Coquettish Rebirth

"But is this a new type of extortion method?" Jia Hongjian couldn't help thinking.

Can't blame Jia Hongjian for thinking so!Although it is true that ordinary entrepreneurs love to be famous, this kind of coming here to portray the other party as a top manager, why all the characteristics of this boss just meet the characteristics and requirements of the top manager... ...Why does it seem like you are here to ask for money?If Professor Collins went to an entrepreneur in mainland China, he would talk about a survey and a conclusion so seriously, saying that the boss met all the quality requirements of the top managers in the professor's survey.Then I proposed to my boss that I want to publish a book, but the book market is not easy to do for various reasons, and writing a book may require time and money for further research.I hope the boss can sponsor some, such as 200... When the book comes out, the name of the boss will be included as a model... If we do this, Jia Hongjian thinks that among the ten bosses in China How come there must be three or four people who are willing to pay?Even if only one out of a hundred is willing to pay, it shouldn't be a big problem to make a few more trips to visit the whole of China?

Looking back, I really copied some here and there and got a book, wrote the name of the boss on it, and then went to the publishing house to publish it at my own expense, printed hundreds of copies, and sent them all to the boss, saying that they were specially helping the boss. Stay here as a gift for friends... and then flatter a little bit, will the boss pay for it?So in the end, it’s really okay to just make a sum of money?And this is still when there are no resources, or when the person doing this is not well-known.If you do such a thing in China.It is really the same as Professor Collins, who has the title of a relatively well-known university professor, especially a professor of management.So if the book can really be published after writing, can it make more money?Of course, professors who can really publish management books may not necessarily do this kind of thing, because it makes them feel too ashamed to brag about it for money, and they are too full of money...

Having said that, Jia Hongjian really doubted whether Collins was a particularly shameless professor who wanted to make money and make money.Why did he doubt it?Because he thinks it is unreasonable!He feels that a person is low-key or not. Does this have something to do with being the highest-level fifth-level manager?How can being low-key or not low-key affect the ability to operate?Can't there be a kind of person who is high-profile and firm, and can finally bring the company to excellence?Unreasonable!If Collins said that Jia Hongjian had a particularly keen eye.That's why he became a rare top business manager in the United States.Maybe Jia Hung-chien would be more convinced, at least it sounds more normal, doesn't it?But low key?Since when did this thing become a standard for good managers?

So no matter how he thought about it, he felt that this was an excuse, no matter how he thought about it, he felt that this was to "get sponsorship"!Jia Hongjian didn't have any joy on his face after being praised.Instead, he looked serious.It was like hearing Collins praise someone he didn't know!His expression first aroused Collins' curiosity. "Mr. Jia, why are you not happy at all? You must know that after I analyzed some sample companies, I also extended this five-level theory to a broader American history. Like the presidents in American history There are a few such managers who are level [-], such as Abraham Lincoln. Lincoln himself was a person who was mistaken for cowardice by his modesty, shy personality and clumsy behavior. He is a wimp who must admit that he made a big mistake. Although it may seem a bit exaggerated to put you and other model experience people side by side with Lincoln, you all have the same similar character, and you all have a kind of It’s like a double-faced life. On the one hand, you are humble and low-key in the non-professional field, but in your professional field, you are completely like the most iron-blooded fighters, and you will never die!"

kindness?Hearing this, Jia Hongjian still didn't accept Collins' compliment, he still didn't believe it.So he simply asked a special question, "By the way, you said earlier that there are several such people in the model company? Tell me about each of them." Jia Hongjian still didn't believe it. Are the CEOs of most companies with high ROI similar to his personality?Not so?If Collins was cheating and flattering people in order to ask for money, then what he said before may have been made up, just to make up a good story that matches Jia Hongjian's character.But if he can really tell the names and experiences of other people, Jia Hongjian can verify them later!He can look at the stock market records in the United States, and calculate whether the company whose manager's name is mentioned is growing faster than the giant companies!right?

"Other people's business? Well, let's talk about Coleman Merkler first. He was the CEO of Gillette from 75 to 91. During his tenure, Gillette faced three major possible losses. Crisis of the ability to transform into a great company. Twice of them were from competitor Revlon. Revlon you may not be familiar with, this company made the first modern nail polish. They made it with pigment instead of fuel for the first time The opaque, colorful nail polish, and also deployed unprecedented colorful and they proposed to make nail polish and lipstick can be matched together. Since the 50s, Revlon has launched a bi-annual new product matching fashion week Rhythm, launched new lipsticks and nail polishes for spring and summer, and lipsticks and nail polishes for autumn and winter. Later in the 70s, they were the first company in the world to do cosmetics business with sales exceeding US$10 billion. Remember It was just a few years after the disintegration of the Bretton Woods system. In the past, $35 was equal to an ounce of gold. This exchange rate was fixed, so the dollar back then was much more valuable than it is now. Now Revlon is the largest in the world. The reason they are so well known is that in the late 70s they invested more money in the medical field than in the cosmetics industry."

Having said that, Collinston paused, "Just when they started to focus on contact lenses, they wanted to combine semi-medical devices like contact lenses with fashion, and then enter the men's market, such as making razors and shaving foam. At that time, other competitors rose up. First of all, in the United States, Estee Lauder Cosmetics Group launched fierce competition against Revlon in the high-end cosmetics market, and Procter & Gamble is differently encroaching on the low-end market. The Louis Vuitton-Hennessy Group’s high-end brand competition is why Revlon has shown signs of fatigue. But then again, when Revlon was about to enter the men’s market in the late 70s to compete with Gillette, they did not directly develop their own The product was launched and then fought against Gillette. Instead, it acquired other small and medium-sized manufacturers to master technology and market, and then acquired Gillette viciously, trying to buy off the shareholders of the board of directors through quotations.

According to the quotation of that year, if the shareholders of the board of directors agreed that year, they could get a total of 23 billion US dollars in short-term income!And after they divided this income, they would be enough to invest in countless companies!What Coleman has to do is to persuade the owners of the company not to be confused by immediate interests and not to sell the company, because he can bring the company more income to the bosses!According to the records of the year, the two hostile takeovers proposed by Revlon were expelled at a premium of 44%.In other words, if shareholders sell their shares, the price of each share is 144% of the market stock price!That does not know how much money to make!And if the shareholders sell it, and if Gillette has not been maliciously borrowed, laid off a large number of employees and frozen the brand, then the Gillette brand will disappear and become a part of Revlon..."

Whoops?This story still sounds quite thrilling!Now Jia Hongjian is very interested in just listening to the stories! "Well, that's right, let's continue." Jia Hongjian asked for a plate of cashew nuts, and listened to "storytelling" while eating the cashew nuts.

"Back then, CEO Coleman also had some shares from the company. If he agreed to a hostile takeover, he would also benefit. But he chose to fight for the future of Gillette! He is just like you, he is quiet and introverted He is always polite, and people regard him as a respectable elder who is always amiable and aristocratic. So why did Coleman choose to fight? Because he was optimistic about the research that Gillette was investing heavily in at the time. New product——Gillette Front Speed ​​3 of Inductive Blade Technology! If Gillette is acquired, it is very likely that such a project will die halfway! So Coleman spent a lot of time and effort to communicate with shareholders, using his The sincere and aristocratic language and feelings convinced the shareholders and made them believe that if Fengsu 44 continues to develop, the benefits brought to everyone after listing will definitely exceed the current [-]% premium!

Then I calculated that if someone in the board of directors chose to sell their shares and then invested the money in the stock market, then by the end of 1996, according to the average price-earnings ratio, the shareholders who finally chose not to sell their shares would be more expensive than those who chose to sell their shares. Shareholders, earn 3 times more money!And on January 1991, 1, when Front Speed ​​III was killing all directions in the market and cooperating with other cosmetics companies to kill Revlon, Coleman died in battle—because of the sudden Had a heart attack and died in his office. "

Whoa!Such a personality that fights to the death... To be honest, it is a bit like me!Jia Hongjian couldn't help but commented like this.Although he is in this Coleman's point of view, the reason why he may not be willing to be acquired by others is that he does not want the company he is in power to become someone else in power, and at the same time he is a deputy.But this kind of vindictiveness... This kind of thing that must make his company hit the opponent's face is really like what Jia Hongjian can do!And he seems to be able to fool shareholders into not selling stocks... (to be continued...)