Coquettish Rebirth

The reason why Jia Hongjian likes to go to theaters in this era is mainly because this era is an era in which the United States is slowly declining.Although the United States still looks very strong now, it is true that they have begun to decline slowly, and the seeds of a greater decline have been planted-subprime mortgages, what needs to wait is a group of Americans who advocate finance but do not advocate The guys who made it just played themselves down a little bit.From this point of view, Jia Hongjian is unintentionally lucky. He was able to see the collapse of the Soviet Union and the gradual decline of the United States at a sensible age. Isn't it lucky to see the two extremely powerful "empires" start to go downhill when the situation changes?This kind of thing is really not necessarily possible to do it!Not to mention, in this period of time, we can still see that China, which used to exchange tens of millions of shirts for a Boeing plane, can actually be laid off. In the case of the bureau, it suddenly began to encounter a golden development period, and the rapid development exceeded everyone's imagination!

In 2005, Jia Hongjian remembered that there was another post on the Internet. At that time, the owner of the post said that he predicted that China's GDP would catch up with Japan in 2030, but he was ridiculed by the following group of people.Everyone thinks that according to China's development speed, it will be good to catch up with Japan in 2050!Because the long-term plan of the Chinese government is to reach the level of an international moderately developed country by 2050!At that time, Japan was at the second level of a single country in the world except for an artificial union such as the European Union!Why is this considered to be at the level of an advanced developed country?So it can catch up with Japan's gdp in 2050.Is this considered overcompleting the task?As a result, who knew that China would surpass it in 2010!Isn't this eye-opening?Doesn't this make people feel lucky to be able to see the changes in the world situation with their own eyes?

Yes, many people may say that China's per capita income is not enough, and that the income of ordinary people in China is not enough.But before 2005, even if you don’t talk about per capita and income, just talk about gdp, go to someone on the street and ask them if they believe that China can surpass Japan in 2010!Who could believe it!In this year, Japan gives the Chinese people the feeling that it is still a variety of high-end atmosphere and high-grade!It's like a little America!There are even posts on the Internet saying that the Japanese navy can destroy all the ships of the Chinese navy in a week!In this case, even the "insignificant" gdp can surpass Japan, which is already a surprising thing!The Chinese government did not expect to surpass Japan before 2050, but who knew it would be done in 2010!

By 2012.The Soviet Union is long gone.The United States began to decline, began to run out of money, and China rose.Even if the rise is incomplete, there will be no GDP to catch up with Japan.But in terms of big aspects, the national strength still exceeds it!You have to eat food in one bite.It is impossible to say that one bite will make you fat!Then Russia, the posthumous son of the Soviet Union, once a super industrial power. In 2011, resource exports accounted for more than 7% of the total export quota!Arms accounted for more than ten percent, and the next export of mechanical and electrical products was less than 10%!A Russia's gdp is almost the same as that of India, only a quarter of China's!A once vast industrialized Soviet Union.Successfully lost by Yeltsin and his gang, Russia has become a pure resource exporter!

The invincible United States, once in 1990, the United States Navy could single out the United States of the world's navies, weak!The establishment of their medical insurance website can cost 8 million US dollars, and then it is far worse than 12306, a website built by the Ministry of Railways with 5 million yuan!And the 12306 website is still called mentally retarded by ordinary people every day in China!This world is too funny!Jia Hongjian even felt that if the United States gave 8 million US dollars to the bureaucrats of 12306, and then the bureaucrats of the Ministry of Railways could embezzle part of it, and use the rest of the money to outsource the website, it would make 70% of the world. How many billion people go up and click together every day?So look, the Ministry of Railways, which was cursed at home, has infinitely high combat effectiveness in the United States!Isn't this amazing?At first, we thought that he was tall and tall, but after a few years of hard work, we thought that we hadn’t become strong yet, and when we were repairing all kinds of shortcomings, we found that the shortcomings of the tall gods and goddesses were worse than our own. After a lot of time, I found that I had barely reached the status of a god and goddess. Although I was still worried, my body seemed to be a little taller, richer and handsome. This made people feel uncomfortable, and felt that the world was wonderful!

Now in the world, many so-called scholars believe that after entering the WTO, many industries in China will be destroyed by American products, a bit like American Hollywood movies flattening the film markets of many countries and regions—even if It is the Dawan Film Market. Before it was fully opened, it still had its own things.As a result, a group of officials were fooled by the so-called scholars, thinking that they should open up the competition between filmmakers and Hollywood, so that they can learn and improve quickly.Well, after the opening, foreign films are shown in the cinema all day long, and their local films basically don't even get the chance to be released, and they are almost crushed to death, okay?

Many people think that mainland China will be the same as Dawan's film industry, but what they don't understand is that the mainland market is too special!It is so special that after the Japanese brand that sells white and black electrical appliances all over the world came to China, even if the technology and craftsmanship are superior, but still being beaten by the Chinese local brand can only tremble in a corner, and then refuse to admit it Those who fail say that they have a high level of compulsion!Yes, high quality, when the Chinese market is defeated, with the wto Chinese electrical appliances will be marketed all over the world, plus those products from South Korea, the result is that the long-term Japanese electrical appliance manufacturers are getting worse and worse, and finally lose money one by one. Panties are gone!

why?This is actually the same principle as the hot sale of Xiaomi's later generations!Compelling high is sometimes useless to the market!For consumers, sometimes force is not necessarily necessary.After all, for most countries, the middle class or people with less money are still in the majority!If the middle class has unlimited spending power, why don't they sell BMWs and Mercedes-Benzes and buy Japanese economical cars, which occupy most of the market in the United States?Why did they invent DIY to save money?Why would they have to mow their own lawn to save all the money they would have spent hiring old Mo stowaways to do it for them?

For most consumers who don't have that much money, or for consumers whose spending power is not unlimited, most of the time, cost performance is their first concern!It would be even better if there is some aggressive appearance on the basis of cost performance!So this is why low-end swatches can slowly block high-end watch brands!Large-scale industrial production always depends on mass production and sales to make money. To some extent, it is the mastery of the middle and low-end players that "masters the rebound and masters the basketball court"!

It can be said that in the recent period, Collins' thinking and this low-end siege of high-end thinking.It had a great influence on Jia Hongjian.He used to know that some low-end brands besieged high-end things.But I never thought of such a system.Now after thinking about this, the business theory in his head has changed a bit.He is no longer simply pursuing the quality of high-end products, but more wants to try to see if this method of selling from mid-to-low end can work!Therefore, he wanted to say try to make a cheap notebook.Think about what it would be like to launch a product with a net profit of only 5%!Such a super cheap notebook.Will it quickly seize the market?Will it quickly sweep the world through cost-effective strategies?It can be said that such a notebook product.That was an experiment by Jia Hongjian!It is the process of letting him look at the business ideas in the mid-level mist of the previous company, and slowly evolve into a management and operation idea with his own characteristics and his own set of theories!

yes.Purely low-end products are easy to make people feel low-quality, and those who have no money buy them.However, just like the previous Harvard Business School professor and Jia Hongjian analyzed, people who just started using a new product are some "geeks" and some adventurous!Because Apple's products were affirmed by these people at the beginning, Apple has a forceful style and spread out!On the other hand, what about millet, which is more earthy?Although their prices are low and they mainly focus on the low-price route, they have actually hit Apple's route. They are looking for geeks, or enthusiasts, this market first!People sell mobile phones not only at low prices, but at a "low price and high efficiency", selling a route that "the technical experts say it's good but this thing is really cheap"!As a result, Xiaomi's fame suddenly rose?In addition to the fact that the workmanship of Xiaomi may not be as good as that of Apple, and it also plays futures strategies that make people uncomfortable, what is the difference between Xiaomi's overall marketing idea and Apple's?

So, can't we all learn a lot from future mobile phone vendors like Xiaomi?Yes, maybe Xiaomi's stuff is not as high as Apple's.But if one day in the future, Xiaomi uses 3000 yuan to achieve Apple’s configuration and system fluency, such a Xiaomi x sells for 3000 yuan, and Apple’s sells for 4000 to 5000, then how many people will buy Apple? product?Apple's high profile?Is it worth more than 1000 yuan or even more than 2000 yuan?Even if someone buys this, the number of people is much less!Then, relying on the reduction in material costs brought about by mass shipments, Xiaomi can actually make a lot of money!Turning back and pressing forward step by step, what should I do with this apple?Apple will either sell cheap mobile phones to compete with Xiaomi, or be forced to vomit blood by Xiaomi, because their market was being poached by Xiaomi little by little, right?And Apple, can they put down their bodies to make cheap products and compete with Xiaomi?

It can be said that after cooperating with via now, Jia Hongjian wanted to experiment with this strategy even more!We can make ultra-cheap netbooks worth about 1000 yuan for students, migrant workers, old men and old ladies, and even give them products with a lower price than 1000 yuan. So can we also target the so-called fever market?Can we, like Xiaomi, develop a cheap product aimed at all kinds of heavy players that they like?For example, a laptop that is easier to disassemble and clean, and can replace the graphics card?For example, a laptop that can be DIYed with many things?Or is it a notebook that can dissipate heat powerfully and has a great configuration but is relatively cheap?Thinking about it this way, Jia Hongjian's new toy actually has a lot to ponder! (To be continued..)