion, but asked everyone to change the direction, discussing how to let China Satellite TV obtain the greatest victory, and how to maintain such a goal that can compete with CCTV in the long run. discuss.Then, after a day of discussions like this, a new plan was formed soon—China Satellite TV gave up its ambition of building the largest sports and news broadcast platform in China, and instead became the largest sports and news broadcast platform in China. It is also the most professional provider, producer, and reviewer!

In other words, China Satellite TV is going to adopt the model that Jia Hongjian thought of opening a branch again, which is to control the other party through content provision!It's just that this time, instead of providing programs to make the provincial satellite station a professional station, it is to provide programs for the professional channels under the provincial station, thus slowly destroying the program production ability of the other party, so that they can only gradually Rely on the programs of China Satellite TV!This is the only magic weapon to control the provinces and Taiwan! (to be continued..)