Coquettish Rebirth
Chapter 2710 Sunset Industry
In fact, Jia Hongjian never thought about doing a "traditional industry" such as manufacturing and retailing.However, after chatting with the "funny big brother" Collins that time, Jia Hongjian was really enlightened when he heard the words "whoever said that a sunset industry can't be excellent" in his words!That's right!The traditional industry is not very high-end. It is true that making mobile phones and apples seems to be very cool and compelling.But in 2001, Wal-Mart left Apple far away and became the number one in the world's top 500!
Such a "funny comparison" actually told Jia Hongjian a lot of things that time, not just his views on Jia Hongjian and his definition of the so-called fifth-level CEO.By the way, he also talked about how some sunset industries or "low-level industries" in everyone's eyes become outstanding, and even how some small companies began to become outstanding step by step.In short, it is the same as the definition he made before, not only to know what is right, but also to know what is wrong, and then avoid it. He even made some samples for Jia Hongjian to compare.
It's like there are two companies that the Chinese are not familiar with -- Walgreens, a pharmacy chain, and a company called **KeDe.The two companies were originally peers and competitors.In 1981, the assets of the two companies were equal, exactly $17 billion.But next, Walgreens opened their pharmacies as convenience stores and Starbucks, and kept their pharmacies at a density of 1.6 pharmacies every 9 kilometers, that is, there is basically one 100 meters away or 200 meters away!Then rely on this kind of development strategy in large and medium-sized cities.The assets of this company have increased by 20 times in 15 years!It is more profitable than investing in Coca-Cola and IBM!
But at the same time, in 1981, Eckerd saw that more and more households in the United States had TV sets and video recorders, so they wanted to enter this emerging industry. Incomparably sunny industry!So they spent a lot of money to buy a chain of video rental companies called American Family Television Group. While opening pharmacies everywhere, they opened video rental stores everywhere.On the surface, it seems that the future of Eckerd Company is unlimited?Looks like it caught on to the trend?Looks like Walgreens is still in the traditional retail business stupidly?However, 10 years later, just ten years later.The assets of Walgreens are twice that of Ecord!In ten years, the net income alone is 2 billion US dollars more than that of Ackerd!And that's just the net gain.Not counting the investment of various new stores!And 10 years later, that is, in 20, Walgreens was the leader of the chain pharmacies in the United States. There was even a pharmacy on the first floor of the building that Jia Hongjian bought in Times Square in the United States!And what about Eckerd?Directly because of poor efficiency.Sold by shareholders.Later, it became a small chain drugstore company under a chain department store!And what kind of video tape rental industry has long been sold because it is not profitable!
Even the company Wal-Mart is a good example!Such a traditional Wal-Mart that can no longer be traditional. Established in rural Arkansas in '62.There is no high technology, just relying on selling things cheaply, so it is getting better and better all the way.By 91.Such a company has annual sales of more than 400 billion US dollars!Even if it is a cheap and rustic retail industry, even if it is a small profit, but based on a 10% profit, the profit for this year is 40 billion US dollars!In 93, sales reached 673 billion U.S. dollars, and in 95 it reached 936 billion U.S. dollars!
And what about Apple?According to Jia Hongjian's impression, when Jobs was still alive in history, Apple's quarterly revenue was more than 300 billion US dollars, so adding up to a year was just over 90 billion US dollars.But Wal-Mart already had hundreds of billions of dollars in the 97s! In 1000, it officially exceeded 99 billion US dollars in sales, and in 114, it created a global employment of 500 million people, becoming the company with the largest number of employees in the world!And then became the boss of the top 1000!Who is more powerful than Wal-Mart or Apple?No matter how you think about it, Apple is more sentimental, more artistic, and more high-end!But in terms of success, who is more successful?You must know that even the highest market value in Microsoft's history is only 97 billion US dollars, and it was before the stock market crash, while Wal-Mart's annual sales in 1000 exceeded [-] billion US dollars.It is equivalent to the money that flows through Wal-Mart every year after that is a Microsoft!Later, several Microsofts passed by in a year!
So after thinking about it, Jia Hongjian seems to be quite successful in this traditional industry.And according to what Collins said, foundry does seem to have a bright future, and as a reborn, he knows that foundry is like a drug, and getting rid of it after getting used to it is not a matter of simply making up your mind. !After all, it seems that the later generations of Obama are still calling for the re-industrialization of the United States. How can it be so simple?The old workers are all gone, and they have all been fired. Saying re-industrialization means re-industrialization?When the whole of the United States is used to cheap Chinese goods, and even high-end products such as iPhones are made in China, how can they industrialize the United States?How much will their own industrialization cost?And even in the future, the labor cost in China is almost the same as that in the United States, but what is the scale advantage of China?Just fighting for production capacity can be the same as the United States and Japan fighting for production capacity during World War II!The United States produces an aircraft carrier every month, and Japan bombs and sinks it faster than others produced by the United States!Under such circumstances, the cost comparison between the United States and China?After all, the essence of large-scale industrial production is that the more mass production, the lower the cost!Can the cost of producing something for a market of 3 million people be the same as that for a billion people?
So even if the United States re-industrializes at that time, at most it will produce some top-level high-end things that China cannot produce.But if you can produce these in the United States, can't China slowly climb up? In the 90s, China could only exchange socks and shirts for Boeing planes, but in the first decade of the 21st century, even Boeing planes were made in China!Is there anything in the United States that China will never be able to make?So from this point of view, the foundry model looks very rustic and sweatshop.That's really tricky!If you don't want to force the style, don't look tall, as long as you don't want to lose face, then this thing is awesome!And the most important thing is that after such an OEM system was established by Jia Hongjian, because Jia Hongjian controlled the intermediate links, the retail links and even the production links, this meant that a lot of cash flow passed through his hands. !If hundreds of billions of U.S. dollars are passed through hands in a year, although there may be very little profit in the middle, it is the same as Jia Hongjian’s first idea to Ni Runfeng’s Changhong—delay the money for a few days and lend it out temporarily, then How much energy can it generate?Hundreds of billions of dollars!
Even if you learn from stingy Taiwanese companies.Various delays in payment.Obviously, the payment for this batch of goods is delayed until the next batch of goods, and it can even be delayed for two to three months or even longer. Then, if one hundred billion US dollars can be kept in hand for three months, how much impact will this generate? Effect?Let's not say anything else about how much we can report when we borrow the money.Let's say that next time Jia Hongjian encountered such a situation asking for money everywhere.Let's embezzle it in private urgently.Then tear down the east wall to make up for the west wall, maybe it can last for a year or two, without cooperating with others or borrowing money from others, this difficulty will be over.Then there are several more projects that can make a lot of money!How wonderful!It can be said that Jia Hongjian was really troubled by the lack of money this time, and he really wanted to try his best to solve this problem once and for all!Don't let yourself worry about money anymore!
But the problem is that after such a big project is completed, it is true that there may not be a headache for money in the future, but now it is still a headache for money!If we don't find the money now, the project won't work well!Then I still have to worry about money in the future!So how do you get money?Huaxia High-Tech has just over 200 billion yuan in hand, which is almost enough for the initial investment in Shuchuan, and the remaining 80 billion yuan at most is great, and this is not counting the follow-up investment.Then what about the unfinished buildings in Shanghai, if you don’t count the Global Financial Center, according to the company’s preliminary estimates, an unfinished building like Qinghai-Tibet Mansion would cost 3 billion yuan!After all, they have already invested so much. If they don’t pay back their capital, they will think about going back and investing in it. Maybe it will be built, and maybe the income will be more!Therefore, if we do our best, we must prepare for the 200 billion acquisition of more than 150 unfinished buildings.Even with a real calculation, maybe [-] billion real money will be paid in the end!
Then, of course, there is such a project as the World Financial Center!In fact, such a project can be touched or not, but Jia Hongjian is also greedy, and he also wants to make more money!So if you can do it, you can do it well, and if you can't do it, it doesn't matter.Now let’s put the priorities in order—the OEM project in Shuchuan is obviously the most important, but this OEM project will cause Huaxia Hi-Tech to be short of money, so Jia Hongjian needs to buy unfinished buildings to make money quickly. Let the company quickly get a sum of money in two or three years or even four or five years, and the World Financial Center is even less important, it doesn't matter if it has it or not.So it is obvious that if you have money, you should first satisfy the OEM project in Shuchuan. This is the most urgent thing. After all, you may join the WTO within the first half of the year, and it is estimated that it will be the second half of the year later.
As for the projects of unfinished buildings, although the purchase price seems to be low now, it is estimated that the purchase price will not increase much by next year, which is 150% dead.And what he is optimistic about can be negotiated slowly with others to delay the time, and then sign the contract after half a year, and then set the contract period so that the money will arrive in the account within half a year, and then pay it at the end. Isn't this a year?So soon Jia Hongjian allocated the usage of small money, first to satisfy Shuchuan!For example, Jia Hongjian and the others first offered about [-] billion, and Shuchuan asked their state-owned enterprises to join in with technology, factories, even workers, and production lines to see if they could make up enough.In this way, if there is no new factory building, it can be used flexibly, but is the enthusiasm of state-owned enterprise workers enough?Will there be any kind of theft?
Hiss...can you ask Shuchuan Province to contribute some money and the state-owned factories to contribute some money-whether it is employee shares or some other means of raising funds, use this money to open some state-owned factories for tertiary industries and recruit workers?That's right, it's not surprising that state-owned enterprises start tertiary industries these days!To put it simply, it is normal for a chemical product factory, such as a fertilizer factory or an alkali factory, to raise funds to build a calcium chloride factory or a purified water factory to supply some local needs. It really happened two years ago, although it is not necessarily a very common thing to do.If you use this method to establish a subsidiary of a state-owned factory, and then recruit those who are similar to migrant workers or children who have graduated from junior high school to work, then the cost can be kept down, and there will not be too many management problems. ?What a genius!It's just like labor export or labor dispatch for later generations! (To be continued..)
Such a "funny comparison" actually told Jia Hongjian a lot of things that time, not just his views on Jia Hongjian and his definition of the so-called fifth-level CEO.By the way, he also talked about how some sunset industries or "low-level industries" in everyone's eyes become outstanding, and even how some small companies began to become outstanding step by step.In short, it is the same as the definition he made before, not only to know what is right, but also to know what is wrong, and then avoid it. He even made some samples for Jia Hongjian to compare.
It's like there are two companies that the Chinese are not familiar with -- Walgreens, a pharmacy chain, and a company called **KeDe.The two companies were originally peers and competitors.In 1981, the assets of the two companies were equal, exactly $17 billion.But next, Walgreens opened their pharmacies as convenience stores and Starbucks, and kept their pharmacies at a density of 1.6 pharmacies every 9 kilometers, that is, there is basically one 100 meters away or 200 meters away!Then rely on this kind of development strategy in large and medium-sized cities.The assets of this company have increased by 20 times in 15 years!It is more profitable than investing in Coca-Cola and IBM!
But at the same time, in 1981, Eckerd saw that more and more households in the United States had TV sets and video recorders, so they wanted to enter this emerging industry. Incomparably sunny industry!So they spent a lot of money to buy a chain of video rental companies called American Family Television Group. While opening pharmacies everywhere, they opened video rental stores everywhere.On the surface, it seems that the future of Eckerd Company is unlimited?Looks like it caught on to the trend?Looks like Walgreens is still in the traditional retail business stupidly?However, 10 years later, just ten years later.The assets of Walgreens are twice that of Ecord!In ten years, the net income alone is 2 billion US dollars more than that of Ackerd!And that's just the net gain.Not counting the investment of various new stores!And 10 years later, that is, in 20, Walgreens was the leader of the chain pharmacies in the United States. There was even a pharmacy on the first floor of the building that Jia Hongjian bought in Times Square in the United States!And what about Eckerd?Directly because of poor efficiency.Sold by shareholders.Later, it became a small chain drugstore company under a chain department store!And what kind of video tape rental industry has long been sold because it is not profitable!
Even the company Wal-Mart is a good example!Such a traditional Wal-Mart that can no longer be traditional. Established in rural Arkansas in '62.There is no high technology, just relying on selling things cheaply, so it is getting better and better all the way.By 91.Such a company has annual sales of more than 400 billion US dollars!Even if it is a cheap and rustic retail industry, even if it is a small profit, but based on a 10% profit, the profit for this year is 40 billion US dollars!In 93, sales reached 673 billion U.S. dollars, and in 95 it reached 936 billion U.S. dollars!
And what about Apple?According to Jia Hongjian's impression, when Jobs was still alive in history, Apple's quarterly revenue was more than 300 billion US dollars, so adding up to a year was just over 90 billion US dollars.But Wal-Mart already had hundreds of billions of dollars in the 97s! In 1000, it officially exceeded 99 billion US dollars in sales, and in 114, it created a global employment of 500 million people, becoming the company with the largest number of employees in the world!And then became the boss of the top 1000!Who is more powerful than Wal-Mart or Apple?No matter how you think about it, Apple is more sentimental, more artistic, and more high-end!But in terms of success, who is more successful?You must know that even the highest market value in Microsoft's history is only 97 billion US dollars, and it was before the stock market crash, while Wal-Mart's annual sales in 1000 exceeded [-] billion US dollars.It is equivalent to the money that flows through Wal-Mart every year after that is a Microsoft!Later, several Microsofts passed by in a year!
So after thinking about it, Jia Hongjian seems to be quite successful in this traditional industry.And according to what Collins said, foundry does seem to have a bright future, and as a reborn, he knows that foundry is like a drug, and getting rid of it after getting used to it is not a matter of simply making up your mind. !After all, it seems that the later generations of Obama are still calling for the re-industrialization of the United States. How can it be so simple?The old workers are all gone, and they have all been fired. Saying re-industrialization means re-industrialization?When the whole of the United States is used to cheap Chinese goods, and even high-end products such as iPhones are made in China, how can they industrialize the United States?How much will their own industrialization cost?And even in the future, the labor cost in China is almost the same as that in the United States, but what is the scale advantage of China?Just fighting for production capacity can be the same as the United States and Japan fighting for production capacity during World War II!The United States produces an aircraft carrier every month, and Japan bombs and sinks it faster than others produced by the United States!Under such circumstances, the cost comparison between the United States and China?After all, the essence of large-scale industrial production is that the more mass production, the lower the cost!Can the cost of producing something for a market of 3 million people be the same as that for a billion people?
So even if the United States re-industrializes at that time, at most it will produce some top-level high-end things that China cannot produce.But if you can produce these in the United States, can't China slowly climb up? In the 90s, China could only exchange socks and shirts for Boeing planes, but in the first decade of the 21st century, even Boeing planes were made in China!Is there anything in the United States that China will never be able to make?So from this point of view, the foundry model looks very rustic and sweatshop.That's really tricky!If you don't want to force the style, don't look tall, as long as you don't want to lose face, then this thing is awesome!And the most important thing is that after such an OEM system was established by Jia Hongjian, because Jia Hongjian controlled the intermediate links, the retail links and even the production links, this meant that a lot of cash flow passed through his hands. !If hundreds of billions of U.S. dollars are passed through hands in a year, although there may be very little profit in the middle, it is the same as Jia Hongjian’s first idea to Ni Runfeng’s Changhong—delay the money for a few days and lend it out temporarily, then How much energy can it generate?Hundreds of billions of dollars!
Even if you learn from stingy Taiwanese companies.Various delays in payment.Obviously, the payment for this batch of goods is delayed until the next batch of goods, and it can even be delayed for two to three months or even longer. Then, if one hundred billion US dollars can be kept in hand for three months, how much impact will this generate? Effect?Let's not say anything else about how much we can report when we borrow the money.Let's say that next time Jia Hongjian encountered such a situation asking for money everywhere.Let's embezzle it in private urgently.Then tear down the east wall to make up for the west wall, maybe it can last for a year or two, without cooperating with others or borrowing money from others, this difficulty will be over.Then there are several more projects that can make a lot of money!How wonderful!It can be said that Jia Hongjian was really troubled by the lack of money this time, and he really wanted to try his best to solve this problem once and for all!Don't let yourself worry about money anymore!
But the problem is that after such a big project is completed, it is true that there may not be a headache for money in the future, but now it is still a headache for money!If we don't find the money now, the project won't work well!Then I still have to worry about money in the future!So how do you get money?Huaxia High-Tech has just over 200 billion yuan in hand, which is almost enough for the initial investment in Shuchuan, and the remaining 80 billion yuan at most is great, and this is not counting the follow-up investment.Then what about the unfinished buildings in Shanghai, if you don’t count the Global Financial Center, according to the company’s preliminary estimates, an unfinished building like Qinghai-Tibet Mansion would cost 3 billion yuan!After all, they have already invested so much. If they don’t pay back their capital, they will think about going back and investing in it. Maybe it will be built, and maybe the income will be more!Therefore, if we do our best, we must prepare for the 200 billion acquisition of more than 150 unfinished buildings.Even with a real calculation, maybe [-] billion real money will be paid in the end!
Then, of course, there is such a project as the World Financial Center!In fact, such a project can be touched or not, but Jia Hongjian is also greedy, and he also wants to make more money!So if you can do it, you can do it well, and if you can't do it, it doesn't matter.Now let’s put the priorities in order—the OEM project in Shuchuan is obviously the most important, but this OEM project will cause Huaxia Hi-Tech to be short of money, so Jia Hongjian needs to buy unfinished buildings to make money quickly. Let the company quickly get a sum of money in two or three years or even four or five years, and the World Financial Center is even less important, it doesn't matter if it has it or not.So it is obvious that if you have money, you should first satisfy the OEM project in Shuchuan. This is the most urgent thing. After all, you may join the WTO within the first half of the year, and it is estimated that it will be the second half of the year later.
As for the projects of unfinished buildings, although the purchase price seems to be low now, it is estimated that the purchase price will not increase much by next year, which is 150% dead.And what he is optimistic about can be negotiated slowly with others to delay the time, and then sign the contract after half a year, and then set the contract period so that the money will arrive in the account within half a year, and then pay it at the end. Isn't this a year?So soon Jia Hongjian allocated the usage of small money, first to satisfy Shuchuan!For example, Jia Hongjian and the others first offered about [-] billion, and Shuchuan asked their state-owned enterprises to join in with technology, factories, even workers, and production lines to see if they could make up enough.In this way, if there is no new factory building, it can be used flexibly, but is the enthusiasm of state-owned enterprise workers enough?Will there be any kind of theft?
Hiss...can you ask Shuchuan Province to contribute some money and the state-owned factories to contribute some money-whether it is employee shares or some other means of raising funds, use this money to open some state-owned factories for tertiary industries and recruit workers?That's right, it's not surprising that state-owned enterprises start tertiary industries these days!To put it simply, it is normal for a chemical product factory, such as a fertilizer factory or an alkali factory, to raise funds to build a calcium chloride factory or a purified water factory to supply some local needs. It really happened two years ago, although it is not necessarily a very common thing to do.If you use this method to establish a subsidiary of a state-owned factory, and then recruit those who are similar to migrant workers or children who have graduated from junior high school to work, then the cost can be kept down, and there will not be too many management problems. ?What a genius!It's just like labor export or labor dispatch for later generations! (To be continued..)
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