Coquettish Rebirth

Seeing that the reporter from Beifang Daily described himself as Berlusconi, Jia Hongjian expressed his admiration for the reporter's ability to perform.You must know that this reporter did not come here for an exclusive interview like Wang Dan. It can be said that this reporter wrote the article based on the content of the interview at the press conference, and then found a few so-called experts, and then To be able to write such a report, whether it is said to be out of nothing, or it is said to be a clever woman who cooks without rice, from a certain point of view, it shows that a reporter has insufficient material at hand and does not have an explosive big news. When it comes to news, how to make in-depth reports!

Relatively speaking, the reporters of the Northern Daily did this, while the reporting style of the Yanjing Daily on the other side was completely different.On the Yanjing Daily side, their articles were of course written by Wang Dan.The title of Wang Dan's report is different from other media. It directly wrote on the front page headline in huge fonts - "China Satellite TV sees the future, and the separation of production and broadcasting is just to save TV!"

Such a tragic and heroic headline directly makes the reporting style of Yanjing Times completely different from that of other media!In other media, whether it is "Labour Daily", "Northern Daily" or "China Business Daily", the economic newspaper with the largest circulation in China, when they report on the separation of production and broadcasting platform of China Satellite TV , that's all from the point of view of praise.After all, at the press conference, China Satellite TV gave similar responses to the media's concern about whether the business would lose money, ratings and other factors.Therefore, everyone thinks that China Satellite TV is relatively comprehensive in this regard, so the reports on China Satellite TV's incident are naturally based on praise, not to mention that China Satellite TV's move is relatively in line with deepening reforms. spirit.

However, Yanjing Daily is different in this respect—their reports are different from other optimistic actions. They show that they directly released the so-called interview with "Director Huang" in the article.In this speech, which was actually delivered by Jia Hongjian, but was put on Huang Taichang by Zhang Guanli, the leader of China Satellite TV was really worried about the future of TV.According to "Taiwan Director Huang", at that time, the ratings of China Satellite TV may be 8% of the same level as those programs, and after ten years, the ratings will only drop by about 2%.This is not to say that the audience's aesthetics have changed too much in the past ten years.But after ten years.This competition is too fierce.Even according to this "Taiwan Director Huang", after ten years, most of the programs that are not bad may have ratings of around 1%, and those that can reach 2% are programs that have received considerable attention and praise!

Don't say anything else.Most people will feel a little creepy just seeing this description, okay?Will it fall so much in ten years? 2% compared with 80%.That is a full shrinkage of 40 times!The market is only one-fortieth of what it is now!What is this concept?If placed in other industries.If the market shrinks so much in ten years, it will be fatal, okay?And it's not that one or two will die, but a large number of companies will go bankrupt, and a large number of factories will go bankrupt.A large number of employees will be laid off and unemployed!

So such a report by the Yanjing Times is quite sensational just from the beginning, not to mention that such a report is still singing praises in other houses!Next, the Yanjing Daily began to use the words of the so-called "Taiwan Huang" to explain in detail why the market share would drop so much within ten years.After a general overview of ancient and modern times, and after comparing China and foreign countries, this "Taiwan Huang" can be said to have used rich and detailed cases and data to explain why he is pessimistic about the future!

Then, in the reporter's description of Yanjing Times, this "Taiwan Director Huang" is definitely not unfounded worry!They also recruited some experts in the field of radio and television to comment.Indeed, after seeing the comments of "Taiwan Huang", these experts still partly agree with this pessimistic future. At least they all admit that the experience developed abroad is that the more social entertainment methods are, the more people watch TV. There are fewer people, but they still pointed out that even at this time in foreign countries, there are still a lot of people watching TV every day. However, among the data they listed, the most watched programs in the United States have the most ratings It's about 10%!For example, the most popular sitcom in the United States in the 90s, "Family", the highest number of viewers in 98 was about 500 million.If the two thousand five hundred perfect people are calculated based on the total population of the United States of more than 2 million but less than 10 million, that would be [-]% of them!Moreover, American TV stations have adapted to market competition for many years. How can Chinese TV stations compare with it?

Therefore, even in the eyes of these experts, China's ratings will definitely drop sharply in ten years' time, but the rate of drop will not be as low as China Satellite TV predicted, which is about 10%.But even if there is such a 10% drop, let’s not say how much the ratings of China Satellite TV have dropped. Even if the ratings of CCTV and other provincial stations are compared, the hottest ratings of the year are only 10% If it is, it is obviously only a third or even a quarter of the current one!

Next, the reporter Wang Dan asked the so-called experts to predict the price of an advertising bid that would kill 10% of the ratings in ten years.According to the figure predicted by this expert, if the ratings drop so much after ten years, after the spread effect is reduced, the advertising cost will not only decrease in a linear proportion, but should decrease in an exponential proportion!According to his estimation, after ten years, even China Satellite TV's bid price may only be around 1000 million!And there are even fewer other stations!If the audience rating becomes 2% of China Satellite TV's prediction, then the entire bid price may be reduced to a million level!

In the end, Wang Dan stood up and summed it up, and she wrote it like this at the end-"The author still remembers that afternoon, when the sun was setting, the director Huang of China Satellite TV expressed a series of his predictions with a bit of sadness. When the author questioned if they were so pessimistic about the future, then why would they want to make such a separate platform for production and broadcasting in order to make more money to subsidize the decline in ratings in the future? Director Huang said that of course their station has a little subsidy for doing so The idea of ​​their own station, but it is more to save the entire TV industry! They do this because they don’t want the provincial TV stations with one mother and compatriots to gradually fail to operate. They want to make the merchants in the market active as much as possible. Let the Eight Immortals cross the sea to attract the audience! Only in this way can the decline of TV ratings be slowed down as much as possible, because even if the audience does not watch China Satellite TV, if they are watching other channels, it is considered a success, at least the advertising fee can be saved In the TV circle, instead of being lost to other aspects! A fiery red sunset shone on his face on the yellow platform. His face had an inexplicable sadness and a lofty sense of mission. That sense of mission gave the author It feels like they know it won't be the best outcome for them, but they have to do it..."

Such a description is too sensational, especially the inexplicable sadness at the end, the lofty sense of mission, etc. It sounds too film and television, too vivid, okay? When he saw such a description, he wondered if he looked so sad and noble at the time?Or are these all things that are processed and imagined in the girl's brain to enhance her attractiveness?

In any case, the end result is that such a front page headline in Yanjing Daily has brought them considerable benefits!In the capital area alone, their sales reached 80 copies!It can be said that it has reached a record high at once!Such a data is very rare. You must know that the Yanjing Daily is only available in the area near the capital!Such a regional newspaper, because of such a front page headline, ended up with a circulation similar to that of the number one economic newspaper "China Business News" in this era. What is this concept?Such a terrifying sales volume and the number of consecutive reprints made the leaders of Yanjing Daily laugh, and Wang Dana was even more praised, and she even got a special bonus to reward her for catching this time. Great scoop!

After receiving the bonus, Wang Dan went ahead and invited her colleagues to have a meal. For just such a meal, not only did she lose the bonus that the agency gave her, but she also paid a lot of it. !This should be placed on other girls, not only do they look ugly, they even start to scold their mothers at this time!But this Wang Dan, not only didn't feel sorry for the money, but also let everyone eat and drink to their heart's content, saying that this is to thank everyone for taking care of her every day!Colleagues saw that this girl was sensible and on the road, so everyone said she was good!Among other things, seeing how this girl is so good at catching news, no one will speak ill of her behind her back in the future!Even the female colleagues who are jealous of her attractiveness to men are less likely to speak ill of her, because everyone can see that this girl is so forthright, so easy-going and so good at grabbing people's hearts, then she will definitely be promoted in the future!

And here, when Wang Dan was halfway through the meal, she found an excuse that she needed to go to the bathroom, but instead she slipped outside the hotel and called Jia Hongjian with her mobile phone... (unfinished to be continued..)