Coquettish Rebirth

If you want to buy an antivirus software company, what company should you buy?Jia Hongjian thought about it, Kaspersky?Or the little red umbrella in Germany?Or is it g-data company?Or Czechoslovakia or nod32 where?However, these software companies seem to be what he is familiar with in later generations. He really doesn't know how these companies are doing in these years. Therefore, seeing that the west coast of the United States has already gone to work, Jia Hongjian simply decided to I sent an email to Sherlock Holmes, and asked the people there to help collect information and investigate how these companies are doing now.

In fact, if you want to find an anti-virus company, it is actually quite good to find Symantec-this company is still providing Sherlock Holmes with comprehensive anti-virus and firewall protection technologies.But Jia Hongjian didn't ask Symantec, the main reason is that this company is not cheap!According to what I heard last year, the annual turnover of this company is more than 8 million U.S. dollars, so if you want to buy this company, it will cost about 80 billion U.S. dollars?Jia Hongjian really couldn't afford this price, and he was also a little bit reluctant.After all, tens of billions of cash is really not something that can be taken out casually. Even if Jia Hongjian's Huaxia Hi-Tech ranks among the top 500 in the world, there is not so much cash!Although Jia Hongjian and the others made a lot of money every year, they have spent a lot of money in the past two years. Although there is still some money in the account, it is in RMB, and it is not so much in exchange!

If we want to acquire an antivirus software company, of course we should find a way to acquire a small company with a low price, and it is best to have potential.This is considered a good investment and can increase in value in the future!As for small companies with potential, they are definitely not the kind of domestic rising stars.It's not even Rising who can only use the little lion to show cuteness. Let Jia Hongjian see that most of the antivirus software manufacturers in China, including Kingsoft Antivirus, are all cute characters, basically nothing powerful!One by one, the market is doing very well, but the publicity is very good, but the things are really not good.

A few days later, Holmes Company replied Jia Hongjian with an email.It's in the mail.He wrote down the current situation and approximate scale of the companies that Jia Hongjian named to investigate.The first is Kaspersky, a Russian anti-virus company that has just been established for a few years. In 97, it was established by a couple, the man named Eugene Kaspersky.The woman's name is Natalia Kaspersky.The history of men seems to be quite strange. After graduating from the password major of the military academy in the late 80s.He entered the KGB of the Soviet Union and became a junior colleague of the future Russian big brother Putin.Then, in the early 90s.When the Soviet Union was about to fail, Kaspersky got through his connections and jumped ship. He came out of the KGB established by the army, took off his military uniform, and went to work in the largest computer company in Russia run by a related household. And responsible is the engine of the antivirus software.

Later, in 97, Kaspersky and his wife came out to work alone. After establishing a company named after the surname, the man was mainly in charge of technology, and the woman was in charge of finance. After a few years, the two slowly worked together. Come out with a little cause!Although Kaspersky's products are not well-known in the consumer market of ordinary people, they are still decent in terms of the sales of the corporate world and anti-virus software engines, at least accounting for about 5% of the market in Russia. , it can be said that the future prospects are very promising-in other words, it is quite weak now!

Even the person in charge of the Holmes company's investigation gave some comments on why Kaspersky company is so weak - the company's proprietress is in charge of operations and financial affairs. As a result, this woman After establishing a company, although like other newly established companies, they ran around the world to participate in so-called security forums or security software exhibitions to gain attention, but other companies were busy showing their products. When her skills are high, this woman is sending out business cards and finding people to meet in various ways, and she is not in a hurry to sell her products!

For this kind of thing, the executive in charge of the investigation of Sherlock Holmes gave such a humorous explanation-probably because this woman divorced Kaspersky in 98, although she still kept the surname of Kaspersky , but it seems that she took the initiative to meet all kinds of people, and even took the initiative to have a lot of contacts with the general manager of a security company in China. It seems that there is something else...

Of course, Jia Hongjian would not think that the other party was looking for a future husband or simply looking for a partner in bed. According to Jia Hongjian's understanding of Kaspersky, the female shopkeeper of this company should be It is actively expanding potential branches and distributors in various countries!You must know that Kaspersky, in Jia Hongjian's impression, will enter China in a few years, at least earlier than companies like Little Red Umbrella!And such a company opened much later than Little Red Umbrella and the like!This shows what?It shows that Kaspersky at least pays more attention to the Chinese market!

So from this point of view, even if the boss of Kaspersky is really contacting the boss of a security company in China, it is probably to pave the way for entering the Chinese market in a few years!So from this point of view, Kaspersky's proprietress is still very thoughtful!On the other side, because they haven't tried their best to develop their business in the past two years, they are just building up contacts. This approach has led to their current operating income, which has also led to their current performance and market share. !So in this case, will it take a lot of money to acquire them?Of course not!

It can be said that Jia Hongjian was really interested in buying Kaspersky at this time!However, to be on the safe side, he still looked at other antivirus software companies.But other companies were basically established in the late 80s, because the first batch of computer viruses happened to appear at that time. - Kaspersky also encountered computer viruses for the first time around 88, and then became interested in this stuff.

So, in fact, companies like Little Red Umbrella or g-data in Germany were established almost 10 years earlier than Kaspersky.These ten years or so are enough for them to grow and develop.Maybe they haven't grown big enough to enter the global field, but they have a lot of market share in their respective countries.This means that if you want to acquire several other companies, you must pay more for a small amount of money!So isn't it obvious which one Jia Hongjian should buy?

So Jia Hongjian quickly got in touch with Kaspersky in Russia privately through Holmes' channel, and privately conveyed to them the idea of ​​wanting to acquire their company.The Kaspersky couple thought about the idea of ​​this kind of acquisition all night, and rejected it the next day... yes, they rejected it!The two said that although their Kaspersky company is still very weak, it is still not short of money, and they themselves feel that the future has a bright future, so they don't consider being acquired for the time being.

For this kind of guy, Jia Hongjian thinks that is the most troublesome thing!The so-called no desire is just ah!If, like Nvidia's Huang Huang, he did not refuse to sell shares, but only demanded the power to control the company, then Jia Hongjian felt that it would be easier to deal with.But this kind of person who is not short of money and feels that he has potential, but is not willing to share the shares with others, it really feels like there is no way to start!However, Jia Hongjian always had a backup plan - relatively speaking, this backup plan should be called the "minimum program".Relatively speaking, if the highest program is to acquire Kaspersky, then the lowest program is to obtain the right to use their antivirus engine!

What is the right to use the antivirus engine?In short, it is to pay once every few years or every year to obtain the right to use the core of other anti-virus software, and at the same time to obtain the update of other people's virus database and the like.Under such circumstances, Sherlock Holmes and AMS can provide users with free antivirus services at the expense of their own annual expenses!Then use this loss-making model to attract more people!

Relatively speaking, this one-time purchase of other companies will also benefit Jia Hongjian when Kaspersky develops and grows in the future, and the anti-virus engine is integrated into the virtual system or virtual desktop, so that it will not be used for free. Let Jia Hongjian spend money every year.If the minimum program is adopted and only the right to use the engine is purchased, it will cost a lot of money every year. Relatively speaking, it will definitely not be so economical. At most, it will be because Kaspersky is not yet famous, so the cost can be suppressed. Just a little lower.

However, although the other party refused, Jia Hongjian was not someone who gave up so easily.He's not the kind of person who won't go up and try to persuade the other party if he doesn't want to sell. Anyway, if we try harder, how bad will the result be?Isn't the worst and worst result that we have to spend money on the engine?Isn't this the worst result now?If we work hard and say it, we will just make money!Even if the talk collapses and the other party refuses to sell the engine, then we don't have to buy Kaspersky, do we?Even if we just buy an engine, we can buy another one, right?Who said you have to hang yourself from a tree?

How hard is it to work hard?After thinking about it, Jia Hongjian decided to go to Russia in person and have an interview with the ex-husband and wife. Maybe the interview will win the favor of the other party? (To be continued..)