Coquettish Rebirth

Soon, Jia Hongjian's new plan was almost finished, and then a group of people helped Jia Hongjian start writing the copy, and Jia Hongjian began to prepare his speech.What rhetoric?It's very simple, a rhetoric used to convince other provincial and Taiwan directors and the like!If he didn't make this plan glamorous and attractive, how could he seduce and coax these people to nod and agree to let the sports station under their province buy their resources?

Jia Hongjian and the others are going to come up with such a plan. The full name is China News and Sports Network, and the fashionable English abbreviation is spn.The "consumers" that such a network has to face are actually various provincial stations—according to Jia Hongjian's new plan, the main purpose of this spn is to produce super professional program resources in news and sports, and then sell them to Provinces use it!

In this era, some provinces in developed regions of China have begun to try a certain amount of professional channels in their terrestrial broadcasting and TV channels.For example, take Shanghai TV as an example. In the early 90s, Shanghai TV had already realized that cable TV is basically a TV program channel in the city.In addition to the central one and two sets stipulated by the state, Shanghai TV Station began to try to differentiate its own professional channels in the early 90s.In the past, the channel of Shanghai TV Station was Shanghai TV 1 program and 2 programs, basically the same as CCTV's distribution in the early years.

In this era, although the provincial radio and television stations have started the construction of certain professional channels, this construction is still very slow.First of all.People still have to follow the market.Originally, the ratings of the provincial TV stations were not comparable to those of CCTV and China Satellite TV even in the province. In this case, the market is not big enough, and there is no way to attract enough viewers. How can they carry out professional diversion?

As for the two kinds of stuff, the news station and the sports station, it is even more difficult to build!To know news and sports, these two things are very important but not very profitable things in this world!TV stations like N in the United States sell cable TV to make money, and you have to pay to watch it!Of course, in order not to set the threshold too high, cable TV charges are relatively cheap.But there are still ads on TV.A TV station like hbo.It is completely dependent on cable TV fees, so the threshold is relatively high, but there is no advertising. If we use China as an example, it is a bit similar to a company in Lingnan trying to buy the exclusive broadcasting rights of the Premier League in the 21st century.Then you have to pay about 300 yuan a year to watch the Premier League in mainland China.That's the concept.So hbo generally doesn't care what the ratings are.It's that the viewers who just paid and watched the show enjoyed it.

Having said that, what is the easiest sub-channel to establish in mainland China these days?That must be a TV channel!After all, since the 80s, Chinese TV people have the most direct understanding of audience needs and the most direct solutions.That is to show the audience a TV series!How simple is this TV series, once you buy it outside, there are a lot of TV series, after you buy it and show it, the audience will come, and then the TV station sells advertisements and titles, it’s ok!It can be said that playing TV dramas, especially purchased TV drama resources, is the most worry-free and energy-saving way to earn money!

However, Jia Hongjian did not intend to produce TV drama resources for them.On the one hand, the mainstay of China Satellite TV's daily ratings is TV dramas, and he sells them for his own use?If you don't sell what you use for yourself, it's a bit of a deliberate production of a TV series that is not so perfect. It's not right to rush!It's like a Hollywood film manufacturer, who says that they don't make good movies that can be made, but insist on making flawed ones and selling them at a low price?This does not meet the needs of maximizing profits!Not to mention, this kind of TV series sales is likely to be thankless - even if there are two TV series of the same level, Jia Hongjian and the others broadcast one and buy the other. If it is not done well, the ratings are not very good, and people may think that the quality of the TV series given to them by China Satellite TV is not high!This kind of person who never sees faults in himself, but only finds faults and problems in others, is the whole world good!Jia Hongjian really felt that if he did this, 8% would have to face this situation!

Therefore, in order to avoid trouble and competition, Jia Hongjian decided to produce and sell news and sports program resources.In this era, few provincial TV stations in China dare to open their own sports channels!Although they have always followed CCTV as an example and pursued the model of a small sparrow with complete internal organs, this model is old after all, and CCTV's sports channel has not been broadcast for a long time-a total of four or five years!So at least for now, these provincial TV stations don't have much idea about professional sports channels!

On another level, they don't have any ideas about professional channels like news channels.For many provincial stations, broadcasting news is basically limited to a few news files at noon and evening.In these few news files, they will broadcast some news about "provincial leaders are very busy", and then talk about how various departments learn the knowledge of superior leaders. Basically, they move the news broadcast to the province, and then remove International news or something, forget it.If the news channel is independent, for many provinces, there will not be so many leaders' deeds to report, and they will not be able to transfer money!

Well, what Jia Hongjian is thinking about now is how to lure them to set up these two channels, and how to make money after buying resources with Jia Hongjian and the others!That's right!Everything ultimately boils down to profit!Let's not talk about the news first, let's talk about sports.If a sports channel of a provincial TV station is established, and these sports channels are still broadcast in the province through terrestrial broadcasting, then such a channel must first compete with CCTV's sports channel for customers—no matter what the customer says Be a consumer or an advertiser!

If you want to grab customers from CCTV's sports channel, this is actually a skill job.And the skills need to be quite high-if CCTV's channels can be spread all over the country, as long as they put advertisements on CCTV's sports channel, then basically all the audience who like to watch sports across the country will see it.This is why Li Ning, Anta and the like ran to CCTV Sports to advertise.Then suppose 30 provincial-level TV stations come to Jia Hongjian for cooperation, and then these 30 provincial TV stations will definitely join forces to compete with CCTV for customers.To be honest, if you can compete with CCTV, the price must be low!Price wars are always the most convenient!That is to say, if Anta wants to place advertisements and finds that the joint cooperation with these provincial TV stations is not much less effective than that of CCTV, and the price is even cheaper, they will definitely come to cooperate with the provincial TV stations!But the combined price of more than 30 provincial stations is even cheaper than CCTV... Hiss.This province and Taiwan may not get 1000 million a year?

So.If we want to compete like this, we must have unique resources and be able to exclusivity—that is, they can only provide what CCTV cannot provide!Only in this way.Merchants may not want CCTV's sports channel.I just came to find these provincial stations.right?So how to do it?It's very simple, as Jia Hongjian said before, to monopolize the mainland broadcasting rights of the World Cup!It is to monopolize the mainland broadcast rights of the five major football leagues!The price of this whole package.It’s a lot of money for CCTV, but not so much for China Satellite TV—even if Jia Hongjian established such a simulcast platform independently of China Satellite TV and established by Huaxia Hi-Tech alone, then the amount of funds would be even greater. It is much higher than CCTV!Then I bought the exclusive resource, cooperated with the provincial station, sold it to the provincial station, and then when the provincial station broadcasted it, it was exclusive in my own province!In their province, there is no other province's radio and television broadcasting!Then they have a monopoly position and can set a price, right?

Therefore, this is obviously a point that Jia Hongjian can manipulate and persuade!What's more, according to Jia Hongjian's impression, around 2000 and after, those sports brands across the country came out one by one, except for the relatively old Li Ning and Anta, Xtep, Hongxing Erke, etc. It really came out like mushrooms after rain.And these sports brands want to be famous, but they have to advertise!

Like Hongxing Erke, all of them are advertised on the CCTV sports channel, and there are even Peak and the like. After Yao Ming went to the NBA, he went to the NBA arena and bought billboards. Chinese billboards are erected on foreigners' sites for Chinese people to see during sports broadcasts!It can be said that the next few years will be a year for the great development of China's sporting goods market. So if we monopolize the sports broadcast resources at this time, will it be possible to bring a lot of income to provincial TV stations in various places at once?Do they all have to follow Jia Hongjian and call him brother?After all, the monopoly resources they used to make money were given by Jia Hongjian!It was Jia Hongjian who sold it to them!

Thinking of this, basically Jia Hongjian already understands such a practice of the sports channel.He already knew roughly what he should say when he met the provincial and Taiwan gang.By the way, he thought of another problem - this problem is actually not a big problem, he just thought of it instinctively as a businessman.That is whether the coverage of the sports channels of these provincial-level stations meets the market positioning of future advertising manufacturers.If you think about it carefully, it should be about the same.Because whether it is Peak, Jordan or Hongxing Erke, when they first came out, the prices were very cheap.Especially Jordan, this copycat sneaker brand was able to sell a pair of sneakers for less than 100 yuan at first!Although pull-back shoes cost more than a dozen dollars, Jordan’s shoes are made of artificial leather. They are made just like the retro nba sneakers of the 80s. At least they look good!

After thinking about it, Jia Hongjian shouted, if those sneaker manufacturers want to advertise, maybe they have to popularize the strategy of encircling the cities from the countryside to them by the way—let them quickly occupy the area by selling cheap sneakers. The market, and then make more money and then break through a little bit.In this way, it is good for the TV station and the manufacturer, at least it will not be said that the shoes of the middle-end manufacturers are all more than 200 yuan, but they ran to the poor students to place advertisements, and finally complained about the poor effect...

Tsk tsk... When he thought of this, Jia Hongjian felt a bit like his own mother, didn't he?This group of people thinks everything! (To be continued..)