Coquettish Rebirth

How to deal with Apple's possible attack?To be honest, Jia Hongjian was really grateful for the fact that he was a reborn person.Because he was reborn, he knew in advance the possible strategies Apple might adopt and the products that might be released!From this perspective, he can at least take precautions in advance!If he, Jia Hongjian, was a native of the era, he didn't know what Apple might do at this time, and he might be "surprised" by others later, and then he would be in a hurry!Of course, from another perspective, if he is not a reborn, then he is unlikely to be mixed up to the point where he can be regarded as an enemy by Apple...

Having said that, no matter what, at least it is going to compete with Apple now.As for this ipod, that is the truly epoch-making product launched by Jobs after he returned to Apple!After the launch of this product, from a certain point of view, at least on a large scale, the mp3 market has been wiped out—according to Jia Hongjian’s memory, before the iPod, there were all kinds of mp3, my friends When buying mp3, I didn't say what brand to choose, anyway, they are almost the same.But after the ipod came out, suddenly it seemed that buying an ipod was a brand, and it seemed that mp3 was a counterfeit product without a brand!At the same time, as the network becomes more and more developed, as mobile phones can also store music, this mp3 is indeed not available for a few years-the original mp3 has to be changed into mp4, into a video player, and then With the ipad transformed into a no-name tablet computer!

So, how does Jia Hongjian deal with this kind of competition from Apple?He is such a feature that uses flash chips to keep the music pods.To make a larger capacity mp3, or how to do it?He made a phone call to Sandisk and asked about the situation there.As a result, after asking, I was really surprised—SanDisk started to cooperate with Toshiba this year, and is preparing to mass-produce memory chips with a single-chip capacity of 512m!At the same time, it is also preparing to study with Toshiba and wants to launch a so-called nand storage unit with a single chip of 1g next year!

Of course, although this 512m memory chip is not a sky-high price, it is almost the same.The cost of making up two pieces of 1g is basically the same as buying a Toshiba 5g 1.8-inch hard drive!Is this your sister's mess?If our music pods are also made into 5G, then the cost will not be five or six hundred dollars?This is just the cost!How much is the price?Even next year with the advancement of technology.Material costs are reduced.Let's just think that the cost of others has been reduced by half.So the overall 5G cost is also $300?How did Jia Hongjian and the others make money?Don't you need money for other things?And this is a particularly optimistic situation, it is possible to reduce so much cost!Under normal circumstances, it is impossible to drop so much!If it only drops to around $450, do you think Jia Hongjian wants to use this to piece together a 5G music pod?

So what to do?We can't compete with others in terms of cost, so why not... just release a music pod system with exactly the same hard drive before Apple?That's right!Apple can buy Toshiba's hard drive.We can also buy it!Order a batch of 5g in large quantities first.Then rely on bulk purchases to drive down prices.At the same time, let's design the casing in advance, and replace the flash memory with a hard disk.Then... do an online snap-up like Xiaomi?Copy the popularity first?Then we will sell in larger quantities after the material cost is reduced?

It's a good idea, but the problem is that if Jia Hongjian and the others limit the amount, wouldn't that just give Apple a chance to seize the market?At that time, it will either become a price war, or the two companies will compete with each other for the market!At that time, if Apple followed suit and came up with their own online system, and then negotiated with music record manufacturers for online licensing if they were willing to charge less, and then built an online sales system... this music pod will definitely be pulled Into a price war!What should we do?

Or, we still use flash memory, and then advertise that our flash memory has advantages over hard drives?Historically, the reason why solid-state drives are more expensive than mechanical hard drives and still have a market, the most critical issue is that the read speed of this solid-state drive is fast!The main reason is that the solid-state hard drive does not use a magnetic head, and the seek time is almost 0. After all, the traditional mechanical hard drive is a combination of discs similar to optical discs. This is the same as when reading a disc. It’s like spinning wildly. When a mechanical hard disk needs to read something, although the magnetic head does not move, the motor also needs to move. The magnetic head also needs to find a suitable sector!Under such circumstances, the reading and writing speed of the solid-state hard drive can be very fast, according to the manufacturer's claims, it can even reach a speed of 500mbs, and this is still the best, representing the concept of computer hard disk storage space, which is true The game installation file of 1 g can be copied to the hard disk in two seconds!In addition, in general daily operations, if the magnetic head needs to read data, it takes an average of about 12-14 milliseconds, but the solid-state hard drive composed of flash memory cards has a response time of almost 0.1 milliseconds!

So, why don't we advertise that our music pods are fast when loading and storing?After Jia Hongjian thought about it, he still couldn't do it.The reason is that people's mechanical hard drives are used to read or input data, and it doesn't mean that they are not particularly afraid of being stuck when playing online games and holding battles!Playing an online game and starting a battle, you might not be able to dodge an attack if you get stuck, and you might be very upset.But music pods and ipod are both music players!Record a piece of music into the machine, and select a song to play, a little ten or twenty milliseconds later, who cares?No one even cares about a delay of 0.1 seconds!After all, this is not a battle!

On the other hand, the difference in reading speed caused by whether the machine uses a hard disk or a flash memory may not be a problem, but the difference in recording is not likely to be too large, and it may even be reversed!The reason is that Music Pod is still using the standard to transmit data!And this standard, what is the speed?It is 12mbps.Note that here is a small b, so if you want to convert it to the standard on the computer, you have to divide it by 8!That is to say, it becomes only 1.5mb per second!Therefore, even if the acceptable speed of the flash memory card is very high, the transmission speed is the same as that of a small water pipe, and the water storage speed of this pool cannot be fast!

Intel started to promote the standard in April this year. This 4 standard is the usb commonly used by people in later generations. The theoretical transmission speed can reach 2.0mbps, that is, the speed of 480mb per second.So Jia Hongjian hastened to adopt this standard?In this way, we can choose a faster standard.Then you can take advantage of the fast recording performance of the flash memory?Think beautifully!The users of Jia Hongjian's music pods are not just rich people!You must know that Intel's standard was only finalized in April this year.Now there is no new motherboard with 60 usb installed on the market!For example, the transmission of 4g to 2.0g** per second has actually been established in 5, but how many people's motherboards have USB 10 ports by 08?How about a few!And the one who chose.Some people think that the usb speed of 2012 is not used in daily life!

So even if Jia Hongjian and their music pod system adopted it.But the computer at the user's home and the computers in various small shops that help download music on the street are still the interface.Is this useful?Isn't the speed still 1.5mb per second?Isn't it two seconds for a song to be transmitted?So it can be said that due to the constraints of ports and connection methods, the high-speed features in the excellent performance of this flash memory cannot be fully utilized now!On the other hand, Apple has developed a port by itself.Then it also obtained the certification of Intel and the certification of the authoritative organization - an interface called ieee1394.With this certification, this 1394 interface has become one of the standard interfaces selected by motherboard manufacturers, and it is certain that such an interface will gradually appear on future motherboards.Then with this interface, when Apple began to provide products in 1995, the minimum rate was already higher, okay?So from this point of view, Apple can advertise that their admission speed is faster!

What's wrong with your sister?Now, if we think about it this way, even if we learn from Apple to get a mechanical hard disk, we must either use the 1394 interface or the USB interface.If you use the 1394 interface, this interface is Apple's patent, and Apple will charge you later!Although you only charge a few dollars for an interface, let Jia Hongjian pay patent fees to competitors?He can't stand this kind of uselessness!So if you use usb, although the configuration may be the same as the ipod, Apple can also rely on their 1394 excuse to promote the faster speed of others!Don't you want to be pissed off?Anyway, Jia Hongjian couldn't stand this!

Well, it seems that Apple's ipod has its own advantages. Let's learn their advantages first. If we want to follow their path and let them have nowhere to go, this is obviously not going to work.Or might as well make use of strengths and avoid weaknesses?If Apple uses ipods, what are their weaknesses?Apple's ipod uses a mechanical hard drive, and the most feared thing about this mechanical hard drive is vibration!That's right, even if the manufacturer seems to say that the mechanical hard disk has been subjected to anti-seismic treatment, in fact, it is generally said that this is when the hard disk is not powered on!When the hard disk is powered on and starts to work, the fear is the vibration!Because the two most delicate things of a hard disk, one is the magnetic head, and the other is the disk!As for the magnetic head and the magnetic disk, if they collide with each other due to vibration during work, then if the magnetic head is broken, the entire hard disk will be a tragedy—because the hard disk cover must be opened to replace the magnetic head, and dust will definitely enter when the cover is opened. And the dust fell on the disk... On the other side, if the head is not damaged, if the disk has bad sectors, it will be the same as the CD being scratched, and there must be a problem with reading.

So generally speaking, the hard disk is afraid of vibration during work.Of course, after the work of many hard disk manufacturers, at least this hard disk will not say that if the finger touches the hard disk lightly during work, the hard disk will be scrapped delicately.But if you accidentally touch it and drop it, especially when you are working, there is a real chance that it will be scrapped!But the flash memory is different. Even if the flash memory is made into an mp3, there are no mechanical parts in it, no motors, magnetic heads, etc., so in theory, the flash memory will be fine if you drop it, as long as the chip and the circuit board If a series of things are not broken, then at most the outer shell is broken, but the things stored inside are fine!

Moreover, the solid-state hard drive made of flash memory also has the characteristics of low power consumption. After all, it does not need to drive motors, which can make the battery life of MP3 such as music pods more durable.At the same time, it is relatively quiet. After all, when the mechanical hard disk is spinning wildly, the sound cannot be said to be inaudible, especially after midnight.When the mechanical hard drive gets old after a few years, it reads like a floppy drive in the early years, with all kinds of creaking sounds!

At the same time, the working temperature of this flash memory seems to be a little more tolerant than that of mechanical hard disks. If Jia Hongjian remembers correctly, the flash memory chips they purchased can work at temperatures between minus 10 degrees Celsius and 70 degrees Celsius. The hard disk seems to be between 5 degrees and 55 degrees?

Hiss...the difference between the two sides has been brought out, so how to make use of the strengths and avoid the weaknesses?Why don't we go back and wait until the iPod is released, and then advertise specifically to satirize the shortcomings of the iPod and then show our own goodness? (To be continued..)