Coquettish Rebirth

If the new product is announced, Huaxia Automobile will definitely cause a sensation in the domestic stock market and the auto market.However, at this stage of preparing for finalization, Jia Hongjian proposed the idea of ​​modifying the model. "Everyone must understand that our car is of course very good. Basically, we have perfectly created the Soviet Union's national car plan. From this point of view, I can see your hard work. I want to pay tribute to you. But on the other hand, our car is not without possibility of modification for the Chinese market..." Jia Hongjian said.

When the design was done according to Soviet blueprints, Jia Hongjian forgot about this, and forgot to optimize and localize the design for the Chinese market, so he had to mention it now.After he spoke here, because it was not a very formal meeting, Mr. Guo Konghui interrupted directly and asked: "Localization? Mr. Jia, what are you talking about? But the road conditions in our country are better than those in the Soviet Union! The Soviet Union Because of their high latitude, the road is so muddy and overturned in spring every year, the road on our side is better than theirs!"

This is true.The so-called muddying means that it is too cold in winter, and the soil at a depth of two or three meters below the ground may be frozen into an ice lump with water, and then it will warm up in spring.Slowly, the surface soil began to melt, but the deep layer did not, so the surface water could not penetrate, and finally it was either like a mud pond, or the dirt road was directly pressed down on one side and the other side as soon as the car drove past. Tilt up a piece.From this point of view, the high-latitude areas of the Soviet Union are really not as good as the road conditions in China!Otherwise, it would be impossible for various large Soviet vehicles to be the leader decades ago!Now the all-terrain off-road vehicle of the Soviet Union is also the top stuff in the world!

"No, no, old man, what I'm talking about is not the matter of turning the pulp, but the matter of aesthetics..." Jia Hongjian smiled and waved his hands, correcting the old man's statement, "according to my observation , the common people in our country generally follow the aesthetic concept of this sentence - big is beautiful, wide is handsome, long is beautiful! It is absolutely necessary to make 10,000+ or ​​even 30 and higher-end cars in our country. It needs to be grasped. So if we want to localize and win the hearts of ordinary people, then the car should have a longer wheelbase, bigger and wider..."

That's right!This matter is known to everyone in the automotive industry in later generations-even if mature foreign models are introduced into China, the wheelbase must be increased!why?Because it is better to increase the wheelbase!Because Chinese people just like bigger cars!Even if it is the C-Class series of Mercedes-Benz.It used to have a wheelbase of 2760mm.But with the further development of China's auto market.As competitors are launching more and more long-wheelbase cars, in the end foreign giants like Mercedes-Benz have to extend the wheelbase of the Mercedes-Benz C-Series!It was lengthened to 2840mm!Similarly, after the Japanese high-end car brand Infiniti was localized.In order to adapt to the domestic market, they also fully changed their q50 into q50l, adding a full 100mm wheelbase, and the length of the entire vehicle is 4.8 meters!Even German cars like the Audi a3 did not uphold the rigid character of the Germans. When the sedan A3 was promoted in China, the wheelbase was lengthened by a full 100mm!

Why do Chinese people like long cars?It's very simple, because cars are still relatively expensive for Chinese people, at least more expensive than those in Europe and the United States!For example, in the US market, what is the price of the new-generation Camry that was new in 11?That's $2.2!And what was the income poverty line for a family of four in the United States in 2012?The average for all states except Alaska and Hawaii is $2.3 a year!So from this point of view, the cost of buying a Camry in the United States is almost the annual income of a couple plus two children, that is, the entire income of the whole family without food, drink, or living, right?

According to the same concept, if we switch to China, we don't count the poverty line - because the poverty line is an annual net income of 1500 yuan, which cannot be compared with that there.Let’s compare it with the minimum wage standard in big cities like Shanghai, 1500 a month, even if we are a husband and wife with two children, the monthly salary is 3000 yuan, and a year is 6000 yuan.So if the standard of living in China or at least the attitude towards cars is the same, then at least the Chinese can buy a Camry for around 6000 yuan?Still have to be brand new!

Only in this way, the pressure of the car on a family's financial expenditure is almost equal, so that the people of China and the United States treat cars differently!It is because cars are a necessity for Americans, just like battery bicycles or electric motorcycles for Chinese people in later generations, so ordinary people don't want to save face in cars.But because the pressure on families in China to buy a car is three or four times higher than that in the United States, the Chinese people value cars more and regard them as a display of "status". Isn't it hard to understand?

Just because the investment ratio of this thing is relatively large, it needs to have an additional pretentious effect, and it needs this car to take a heavier position in the hearts of the Chinese people!That's why the car has to be big, and that's why it has to look stylish!At the same time, because China has entered a period of high-speed development, the generation born after the reform and opening up has grown up slowly, and those young people are getting taller and taller, with cars that are not long enough in wheelbase and not big enough in space. , so it’s really uncomfortable to sit up!For example, Jia Jingxing's family bought a Toyota in his previous life as a grocery shopping scooter for the elderly.In that car, whether Jia Hongjian is in the driver's seat, the co-pilot's seat, or the back seat, the distance between the top of Jia Hongjian's head and the ceiling is only two centimeters, okay?Can this thing sit comfortably?Especially when sitting in the back seat, if he and Jia Jingxing sit in front of each other, Jia Jingxing is two or three centimeters taller than Jia Hongjian, and he wants to move the front seat back so that Jia Hongjian Your knees are going to be pushed up by the back of the front seat, okay?Just from this point of view.The Chinese need a long wheelbase version!

Having said that, after Jia Hongjian said that Chinese people like long and wide models, he explained a little bit, and the people present understood it easily—in fact, they would find that they like longer cars when they think about it. The ordered car looks magnificent!You said that it costs 10,000 to 10,000 yuan to buy a car, even if the space is small. This is to solve the problem of availability, but when you spend 70+ to buy a car, the result of so much effort is not comfortable to sit in. How can this make you feel uncomfortable? Feel comfortable? The price of 10+ can buy a two-bedroom apartment in Shanghai, okay?Two bedrooms and one living room can still live for [-] years!This car still has a [-]-year mandatory scrapping period in this era!

Although it is easy to understand the localized hobbies that Jia Hongjian mentioned.But Mr. Guo Konghui widened his eyes and said to Jia Hongjian in surprise: "Mr. Jia, do we need to modify this car after it is finalized? The cost of this modification will increase greatly! At that time, not only the mold will have to be remade , The site needs to be redesigned, and even a series of things have to be moved! Not to mention the increased cost, it may take half a year or more to redesign and finalize the design! Our car is going to be put on the market in early 2001!"

That's right.According to Mr. Guo Konghui.It would be too much to make a temporary request now!Isn't this spending money to make trouble for yourself?at this time.I saw Jia Hongjian explained with a faint smile: "Old man, blame me, blame me, blame me for this matter. I didn't make it clear just now. What I mean is that after a year or two of this car, we will design a new model. Change. I'm a capitalist, so it's impossible to say such a waste of cost! Blame me, blame me!"

Hi!It turned out to be like this, Guo Konghui immediately relaxed.However, he suddenly discovered a very important sentence in Jia Hongjian's words just now - "Mr. Jia, you said that we will launch a new model in a year or two? At that time, we will redesign... or just this... this cut wind Change the above?" That's right!Although Mr. Guo is a car expert, although he is the boss of the National Key Laboratory of Automobiles, he is not very familiar with those little tricks in the international auto market!In his opinion, it is normal for a domestic model to be sold for ten, eight or even ten years!

"That's right, we can make small changes every one or two years. On the one hand, it's a small step, just like many military fields in our country. We make changes while researching, so that we can catch up with the latest technology. It’s popular, so you won’t miss any too new technology. For example, in terms of interior, various fake peach wood interiors were popular a few years ago, but after we entered the market, we have now launched interiors with warm colors. Everyone is like this. If we sell a car for ten years, should we modify the interior? If we don’t modify the interior, it will look too outdated. If we modify the interior, it’s better to change a little bit in every aspect, so that consumers feel that we A little sincerity, right? And by the way, we can also try to add some new technologies to new models, so that the cost will not be too high. Even if it doesn’t sell well, it will be a year or two at most, not ten years. It's all gutted, right?"

Hearing Jia Hongjian's words, Guo Konghui understood, and he nodded his head to accept Jia Hongjian's words.Of course, Jia Hung-chien still has another statement that he didn’t say-that is, if there are new models every year, although it doesn’t say that the price can be raised every year, the price will be almost the same as when the new model is released every year!If it is sold for three to five years, after the production volume increases, the cost will be reduced, but the price will also be reduced!Relatively speaking, companies still make more money by taking advantage of high prices in the early stages of production and when they are just ramping up!At the same time, this change can also keep up with the pace of competitors, and it seems that there are new products every year!

After convincing the old man here, Jia Hongjian started to talk about his plan for Huaxia Automobile's future product line by the way—"For now, our company's product is a Bujing 00 of the a660 model, and the price is It is less than 3 yuan. In the future, our Qifeng will be launched on the market, aiming at the market of about 15 yuan. This is considered to be the market for B-class cars. Relax a bit. For example, our current cutting wind uses a 1.3t engine. Later, we can also introduce a 1.5t engine and an engine of about 1.0t to make a configuration that includes three different configurations, including high, medium and low. The mid-range may be 13 15 yuan, the high-end may be 10 yuan, and the low-end may be 0 yuan. In this way, we will use the Bujing series as the source to design an a6 model and achieve a price of 8 to 20 yuan. We may even develop a slightly more luxurious model in the future In this way, our product line in the general family car field will basically cover..." (To be continued..)