Coquettish Rebirth

China Satellite TV is tentatively planning to do such a thing as the Geli air conditioner first.To be honest, Jia Hongjian had a good impression of Geli at first, because he had investigated it in private. From this point of view, it's a bit of a high-quality product, isn't it?Not to mention that Geli has been making air conditioners all the time, not like doing everything beautiful, so it will give people a more professional feeling, right?

But who knew such a thing would happen!If Jia Hongjian's Huaxia Hi-Tech was in Geli's position in this kind of thing, he probably wouldn't have bought Mitsubishi's products for "OEM" at all!After all, is it fun to do it?And according to the development of the matter, it is obvious that Gerry lost money in the end in order to compete for this list-maybe one of the other two is asking a price to make less money, and the other is not making money.Since it doesn't make any money to do such an order, why does Gerry take this order?Just to prove that you are not good at technology?To be honest, if Jia Hongjian was to do this, he would rather not accept the order, and would rather just give up the bidding, and then throw money in and start researching technology!He won't be so full that he won the bid at a price of 100 million yuan, and then deceive himself by doing OEM or something.

No matter from which point of view, Jia Hongjian couldn't understand why Gerry did this!Could it be that they thought that if they competed for the list first, and then spent money to buy technology from Mitsubishi, Mitsubishi would definitely sell it?Come on, don't they know that the Japanese pee?The Japanese have always been the only ones who sell them at a high price when they have the technology.When their technology is not unique, then they will be rushed to sell it cheaply!Moreover, Mitsubishi Electric is almost one of the best air-conditioning manufacturers in the world in the civilian air-conditioning industry. Will they condescend to buy technology at a low price for Gerry?What do you think?Didn't wake up?Not to mention Mitsubishi Electric, even Huaxia Hi-Tech will not sell it at a low price when encountering such a thing!Even if you don't know what contract Geli has reached, then Geli will charge a super high price if he wants to buy technology, and it depends on whether he has more advanced technology in his hand!Otherwise, how can it be sold cheaply?Didn't selling it create an extra competitor for yourself?

So from this perspective, Jia Hongjian felt that Gerry really thought of everything too beautifully.Unless they can make Japanese companies compete with European companies like the Chinese high-speed rail bidding in later generations, and let the two parties lower their prices, otherwise, there is really no way to let the other party sell cheaply!Even in accordance with the consistent style of Japanese companies.The current first-class technology will definitely not sell.What they sell is the second-rate technology that they have already eliminated, and the price of this second-rate technology is still sky-high, and they still like to buy it or not!

After settling on public opinion to supervise this matter, the reporters took action one after another.Now the reporters of China Satellite TV are really famous in the society.There is something similar to the people's guards.It's like a reporter from CCTV's "Focus Interview" went to the countryside a few years ago.That is really the feeling that all kinds of officials are trembling!Even now in 2000, when the reporters of China Satellite TV go to interview, they don't have to make unannounced visits.That was directly entering the official's office with a camera on his shoulders, and the official explained tremblingly while sweating on his forehead!

Of course, the reason behind this is that there is a new regulation on the management of journalists’ interviews, which says that unannounced visits must be limited in content, and that an unannounced visit must be applied for... Of course, such a regulation is a bit fucked up, but From another point of view, it is also in line with procedural justice, because even in Nagata, the United States, recorded materials such as wiretapping without permission cannot be used as evidence in court!Because it is illegally obtained evidence!This is procedural justice!Every step of the procedure must comply with the regulations, and this will work!Otherwise, even if everything is true, it won't work without formal procedures!

Of course, the country is promoting legalization, and it is understandable that there are restrictions on such unannounced visits.However, on the other hand, in the new management regulations for journalists’ interviews, journalists are also given more power to supervise by public opinion—for example, the explanatory text stipulates that Chinese journalists have the right to do things that violate social morality, laws, etc. Reporting and supervision rights!What this means is that reporters can directly rush to the door of their office with their cameras on their shoulders and ask for interviews!

Naturally, those who are officials can excuse their absence.However, the officials these days are not so sophisticated-after all kinds of pungent public opinion supervision by China Satellite TV in the past few years, those officials saw the reporter from China Satellite TV coming, and they were all sweaty. !They are a bit like the students who cheated for the first time were caught by the teacher, they are totally scared, okay?It's not like the old fritters like the officials of later generations, okay!

So, this time, the reporters of China Satellite TV did not use any unannounced visits. They directly found the city government in Yuqing and asked the city government if they knew that Gerry, who won the bid, actually bought Mitsubishi Electric. The central air conditioner then scraped off the trademark paint and put on its own brand before supplying it.At that time, when I heard the questions from the reporters of China Satellite TV, the leaders of Yuqing District were all sweating!They were so nervous that they thought it was the reporters from China Satellite TV who came to supervise them!They are subconsciously afraid that they will become famous all over the country in a few days!

These officials said tremblingly that they didn't know, and then hurriedly found the bidding contract and showed it to the reporter, explaining that they had nothing to do with it, and they didn't participate at all-the contract didn't specify the brand of the product!After specifying the specific product technical requirements and quality requirements, I also wrote a series of questions about small money, maintenance, installation and delivery time.So just looking at this contract alone, there is no requirement that Geli must deliver their own air conditioner!

At this time, the reporters made it clear that they were here to supervise Gerry, not the officials, and these officials let out a long sigh of relief!And then they've got a makeover.I began to criticize Gerry with righteous words, saying that Gerry’s behavior of buying foreign products to OEM himself is too hypocritical... Anyway, when the reporters saw this paragraph, they subconsciously turned off the camera—there was no Thinking about using this one!

The investigation of this matter reached here, and the reporters hurriedly called back to the station.Because at this time, it can be shown that at least Geli's supply of Mitsubishi's air conditioners to Party A does not violate the contract and does not break the law!At most, Mitsubishi can file a protest or sue, saying that Geli put Geli's logo on the outside of their products, which is Chiguoguo's intellectual property infringement and "copying" Mitsubishi's products.Such an accusation is of course one accusation, but what does this have to do with China Satellite TV?China Satellite TV is not helping Mitsubishi as a thug!

So this matter was discussed urgently in the station.The topic was changed to "domestic manufacturers have no core technology. They are controlled by others".On the one hand, I went to Gerry for an interview with such a topic, and on the other hand, I started to find other industries for comparison.As a result, when I went to China Nielsen at this time, I really found incredible information—according to the market research conducted by China Nielsen. During the year from 1999 to 2000.China's color TV market has undergone major changes!It turns out that the market share of local brands that are suppressing foreign brands continues to decline.Domestic brands that used to occupy a total of about 90% of the market, suddenly the overall market share dropped to only about 80%, while the market share of foreign brands suddenly reached about 20%!

Even according to the survey by China Nielsen. Throughout 1999, color TV manufacturers in mainland China produced nearly 3000 million color TV sets, but the number absorbed by the market did not increase compared with 1998. In fact, since the end of 1998, China's color TV market has entered a saturated state. , but color TV manufacturers have been affected by the experience of previous years, always thought that the sales decline at the end of 98 was an accident, and thought that sales in 99 would continue to grow!As a result, they continued to expand production!Then the result is that in 99, nearly 20% of the color TV manufacturers in the country could not sell the color TVs, and they were directly in stock!

Even, according to a calculation by China Nielsen, because domestic color TV manufacturers do not have sustainable development in order to master the core technology, they can only compete for market share through low-end price wars.And this kind of price war tactics may still bring overall profits to the company when the market continued to expand in the past few years, but if this price war continues, then there will be a major reshuffle in the color TV market within 2000, and even It is not impossible for the color TV industry to experience a large industry-wide loss within the year!

Cooperating with China Nielsen's data, the reporters of China Satellite TV went north to find officials from the Ministry of Information Industry to find out.Cooperating with the data from China Nielsen and the Ministry of Information Industry, the officials looked ugly - after calculation, they gave a very shocking data. After several years of price wars, the color TV industry in the whole country actually lost a total of profits. Probably more than 200 billion yuan!

Of course, these figures seem ridiculous, because the 200 billion yuan should have been earned by the company but could not be earned because of the price war, so it should be given to consumers, which is a good thing!But the problem is that the companies have lost 200 billion yuan in revenue, and Changhong alone has lost at least 150 billion yuan!With this 150 billion yuan, can Changhong develop its own core technology?If there is this 150 billion yuan, will Changhong still be controlled by others?

That's right, after the price war, the profits were given to consumers. This is indeed a good thing for consumers, but it weakens the ability of enterprises to obtain profits, and further reduces the ability of enterprises to develop sustainably!In other words, when the profits are thin enough, the company will fall into a situation similar to the "poverty trap" in the world, and they will fall into the circle of the lowest-end market and never get out!It can be said that if there is no external force to borrow, because there is no core technology, it is necessary to spend money on technology and production lines, and then there will be a price war in production. After the price is finally reduced, the money earned can only be enough for them to survive like this, only enough for them Buying the next technology and production line is not enough for them to climb up step by step! (To be continued..)