Coquettish Rebirth

In fact, as far as this time period is concerned, basically from the days after November 11th to December 15th before Christmas, this is the most critical period for the Christmas schedule.And this most critical period is basically full of pits and valleys. To put it bluntly, many films are shot in the middle of the year, but because of the genre, people directly aim at the Christmas schedule at the end of the year, okay?For example, "Survival on a Deserted Island", which is like a family of five living on a deserted island, is about a family of five going on vacation, but something goes wrong. The house lives.Originally, there were all kinds of problems in this family of five, such as the son being misbehaving and the daughter being rebellious, and there were also problems between husband and wife. All in all, it was like gathering most of the problems that can be seen in American families. Here comes such a family.

Such a family was stranded on a deserted island, facing the threat of nature, and then naturally united together and discovered the goodness of the family.In the end, after several years, the family was finally rescued, and everyone was still reluctant to leave such a deserted island... Just by watching the plot, you know that such a movie is very suitable for the whole family to watch!In fact, to put it bluntly, in the United States, the period from around November 11th to a little more than a month before the 15th is the same as the concept of "Lunar New Year films" in China. The releases are all comedies and family movies. reunion!Even if it's an action scene, it can't kill a lot of people bloody.All in all, it is suitable for the whole family to watch together, this is the right one!

same.Like "How Grimm Stole Christmas" or a more Chinese translation "The Grinch" in a Jim Kelly movie, it is also very suitable for the whole family to watch - the Grinch is a eccentric hermit , the heart is only half the size of an ordinary person.He lives with his dog Max in a cave atop Crombet Hill and subsists on lettuce juice, fresh castor oil and kefir.Bored by the out-of-control Christmas celebrations in the small town of Howeli, the Grinch is determined to strip them of Christmas.But in the end he realized that the spirit of Christmas runs much deeper in the hearts of people than the ornaments and toys.

In such a comparison, is a movie like "Crouching Tiger, Hidden Dragon" suitable for American people to watch during the "Chinese New Year"?People saw that Li Mubai, the leading actor, had died, and Yu Jiaolong, who represented the new generation, seemed to have jumped off the cliff in the end. Is the relationship dead or dead?People who celebrate Chinese New Year let people watch this stuff?Even though Christmas is a holiday in Europe and America, it is also equivalent to the New Year in Europe and America!When the whole family gathers together, let the elderly and children watch this stuff?Isn't this just scolding?

so.The film managers tried every means to persuade Jia Hongjian not to grab the Christmas schedule.I really can't beat it.And even if it is forced into it, the effect may be very, very bad!In anticipation of this, it is better to take a step back and consider that the film will be released on January 1st. In that case, at least there will be Oscars in the coming year, right?As far as these viewing managers are concerned, they are now refusing to agree to Jia Hongjian's request.Not to mention that Jia Hongjian said Spielberg was so optimistic about it.Even if it is true, the old man Spielberg and James Cameron are standing here to persuade them.None of them will agree!

Jia Hongjian soon discovered such a problem. He found that his persuasion seemed useless, as if Spielberg's name could not fool people... Hiss.What should we do?Seeing the managers of the theaters trying to persuade him one by one, seeing such a group of people chaotic, Jia Hongjian felt anxious and annoyed!However, he is an old Jianghu after all, and he also knows that there is no way to do good things when he is anxious and annoyed, he must calm down!We must quickly convince these guys!

So how do you convince these guys?What do they care about?Why are they unwilling to agree?After much deliberation, Jia Hongjian felt that the reason they were least willing to accept it was that after "Crouching Tiger, Hidden Dragon" entered, it would make it more difficult for them to schedule films. Well, it will be more exciting. They don't want to be in this film during the Christmas schedule.Because if you think about it from the perspective of theater managers, they wish that all the good box office films would not compete with each other, so that they could get more share!What's more, the division model in the United States is that during the first week of the release, the film crew received the most divisions, even as high as 8%!Then, as the release time gets longer and longer, the share for filmmakers is getting lower and lower, and the share for theaters is getting higher and higher.So if you think about it from the theater side, people are actually most happy to meet a film that can be screened for a long time, and the box office is not very high at the beginning.In this way, less money can be distributed to filmmakers at the beginning, but after a long time, more money will be distributed to theaters in a steady stream!It's like "Memento" or something like that!

And the most natural thing is that this kind of film should be placed when there is not so much competition from big films, so as to avoid the box office being too low in a short period of time due to too fierce competition and going offline directly!After all, there will be big movies waiting to be released later!The overall time and screens are always limited!Then how will Jia Hongjian convince these theater managers to agree to Jia Hongjian's release during Christmas?Let's think about it carefully first. What is our goal? The main reason why negotiations fail in many cases is that many people don't know what they want. If they don't even know what their bottom line is, how can they negotiate?Jia Hongjian first thought about it, and felt that his bottom line was that it must be released before the year!This is what he wants to achieve first. Those released after the year can only be agreed when there is really no other way, and he has to hold his nose to admit it. Jia Hongjian feels that what he is relatively willing to accept is the release before the year...

But think about it, if it was released a year ago, it seems that it can not only be released in Christmas time?In fact, it seems... early November is also possible?That's right!Even though such time is relatively tight, there are not many people rushing for the release time in early November.Generally speaking, those who are qualified will grab the later Christmas holiday, and those who are not qualified will not come to grab it at this time. They will choose the time after the next year, so that at least the audience will not think that there will be Christmas later. On vacation instead of visiting or something...

"Since everyone said so, how about we release it earlier than the Christmas holiday? Although it may affect part of our box office if it is released before the Christmas holiday, the longer it is released, the more box office your theaters will get. Generally speaking, your profits will be greater. And under such circumstances, our interests are actually guaranteed. To tell you the truth, we just want to wait until after the Oscar wins to release this film to make money. There is always a gimmick It’s better than no gimmick, so we must release it before the end of the year!” Jia Hongjian really took a step back at this time.After he made such a request, the theater managers all looked at him with wide-eyed eyes. "Early November?" They were stunned, of course they knew what this time period was.If it is released in this time period, it will definitely not have a good box office!But if this is done, will it really make their theaters more profitable?But according to Jia Hongjian's thoughts, it is true—generally speaking, after an Oscar film is nominated, many theaters begin to show the film again.After all, there is a gimmick, even if it is not as big as a real award, but being nominated proves to be very good!

In this way, everyone can make more money by re-screening it!If we rush to release it in early November, or even just a small-scale screening, and then get the registration qualifications, and then go back to January and get nominated or something, and then release it on a large scale... This is really not impossible!But there is only one question, and that is, can this film really be nominated?If you don't get nominated, then you have nothing!There may not be any chance of a large-scale release in January!

But in this way, is there any loss for them?It doesn't seem to be... If such a film can reach the so-called $[-] million box office, it should be able to last for such a period of time, right?If you can't hold it, then it proves that you are not that strong, doesn't it?Although the theater managers were a little surprised by Jia Hongjian's proposal, after thinking about it for a while, they still decided to agree to Jia Hongjian's proposal.

They are Americans, and they do things according to the business atmosphere of the United States.In the United States, the business style is that people do not do it for themselves!If the environment in China is that you take care of me and I take care of you, and a group of bosses who are compatible with each other give up part of the profits to each other to ensure that everyone can have "insurance" to survive when something happens, then the United States The side's approach is to strive for the best immediate interests!If a manufacturer signs a contract with a company that he often cooperates with, the manufacturer provides the company with a batch of semi-finished products, but the market price is [-] US dollars when the contract is signed, but after the production is completed, due to market fluctuations or other reasons, the market If the price has dropped a lot, the manufacturer will not take the initiative to negotiate with the other party to reduce the contract price!After all, they are fighting for the best interests!But after striving for the best immediate interests, will they be able to get help from others when the situation is not good in the future... It is estimated that those people have not thought about this.Because in their words - companies will always die, just like people, people will die in the long run... (to be continued...)