Coquettish Rebirth

Jay Chou will obviously become the focus of public opinion in the next period of time.In history, after Jay Chou first debuted and became famous, Jia Hongjian still remembers that in the mainland media, someone would come out and say that Jay Chou’s articulation was inaccurate, his voice was bad, etc., and then some people argued that it was just Jay Chou. He uses his voice and articulation as musical instruments, in fact his rap is also tuned.Then this kind of big discussion is actually a kind of controversy, and for Jia Hongjian, a marketing genius, of course he clearly knows that controversy is a way to become popular!When people all over the world are discussing it, it means that the popularity has risen to the point where everyone knows it, especially when it is discussed in the media. It is a process of marketing popularity in itself!

To use an inappropriate analogy, it is like a classic case of marketing-Sister Feng.At the beginning, Sister Feng looked like Shen Jingbing. It made people feel that this woman was so unbelievable, how could she feel so good?She already looks so... so, even if we put it in the most honest way, we can only say that she is not very good-looking, and then she still thinks that she is pretty good, and she is not a student of a prestigious university or a handsome guy, which makes people It feels like deep well ice!

But it was such an unacceptable person, which aroused heated discussions all over China, and then, this Sister Feng became famous all over the country!In the end, even if they only rely on the interview fee and the fee for participating in the program, they have already saved enough money for the air ticket to the United States!Then after arriving in the United States.If you take refuge in the opposition forces and say something bad about China, you can stay in the United States directly, okay?This is simply a case of classic promotion!Even judging from the series of performances of Sister Feng after she went to the United States, Sister Feng is a natural marketing genius. She has no serious education, and she can get herself to settle in the United States and earn dollars!To be honest about this kind of thing, let Jia Hongjian do it. Jia Hongjian may not be as good as Sister Feng!Although Sister Feng is not good-looking, I have to say that she is really smart!

Even to put it a little offending, this sister Feng's methods and methods.It is much higher than the level of many public intellectual elites who say that China is not good and that the United States is good on Weibo-those public intellectual elites can only talk about it.But there is no way to swim across the Pacific Ocean to settle in the country of their dreams, but a working girl, Sister Feng, can do it!What level is this?

Having said that, in fact, for many artists, being able to be discussed means being able to be followed!It's like the result of a reality show held by some TV stations in the previous life, and the champion was sent abroad for a year of study.There is no publicity within a year.As a result, when he came back a year later, the champion became a passerby!The most important thing for this artist is the uninterrupted popularity.The most important thing is uninterrupted exposure!This is also why, when ordinary celebrities are shooting some kind of movie, there are often various gossips spread during the filming, which are not really gossips.It's more out of increasing my own exposure and helping to promote the show!

And some celebrities who don't care about fame will even create a little scandal to increase their exposure!Just like the saying in later generations that women can get rich once they take off their clothes, even if it is a bad reputation, it is still a reputation, and it also increases the popularity!Therefore, for celebrities, what really affects their money is not a bad reputation, but a loss of reputation!Just like China's No.1 NBA No. [-] in the past, this one was directly banned by the domestic media after studying in the United States and not returning!What was the result?There is no news about him no matter how he is labeled, it is as if this person disappeared from the earth all of a sudden!Under such circumstances, if such a person is still in the entertainment industry, how can he make money?

Therefore, this kind of debate on Jay Chou was what Jia Hongjian wanted, and that was to further increase Jay Chou's exposure, which was the only way to further make Jay Chou popular!Therefore, from this point of view, even if there is no controversy against Jay Chou in the market, Jia Hongjian will definitely stir up such a controversy.In fact, the media is now most keen to discuss whether Jay Chou's songs are songs, whether his so-called new attempt at music is a beneficial attempt!

Since the first day of the Lunar New Year, it can be said that China Satellite TV has started various discussions-the first is a talk show, in which Wu Dawei and Yuan Ming are the hosts, and the two people have various discussions in the show. Last night's Spring Festival Gala broadcast Let’s discuss which program to discuss, and then open the audience’s telephone voting. After the ranking is selected, there will be a lucky draw for the audience!This is of course a follow-up setting of Jia Hongjian!

While discussing whether the show was good or bad, Wu Dawei and Yuan Ming were still in front of the camera talking about the interesting things backstage during the Spring Festival Gala last night. Then, during the discussion, they also invited a few so-called Experts from the industry came to chat. During the chat, we talked about Jielun Zhou incidentally.Before the expert said anything, Yuan Ming directly said that she couldn't accept Jay Chou's songs, saying that she didn't look down on Jay Chou's songs, but she just felt that she was not blessed to enjoy them, and even felt that Jay Chou sang on purpose while deliberately singing clearly Ambiguous, she is more traditional, and likes songs with relatively clear words...

Of course, David Wu must be on the other side!This Wu Dawei must say that Jay Chou's overall style is good, it is a very fresh, popular and international attempt, and it is a beneficial one!That's right!This is actually an evolutionary version of a flattering one and a funny one, one who sings the red face and the other who sings the bad face!One is a good guy and the other is a bad guy!This method of one good person and one bad person is not only used by Chinese people, but even foreigners can use it!For example, when the American police interrogate suspects, they have this kind of practice, which is the so-called distribution of roles between good police and bad police. One person plays the role of bad police, which seems to be very irritable, and seems to like things like torture. East.And then there is a good policeman, that is the role of a good old man, from the perspective of the suspect, he persuades the other party to quickly say that he is down, otherwise he will say it after suffering a crime, isn't that suffering in vain?

Such a pros and cons, one scaring and one persuading, can easily make the suspect tell the truth. To put it bluntly, this kind of thing is to take advantage of the weakness of human nature!But in such an interview, of course, there is no place to say that there is any use of human weakness.But such a positive statement and a negative statement can indeed be considered controversial!At least on the surface there is controversy in this show, right?

At the same time, there are two hosts who are pros and cons at the same time, so the opinions of both sides can be taken care of, so no matter what, at least the ratings can be guaranteed!Then, you can also "manipulate" public opinion, leading everyone's ideas to become more and more involved in the debate. In this way, isn't Jay Chou's exposure getting higher and higher?And didn't Jielun become popular this week before releasing the album?Then if he releases another album, won't it be a hit?Then wouldn't he be able to hold concerts and so on, and wouldn't Rolling Stone and Jia Hongjian also be able to draw money?

That's right!In fact, before Chinese New Year, Jia Hongjian's marketing had already been planned and arranged!After arranging for Wang Dan and the others to come over for an interview, Jia Hongjian had already planned a series of promotional methods in the future!For example, let Zhang Huimei escort Zhou Jielun, let her use her popularity to attract Zhou Jielun's popularity, and then, this Spring Festival Gala, the two of them will have a chorus to stir up the popularity, and then carry out various follow-up artificial "controversies", Wouldn't this make Zhou Jielun hot?And you must know that Jay Chou was not selected by the simple drafts of various fast boys and super girls in later generations. He Zhou Jielun is a singer-songwriter, so he can write songs that suit him, so there is no need to wait to meet him. Only the songs that suit you can stand out!

Generally speaking, even if a singer in the music world has a good voice, if there is no song that suits him, it is not easy to become famous!For example, Huang Qishan, Huang Ma, why hasn't this Huang Ma been very famous for decades?The main reason is that she has never been very suitable for songs that can give full play to her voice!If a singer has no creative ability, it means that they have to wait for others to create suitable songs for them, and then they can give full play to their own conditions and potential to sing well. This must wait for others!

But if you have the ability to create, you can write songs that suit you, so you don't have to ask for help!Even if the voice is not good, even if you don't become famous, you can turn around and become a songwriter, just like Xiao Chong, who made his debut as a singer back then, and later transformed into a songwriter because his singing was not too popular!

As for Jielun Zhou, needless to say, he must have his own creative ability, and according to the situation of later generations, his creations must still be popular, and fans can accept his voice, so in this way, It can be said that they will definitely be popular, but it depends on the opportunity to decide when they will be popular!Under such circumstances, why couldn't Jia Hongjian just push him a little bit?And most importantly, like Wu Zongxian, he didn't dislike Jay Chou and didn't want him to release a record.He, Jia Hongjian, believed in Jay Chou even more than Jay Chou, and that was a bird that encouraged Jay Chou to follow his own style!In this way, after Zhou Jielun became popular, shouldn't Jia Hongjian be regarded as the most gracious Bole?The greatest benefit has always been his, Jia Hongjian's! (To be continued..)