Coquettish Rebirth

Where to get the money is really a big problem.This problem is really big!If you have no money, you may miss such a great opportunity!But now Jia Hongjian didn't want to worry about making money right away. Instead, he wanted to forget about how to make money and ask other questions first! "Grandpa, do you have any other requirements for this BMW? Could it be that 500 billion can cover Rover without any additional requirements? Give us all the information of the Rover Group in history?"

That's right!Jia Hongjian still wanted to understand this matter thoroughly before talking about money!Anyway, money matters may not come up with an idea for a while, so what's the use of rushing for a few seconds now?It's better to ask clearly about the situation that should be asked first, so that the work will be easier!What if the Germans still have all kinds of weird demands behind them, and they may not be able to buy them if they have enough money?As a result, I heard Guo Konghui explain: "Well, at least it sounds like this now. In the past, BMW thought that Rover might still be able to operate, and make this British brand make money for them. But who knows that every year in the past few years Losing their billions of euros, BMW can’t bear the loss. And according to my estimation, BMW’s so-called acquisition of Rover is actually for the Land Rover brand under Rover. To put it bluntly, it should be that BMW wants to enter the suv field. After Land Rover’s technology accumulation and design ideas, what they have to do is to gradually absorb, gradually integrate those things from Rover into their own BMW bodies, and then withdraw their own SUVs in the next few years. Maybe Rover If the loss is not so severe, BMW may postpone the sale a little bit. But the loss is too great, if it is not sold now, the technology will become more and more obsolete in the future, and it will definitely become harder and harder to sell!"

"That's it..." Jia Hongjian pondered for a while, and quickly began to process the information in his mind.Although the old man is just guessing, but in any case, this old man has worked hard in the automobile industry for decades. He is also the person in charge of a national key laboratory. How can he not have an international perspective?So even if the analyzed information is not 100% accurate, it should be no problem to guess correctly!As for the information processed in Jia Hongjian's mind, it was also very simple, he just wanted to analyze it.See if there is anything you can take advantage of!See if there's a way to haggle the price a bit more.See if there is a way to save yourself some money!After all, the current exchange rate against the euro is about 15:3. If we talk about 50 million euros, we can save nearly 50 billion yuan!If you can save [-] billion yuan at once, isn't it much faster than finding ways to make money?

However, there should be none of this information that seems to be easy to use on the surface.After all, there is still a competitor—didn't Ford say it wanted to buy the Land Rover brand?They seem to have opened 30 billion euros?So do it anyway.Jia Hongjian's bid can only be higher than 30 billion euros!So full.It has played its best, that is to say, it bought Land Rover for 30 billion euros, and then asked the BMW Group to give away the remaining series of Rover's "garbage" as gifts.right?Otherwise, they might as well take it apart and sell it to Ford!

And after realizing this, Jia Hongjian was thinking about whether the strong man should cut off his wrists!He wants to analyze whether the Land Rover brand is more important to his Huaxia Motors, or the full set of information from Rover is more important!If you get the whole set, Land Rover can indeed maintain a high-end image, but you can definitely consider that the European and American media will hype it up, and then you will definitely have vague doubts about the quality and workmanship of Huaxia Motor Land Rover.After all, even in 2012, let alone foreigners, even if there are still many Chinese who think that domestic products are not up to standard, there are still many people who think that foreign products must be better than imported ones!Even if the two items are produced in a domestic factory!

This is not Jia Hongjian bragging!A friend of his previous life was a sales manager in a relatively large chemical product company.As a result, their chemical products company does OEM for many Japanese chemical product companies. After they are done according to their standards, they will directly OEM, and they will be shipped to Japan. Japanese companies openly sell products made in Japan as if they were made in Japan.Then this friend's company thought that anyway, if we go around like this, we might as well steal the business from the Japanese company. How about we contact the customer directly?Let us take half of the profits made by the Japanese, and the customers take half, how much is this?Why do you have to make money for the Japanese?But who knew that I went to the client company and brought samples for them to test and let them see.As a result, the customer's face is picking faults everywhere, and then all kinds of things that praise Japanese brands are good!At that time, Jia Hongjian really wanted to tell the man that the so-called Japanese products were manufactured by them!In fact, the Japanese have been deceiving this customer as a fool!

Under such circumstances, many people themselves think so, let alone foreigners?If people don't believe in the Land Rover brand at that time, what will Jia Hongjian and the others do in order to re-establish the Land Rover brand?The cost of various crisis public relations has to be increased, and even in order to convince foreigners that the quality will not change, it may even open a factory in the UK to engage in the so-called "Made in Europe and the United States".But how high will the cost be for your sister?How much higher will the wages of British workers be than those in the mainland?So from a certain point of view, even if you spend a lot of money to buy the Land Rover brand, it doesn't actually mean that you can rest easy after buying it!In fact, it may cost a lot of money afterwards, even more money to maintain than buying the brand!To clean up the "stigma"!So, with such a large investment, how much return is enough?

Yes, as a high-end suv brand, such a car is absolutely profitable.But although the profit is enough, the sales volume must be low!After all, the rich are still a minority anyway!For example, if you can buy a convertible sports car like the Maggie BMW Z3 in the United States, you can only buy a low-end version of the low-end model when you buy a Land Rover. The sales must be poor!And how did Japanese cars become popular in the United States?How did Japanese cars seize the market?What they rely on is to take the fuel-efficient route, that is, rely on the low-end route that Jia Hongjian said, and after occupying it, they will go up step by step, push up and down, and encircle and suppress!Although it seems that the speed of encirclement and suppression is slow, but gradually relying on the sub-brands that deliberately cut off the relationship, they have slowly made a name for themselves in the world!Just like the super sports cars of Japanese brands, there are indeed some!Is it really necessary to buy such a Land Rover?In the absence of dominance over the mid-to-low-end market, relying on the lowest-level car of 3 RMB and the gasoline version of the Stella sedan that has just started to go on sale, it can really afford such a high-end brand of Land Rover what?

Although it bought Kia in South Korea before, it seems that the unlucky Kia company can only sell to China as much as possible now, because it has not developed well in Europe and the United States. Said to be an acronym for "Death in Accident"!Can this unlucky name sell well?So in fact, this name is to sell mid-range cars in China, that is, to cover the entire market with Huaxia Automobile's own car products between 10 and 20. It is obviously not easy to want Kia to break out of Asia and go global. possible.So in this case, is it really possible to support a high-end brand with global marketing only on the money of China's low-end market?

Thinking from another angle, what if you don’t want to buy a brand like Land Rover, but only buy Rover’s related technologies and materials?Is this okay?If you buy Rover's relevant technology and information, although it may not be possible to directly apply the latest model to produce and sell it in China.But with so many years of technology and accumulation, at least Huaxia Automobile has its own intellectual property rights in the engine field, and it has its own technology accumulation!That's right!No matter how backward Rover's technology is, even if their technology is still in the early 90s, they also have their own engine technology, which is also the engine technology in Europe and the United States in the early 90s, which is much better than the current domestic domestic engines!So after buying Rover's information, at least Huaxia Automobile can produce its own engines in terms of engines!You can be self-sufficient!There is even no need to import the engine of the gasoline version of the car provided to Strath!

At the same time, in other respects, this is Rover's experience in designing cars for many years.What kind of chassis design, what kind of suspension design, what kind of interior design, although their design style is relatively old-fashioned-the British are inherently rigid, but if you really want to make a high-end car in the future, it is undeniable that you will need some rigid things !After all, how can there be a high-end commercial vehicle that is not rigid?What I want is the kind of calm and old-fashioned rigidity!And isn't it still possible to sell the concept of the so-called British aristocratic style?

In addition, Rover has developed the Rover 75 that has not been put into production for many years. This series of materials has been introduced. Can we improve it a little and make it a domestic version?Then after thoroughly understanding the technology, will there be a domestic version of the limousine?You must know that if the Rover 75 is placed in China, it is almost a commercial vehicle between 20 and 30!With a thorough understanding of such a car model, let’s go down to develop a little more lively family and a little more daily life, that is, a car model with a price of 10,000+, and if it is a little more simple, it will be a car model with a price of about 10!From this point of view, in fact, for Huaxia Automobile, the materials, technologies and "garbage" of Rover are actually the biggest nourishment!After all, Huaxia Automobile has been established for a short time. After all, what Huaxia Automobile is in short supply is not high-end brands, but accumulation!But various technologies!With the accumulation and technology, just like the foreign aircraft and foreign technology introduced by our country, we can have a self-designed j10 fighter after we have thoroughly studied it!Only then can there be the domestically produced fifth-generation stealth fighter j20!

In fact, from a certain point of view, for Huaxia Motor, which is still in its infancy, buying a Land Rover now is not a benefit, but a burden, and it is a bit counterproductive!So, could it be that this Land Rover...was given up to American Ford?Just let it go so easily?Who said that?Even if Jia Hongjian decided he didn't want it anymore, he would never let others take it away openly! (To be continued..)