Coquettish Rebirth

Gerry, such an "honest man" company that doesn't cause much talk in China, is a state-owned enterprise.

Geli is divided into Geli Group and Geli Electric.

This makes people look like the design in a plan that Changhong is reorganizing.In fact, it is similar. It can be said that in Changhong's restructuring plan, the source of inspiration is Gerry.This Geli Group itself is a state-owned enterprise specially established by the Zhuhai government to promote their economic development zone. To put it bluntly, it is such a group that buys in various industries and opens its own branch factories in the development zone——Special Zone Industrial Development head office.

In this Special Zone Industrial Development Corporation, or under the Gerry Group, there are various industrial bodies, such as plastic factories, such as Zhongrui Watch Industry, such as the former Haili Air Conditioning Factory.Then Haili Air Conditioning Factory changed its name to Gree Electric Appliances. To be honest, Gree Electric Appliances was established in 91, but it was not officially listed until 93. It has not been a long time so far, and it is not worth it. 10 years.

But within these ten years, they have developed from a small enterprise with simple conditions and an annual output of only 2 window air conditioners to one of the leading air conditioner manufacturers in mainland China!It must be said that Gerry is powerful.

Now, the two-headed dragon in this grid is sitting in the studio of China Satellite TV, facing Jia Hongjian.And behind Jia Hongjian, there were three or four cameras with slightly "buzzing" motors, shooting non-stop at the two-headed dragon in this grid.

Why did Gerry's two-headed dragon run to the studio of China Satellite TV?This has to start with what happened a few days ago-isn't China Satellite TV supervised by public opinion?Didn't you hear about the central air conditioner in the gymnasium over there in Yuqing?So I made a program to discuss the hollowing out of domestic enterprises.Discuss the problem that domestic enterprises cannot master the core technology and are always working for others.

As a result, the program has just completed the interview materials in various aspects, and before it can be made into a feature film, the two-headed dragon of Geli Electric Appliances actually got the news in advance—it is probably Yuqing who called. question or something.Then, the two-headed dragon in this grid came to contact China Satellite TV actively, but they didn't say anything to force China Satellite TV not to broadcast it, but they actively asked for an interview and admitted their mistakes. According to them .They are taking this opportunity to apologize to the people of the whole country!

hiss!This is interesting!so what.In the end, Master Jia Hongjian took the initiative to chat with them!It's not easy to have such smart and clear business leaders these days!So, the two-headed dragon came to Shanghai on its own initiative, and sat down opposite Jia Hongjian.

"You two may know. In the outside world. Some people call Gerry a two-headed dragon. And you two are the two heads of the dragon. Ms. Tong, Mr. Zhu, can you tell the audience friends what are your two heads? How do you divide the work?" Jia Hongjian said to Tong Mingzhu and Zhu Hongjiang with a smile.

That's right.The two people sitting in front of Jia Hongjian were Tong Mingzhu and Zhu Hongjiang, the legendary two-headed leaders in Geli Electric.These two people have been partners since the first listing of Geli Electric, and then, today, Geli has achieved this point, which is the result of the cooperation of two people.

"Let me first say that I am a strong person, so I usually do anything that offends people. By the way, I may appear in front of the media more. As for Lao Zhu, although he is not very A lot of people appear in front of the media, but he is also very important. He is relatively... kind, relatively... close to the people, so generally speaking, he is the one who does things that are gentle..." Tong Mingzhu said quickly Said.As for Zhu Hongjiang, he was smiling at the side, and even after Tong Mingzhu finished speaking, he nodded with a smile and did not speak to confirm Tong Mingzhu's statement. This kind of attitude and behavior make people feel too docile How about my little daughter-in-law?It feels like Tong Mingzhu is an extroverted and forthright husband, while Zhu Hongjiang is an introverted and virtuous daughter-in-law...but how can it be the opposite of their gender?Tong Mingzhu is a woman, Zhu Hongjiang is a man!

What's even more strange is that these two people cooperate so well, and they are not a couple. When Tong Mingzhu was 30 years old, her husband passed away. In order to be able to raise a child by herself, she came to Zhuhai, a special zone, to work hard. Gerry's predecessor, the Naval Air Conditioner!As for Zhu Hongjiang, he even has his own wife and children.But these two people are in the enterprise, but they cooperate like a husband and wife with a clear division of labor!

The three people here chatted for a while, and after letting the atmosphere of the chat up, Jia Hongjian was just about to cut into the topic of Yuqing, when Dong Mingzhu said quickly, "President Jia, let's come here this time." , mainly for the matter of Yuqing. This matter is indeed wrong in Geli. We have sent people to remove our trademark in Geli. We should not remove the trademark of Mitsubishi Electric and replace it with ours. Our own, we are very ashamed of this. On the other hand, we have also suffered a great shame in this matter, or at least we feel that we have suffered a great shame. My partner Lao Zhu, he is a very face-saving person, When he went to Japan, he brought 5 million RMB authorization to buy back this inverter central air-conditioning technology. As a result, Mitsubishi did not sell it at all!

Later, Lao Zhu thought about whether we could buy other people’s parts and assemble them ourselves when we came back to see if we could learn something. As a result, they didn’t sell the parts, but only the assembled products.This made our old Zhu feel ashamed, so in fact, after this incident, we Geli have decided to invest hundreds of millions of yuan to develop such a variable frequency central air-conditioning project.Mitsubishi has been studying it for 16 years, even if we have been studying it for 16 years, or even 26 years, we will do it! "

Whoops?Is this... active enough?At that time, Jia Hongjian was slightly surprised.When he used to shoot various public opinion supervision, all kinds of people were looking for reasons and bragging for themselves. How could they admit their mistakes directly and frankly like Gerry?Your sister's... Is this someone who gave advice?This kind of practice of admitting to doing something wrong and standing upright even when you are beaten is really a good point in crisis public relations!How can others blame them when they are such men?Yes or no?If you want to accuse, you can only throw black water by changing the concept secretly, but if this is the case, if someone comes out to explain it, once it is exposed, it will be a scandal if it is a black water!

At this moment, Zhu Hongjiang, who had been smiling and silent all this time, finally spoke.The man who had been smiling before became very ashamed at this moment, "Mr. Jia, and the audience friends in front of the TV, here today, I, Zhu Hongjiang, and Tong Mingzhu, on behalf of the employees of Gree Electric Appliances, I sincerely apologize to the consumers who like us and support us and people from all walks of life across the country. In this matter, we, Gerry, are a little vain and have gone too far. I will not name the specific responsible person here. Since it happened, it is our fault, and since it happened, it is the fault of Zhu Hongjiang and her Tong Mingzhu. Indeed, we should develop in a down-to-earth manner, and should not engage in such hypocritical things. If you don’t have your own technology, you shouldn’t bid. This is because we didn’t do well. Here, Mingzhu and I apologize to the people of the country on behalf of all Geli people. I’m sorry, what we did is wrong! In the next step In the days to come, we will definitely take this as a warning, and we will work hard to develop the technology that belongs to us, the core technology that belongs to our Chinese people, and we will never do such things that embarrass the people of our country again!"

Whoops?This is for China Satellite TV to do crisis public relations?Jia Hongjian instantly understood what the other party was thinking.However, he didn't mind doing it—to put it bluntly, what Jia Hongjian and the others owned was the media, and what did the media do?Isn't it just relying on all kinds of weird things to spread to make money?And this kind of unique crisis public relations is completely different from the response of most other domestic companies, which in itself can become a relatively good "news".Even if the news is good for Gerry, isn't it good for China Satellite TV?yes!Maybe a program like China Satellite TV will be used a little bit, but in the world, where is it not being used by others?The reason why Gerry came to the door so proactively was because they thought it would be good for both of them, so wouldn't China Satellite TV refuse?

That's right, sometimes, such a passive cooperation with others can be regarded as a mode of "being with the light".How can there be such a pure thing in life, where is it that you take advantage of yourself alone and never take advantage of others?And in other words, whether to take advantage or not is Jia Hongjian's guess.Maybe people just want to apologize to the common people?Although the chances of this simpleness may not be great...

Moreover, having said that, what happened to Gerry this time is actually not a big deal, nor is it a matter of breaking the law or defrauding consumers.Looking at the development of Gerry in later generations, we can also find that in 2012, except for Mitsubishi Electric, basically Gerry was more powerful.This Geli is even more powerful than some pure orchids in later generations!Under such circumstances, on the basis of this kind of sincere apology, a little cooperation with the other party can be regarded as selling the other party's face and benefiting the common people.Otherwise, if companies like Geli are put to death, will there be other companies in the market that deal with quality issues more seriously?

Therefore, Jia Hongjian turned a blind eye and closed his eyes. In this interview, he did not ask any particularly sharp questions, and even cooperated with him to actively guide the questions, so as to elicit Gerry's two-headed dragon to speak out. If appropriate, to resolve the "misunderstanding" of the common people. (to be continued..)