Coquettish Rebirth

Of course it works!For example, after the ipod came out, let's buy the advertising time and broadcast all kinds of ipod molesting advertisements?We don't name names, and we don't write other people's trademarks. As long as we mention "a certain mechanical hard disk Walkman" as a reference, I believe consumers should be able to know who it is talking about!Then by using this difference between each other, the shortcomings of the ipod can be made known to the whole world within a few days!

Even Jia Hongjian now has the idea of ​​an advertisement in his mind - the first advertisement, for example, one night, in a woman's boudoir, a beautiful woman was tossing and turning, and there were various "creaks" and "creaks" coming from outside the screen. Zi--" The voice was so loud that she couldn't fall asleep at all!She couldn't take it anymore with red eye circles, turned over angrily and got up, then opened the bedroom door and walked out angrily. "Kang, kuang, kuang!" This beautiful girl angrily smashed on the door next door, just like smashing the door of her father's enemy!While smashing, she also shouted: "Chris, you turn off that damn player for me! Or I will kill you!"

Then the camera turned around, and in the room, a young guy was listening to music and playing a handheld game at the same time, and from the "ipod" connected to his earphones, there were various huge noises from the mechanical hard disk motor. sound!

"Bang!" The beautiful girl kicked open the door of the younger brother's room, then she rushed in and smashed the younger brother's ipod to the ground, and then smashed the ipod to powder with a hammer from nowhere Smash! "Sister! Why did you smash my things? I just bought them!" The younger brother was in a hurry!But who knew that my sister said viciously at this time: "I will pay you for the money, but you can buy me a music pod! If you dare to use this kind of mechanical hard disk Walkman to disturb my sleep in the future, I will kill you in minutes!"

How about this ad?On the one hand, it promotes itself, on the other hand, it satirizes Apple, and the advertisement is very interesting, isn't it?Even Jia Hongjian has more ideas here - for example, satirizing the high power consumption of mechanical hard drives, he can arrange a traffic jam scene.For example, there are two men on the screen, both of whom have their own families, and they are still neighbors, and they are also typical middle-class people.Then, this morning, the two of them finished their breakfast, put on their suits and took the car keys and went out to work.

Then the two drove the car.Said to go to work.But it was far away from the main road, but drove all the way to the barren mountains, and then got out of the car, the two men embraced and kissed passionately.A word appeared on the screen at this time: "Brokeback Mountain"... Hey!Can't fuck like that!

good.Jia Hongjian shook off the spoof scene in his mind.Think again about the serious advertising picture - two people drive out to work at the same time.This time it didn't go off the main road.Instead, he was driving, and saw that when he was outside the city, there was a traffic jam on the overpass at the end of the expressway.The traffic jam was terrible.And it's hot and hot outside!Reluctantly, the two took out each other's music players and listened to each other.

One of the men had a music pod and the other had an ipod.On the side of the music pod, the air conditioner blows in the car, making it extremely cool. With the addition of a quiet player and dynamic music, it seems that traffic jams are not so difficult.As for the man on the other side who used the iPod, he found that the air conditioner was broken in the car, and when he was listening to the iPod, the mechanical hard drive of the iPod was making a lot of noise, and the battery ran out after listening for a while.The heat, all kinds of troubles, the exciting man couldn't think about it all of a sudden, he drove out to the side of the overpass bridge, jumped off and committed suicide!Then a line of words appeared on the screen, "Music pods, quiet, long-lasting battery life, with music to resolve your various troubles, and give your family a positive you..."

Look, how interesting is this?Jia Hung-chien even came up with the idea of ​​satirizing that the mechanical hard drive used in iPods is easy to break—for example, two friends just graduated from college, one of them bought an iPod, and the other bought a music pod.Then the person who bought the ipod dropped the ipod to the ground from time to time, and the $399 was gone.As for the buddies who bought the music pods, they fell apart and fell apart, but after putting them together, they can still be used!As a result, after a few years, people who bought music pods saved a lot of money, made investments and made a lot of money, becoming successful people.And the one who bought the ipod has been living a miserable life... So the theme of this ad is, buy music pods to become a successful person, buy an ipod to ruin your life!

After so many ideas appeared in his mind, Jia Hongjian smiled.As for these ideas, I just think about them for the time being. Even if I really want to make them later, I have to wait until the ipod is actually released.Now he still has to think about how to compete with the ipod.If we want to maximize our strengths and avoid weaknesses, then obviously this music pod still needs flash memory.If you get flash memory, obviously the capacity is not as large as the ipod.From a certain point of view, there is no way to justify this shortcoming—although Jia Hongjian’s music player does not need such a large capacity at all, what 5g10g, is this a joke?It is said that thousands of songs can be played in it, but who can really play so many songs?If you really want to play tens of thousands of songs, it is inconvenient to find a song!

Even if the hard disk is organized into "folders" according to albums and singer names, who needs to put all the released albums of all popular singers in the music player?How many years will it take to hear this?So in fact, it is enough to get a space of about 1g!The extra space can only be wasted or simply used as a mobile hard disk!However, although this reasoning is correct and rational, the problem is that consumers are not necessarily rational!If some brain fans are fooled, even if we tell them that we don’t need 5g10g of space, they will say, “It’s up to me whether I need it or not. Do you have such a large space?” Isn’t this really annoying?

Even Jia Hongjian put himself into the position of Jobs and thought about how Jobs would promote a new product such as the ipod. He should even attack the small capacity of the music pod - because of the small capacity, the music pod has an online storage space.And this kind of online storage space costs money to rent!That's right, the online page space of Jia Hongjian's music pods is the same as selling weapons in various cf games in the later generations, for one yuan for a week or something.Of course, Jia Hongjian’s price is in US dollars, that is, one US dollar a month for a space of 100m.If Jia Hung-chien were Jobs, he would have put out an ad—free space!That's right!Their ipod has such a large storage space, can they just advertise that they put the so-called paid network space in the machine and give it to consumers "for free"?In this way, consumers do not have to pay monthly to rent space, which is to help consumers save money!right?Under such circumstances, if Jia Hongjian said that consumers don't need so much space and other rational words, he would be regarded as having ulterior motives instead!

Thinking of this, Jia Hongjian immediately began to think about how to prevent Apple's attack!He is actually very cautious, because he is worried that others will secretly aim at his weakness and get a fatal blow, so Jia Hongjian usually considers whether his company or his products are good when he has nothing to do. What shortcomings, what would you do if you were a competitor!Then in turn, make up for your own shortcomings, so that you can win every battle!

If the problem of small space and space charges will be seized and attacked by the opponent, then it is obvious that the way to offset the attack of the opponent is to make the online storage space free.It looks like many online disks in later generations!But the problem is that there are not many companies that specialize in online disks in later generations that actually rely on online disks for profit!Things like online disks are actually a waste of money.Because on the one hand, we need to use various "black disks", that is, enterprise-level hard disks that are more reliable than civilian hard disks, and then we need a lot of these hard disks!For example, when Sherlock Holmes operated the music pod system in North America, the hard drives they bought were all in units of [-] yuan!

Then, after buying tens of thousands of hard drives, do these things need to be set up as a computer room?Does the computer room need to rent space?Is there an electricity bill or something?There is even an air conditioner to control the humidity and temperature?Otherwise, if so many hard drives are put together in summer, it won't be [-] or [-] degrees?What if the hard disk is broken?How much is the cost of purchasing hard drives and electricity bills alone!Not to mention there is still bandwidth money!These hard drives always have to have a network connection, can they transfer data in through the network?

Well, that's a lot of money alone, it looks like there's nothing else?no!If an enterprise-level hard drive is used as a service, it also has a "shelf life"! 7x24 hours of operation around the clock, general enterprise-level hard drives like Seagate, the warranty is three years!So the price is expensive!Then after the warranty period expired, Jia Hongjian and his Sherlock Holmes company must format the hard drive and throw it away!Because the warranty period has expired, if it is not replaced, the things stored by consumers will be lost in addition to the problem. Does this cause a big problem?Even if the card is backed up, just one day after the warranty, such a batch of hard drives are like Sony products, and 80% of them are broken together in a short period of time. Do Jia Hongjian and the others continue to provide this service?Didn't this cause an operational accident?

If it is still within the warranty period, we can still make Seagate lose money if this kind of problem occurs, and we can re-copy the backup data without spending too much money, which can be regarded as an explanation to consumers.If it is not replaced, a large number of hard disks will be scrapped under high pressure as soon as the warranty expires. Does that mean that we can hardly guarantee the basic service before the next batch of hard disks are purchased and installed?Can this work?

So from this point of view, Jia Hongjian and their online network disk services must charge money!If you don’t charge money, you’re really posting money every month!But if you collect money, you will be attacked again. What should you do? (To be continued..)