Coquettish Rebirth

After the basic agreement was reached, viewing managers soon began to purchase prints and start to arrange the film.Sure enough, they all arranged "Crouching Tiger, Hidden Dragon" until early November. Of course, even at this time, it was a limited release on a small scale.They choose a small-scale release, and the meaning of these theater managers is also very simple, that is, to let this film prove their "strength", they have no way to trust Spielberg's judgment 100%, after all, this matter Spielberg can't take responsibility, they still have to take responsibility themselves.If we use an analogy for this matter, it would be very obvious. It's like the young couple got married and lived a peaceful and beautiful life, but when the woman returned to her natal family after marriage, the relatives of her natal family said—— Oh little x, the so-and-so next door to your house is not as good-looking as you, and the figure is not as good as you. As a result, the husband’s family gave a lot of gifts, and as a result, your side... Ha ha!If you want me to tell you, you go back and quarrel with your in-laws, and ask your in-laws to make up more dowry, so that you are worthy of you.

The relatives said such gossip, the woman's family really believed what they said, and the woman went to the in-law's house to make trouble.The husband's family is still thinking, your sister's marriage certificate has been obtained and you still come to ask for more money, what does this mean?The young couple is now together, and if you want to make up the dowry for the girl, don't you have to bring it over from now on?Isn't that the same?Unless the parents-in-law and mother-in-law of the natal family want to get some money from the husband's family.As a result, the husband's family and the mother's family had a falling out, and the mother's family complained to the relatives who had been gossiping.Ask relatives why they urged them to ask for more money.Believe it or not, those relatives must have said, "I'll just say a few words to you, idiot! I'm really not afraid to cause trouble for my own girl. Is your child your own?" Do not believe?What happens in the world is what others say, but if you really judge it, you still have to be responsible for it. No matter how others persuade you, in the end, if you mess up, others will not be responsible!

The small-scale release this time is much better than the time of "Memento". When "Memory Fragments" was first released, there were only 130 or eight theaters in total, but this time "Crouching Tiger, Hidden Dragon" doubled the number.A total of 280 have arrived!It can be said that such a number is really quite a lot.Although there is still a distance from the so-called large-scale release, such 280 companies are already quite a lot!Maybe these 280 movie theaters can provide several million box office from the beginning?

But in fact, there are a total of 280 movie theaters, which spread all over the United States.How much is each city?Basically count it down.Even if there are 2.8 million people in the United States.That basically means that 100 million people can be allocated to one movie theater?If you do the math, there aren't that many theaters where it's actually showing, right?What about the specific release time?It was released on November 11th, so it can be said that the Christmas schedule is only a week away.

In the next few days, Jia Hongjian and the others will of course have to make copies in a hurry and do various publicity at the same time.Jia Hongjian's expectations for Crouching Tiger, Hidden Dragon this time are not small. After all, this is the first Chinese-language masterpiece that has earned more than 1 million US dollars in the North American market. In any case, it is better than Nolan's "Memory Fragments". Make money, so deserve more attention!During "Memento", Jia Hongjian and the others didn't do much publicity. They just made some posters and life-size posters and put them in the theaters where it was shown. It didn't cost much money.

But this time it is different for "Crouching Tiger, Hidden Dragon". Although this time it is not the same as other Hollywood blockbusters, it is necessary to place commercials at the beginning of other movies, but other commercials are really necessary. of.How can you advertise a movie in Hollywood?In addition to the usual "introduction" in China by relying on various media newspapers and magazines to carry out various soft reports, that is the kind that Jia Hongjian and the others will not do, adding a short commercial in front of other movies, but Finally, there are other ways - for example, if you really have too much money to burn, you can post advertisements on big billboards on the streets of various big cities.This cost must be extremely high, and there is another method in modern times, which is to rely on various TV networks to advertise!That's right, use TV to advertise movies!After a survey in the United States, it was found that most ordinary people prefer to watch TV at home from Monday to Friday-because they are really tired after a week of work, especially middle-aged people who have more spending power. Living in the suburbs, I have to get up at six or seven in the morning to go to work, and it’s not too early to get home at night. How can I have the time and energy to go out and watch a movie?

So in view of this situation, American movies will really go to TV to advertise!This kind of thing will be left to future generations, that is, some booksellers in China will even advertise on TV in order to sell books!Can this kind of thing be imagined in the 90s?Jia Hongjian and the others really spent their money this time. Jia Hongjian basically used the remaining 500 million US dollars after he finished filming, and he even kept the last 500 million US dollars in it. 100 million, and I plan to do an event during the final premiere - when the time comes, the only theater in Los Angeles that is going to be broadcast will be temporarily dressed in the old capital style with red walls and green tiles, and then, like Yang Ziqiong and Zhou Runfa When the leading actors such as , Li Que, etc. came over, they all had to wear the costumes in the play, and they were dressed just like the ancient people in the story!

After spending so many advertisements, seeing the release date approaching day by day, Jia Hongjian had to let go temporarily to deal with other things—his privatization and delisting basically It's almost done.After nearly two months of negotiations, the "major shareholders" in the United States finally agreed to allow Jia Hongjian to take back the shares at a premium of 20%.Regarding this point, Jia Hongjian still has to sign a contract with the other party, right?After the signing is successful, these things still have to be announced. After all, it is still a listed company, and this kind of equity transaction must be disclosed.

Among these so-called major shareholders, except for a small shareholder who holds 5% of the shares and is still unwilling to sign the contract, everything else has basically been settled.And the shareholders who hold 5% of the shares also agree to delist, but they don't want to sell the shares now.After negotiating with these relatively large shareholders, the rest of the retail investors are easy to deal with, the same 20% premium, love to buy, buy, don't buy and wait to sell!

So, after Jia Hongjian signed the contract, he finally bought Holmes Company back.After this acquisition, Jia Hongjian spent a total of over 7 million US dollars.Originally a loan of 20 billion US dollars was obtained from the syndicate of banks. Except for the 14 billion US dollars given to Sinopec, Jia Hongjian actually had 6 million US dollars on hand at this time, which was not enough to pay the 7 million US dollars.But we have re-privatized here, so what are we afraid of?Directly "temporarily borrowing" 95 million US dollars plus a fraction from Sherlock Holmes' company is regarded as a dividend paid in advance!After paying all the money, the contract for purchasing the shares is deemed to be completed, and from now on, 5% of the Sherlock Holmes Company belongs to Jia Hongjian himself!From now on, he only needs to toss about the small shareholders who hold [-]% of the shares if he has nothing to do. As long as he allows the other party to sell the shares, Jia Hongjian can do whatever he wants!

After the acquisition of shares here, Ang Lee's movie will be released soon.Although there were only 280 theaters showing it when it was released, it is really incomparable to other popular films that can be seen in [-] theaters at every turn.But, even if it is small, we still have to take it seriously!So even Jia Hongjian is ready to join in the show and see how the scene is going!Although Jia Hongjian did not say what kind of costumes he would put on to "cosplay" like the actors, Jia Hongjian was very careful. Jia Hongjian also came to the scene to see how the work of the arrangement was progressing!You know, the effect of seeing it in person is the same as the level of Li Ka-shing's son coming to see it in person!

So after he came, the rush at the scene was really high!Because although the crew members have already finished their work and dispersed, but at this time, after all, "Crouching Tiger, Hidden Dragon" is the first step to start the Oscar campaign. Ask them to help and return the money, can you not come?Especially a well-known Hong Kong art director like Ye Jintian, that is a must!After arriving, seeing the only son of the richest Chinese family richer than Li Ka-shing's family supervising the work, why doesn't he hurry to finish it quickly and well?

When that's all done, the Friday night premiere will begin.Although the premiere today is really the weekend, and there are so many preparations and such a big battle.But the problem was that Jia Hongjian knew it himself. After all, it was just a Chinese movie, even if it was about martial arts, it wouldn't be too attractive.There are only 280 movie theaters in total, can you still expect all kinds of Hollywood paparazzi and news media to come and support it?Certainly not possible!

In some respects, Jia Hongjian had heard about it. This time, various organizations such as the Chinese Association and the Overseas Students Association will organize various Chinese to watch!So basically, this premiere weekend is mainly to attract all kinds of Chinese and overseas Chinese to watch in major cities across the United States!In the second and third weeks, it really depends on how attractive it is to native Americans! (To be continued..)