Coquettish Rebirth

Full text, no advertisements Chapter [-] Home appliances going to the countryside and the post office?

Jia Hongjian had been planning the plan for sending home appliances to the countryside since New Year's Day, and it has been more than four months now.Full text without advertisements. In the past four months, Jia Hongjian's small league as a military adviser has gone through two or three rounds of promotions. Now that Batumi is disbanded and foreign brand-name electrical appliances are frantically pouring into the Chinese market, relying on the previous two or three rounds In the round of promotion frenzy, although the market share was lowered by foreign brands, it still remained above 60%.You must know that these are only four domestic brands, not including other domestic brands!If domestic brands such as Panda and Venus are added, the market share of domestic brand TVs will definitely shock consumers of this era!

Before the disbandment of Batumi in this era, when the country began to operate and joined the WTO, some people in China have been saying "wolf is coming", saying that foreign brands are too strong, and if foreign brands enter the country, it is simply It can directly attack the domestic market within a few months like a blitzkrieg and occupy a terrifying market share.

But what surprised consumers was that before Batumi was about to be disbanded and a large number of foreign brands were about to enter the domestic market, the four domestic brands actually launched various dazzling promotional activities. What are the same functions and the same services? On the basis of quality, it will be 3% cheaper than foreign brands. What kind of star service and door-to-door delivery, these promotional measures simply make ordinary people crazy!In the eyes of these common people, if domestic brands are at the level of these four home appliance suppliers, then everyone will absolutely support domestic brands unconditionally!

At the beginning of the disbandment of Batumi, Li Dongsheng from tlc, Ni Runfeng from Changhong, and others had some doubts and worries. They felt like children sitting in the infirmary waiting for an injection on their buttocks. It's really hard to wait for the unknown pain with eyes closed.But after they disbanded in Batumi for a period of time, they were surprised to find that the gringos are not very good!That is to say, several companies have only grabbed more than 10% of the market share of the four of them, and on average, each manufacturer has only occupied 2 or 3 percentage points.But Li Dongsheng and Ni Runfeng still have Jia Hongjian's last two promotional plans in their hands. What if these two promotional plans are combined!If those two promotional plans come out, at least they can regain the lost 10% market share?

"Changhong is now able to reach this point, no, now our home appliances of domestic brands are able to reach the point where they are not afraid to compete with foreign famous brands, it is all thanks to you, Hung-chien!" Ni Runfeng said with emotion on the phone, "If Without you, Hung Chien, we, Chang Hong, don't know what we would be like now..."

Ni Runfeng thought so sincerely. Before he joined the small league led by Jia Hongjian, the TV sets in their factory took up n large warehouses!Hundreds of millions of goods are backlogged in the warehouse and cannot be sold at all. If Jia Hongjian hadn't pointed the way, their factory would have been in a worse situation when foreign brands invaded it now?Maybe hundreds of millions of products will be backlogged every month. In the end, it may be too late to store the backlog of products in a temporary warehouse every month!

"Hehe, since Boss Ni asked me to help, then of course I have to help, right?" Jia Hongjian was not polite at this time, but replied in such a big way.He is now in front of the bosses of these four minor leagues, and he still has this level, this strength, and this face to say such things!

"Yeah, it's all thanks to you. But Hung-chien, what about the home appliance going to the countryside after us and the trade-in?" Ni Runfeng asked at this time.

"When home appliances go to the countryside, the first thing is to find a place. In towns and other places, there may not be big stores, only small stores. We can send salesmen to contact their local merchants to deliver them... But this is not good, I have a better way..." Jia Hong gradually revealed the details of the plan to send home appliances to the countryside.

In the case of home appliances going to the countryside that Jia Hongjian experienced in his previous life, it was actually a policy similar to "poverty alleviation" in the form of a state-sponsored bidding meeting.The country is now holding a bidding meeting in a certain place, and those home appliance manufacturers who want to go to the countryside come to bid. After winning the bid, they are not allowed to sell the product at the highest price in the market, but they can get a 13% price subsidy from the country.

But there is another difference between the home appliances going to the countryside at that time and the home appliances going to the countryside in the 90s, that is, the level of economic development is different!It can be said that there are already specialized home appliance stores in many villages and towns in later generations, but in this 90s?In a township, it would be nice to only have one street to sell vegetables and buy and sell messy little things. Do you want a home appliance store?Please go to the county seat to find it!

If according to the original method mentioned by Jia Hongjian first, several manufacturers jointly funded and contacted powerful merchants in the township, it would be a very troublesome and trivial matter. What if there is no powerful merchant?

"So, we can find the post office to sell it!" Jia Hongjian circled around and came back to the post office! "In our 94 years, there may be no banks or large merchants in towns and villages, but there must be police stations and post offices. Violent institutions like police stations are not suitable for helping sell things, so we can definitely use the idea of ​​the post office! "

Just hearing this, Ni Runfeng's surprised eyes were like bull's eyes, and it could even be said that he was about to fly out!Looking for a post office to sell color TVs?This kind of unbelievable idea like a flying fairy can only be thought of by Jia Hongjian. When someone hears this kind of idea, the first impression will be that only a genius or a lunatic can come up with such a crazy idea!

While Ni Runfeng kept calculating the possibility of cooperating with the post office in his mind, he only heard Jia Hongjian say: "The post office is actually very easy to talk about. Today, it should be almost all the post offices of the country and me. Huamei settled the money for the story tape..."

Upon hearing this, Ni Runfeng said at the time: "I said that this idea is so similar to that of the post office that sold audio tapes some time ago! So this Huamei is your company? Let me tell you! When I first saw the abandonment of traditional distributors and direct The method of opening up a new channel by yourself like a flying fairy outside the sky, I think this should be an idea that you can come up with!"

If it was Jia Hongjian who planned the sale of story tapes through the post office channel planned by Huamei Company, then it is not impossible to start a home appliance cooperation with the existing cooperation relationship!

"It's just that we have to greet the post office and let them handle it slowly. We also need to change our own packaging, and be careful of savage delivery..." Jia Hongjian said with a smile.Why did he deliberately bypass the tape distributors before, and went to the post office to sell the tapes without taking the trouble?Isn't it just to make more money and to pave the way for the plan of sending home appliances to the countryside in advance!

"However, if we sell cheaply to farmers, will someone from the local post office raise money to eat our goods, and then raise the price before selling them to the common people?" Ni Runfeng suddenly thought of this possibility, and hurriedly asked Jia Hongjian road.

"Hehe, isn't this the same as the speculators here in Shanghai in the early days of liberation, thinking that hoarding can make money and embarrass the boss, but the action of the boss is beyond the imagination of those speculators?" Jia Hongjian This time, however, a completely different issue was raised.

At this time, Ni Runfeng heard a little meaning: "You mean, we are the same as in the early days of liberation. If the other party dares to eat us, we dare to transfer the goods? In the end, we will directly support them to death?"

"Yes, and for home appliance companies like us, wouldn't it be a good thing if someone is willing to buy it? Isn't it just to sell what we produce? Even if the other party is a billionaire, as long as the other party dares to spend money to buy it, our few home appliances The dealers dare not make it? In addition, we need to change the packaging, print the retail price directly on the packaging, and print that the price is the same across the country. As long as someone dares to make trouble, it is true that consumers will not go the same way to other places. Where can I buy it?" Jia Hongjian said with a smile at this time.

When Ni Runfeng heard Jia Hongjian's words, he felt as if he had returned to the early days of liberation, as if he had become a middle-level and high-ranking member of the Communist Party facing Shanghai speculators. He really wanted to see potential enemies one by one. The scene where I jumped out and slowly got into the trap I had designed long ago.

After finishing the phone call with Jia Hongjian and understanding the "meaning of the leader", Ni Runfeng made a few phone calls to several other small alliance partners. When he heard that this time the product going to the countryside activity was about to start, he began to find another way to prepare Cooperating with the post office, borrowing the branches of the post office all over China and bypassing distributors to face consumers directly, even Shanghu Jiahua, where Wang Koulan works, is excited to go to the countryside to play together!

For Shanghai Jahwa, the MAXAM brand has slowly begun to recover. Although the market will not return to its heyday so quickly, the leadership of their Jahwa agrees with Jia Hongjian’s business revolution theory. The guiding ideology of "encircling the cities from the countryside".Among Jahwa's consumers, some urban consumers already have the financial strength to buy American P&G brands. For such an urban market, Jahwa is basically in the same position as home appliance manufacturers, and mainly needs to be in these second-tier and above markets. Hold back the enemy's pace, would rather not make money than let the enemy make money!And the most important basic market should be the rural market, which is the market below the second level!In those markets, the cost performance of Jahwa products is completely unmatched by foreign famous brand products!

Then why didn't Jahwa participate in such a product going to the countryside to encircle the city?

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