Coquettish Rebirth

"Any other examples? David Maxwell, who became the CEO of Federal National Mortgage Association in 1981. You may not be familiar with such a company. This company is a private company proposed by the government with the nature of the government. Simple To put it bluntly, in order to ensure that ordinary people can afford houses, the government set up such an association, which allows ordinary people to mortgage their houses to the association and then buy houses with loans. It is an institution similar to a bank. The full name of this institution is too long. So in America we usually call him ae for short?" Jia Hongjian was taken aback for a moment.Isn't the name Fannie Mae?Isn't this Fannie Mae the "two houses" that may have gone bankrupt after the subprime mortgage crisis in 2008?Then the U.S. government rushed to inject capital into them, right?If Jia Hongjian remembered correctly, the so-called two houses were Fannie Mae and Freddie Mac!One is ae in English, and the other is freddie-mac!Shit, there used to be a so-called fifth-level manager in Freddie Mac?

"Before David Maxwell took office, Fannie Mae lost $100 million every trading day, but when he finally left, the company made a net profit of $400 million every trading day!" Collins didn't say too much this time. More experience or something, but simply use data to show that Maxwell's success.But this aroused Jia Hongjian's curiosity even more, "Professor, this person also has the so-called personality of us? Seriously, why are people with our personality the so-called fifth-level managers? Our personality is very Is it strange? How is your personality? It has nothing to do with your level? Even if a person is violent, he is capable, isn't he? And being low-key, how did it affect the company's future?" Jia Hongjian dismissed it at this time. I thought the professor was here to "solicit sponsorship", but he was still confused!So at this time, he simply asked directly!Anyway, the opposite is an American, isn't it?Americans are supposed to be straight, right?

Who knew that after asking such a question, Collins came up with a reasonable reason, but Jia Hongjian never thought about it—"The reason why a low profile affects the company's future and the level of such a manager is that this person is Don’t pay too much attention to personal interests. Personal interests include not only salary and benefits, but also dividends and stocks. It also includes reputation! If a person cares too much about his own reputation, he may suppress other people in the company who may replace him Development will suppress the level of people in the entire team. In other words, when selecting possible deputies and successors, can such a leader teach the company to the strongest managers? If so. Maybe he himself will remain unknown in the future. If you give it to an ordinary person, maybe this retired manager can go out to promote himself. He can give lectures everywhere to make money... There may even be a situation, such as a family doctor, He started to advise you to exercise more from the earliest days. Eat less high-calorie foods, stop smoking and drinking, and try to reduce your chances of getting sick. He may not be famous at all. There is also a doctor who doesn’t care about you normally, just when you Show your medical skills when you are sick. Which doctor is better?"

Whoa!This reminded Jia Hongjian of what Bian Que said!For example, King Wen of Wei asked Bian Que which of the three brothers in his family was the best at practicing medicine and who had the best medical skills.As a result, Bian Que said: "The elder brother is the best, the middle brother is the second, and Bian Que is the lowest." King Wei Wen was very surprised, why is Bian Que the most famous?Bian Que explained that because the elder brother treated the disease before the onset, and cured the disease when it first appeared.Therefore, his reputation is small, ordinary people don't know that he is seeing a doctor, only his family members know his superb medical skills.But the second elder brother treated the disease immediately after the onset of the disease. Ordinary people thought that he could only treat minor illnesses, so only the villagers knew about it.But Bian Que himself can only see a doctor when he is seriously ill, so most people see him with various large-scale treatment plans, and see that after his wonderful hands rejuvenate, the patient is brought back to life.Therefore, his medical skills are considered the best, and his reputation resounds throughout the country!

If so, does Collins mean the same as Bian Que?It is said that when a good manager is in office, he will quietly solve the company's problems and crises one after another. If there is no big crisis from the outside world, then the company may develop smoothly and grow stronger and stronger .Before everyone realized it, all of this had grown from an ordinary tree to a towering tree!And other people who like personal heroism may deliberately wait until the company's problems become serious in order to "clear their name", and then "turn the tide", and suppress other people in the company so that they can stand alone in the spotlight, so that Collective interests give way, allowing individual interests to stand before collective interests?From this point of view, it is really a bit philosophical!Even from a large perspective, this is the kind of "all roads lead to Rome" with different nationalities?It's actually the same as Bian Que's opinion thousands of years ago!

"Some people say that when a CEO leaves, the company starts to go downhill immediately, and even falls apart after a period of time, which proves the excellence of the CEO and the ability of the CEO. But I say, it proves that the CEO Shameless! Because everything he did when he was in power was like making normal people addicted to drugs! Let the company become addicted to him and depend on him! What a really good CEO should do is to make the company Without him, we can still move forward steadily! This is what he really wants to do! He should take over the baton from his predecessors to add bricks and tiles to the company, so that the company can develop towards a century-old foundation or even a century-old foundation. The company should be made more and more stable and strong! It’s not that if the company leaves him, it will have a withdrawal effect, and it doesn’t mean that if the company loses him, it will go into shock! On the contrary, it will destroy the foundation of the company’s sustainable development in large numbers. He ruined the interests of the company for his own reputation!" Collins said loudly at this time.When he said this, he was quite serious, as if he was judging those CEOs who cheated the world!

However, Jia Hongjian was not completely convinced by Collins, "CEOs in the United States are not so dirty? Even if they love their reputation, they will not do things that will harm the future of the company? Otherwise, they will deliberately suppress the internal staff of the company and deliberately destroy the internal unity of the company." , if you allow yourself to suppress an unstable balance, will others be able to see it?" That's right!From Jia Hongjian's point of view, no one else is stupid. If someone is so deceitful, others won't be able to see it?It's like those so-called Qingliu people in the Ming Dynasty who deliberately contradicted the emperor one by one, just to get spanked by the emperor so as to gain a reputation of not fearing power.In the future, if the news spreads, such as the board of directors, will the boards of other companies not know?Who will hire such a CEO in the future?

"Of course, what I just said is an extreme situation. But there are not so extreme things that hurt the interests of the company. It can even be said to be very common-for example, when the profitability of many companies deteriorates, they will immediately start laying off employees. , to make the company's financial statements look good in the short term by cutting human resources. But what is the use of this? In fact, human resources are wealth to a certain extent! They want to make the company's financial statements look good in the short term, so that the stock price will not plummet , is to protect the interests of the so-called shareholders. But the short-term interests of shareholders are protected, what about the long-term interests? After the layoffs, there will definitely be a stage of financial tightening, including selling buildings, stopping some R&D, etc. Stopping R&D is not a hazard Is it for the future interests of the company? It can be said that what these CEOs do is to drink poison to quench their thirst, and to harm tomorrow's interests to satisfy today's shareholders! Shareholders are like children, children want sugar, they don't know how to eat sugar It will cause tooth decay! Shareholders don’t know that even if the stock price drops today, as long as the direction is right, it can rise back tomorrow, and even if you stick to it like Gillette, you will make more money than guarantee today! A good CEO should be like the boss of Gillette Convince those board members the same! Instead of doing what the board members ask!"

Oh, is that the case?At least from this point of view, there is still logic in rushing, right?Of course, this line of thinking has not been recognized by the so-called "mainstream academic circles".Many people in the business world think that if the situation is not good and the losses are serious, the first thing to do is to lay off employees and reduce various expenses, sell the building for money, sell the loss-making business, etc., etc., in order to save money in a short time. Stop the loss within one or two years, reduce the loss figures on the report, and then after rectification, quickly start to turn losses into profits within one or two years.But the problem is that this is a quick turnaround, but is there more profit?This is a bit like the big layoffs of state-owned enterprises. After being laid off, if a private owner buys it, it may turn losses into profits or something.But if there is no private owner to buy it, it is still a state-owned enterprise, or a group of workers, how can the benefits be improved all at once?What if this group of laid-off workers did not rely on the company for their pensions as in history?What if these workers rely on society for their pensions and only get wages in enterprises?

A counterexample is like a company like Nintendo.This company has been losing money on consoles since 95, relying on the consoles to hang their lives.Does anyone have a quick divestiture of the hosting business?No, they lasted from 96 to 06, and when the mainframe wii was born, they made a lot of money all at once!Not only did I make back all the money I lost in the past 10 years, but I also made more money that could be lost for decades!If Nintendo had spun off the mainframe business back then, and sold all the personnel and factories, would they have had such a turnaround in 06?

Of course, there are not no counterexamples - the CEO of the world's largest paper product company sold all the traditional coated paper business, but he didn't fire his employees!They changed money to enter a new product line, but they didn't lay off a lot of employees!And to enter a new product line, what kind of production line and the like are all big investments. Can the report look good in the short term?It is estimated that the report will be in deficit for a period of time?This will be placed in many other companies. It is estimated that the CEO will start laying off staff immediately and try to make the report look good? (to be continued..)