Coquettish Rebirth

Two days after the press conference, various media reports across the country were released. It can be said that for a while, media from all over the country were talking about China Satellite TV's move to cooperate with a local station.For example, the "Labour Daily" on the Shanghai side published a commentary article. In this commentary article, the commentator gave such a move of China Satellite TV a great praise-"Such a move by China Satellite TV The platform for separation of production and broadcasting can be said to be a necessary pilot in the reform of China's radio and television system. Throughout the history of radio and television in various countries, the separation of production and broadcasting is obviously an advanced system. Although China's current cultural system has begun to deepen reform, but because the central The reform guidance of the Ministry of Education did not go deep into the separation of production and broadcasting, so neither the central government nor the local government took the first step towards the separation of production and broadcasting. However, the reason for this is the backwardness of China's radio and television system and the degree of development of the cultural market. decided.

However, China Satellite TV's attempt to establish a separate platform for production and broadcasting in the market environment can be said to have important pilot significance for the reform of my country's radio and television system, cultural undertakings, and industries under the current conditions.The model of separation of production and broadcasting can make use of market competition to a large extent to form programs that are sufficiently attractive and in compliance with relevant national laws and regulations. After market competition, excellent programs have been created, which has great impact on my country's cultural soft power. There is a considerable boost.On the one hand, it can be exported abroad and refuted with facts against the three forces.As announced by China Satellite TV at the press conference on the separation of production and broadcasting platforms, they will invest exclusively in the shooting of documentaries.Such documentaries that fully reflect the reality of China can obviously smash the slander and lies against China by the three forces in the international community with iron-like facts.

At the same time, excellent news, sports and documentaries can fully promote China to foreign people, attract more foreign investment, promote the development of the four modernizations of our country, enhance our competitiveness and increase the income level of our residents!Personally, I believe that regarding the establishment of such a separate platform for production and broadcasting, the party and the central government must have corresponding pilot considerations!It can be said that this is a pilot project for the marketization and modernization of China's future cultural industry!

It can be considered that the establishment of a separate production and broadcasting platform such as China Satellite TV has great practical significance for the reform of my country's media to change the production and broadcasting system that divides relations by administrative levels and operates by market-oriented companies!Due to historical reasons, there are differences in levels and status among TV stations in China.This led to Chinese TV shows being in collaboration.Most of the cooperation is based on the relationship of administrative affiliation, and there are many cooperations at the same level based on the same administrative level, but there are very few cooperations based on non-administrative status but equal commercial status.At the same time, due to the existence of many non-market factors, the market mechanism cannot fully play its role.Let local stations cooperate with CCTV.Simply ignoring differences in status and status is obviously impossible.But on the basis of almost the same political status and identity.The Production and Broadcasting Separation Alliance led by China Satellite TV can introduce the simplest and more equal business relationship in terms of economic accounting and contract system under the market economy on the basis of the same political status and administrative level!Such a purely commercial relationship.After the time is up, it is bound to be able to change all unnecessary differences in administrative levels! "

Tut tut!Look at what people say, how grand it is!It is all supported by the state!It seems that Jia Hongjian did this kind of thing only after he got the approval of the high level of the country.This exaggeration is an exaggeration!In fact, although Jia Hongjian really greeted the central government about this matter, he actually didn't start from the perspective of the big picture at all!After he greeted Dazhang, Dazhang's reply was that Boss Zhu made Jia Hongjian feel at ease and boldly try.Such a reply is considered the greatest support. That is to say, when such a separate production and broadcasting platform is established in the future, there will be no embarrassment from the local industrial and commercial bureaus, wondering whether it should be approved or not.But if there is any policy preference from the central government, and a special project has been established as a pilot project, there is no such thing at all!It can be said that Jia Hongjian and the others paid their own money to be guinea pigs for the country!

It is estimated that such an article is Boss Zhu's greatest support for Jia Hongjian and the others-that is, it is shouted out on the momentum as if the central government supports it, and the rest can only be left by Huaxia Satellite TV!However, one thing Jia Hongjian had to admire was that this reporter was different!The articles written by this reporter, this commentator, are all kinds of high-rise buildings at every turn, isn't it!Being motionless is of great significance, isn't it!All the high-end words mentioned above, such as the difference in administrative status, the fairer business relationship, the significance of this reform, the significance of that reform, these are all things that Jia Hongjian had never thought about before, okay?What he feels now is really a bit like an author who wrote an article and became famous, but the article was included in the textbook, and then in class, the teacher asked the students what the inner meaning of the word the author wrote, What is the inner meaning of writing that sentence.Let the writer answer this question by himself, and he may not be able to answer it, okay?But the teachers can analyze all kinds of awesome meanings in one sentence according to the teaching plan, and can analyze all kinds of meanings that are up to the level of the atmosphere!Can this not surprise and admire the writer himself?

However, the media are not all bragging like that.Some media mainly reported whether this separation of production and broadcasting platforms would cause China Satellite TV to lose money, and what benefits it would have for their own provincial stations. Some people questioned that China Satellite TV's seemingly reformed actions were a bit grandstanding.And there are other media, but they have found a discerning person!With the cooperation of these discerning people, some sources of inspiration for Jia Hongjian's most original plans have been revealed!

For example, a certain daily in the north, while reporting the news, invited several experts and scholars to discuss the pros and cons of such a move by China Satellite TV.A certain person was invited, and it is said that a professor surnamed Liu from Communication University began to comment on such a production and broadcasting alliance of China Satellite TV in the article.

"Through the history of radio and television communication in the world, the separation of production and broadcasting is obviously a popular trend. At the same time, such a decision of China Satellite TV can be found in the history of foreign radio and television development. In 1978, the later Italian Prime Minister Silvio Berlusconi has not yet entered the political arena. He established the first private TV station in Italy, Telemilano, Milan TV. At that time, Italy's radio and television policy was that except for the Italian national channel rai, other domestic TV stations could only broadcast regionally. Under such circumstances, Berlusconi, who wanted to cover the whole country but could not break through the legal restrictions, found a good way, that is, he came forward to buy a large amount of TV resources from here, including the TV copyright of Hollywood movies and various American soap operas and so on. After he found someone on the TV station to dub it into Italian, he began to sell these resources. When promoting these imported TV program resources, Berlusconi did not make a profit on the product itself, they What he chose was a way to sell at a low price——to sell some cheap programs in exchange for some advertising time on the local TV station of the other party, and then use this advertising time to broadcast the advertising broadcasting service that he sells nationwide!"

"That is to say, at the time when there were no star stations that could cover the whole country, Berlusconi obtained advertising broadcast time in most parts of the country by dumping foreign TV programs at cost prices or even low prices, so their TV stations The sold advertisements can logically cover the whole country like a national TV station! And under this miraculous sales model, Berlusconi successfully proved to the world what is now regarded as the truth by TV people-TV It is not only a channel for entertainment and news acquisition, but also an important promotion and advertising channel! Although the operating background of China Satellite TV's production and broadcasting separation platform is different from that of Italy in the 70s, various satellite stations have already spread all over China , and there is no restriction on cross-border transmission of provincial TV programs. It can be said that the basis of Berlusconi's successful case no longer exists, but we believe that such a reform attempt by China Satellite TV should go to a different one. Berlusconi, but equally good results!"

wipe!When Jia Hongjian saw this report, he was furious!Why are your sister's gang so familiar with foreign affairs?It's not easy for Jia Hongjian to copy other people's cases, isn't it?The fact is that Jia Hongjian's case is a combination of Berlusconi's case and the Japanese TV network's case!The practical way is to provide programs to control other TV stations, and finally form a channel similar to a TV network!It's just that Berlusconi didn't want to use this method to control various local TV stations in history. What he wanted to do was to make a lot of money to buy two channels of Italian national TV, and after forming his own media empire, he would fight for his campaign. advertise!

As for Jia Hongjian, he is not very interested in politics, at least he is not very interested in his career in politics, so he is obviously unlikely to follow Berlusconi's old path. His path is more like the one formed by the Japanese TV network. In this case, what he wants to do is to win over a group of local TV stations, and then slowly assimilate the other party to the point where they cannot be separated, and finally eat the other party to form an alliance!Then use such an alliance to disgust CCTV and make trouble with CCTV! (To be continued..)