Coquettish Rebirth

That's right, Jia Hongjian has always wanted to cover almost the entire price stratification of the auto market.After all, in later generations, China is the fastest growing market in the world!In the 90s, because the income level of residents was not high, there was no market for expensive cars to put it bluntly.As for all kinds of official cars, how can the officials be willing to buy domestically produced unqualified cars?Even if it is produced by Huaxia Automobile, is it as high as an imported car?Unless Jia Hongjian finds a way to intervene at the top of the state, and learns from the policies of later generations of the state, he must buy a domestic brand for an official car.But to be honest, this has too much impact on the car companies in traditional power countries. The expensive cars they sell these days will be sold to the public, and what they earn is such a high profit.Jia Hongjian launched low-priced cars and grabbed a part of the market, but people probably didn't mind too much.

But when Jia Hongjian invaded his "inherent territory", could he not jump?And the "divisions" of these international giants in China are joint ventures with various giant state-owned enterprises!For example, Shanghai Volkswagen will cry to the country’s high-level officials, saying that if the country only allows them to buy local cars, they will make less money, their profits will be greatly reduced, and there will be various difficulties... Isn’t this resistance?You must know that Shanghai Volkswagen does not have various independent brands like later generations!Moreover, SAIC has not started to buy foreign models and blueprints to make them by itself!

After talking about buying the blueprints and making it by himself, Jia Hongjian remembered something.He hurriedly asked Guo Konghui: "By the way, old man, didn't you go abroad to buy the materials of Rover 75? How is your research going now?" That's right!Jia Hongjian remembered that SAIC bought the information of Rover 75 in history, and then came back to fiddle with it.It shows that the so-called Roewe 750 was produced according to the gourd painting, and then the Roewe 550 and Roewe 350 were made with lower configuration. This can be regarded as a model of domestic cars of British origin.Although the sales are mediocre, it is also a way out for domestic cars.

In the coverage of such a product in Jia Hongjian’s plan, there is a lack of a product in the range of 6 to 8. Even if the profit margin is kept higher, it will be in the range of 8 to 10. One product is missing.After all, it is impossible for Huaxia Automobile to sell cars worth 3 yuan for the rest of its life, right?Therefore, in his original plan, he wanted to produce a car similar to the later Sail sedan to enter this field.So he thought of the Rover Group that was slowly declining, and the classic car Rover 75—let's come back with various configurations for this car, and make it 8 to 10...it should be okay?

But who knew after he asked this question.But seeing Mr. Guo Konghui's expression embarrassed. "Ah? Mr. Jia... This... Rover 75... Didn't I buy it back? BMW doesn't sell this information..." Huh?Is there such a thing?In Jia Hongjian's impression, why did he buy it long ago?Just when he was surprised, the old man hurriedly explained: "The last time we went, the new Rover 75 was still in the process of development, and both BMW and Rover hadn't fully designed it. Originally they expected The new Rover 75 was launched on the market this year. So he was unwilling to sell it to us. Later, what he sold to us was the information of the Rover 80 model launched by Rover in the 200s..."

Upon hearing this, Jia Hongjian froze for a moment. "Rover 200?" He recalled the past, as if he couldn't remember clearly.Could it be that the old man really bought the Rover 200 information a few years ago, and then he got it wrong?But if you think about it carefully.Combined with the fact that Nanjing Automobile, which was controlled by SAIC around 06, bought the Rover brand...Maybe it is true?Is it because in 06 that the British Rover really couldn't get along, so they sold all the materials of various new models that were developed but not sold to SAIC?It seems logical to say so...

Thinking of this, he simply stopped thinking about it, whether Rover is 75 or not, it has nothing to do with him now, what he has to do now is to see clearly what cards he has in hand! "What does this Rover 75 look like? We bought it from the 200s? Is there any information? Hurry up and find it for me!" After he gave such an order, Ding Haitao hurried out to get the information, and even Guo The old man was worried and hurried out to help find him.

Soon several people brought over the information of the Rover 200 model of the British Rover Group bought from BMW. "Mr. Jia, this is the information about the Rover 1984 first launched by British Rover in 200. Here are the design drawings, and here are the photos of the real car..." Mr. Guo Konghui took a photo Gave it to Jia Hongjian.Jia Hongjian was taken aback when he saw it. The 84 version of the Rover 200 looks similar to the earliest Poussin!Those are all square bodies!Then the a-pillar and c-pillar are the pillars on the left and right sides of the front and rear windshields. From the side, it is an isosceles trapezoid that is horizontal and vertical!Then the upper cover of the trunk is a cover that is horizontal and flat, and there is almost no arc on the entire car body!

This shape is almost exactly the same as the Santana and the old Jetta that came out in the late 70s, even the air intake looks similar!Let Jia Hongjian, a former practitioner in the non-auto industry, look at it. If the car logo is covered, he may not be able to tell who is who!

"This Rover 200 series is a product of the cooperation between British Rover and Japan's Honda. The internal engine of the 200 model in the 213 series is Honda's 1.3-liter naturally aspirated inline four engine, and the 216 model uses Rover's own engine. The engine, other than that, is pretty much the same. What we bought was such a series of design materials, which did not include the technology provided by Honda for the engine. And there was only one design of the four-door sedan. Five years later, the second-generation Rover 5 series, they started to make a hatchback..." Mr. Guo explained to Jia Hongjian.

Jia Hongjian doesn't care about hatchbacks or not, anyway, Chinese people don't really like hatchbacks—otherwise, why would Xiali insist on changing it to a sedan?Ordinary non-SUV sedans, in the eyes of Chinese people, only have a high-end appearance.Then it must be a sedan!The family car looks more upscale, but how many hatchbacks are there?right?Relatively speaking, most Chinese people don't appreciate the so-called "sports car" and other concepts abroad.

"Then, do we have a thorough understanding of this Rover 200? Can we change the body of the car into another style?" Jia Hongjian asked.In his opinion, if the body of the car can be changed, it would not be too difficult for us to put new wine in old bottles and rely on old technical materials to make a car worth 8 to 10 yuan? "I have thoroughly understood most of them. After all, these materials are all from the 80s. If it does not involve engine information, it is not a big problem for us to understand the model design. It is easy to modify the car shell, but after the modification is completed, we need to test it. Wind tunnel model. Crash test and mechanical experiments are going to be done. It may take a long time... generally one to two years..." After thinking about it, the old man gave Jia Hongjian such a timetable.

Hearing this, Jia Hongjian also understood. After all, Huaxia Automobile was considered a grassroots team, and it only took a few years to really build it.Not a group.It is not a state-owned enterprise restructuring.So there are not so many people and not so many teams.If you really want to let several of their plans run in parallel at the same time.It might be really busy. "Okay, then you can take the lead in this matter, old man. In the future, this car will still be very important in our company's product line. In the future, we will upgrade the configuration of the Bujing 660 series to achieve a high-end price of 6 to 3 yuan. Low The end is about [-] yuan, and then the upper level is this car, and the upper level is the cut wind. We will gradually enrich the product line... so that as the country becomes rich and powerful, and the income of the people increases, we can keep up with Foreign companies are fully engaged in the market!"

After Jia Hongjian drew a big cake like this, although he didn't understand how the domestic car and the joint venture car would compete in the market, the enthusiasm of the old man Guo Konghui and Ding Haitao was immediately aroused!After all, in this year, except for domestic joint venture cars and foreign cars, Jia Hongjian and his family are the strongest domestically produced cars, and the others are like idiots that can't be supported!If the products of Huaxia Automobile can compete with the products of foreigners, from the perspective of national self-esteem, how much stimulation will it be?This fully proves that we Chinese can not only make a special car for leaders, but also compete with foreigners in the market economy!From this point of view, compared with the 70s and 80s, the level of China's auto industry has also been greatly improved!Among other things, before Huaxia Motors, how many people in China dared to say that they wanted to compete with foreign cars?

"Okay! Don't worry, Mr. Jia, we will never let you down!" Mr. Guo said suddenly full of fighting spirit!His old man is really a patriot and a dedicated person.What is the purpose of people leaving hundreds of millions of wealth instead of inheriting it, and not living a good life abroad?To put it bluntly, it's just for one breath!He just doesn't believe that Chinese cars are inferior to foreigners!So after the Chinese leaders couldn't compare with foreign countries in cars, he tried every means to study cars!Later, he became a "student master" and became the boss of the State Key Laboratory, which was also to lead the continuous improvement of domestic automobiles!But now, Jia Hongjian has promised him a big cake, a magnificent future, how can he not be excited, how can he not be high-spirited?

Don't forget, in his opinion, Jia Hongjian was a very miraculous young man!When the Chinese were still riding bicycles and motorcycles, this young man could think of developing an ultra-cheap car to change China from a bicycle kingdom to a car kingdom.Before Jia Hongjian, how many people were so crazy?How many people dare to think so?But people dare to think, and dare to do!Today, although I dare not say that this has changed China into a car kingdom, after all, Bujing 660 has only sold one million units in the past few years, which is still not as good as the total number of bicycles and motorcycles.But before that, who the hell would have thought of this?Who the hell can sell a million cars in a few years?It can be said that Jia Hongjian sold the car for the price of cabbage!This proves that Jia Hongjian really loves the auto industry and really wants to make Chinese cars stronger!And he basically did!

If Guo Konghui didn't believe him, who would he believe in?Do you believe the "compradors" in the state-owned automobile groups?Those people think all day long about hooking up with foreigners and earning money from Chinese people at high prices, okay? (to be continued..)