Coquettish Rebirth

Just as Jia Hongjian boarded his special plane and was waiting for the control tower to arrange to go to the corresponding parking apron and the corresponding behavior, Zheng Mengjiu called.Apparently he decided to take a gamble, and seems to have finally persuaded the South Korean government to let domestic financial institutions invest "a little bit" in him.In this case, Jia Hongjian does not need to go to Japan for the time being. He needs to stay in South Korea and talk to Zheng Mengjiu in detail about forming a group to buy Rover under BMW!

On the surface, it seemed that Jia Hongjian had won.But in fact, when faced with such a "slut" like Zheng Mengjiu, it is basically impossible to get everything done quickly and simply according to the idea.For example, when talking about how to invest and how to cooperate, Zheng Mengzhun is also very interested in the information of the mg Rover group!Although Hyundai can introduce technology from abroad at will, but many times they want to introduce technology, it is still like seeking skin from a tiger-although countries such as the United States and Japan will not block it for political reasons, various giant companies will not have any additional Sell ​​the technology to the Koreans if the conditions are met?Just like Kia agreed to allow manufacturers like Ford to take a small share of them in order to introduce some technologies. Hyundai wants to buy foreign technologies. It’s okay to say that many of them are outdated, and it may be at the price of shares if they are slightly more advanced!And this is what Zheng Mengjiu can't stand!

So soon, when we were talking about how to cooperate specifically, and how much money everyone would get, Zheng Mengjiu suddenly came up with an idea—he wanted to share some content that Jia Hongjian was optimistic about, that is, he also like Get some info and tech over there on Rover!How could Jia Hongjian have the time to gossip with him about this kind of thing?Just say it directly!Otherwise, wouldn't Jia Hongjian have to choose which technology he wanted or not?What a pain in the ass!Hello.On the other hand, he is still waiting to make money, okay?But Zheng Mengjiu didn't give up at all, and even offered to help Jia Hongjian and the others pay half of the money. That is to say, if the total purchase price is 32 billion euros, they are willing to pay 30 billion plus 1 million euros. 1 million, in this way, the information and technology of the Rover series that was finally bought back will be shared!However, the things developed by these technologies in the future will not be shared!

This kind of statement is a bit similar to the fact that Apple's system also adopted the content of some open source projects in the early stage, but closed the source of the things developed by Apple itself later.For Huaxia Automobile and Hyundai, it is equivalent to sharing some basic data on a small scale, and then the things developed on this basis do not need to be shared.To be honest, this proposal sounded too fierce, which made people unwilling to agree.After all, what is mine is mine.Why do you want to share with the surname Zheng?Could it be that after letting them share it, they will go to the Chinese market to sell the same car as Jia Hongjian and the others?

However, after Jia Hongjian thought about it for a while, he felt a little bit willing to agree.Why?The first reason is that the Chinese market is his home field!After all, he is a Chinese, and he has the fastest reaction speed and the best familiarity with this future largest auto market!But Hyundai is different. When they go to the Chinese market, they also open a subsidiary.Unless the subsidiaries are given extremely high power and freedom.Otherwise, major decisions need to be reported to the parent company in South Korea before there can be a result.But Jia Hongjian and the others are different in China.Even with contacts, production lines, workers and even sales systems of various parts factories and car factories, Jia Hongjian and the others have a complete set!

So if we really want everyone to share a certain amount of intellectual property rights, if everyone buys a model and comes back to understand it thoroughly.The same car must have been put on the market first by Jia Hongjian and sold to Chinese consumers!Because even if Zheng Mengjiu decides to build a factory in China from today, after the site selection is completed, the factory building needs to be built, the water, electricity and coal must be connected, the production line must be introduced to debug the production line, and the workers must be trained!This is not over yet, we still need to establish a Chinese subsidiary, we need to be familiar with the Chinese market, and we need to develop our own sales system... Can all these be compared to Jia Hongjian's speed?Even in history, Hyundai gradually became stronger by relying on the Chinese market, but in 2012 they only had more "power" in the north near the capital. In the south like Shanghai, Hyundai cars are really rare!Therefore, in Jia Hongjian's view, the worst case scenario is similar to the situation in 2012.But if it is the best case, Hyundai helps Jia Hongjian spend more than one billion yuan, and then their products are at least suppressed by Huaxia Automobile in the Chinese market!

Why did the capital even become a modern base camp in history?Isn't it because Hyundai has a company over there and they don't know how to make the taxis in the capital use Hyundai cars as much as possible?But don't forget that Ye Jing's family also has many connections in the capital!Couldn't Jia Hongjian let the Rover cars digested and absorbed by Huaxia Motors and even Kia Motors occupy the capital market first?What will Hyundai do then?So after much deliberation, Jia Hongjian really felt that Hyundai would not be able to threaten Huaxia Motors, and under such circumstances, it should be considered a good deal for Hyundai to take advantage of it and help out with more than one billion yuan?After all, if the more than one billion yuan is taken out, another factory can be established in China!At that time, the output will be at least 30 to [-] vehicles a year?

So after some pretentious bargaining, what Jia Hongjian showed was that he reluctantly agreed to Zheng Mengjiu's proposal while pinching his nose.And Zheng Mengjiu was so happy, maybe he felt that he had finally threatened Jia Hongjian, and rushed to snatch something from Jia Hongjian.Generally speaking, a person of his age should not be so immature, and should not be as incomprehensible as a child, but, maybe he is just too confident in the modern age.Maybe it's like some sticks always think that Koreans are the most popular people in the world. Maybe Zheng Mengjiu thinks that Korean cars will kill the Quartet all at once when they enter the Chinese market, and they will beat Huaxia Automobile to the ground?

After such a rough negotiation, the two parties signed an agreement, and after calling the domestic Huaxia Motors to sign the contract, Jia Hongjian and Zheng Mengzhun began to form a real team to quote BMW.Jia Hongjian and the others offered 31 billion euros.In the beginning, it was deliberately underreported. Of the 31 billion euros, Hyundai will produce 30, and Jia Hongjian will produce 1. It seems that they want to cut the 30 billion Jaguar and Land Rover to 29 billion, and the remaining 2 million will be paid by each company. posture.

Of course, BMW is not happy to do this, and they will soon counter-offer for 34 billion euros.After some bargaining, the price was almost stabilized at 32 billion euros.At this time, although the contract with BMW had not been finalized, Jia Hongjian looked at the general price and finalized it.The next step is to finalize some details-mainly the production line, factory and research in the UK.For example, whether there will be layoffs, how to compensate for layoffs, etc.This is mainly what Hyundai wants to discuss with BMW, and Huaxia Automobile is just by the side.Seeing such a situation, Jia Hongjian went back to China first - he has no time to waste here!He has to hurry up and find a way to make money!

Originally, the biggest problem at this stage was that Jia Hongjian had no money.But there are many places to spend money to invest!And such a thing about BMW selling Rover.Just a sudden accident.Seeing that the cost is not much and the effect is quite affordable, Jia Hongjian temporarily turned his attention to deal with this matter!And looking at this side, we have already started to talk in detail, and maybe it is possible to talk in detail for a month or two.It is even possible for Ford to pay more money to bid, which may lead to a further increase in the negotiated price. It is impossible for Jia Hongjian to spend here all the time!He has to think about how to find investment money for Shuchuan, how to get money for Huaxia Hi-Tech to buy unfinished buildings, and even think about how to get money to mix with the World Financial Center!

Therefore, after what has been promoted here can almost be regarded as the first big victory of the Chinese auto industry in the new century, Jia Hongjian, the real hero, had no time to taste the fruits of victory in person. When the Han Lianhe team talked about selling the Rover brand, and the Chinese media were all excited, he wanted to return to China quietly.When the whole country was excited and shocked by Huaxia Hi-Tech's "great achievements", he wanted to find money for the group!The media didn't know that what Jia Hongjian was doing now was actually a real big project!

If it is done, not only will Shuchuan's economic data look good, but Huaxia Hi-Tech will become an online Wal-Mart to a certain extent, okay?It directly almost monopolizes the link from manufacturing in China to export to foreign sales!This link is more complete than Wal-Mart!And Wal-Mart can make it so big, isn't flatness the same as low prices?Isn't it a cost advantage?No matter how high their cost advantage is, can it be cheaper than online sales?No matter how low-cost they are, they still need a store, and they also need a large number of tallymen and a large number of employees to put products on the shelves and clean up the products that consumers have misplaced!They didn't just hire a bunch of warehouse workers!

However, Jia Hongjian's online shopping mall does not need shelves or physical stores. To put it bluntly, they only need to build a large storage base in the cheap and cheap "wilderness"!And if you serve with couriers, you don't even need to hire delivery personnel yourself!In this way, the cost cannot be lower than that of Wal-Mart?Jia Hongjian remembered that in 2001, Wal-Mart became the leader of the world's top 2198 with their annual sales of 500 billion US dollars!Sit on the top spot!And such a Wal-Mart's purchase amount in China in 2001 was already as high as 120 billion US dollars!It's still 2001!And it's historical data!

What does this $120 billion mean?Means the total trade volume between the two countries China and Russia!If it is assumed that Wal-Mart is a country, then this country called Wal-Mart will be China's sixth largest commodity exporter and eighth largest trading partner!And such a result stimulated Wal-Mart to relocate their Asian procurement center from Hong Kong, which is mainly responsible for Southeast Asia, to Shenzhen and Hong Kong in 2002.Although it seems that there are only a few kilometers transferred, just separated by a river, the problem is that this means that the overall purchase will be more inclined to the mainland!

And Jia Hongjian wanted to compete with Wal-Mart for business!Yes, perhaps historically Americans have not been as willing to shop online as the Chinese, but this represents a huge undertapped market, no?What if we can offer a lower price than Wal-Mart?What if we could entice not-so-wealthy Americans to shop at our "online Walmart"?We don't even need to completely replace Wal-Mart, as long as we can grab one-tenth of other people's business every year, how much money can we make a year?And this is contributing to the speed of China's economic development!This is a big project! (To be continued..)