Coquettish Rebirth

During the Spring Festival, Jia Hongjian took a special plane to the capital on the first day of the new year, went to Ye Jing's house to pay New Year's greetings, and then stayed at their house for two days by the way, and brought Ye Jing with him on the third day of the new year. Get up and stay at Jia's house for a few more days.So in fact, this New Year's Eve is quite busy.But for Jia Hongjian, the best thing is to have enough pig's trotters for him to eat.From a certain point of view, he is a foodie!

After resting here for a few days, Huaxia Hi-Tech is about to start work again. At the same time, a large number of employees of Huaxia Satellite TV have also started to go to work. Most of the broadcast programs are recorded directly in advance.

After the Spring Festival, China Hi-Tech and China Satellite TV will have a spring meal.This kind of spring meal stuff is similar to the "head teeth" and "tail teeth" stuff that Daiwan learned.On the other side of southern Fujian, the day on the 26th or 15th day of the first day is used to worship the Lord of the Earth, which is called a tooth.The tail tooth is naturally the last pressure of the lunar year, that is, the 16th or [-]th of the twelfth lunar month.As for the head teeth, it is the first or second day of the first month.Just like foreign companies hold an annual meeting at the end of the year, companies in Dawan will also invite their employees to have a meal together before the Lunar New Year. This meal borrows the concept of worshiping the land.As for the head teeth, because it is impossible to ask employees to come out for dinner on the first or second day of the new year, it is natural that such a head tooth will be added after the company starts work, and some of them are not called head teeth at all. And it's called spring rice.

After the spring meal is ready.This year's work will also officially start.On the second day after the spring dinner, a special meeting was held in China Satellite TV to discuss and arrange the direction, tasks and goals for the new year, etc.There wasn't much to say about the meeting itself, other than a new meeting in the newsroom following one such meeting.This new meeting can also be regarded as a meeting where Sun Yusheng really started to exercise his rights after he came over. Originally, it was the end of the year after he came, and China Satellite TV did not do any public opinion monitoring programs, so Sun Yusheng was more in the Familiar with the environment.

As for the first meeting after the Chinese New Year, it was not about discussing what to do in the new year.It's about discussing whether to do specific public opinion supervision in the future!That's right.In today's China Satellite TV's public opinion monitoring program, it is not like before, relying on luck and doing whatever it encounters.According to this year's overall plan, because this year we will promote the news and sports platform, in order to ensure China Satellite TV's own positioning.This show definitely can't rely on luck like before.Form must be changed.Be more proactive!

How to be more active?That aspect is to allow Sun Yusheng to rely on his previous connections in CCTV and in the media across the country.To obtain all kinds of "shady stories" that are inconvenient for others to report, and then put these clues into regular meetings for discussion.Then after everyone chooses a more suitable plan, go in and do it together!Only in this way can we conduct public opinion supervision more actively, instead of passively waiting for things to happen!

Jia Hongjian attended the first session of the meeting, and it could even be said that he was the one to preside over it this time. "Okay, let's talk about something that can be reported?" he asked.This meeting does not need to be discussed. Sun Yusheng took out a notebook at this time, and then read a topic that he thought was good-"First of all, it is about Fengtian Pharmaceutical Group. This group is a state-owned The enterprise, originally two years ago, was not well-known in the country, and even the entire enterprise was only a medium-sized pharmaceutical factory with total assets of no more than 2 million yuan. It is said that the annual research and development funds did not exceed 250 million yuan. But Starting in 99, they suddenly started to implement the advertising bombing strategy, and it fell down throughout 99... Everyone, please note that according to my personal statistics, they invested a total of more than 7 million yuan in advertising costs throughout the year, and this year 2000 In the first two months of 2, we have already invested more than [-] million yuan! From a certain point of view, Fengyao Group has become our largest advertiser in China. I believe you will often see Fengyao Group’s advertisements at home. , It’s like all kinds of calcium supplement advertisements looking for celebrities to star in, it’s simply overwhelming..."

Just as Sun Yusheng said this, Yuan Ming suddenly interjected: "Director Sun, I'm not picking on this matter, but how much Fengyao Group invests in advertising, we can't supervise it? This is a market economy, and they are willing Taking a gamble to promote, although it's a bit of putting the cart before the horse, but they haven't broken the law, so we can't go undercover?"

As soon as Yuan Ming finished speaking, he saw Sun Yusheng suddenly smiled and said, "Yuan Ming, don't listen to me in a hurry. The Fengyao Group's affairs are naturally out of our control. How much money they want to throw away is their business. This at least proves that People are market-oriented. However, the reason I brought this up is because I heard that the State Administration for Industry and Commerce may withdraw a policy in March, announcing that if all state-owned enterprises want to advertise, it may be within a year The investment amount must be controlled at 3% to 2% of the pre-tax ratio of the company's sales income! This is a bit of nonsense! This is a market economy, so why do people need to be in charge of the industry and commerce bureau for how much money people invest in the market? ?You said that if the State-owned Assets Supervision and Administration Commission or some other state-owned asset management unit is concerned about this matter, it’s fine. What is the subordinate relationship between the Industry and Commerce Bureau and the state-owned enterprises? The responsibility of the Industry and Commerce Bureau should be to regulate the market, and their responsibility is not to manage state-owned enterprises! This is obviously cross-bank behavior, even to put it bluntly, it is simply a dog catching a mouse and meddling in other people's business! So I put forward such an idea, the main meaning is that we can be prepared, if the State Administration for Industry and Commerce really announces such a rule , we can copy it to their office for questioning the next day!"

"The State Administration for Industry and Commerce? What does it matter to them? They are quite lenient!" Yuan Ming suddenly became surprised at this moment, "Is Director Sun's source reliable?" "Reliable, it came from the State Administration for Industry and Commerce , I know people who feel that this idea is too crazy, and they can't bear to let me ventilate secretly... Mr. Jia, what do you think?"

Jia Hongjian thought for a while, then nodded, "This is a backup first, let's make preparations, prepare relevant regulations and other things when there is nothing to do, and even prepare for the status quo of state-owned enterprises, interviews, etc. All the data is ready, and when the SAIC announces it, we will do what Dasun said, and go up and block the door!"

Next, Sun Yusheng proposed several proposals, some of which were approved and some of which were not.Among these proposed plans, it seems that the waist management department in some places has issued a policy, saying that it is not allowed to open a second retail pharmacy within 500 meters of the local area—that is to say, two The range of pharmacies must be more than 500 meters apart!But the problem is, this is another government dog meddling with mice!Now it is a market economy, even if 50 pharmacies are opened within 5 meters, forming a street of pharmacies, but naturally some pharmacies cannot continue to open due to losses, so we know that we should not get together!Why is the government imposing restrictions?What?Want to protect state-owned resources from being lost?But if you don’t lose it, you suggest that people don’t open a second one within 500 meters?Why such a hard limit?Even talking about it, how did the 500-meter limit come about?Is it really the same as McDonald's KFC opened a branch, conducted a detailed investigation and analysis, or did you decide on such a number with a slap in the face?This is obviously worth digging too!So after that, it was basically decided at the meeting that the local pharmacy regulations should be made into a special public opinion monitoring program.

But at this time, Yuan Ming suddenly mentioned something: "Mr. Jia, Director Sun, I have another source of information here, can you tell me? Then I will say it-I heard that years ago, Shu There is a new gymnasium in Yuqing City on the other side of Sichuan, and three manufacturers, Geli, Haier and Chunlan, compete for the central air-conditioning procurement indicators for such a project. But, I heard that in such a central air-conditioning procurement project, The technical requirements put forward by Party A were actually beyond the reach of Geli, Haier and Chunlan! Then these three companies invariably asked Mitsubishi Electric, the most well-known manufacturer of this type of air conditioner. Price, that’s right, they went to inquire. In the end, Gerry won the bid. The method they chose was to inquire with Mitsubishi Electric. At the beginning, they asked the other party to transfer a complete set of technology. As a result, Mitsubishi directly said, People have been researching this technology for 16 years, and you Gerry think that as long as you are willing to spend money, you can buy the technology that people have studied for 16 years and then become the world’s best? Naive! In the end, there is no way, Gerry can only spend money to compete with Mitsubishi Buy spot goods, after buying spot goods, give away their Mitsubishi logo, paint their own Gree logo, pretend to be their own products, and reduce the price by 100 million yuan to meet the original quotation, and then deliver the goods ..."

"What? There is such a thing?" Upon hearing this, Jia Hongjian was immediately surprised!Your sister can still bid like this?I can't make things by myself, and I don't honestly go home and make circles, but I can think of using other products to hang my own brand for delivery?Is this kind of thing legal?Isn't that the same as cheating?

"Well, yes! I personally even asked someone to go to the gymnasium to take pictures, and found that at least the external equipment of the central air conditioner is exactly the same as Mitsubishi's products, except for the trademark..." Yuan Ming nodded and said, "So I I feel that the matter in this grid needs to be supervised by public opinion. Even if this matter is completely in line with the law, I think it should be exposed and the topic should be brought to the hollowing out of the industry...or it is not mastered the core technology. Most of our domestic companies pay too much attention to marketing, and do not pay attention to the research and development of product core technology!" (To be continued..)