Coquettish Rebirth

Full text without advertisements Chapter [-] Going to the countryside is coming soon

With a curious heart, Liu Min walked into the large conference hall of the Xijiao Hotel. The conference hall is now full of people, with journalists and photographers fiddling with and debugging machines everywhere.On the wall at the bottom of this large conference hall, hung a banner with the words "Changhong, tlc, Chuangwei, Konka, and Shanghai-Shanghai Jahwa joint press conference" written on it.

As a reporter for "Consumer News", Liu Min hadn't seen Jia Hongjian for a long time, and she didn't know how Jia Hongjian was doing now, but only knew that the magical kid in the past seemed to have a very rich family now.At this moment, she only felt that someone beside her called her, and turned her head to see that it was an old acquaintance in the circle, Chen Jin, a reporter from "Qilu Daily".

"Sister Liu, why do you think these five manufacturers are developing a press conference together again? It would be understandable if the four manufacturers jointly developed a press conference. Why does Jahwa, which produces shampoo, have nothing to do with them?" Chen Jin asked curiously.

"I don't know either, but I have a hunch that maybe it's some kind of big promotional press conference? Do you remember that at the end of January, these five companies held a press conference together, and it was especially nationalistic?" Shouting that even if they are bound to die, they will be the last ones to die, and they must compete with the Chinese or something?" Liu Min thought for a while and said.

Then Chen Jin seemed to be really like this when she recalled it at this time!The last time these five companies held a press conference together, the declaration of the nationalist uprising directly shocked the whole country. I didn’t expect them to come together again after almost 4 months? "Didn't these five companies form some kind of alliance? Why do they come together every time? The nationalist press conference last time was nothing more than that. What reason can they come together this time? Are they going to announce promotions together again?"

At this moment, a host from Shanghai TV Station came on stage. "Everyone from the media, please be quiet. The press conference is about to begin. Please wait for the spokespersons of the five companies to come on stage..." The host said this, looking at the door of the preparation room not far from the rostrum When it opened, the bosses or vice presidents of several companies came out in a line.

The reporters first took pictures of these bosses regardless of 21. After seeing them on stage, they saw a very beautiful woman walking in front of the microphone. "Hi everyone, I am Wang Koulan, the deputy general manager of Shanghai Jahwa. I am very honored to invite so many friends from the media to our press conference. Five companies including Chuanchanghong, tlc, Kangjia, and Chuangwei announced here that starting from Labor Day on May 5 this year, our five companies will jointly hold a product-to-the-country activity. In this activity, participating Products will be ordered by mail, but all products will be delivered to all post and telecommunications offices across the country in advance. At that time, farmers in towns and villages can buy products on the spot and go home as long as they go to the post office to fill out a customized remittance form. Among them, the products we participate in the event will have different discounts ranging from 1% to 10%, and the full price list will be posted in various post office branches across the country..."

After Wang Koulan finished speaking, the reporters in the audience stared at each other, and no one seemed to take pictures or ask questions.At this time, Chen Jin asked Liu Min who was beside her suspiciously, "Sister Liu... She said just now that the products of the five of them have to go to the countryside through the post office, and they also offer discounts at the same time? Through the post office? Just like the Huamei story tape? But Their products are not tapes, but home appliances!"

At this moment, Liu Min shook her head in confusion. She didn't understand what was going on in this world. Why did it seem that since last September, all kinds of strange things have appeared in the whole world more and more often?At this time, it was not only Liu Min and Chen Jin, how many reporters in the audience were not confused?They don't understand at all!

At this moment, Liu Min raised his hand and asked: "Mr. Wang, I just heard that five companies are going to send products to the countryside to give back to farmers...but four of these five companies produce home appliances. How to go to the countryside through the post office?"

"Hehe, this is our problem, isn't it? We need to worry about how to ship the products and post offices to all parts of the country, and what farmers friends across the country need to worry about is whether there will be too many people and they will buy No. At the same time, I can announce here that the first phase of this product-to-the-country campaign will run for two months. Within two months, we will continue to ship our products to all parts of the country through the post office. There is no intermediate distributor Share the profit, direct factory shipment, post office delivery, the whole store is 2% off to [-]% off!" Wang Koulan said at this time, almost as amiable as a press spokesperson.

Hearing what she said, the audience suddenly became excited!What?Are businesses all insane now?Why did everyone choose to cooperate with the post office?Is it really feasible to let the post office sell it on the sidelines?And why do these manufacturers send their products to the countryside?Giving back to farmer friends in the countryside?real or fake?These days, if a farmer can build a small two-story building with a few thousand dollars, he is quite capable. Who else has the money to buy a large color TV that costs a few thousand dollars?Since you can't afford it, what's the point of sending these color TVs to the countryside besides hype?

Facing the reporters who were asking fierce questions, Wang Koulan smiled and pressed her hand, calmed down the reporters and said: "These questions raised by the reporters are very good! Yes, there are high-end and mainstream products in our several factories. The products are indeed beyond the reach of farmers, but! But we have already prepared products specially designed for rural friends, and the price is absolutely affordable!"

It turned out that after the Chinese New Year, the manufacturers of these small leagues still remembered Jia Hongjian's plan, and they had designed new products for this time to go to the countryside from a very early stage.For color TVs, it is true that farmers cannot afford 25-inch color TVs worth 5000 yuan, but what about 14-inch ones?Suppose a 200-inch color TV is only sold for 300 yuan or [-] yuan?Can farmers afford it?

In this era, 14-inch TVs have already become outdated technology, but outdated technology not only means that they cannot be sold in the high-end market, but also means that the production cost is extremely low!Originally, Changhong and other factories imported color TV production lines from abroad in the early years, which were basically 14-inch color TV production lines. Now the 14-inch color TVs in their products are just the lowest end, and the output is already very small.But this is because their previous market was mainly aimed at the market above the secondary level, because they have been blindly staring at foreign products!

Now if you make products for the rural market, design a plastic shell that looks very fashionable and foreign, and the most mature and cheapest parts and technologies are used in the shell, then the cost can be said to be very low. Now that we aim at the rural market in this way, the outdated production line is fully powered, and the cost after mass production can be reduced to an astonishing 100 yuan or more!What is this concept?This is the concept of selling the TV as a lunch box!After there are no distributors, and only the post office takes a share, mass production of small color TVs is still quite profitable, and it can also occupy the market like crazy!

After the press conference, through the hands of the reporters, the news of the press conference spread all over the country, causing a sensation all over the country!Before this press conference, it can be said that China's rural market is basically a market that is ignored by large urban factories. Except for companies such as Hope Feed, few large companies will target the rural market.

The common people in this era are very simple and lovely. Although they know that the merchants of this kind of product going to the countryside must make a lot of money, this activity is very meaningful after all!Ordinary people don't care where to buy what, they even think it is very convenient to buy things from the post office, and even think that the cooperation with the post office is done by the manufacturer to make it available to everyone!For such products that dare to clearly produce products suitable for farmers, ordinary people in the city have completely different perceptions of the five manufacturers!

On the other side, the Chinese business community was completely sensational at this time.Originally, after Jia Hongjian started selling tapes through the post office, some people have already considered how to learn Jia Hongjian's method.But before they could make a move, these five alliances stood up again, and they made it so big this time!

It's okay to make it so big, but they still make such a magical home appliance to go to the countryside?Do home appliances need to go to the countryside?They are simply asking for their own death. What kind of consumer market is there in the countryside?Farmers can't even afford agricultural machinery such as walk-behind tractors. What else can they afford besides feed?Almost all people in the business circles across the country think so. In their eyes, the Chinese market is only called the market in those high-end areas above the secondary market!If the rural market is good, why don't foreign brands capture the rural market?These five companies are just selling dog meat for sheep's tricks, trying to gain some market share by relying on small profits but quick sales in the same village market...

This is the limitation of history, many people cannot see what Jia Hongjian can see.After making an astonishing plan, Jia Hongjian will of course give them a classic business case that is equivalent to a slap in the face!

After the news of these press conferences spread, urban consumers and businesses have their own opinions, but in rural areas, farmers are very excited!They haven't had this kind of treatment for many years, and besides the national agricultural technicians, there are also big businessmen in big cities who want to serve their farmers and bring them good things. Can they not be excited?

In this way, the vigorous classic marketing case of sending home appliances to the countryside is about to begin...

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