Coquettish Rebirth

To be honest, Jia Hongjian really felt strange now.He doesn't take it seriously at all to challenge other people's research results!Please, who can guarantee that there will be no accidents in the world?Why can't their Jia family's property appear as an accident?On the surface, it seems that their Sherlock Holmes company started with the Internet, but in fact, more industries that Huaxi Hi-Tech does in China have nothing to do with the Internet!It’s like saying that because Time Warner and AOL have merged, and now there are portal websites and Internet services, Time Warner has entered the top 500 by relying on portal websites and Internet services?So this is nonsense!

Yes, the Sherlock Holmes Company has soared into the sky by relying on the trend of the Internet, but after soaring to the sky, it is considered that the entire group relies on the Internet?nonsense!Jia Hongjian and the others are obviously relying on the tide of China's reform and opening up!Relying on doing the right thing at such a time when countless opportunities emerge in an instant, and then rapidly expanding!After the expansion, how many things did Jia Hongjian do to prevent the company from collapsing?In order for the company to accumulate its own atmosphere instead of a mess, how much time and thought did he spend?As a result, the joke now is that Jia Hongjian got rich because of the Internet?withdraw!

And one thing that Jia Hongjian couldn't understand was, didn't the teaser come here for an exclusive interview?What about the interview?Why was he, Jia Hongjian, listening to this funny guy for 20 minutes just now?He, Jia Hongjian, only said a few words?Is this buddy here to give Jia Hongjian one-on-one tutoring on his "homework", or is he here for an exclusive interview?Just when Jia Hongjian was getting a little dissatisfied.I saw Brother Doubi suddenly laughed, "Okay, okay, I'm not joking anymore. Mr. Jia, my main purpose of coming this time is to conduct an interview with you, and the reason for the interview has something to do with the joke I made before. Those discoveries mentioned are not a joke, they are really genius discoveries. As for the exclusive interview with you, I found that these 11 selected sample companies have a very miraculous difference compared with the control companies. Features..."

joke?Jia Hongjian looked at the funny guy, and saw that he seemed to be talking a little seriously, as if what he said just now was a joke, whether he challenged the observation results or not.Think about it.Jia Hongjian decided to give the other party a chance.After all, it was introduced by Yang Zhiyuan, even if he didn't show face to this tease, he still wanted to show face to Yang Zhiyuan.Besides, the prime minister can punt a boat in his stomach.Although we are not the prime minister.But the belly still needs to be bigger.

Thought of here.Jia Hongjian nodded, "Continue." Collins smiled, but said something that Jia Hongjian felt seemed to be quite meaningful—"Let me first choose a company as an example. Kimberly-Clark Company. Have you heard of it? The world’s largest manufacturer of sanitary products and personal paper products. Such a company chose a man named Darwin Smith to become their CEO in 1971. Before choosing Darwin Smith, The stock price of this company has fallen by only 20% of the level of similar companies in the market in the past 36 years. It is a company that is going downhill. And this Smith, before becoming the CEO, was an internal employee of the company The executive lawyer, who works in the company all year round, has a gentle personality, even a little shy and cowardly. He himself doubts whether the board of directors really decides to give him the position of CEO in the board of directors, and even doubts whether he has become the CEO ability. And then...do you know what happened?"

kindness?A person who doubts whether he can be a good CEO in the United States?This is really rare.This kind of person is going to be classified as a wimp in the United States?The U.S. is different from China. China emphasizes humility.Even in the tradition, the people below set off a person with a "yellow robe and body", that person had to resign three times, and then acted that he couldn't push it away, so he reluctantly took up the post, and then said that he was not good enough, and he was only on the stage because everyone preferred... …And in the United States, they pay attention to "if others can't give you, you have to fight for it yourself". When facing the board of directors and asking if you can be a CEO, basically most Americans will shoot regardless of whether they have real talents or not. The chest said confidently, "Of course I can, how many advantages I have"!In their view, if they don't take the opportunity themselves, then others won't take the opportunity at all!Regardless of whether it can be done or not, first seize the opportunity and grab the opportunity first!What if the potential to turn around is really great, and it is really done in one go?

So Jia Hongjian was really curious about what would happen to this Darwin Smith!According to the idea of ​​conspiracy theory in China, a character who was not popular before can rise to a high position, or there is no way for several big forces to fight each other, so first push a puppet with no roots to become a high position. This is acceptable to both parties.Or, the person who went up was just as thoughtful as Jia Hongjian. After he had framed everyone around him, he gained the support of everyone who was framed by him, and thus gained the high position.So what kind of person is this Darwin Smith?How far can he do it? "What happened to him?" Jia Hongjian asked curiously.

"As a result, he has been the CEO for 20 years. And he has brought amazing changes to the company, allowing their company to step down from a company that was paving the way, and the market was shrunk by competitors, to become a company step by step. He has become a world-class paper product manufacturer. During his tenure, the company's accumulated stock return rate was 4.1 times that of the market, allowing the company to grow faster than a series of star companies such as Intel, and it lasted for 20 years Rapid growth! But the more interesting thing is that such a person is almost unknown in the whole of the United States! The name of this person is not mentioned in any business school textbooks, and none of the business weekly and monthly magazines have interviewed Smith , he never looked like a hero entrepreneur, not even an entrepreneur. When he was on vacation, he liked to go to the farm, and it was not just a vacation. He also trimmed the land, moved stones, and plowed the fields. When there When a reporter came to interview him and asked him what his personal management style was like. He was even embarrassed like a 16-year-old boy who was found out by his parents after having sex with his girlfriend! He didn’t even know that he had a management style !"

ha?Why did Jia Hongjian suddenly feel that such a story...like the plot of a movie?Chasing feet is like a penniless young man who suddenly came to power, and then succeeded all the way...without any profound knowledge, or even an idea about his so-called management philosophy...except that he didn't win the beauty in the end, and didn't become famous all over the world. It feels like the ups and downs of a movie plot!Who knew that just when Jia Hongjian was thinking this way, he just listened to this funny comparison... No, Professor Collins continued: "I think such a CEO is a softie, who just doesn't understand anything, just relying on Love and understanding for employees, relying on a speech similar to rhetoric. Relying on a speech full of talent to make the entire company grow and develop?

no.Although this CEO looks soft on the outside, the actual core is quite hard!When he was chosen to be the CEO, the reason why he was uneasy and unbelievable was because he was diagnosed with nasopharyngeal cancer just two days ago.Doctors judged that he would not survive a year.So the guy asks the board.Ask the board if they are really sure about electing him as CEO.Because he has nasopharyngeal cancer, he may not survive a year.But then he said something else - but I'm not dead yet, and I'm not going to be anytime soon.If you really decide to give me the position of CEO.Then I'll do it for you until I die! "

wipe!This Smith is actually such a tough man?Just when Jia Hongjian was surprised, he heard Professor Collins continue to say, "After I found out that this man is so interesting, I went to interview his widow. His wife said that when he was young, this man The family was very poor. He grew up on a farm with little money and had no tuition fees in college. Instead of taking out a loan to study, he worked on a farm around the city during the day and went to night school at night. One day he even lost his life while operating a machine. One finger, after being bandaged, he went to school that night like a normal person! Later he was admitted to Harvard Law School. After becoming the CEO, he had to go to Houston every week for chemotherapy, but he was in The company's work did not fall behind at all, and all was completed on time! The doctor judged that he could only live for one year, but he lived for 1 years, and he was the CEO for 25 years. He also brought a company that was about to be eliminated by the market into No. 20 in the industry in the world!"

Having said that, Professor Collins paused, "Did you find out that even if such a person is so awesome, the so-called commercial market doesn't like him. The Wall Street Journal has never published an article about touting him, and even interviewed him There are not many articles, and there are no textbook cases about him in Harvard Business School. This person is indeed very humble, even humble! But he is also professional! After he became the CEO in 71, he found through research that the company’s The traditional business, that is, the coated paper business, is the business of printing color pages used in various magazines. It is doomed to decline. Because the competition in this industry is not fierce and there are no giants. It is like a chess league held by a bunch of stinky chess baskets. This will definitely decline. Without competition and stimulation, how can a strong enterprise be born? So Smith and the others chose to sell all the factories under the company, abandon all traditional businesses, and invest all the money in P&G’s ongoing Expand the consumer paper business, that is, toilet paper! He took the initiative to lead the company into an unfamiliar field, and then foolishly competed with the oligarchs in the hygiene industry.

All the business media called this approach extremely stupid, and Wall Street business analysts downgraded the stock, thinking that it would definitely fall sharply.But what about the final result?It turned out that such a stupid CEO led his company to beat Procter & Gamble's products in six out of eight products and become the industry's No. 8 market share! "

Having said this, Collins finished telling the story he wanted to tell, and turned the topic back to the interview. "The reason why I tell this story is that I found that 11 of the 9 sample companies have similar CEOs. These CEOs are not good at speaking, they don't like to appear in front of the media, and they are not even liked by the media. They are plain They are just like ordinary people, they don’t participate in all kinds of social activities of the so-called high society, they don’t go to operas all day long like aliens, they don’t go to good restaurants to eat, and they don’t have all kinds of beauties around them. No fancy cars, no yachts, they didn't buy any football team for entertainment... and you, make me feel like them... from an alien planet... So, Mr. Jia, we can do an interview now Seriously, I am very optimistic about your company. By the way, I am not talking about Sherlock Holmes, but Huaxia Hi-Tech. I believe that Huaxia Hi-Tech has a great chance to become the kind of excellent company I mentioned. I won’t report you in a big way, and I won’t brag about you as a hero...Harvard Business School may not have your model case...So, are you ready to accept my exclusive interview?" (To be continued. .)