Coquettish Rebirth

For sports, it can be done in this way and can be induced in this way.But what about news?Indeed, when other TV stations are doing professional channels, they are basically the first ones to have a news station.To be honest, Jia Hongjian didn't know how a news channel makes money, but if you think about it now, what does such a news channel rely on to make money?Needless to say, it must rely on advertising.In this year, it is definitely impossible for Chinese TV stations to live by charging viewers—the consumption power of consumers is not that strong!Just like the Nike and Adidas shoes that sell for more than 1000 yuan in China today, you can only sell them in big cities like the capital Shanghai, and it is obviously impossible to sell many things if you want to sell them in small and medium cities!The level of market development will require merchants to produce products with corresponding prices, and wishful thinking will not make business do well.

So if you want to make money from advertisements, Jia Hongjian will subconsciously think of the target audience.Who are the people who usually watch the news more?How about their consumption level?Jia Hongjian once remembered that he had heard a "rule" - those who liked and watched "News Network" on time and on time every day were either cadres or rich people.It is said that these people like to watch "News Network" because they can hear the overtones of "Party Stereotypes" from the news network.Many young people sound old-fashioned and empty, but in their ears they can hear the Central Committee's possible future trends!

However, Jia Hongjian would not blindly believe such words, he always listened to what others said.They are all just references, he has his own views and ideas - he will compare other people's words with his own thinking, and then judge how much of the other person's words is meaningful and valuable.As for what Jia Hongjian said, it seems that Jia Hongjian has a little credibility, but the credibility is not completely high, because if it is really high-ranking officials and rich people, you need to go through the media to get news?In many cases, you can know a lot of news by relying on officials with good relations!

But this does not mean that he does not believe this statement at all. There is indeed something correct in this statement - some successful people, as well as former cadres and current cadres, do prefer to watch the news.The main reason is that the news is likely to have a relationship with their past or current jobs.It is likely that they will get some unexpected important news from the news.And here, it’s a bit of a return to the essence of news—the essence of news is actually to transmit news from other places quickly, so who generally needs news delivered quickly?On the one hand are officials, who need to understand the dynamics of the central government.And the other is the businessman!

So this also represents the two main viewing groups of the news station.One is officials.If you zoom in a little bit, it is the entire civil servants. In addition, there is another businessman.To expand it, it is the group of people who have more requirements for time-sensitive news, such as those who do fresh goods business, such as those who do transnational business.Speaking of it this way, these two groups seem to be relatively high-end, but Jia Hongjian vaguely feels that this is not the case—it seems that the old man also likes to watch the news!Not to mention the other old men, just Mr. Naluo from Wang Koulan's family next door to his house, he reads the news every day when he has nothing to do, and understands the important affairs of the country and the world!

If you want to target such a few groups, it seems that the advertisement is not very good.But who said that the news station only broadcasts current affairs news?The news station can also broadcast various current affairs commentary programs, as well as various in-depth interviews!For example, China Satellite TV broadcasts most of the programs of public opinion supervision, but it is like in-depth interviews. For example, when Clinton came to visit China, can the production center of such a simulcast platform established by China Hi-Tech interview Clinton? , come to an in-depth interview?If such a program is broadcast on the news channel, it will definitely be a news high-end customer?Then after attracting all kinds of scholars and high-end people, this advertisement can be very targeted.

Wait...Jia Hongjian suddenly thought of another thing - in Shanghai, there is another piece of news that seems to be very attractive, and that is the people's livelihood news!After the TV station in Shanghai made a "News Search" that combined all kinds of hodgepodge of social and people's livelihood news, his parents would watch this news every day when they have nothing to do, okay?This news is actually a bit similar to the news program of Jiecao Satellite TV, that is, it catches all kinds of weird and trivial news and mixes them together.

In fact, if you don't deliberately overestimate the status of other serious news and belittle this kind of trivial news, Jia Hongjian can actually understand why parents like to watch this kind of news—just like the news from Dawan Just like the media, they can talk all the way from outer space to the inner womb, and they can talk about any trivial matter. This is actually a manifestation of news entertainment.After all, for the most ordinary people, the news about high schools has nothing to do with them. They just don’t like to read news that is rigid. They don’t like to watch the interview with Clinton. big case!

Of course, in fact, Jia Hongjian himself is more willing to watch this kind of news.In fact, it is like the "Legendary Stories" program on Ganxi TV in the past, which is to hide all kinds of news that are a little bit strange, and hide the cause and effect, and then make it into a program similar to a detective drama!Such a program is considered to be on the top of the ratings list in the whole country!Even Jia Hongjian liked to watch this show!So from this perspective, news that is more "vulgar" and "entertaining" is also very popular among Chinese people!

So thinking about this, in fact, the advertisements of the entire news channel have already come out, relatively more vulgar entertainment news, used to attract the attention of housewives, old men and women, and then release it at a later time Put some in-depth interview stuff to attract the attention of high-end customers.During the day, there can be an hourly on-time broadcast, and at 7:12, 18:[-] and [-]:[-], there can be half an hour of news time respectively to attract the needs of relatively "deep" customers.In this way, the overall advertising strategy has actually come out!

After thinking of this, Jia Hongjian was quite satisfied because he had expected that the sale of this plan would definitely be successful—because Jia Hongjian was not just selling a plan, not just providing a program that he could sell to the provincial level For such a cooperation opportunity with Taiwan, he even provided a complete program solution!A complete solution that can attract a lot of ratings and help the other party make a lot of money. As long as the other party nods, Jia Hongjian and the others can come up with a complete set of plans!This is not competitive and convincing?

Please note that in Jia Hongjian's plan, it doesn't mean that if everyone chooses the same program, they will conflict with each other or compete with each other!In Jia Hongjian's plan, it is clearly stated that each provincial station can only broadcast within its own province through terrestrial limited TV, and cannot spread across provinces!So under such circumstances, even if the program in the next province is exactly the same as the program in my own side, is there a problem?Is this a bit like the prototype of a TV network, but a little different?This is what Jia Hongjian wanted!

By the way, after he sorted out his thoughts here, he immediately asked the people from China Satellite TV to help make a few short films for illustration-sports programs are easy to understand, after all, the content is king, but this news program, just through Talking about the big case and so on, people can't understand how attractive this is!Therefore, Jia Hongjian and the others need to find someone to make a sample, just like Jin Fei in "Legendary Stories", by editing a selected piece of news about people's livelihood and reversing the timing of various events, this can be done. Artificially making a story that doesn't have many bright spots in itself is the biggest unsolved case since ancient times!

Even, like some people's livelihood news similar to TV dramas in later generations, some students from the Film and Television Academy can come to guest performances!In this way, there are real people, scenes, and various exaggerated descriptions. Can a story become super interesting?Such a program is really worth seeing once, listening to it a hundred times is not as good as watching it once in person!Therefore, Jia Hongjian planned to let China Satellite TV do a program like this, to show other provincial directors what this gold medal product that attracts ratings should look like!

Of course, Jia Hongjian did not forget a ratings research company like China Nielsen.After asking Nielsen for information on ratings and audience distribution of news programs in other parts of the world, he also asked about the status quo of the news industry in the United States.As a result, who knows if you don’t ask or don’t know, you’ll be shocked if you ask—the news on TV stations other than N in the United States, such as Fox and other TV stations, in this era, in addition to publishing various current affairs news, various "viewpoints" are actually becoming popular ” kind of news commentary program.What is the "Viewpoint" tired news commentary program?This is not about presupposing opinions or anything. Fox has been doing this kind of thing for decades, but it means selling some news anchors with special personality, laughing and cursing like talk shows in news comments!Through this kind of "heavy taste" in rhetoric, it is strongly compared with the serious news "little fresh" of n in the past, and then it has gained a lot of ratings!

After hearing this, Jia Hongjian immediately thought of "Critical Moment" and "News Tornado" programs of "Super Era News Comedy Group" in Dawan Bay.Jia Hongjian had watched many of these stupid news programs on the Internet in his previous life, and it was really news that he could talk about the inner womb from outer space!The news anchor and the guests all sang together, one cheering and the other joking!And this kind of program has really good ratings in Dawan!Reminiscent of the fact that the news anchors on the mainland still have a broadcasting accent, or report and chat about the news in a serious manner, Jia Hongjian began to think about whether he should also follow up the situation on the mainland? (To be continued..)