Coquettish Rebirth

Yesterday, there was a chapter writing about a large company in the United States recruiting, saying that they falsely reported their turnover from 97 to 2001.Orange wrote in the article that Enron recruited, but in fact it was a typo, Xerox recruited.I would like to expressly explain and apologize here.It must have made everyone confused when watching it, sorry~ Juzi will pay attention to it in the future.

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That's right, in fact, this kind of speaking skill can be used in daily life, but when used in sales promotion, it is to change the introduction and praise of a product into the benefits that this product can bring to the other party!Only when it can bring benefits to the other party can it be accepted by the other party.right?Because this is tantamount to providing benefits to the other party, otherwise it is to let the other party provide benefits to oneself, and without enough emotional bonds, you can only rely on visiting more people to see if it is right for this product People with potential needs!

In some professions, it is not easy to say things that are beneficial to the other party, so many people use more visits to rely on luck to meet those who happen to have the same potential needs as Huaxia Hi-Tech.Of course, doing this is also a way, but Jia Hongjian himself appreciates his way more, because it is not passive, but active to "create demand"!That's right!Create demand!A man who is single doesn't need a woman's sanitary napkin.So can we sell sanitary napkins to him as insoles?Let him know that sanitary napkins are used as insoles to absorb sweat, not smelly and make feet comfortable?The most important thing is that there is no need to wash it!So just throw it away when it gets dirty or wet, which is in line with the habit of some men who don't like to do housework.Is not it?

So as long as you want to create consumer demand for such a product in this way, people who were actually unable to buy this product before may be happy to buy a copy to try it out!Isn't this performance?Even in MLM direct sales, it is the same when brainwashing the salesmen. In fact, their companies do not regard the real end users as consumers, but the salesmen as consumers. They try to sell to the salesmen. It is a demand, a demand that allows salesmen to become rich by selling their products!So that's the appeal!Because at least the vast majority of people want to be rich, and through proper guidance, their ambitions in this regard can be developed, isn't that a strong demand?So is it possible to turn them into new downlines?

Even the core culture of Huaxia Hi-Tech has changed.That's the same way of thinking - in the past, we made a product that has been proven to be a hot seller in the market as a culture.To put it bluntly, it is to rely on the advantages of the reborn to accurately meet the potential needs of the market, but later, Jia Hongjian wants to change the thinking of the entire company, and the company he wants to change will become "we are making the world a better place."And then their product becomes, "Just happened to make this product in the process of making the world a better place. Would you like to experience how this thing can make your life better?"

Do you see it.This is also a creation need!It creates a demand that makes consumers feel that such a product will make their lives better, because consumers feel that it is good for them and can improve their quality of life.That's why they are willing to pay for it!This is equivalent to the fact that consumers and Huaxia High-Tech are united together, and everyone acts as a partner to make the world of consumers better!This is not simply a product with good performance and good appearance, so consumers must buy such an idea!

Even expanding, why did the Apple mobile phone become popular all of a sudden?Because Apple does not simply pile up hardware, and then tell consumers that we use a lot of awesome hardware, so you guys rush to buy it.Apple's idea is that they do their best to make a product, and then although the price is high, it can create demand-similar to "We have made a product that is quite high-quality, and we have tried our best to optimize the user experience of the product. It makes you sigh that you have never used such a comfortable and easy-to-use product. At the same time, taking it out not only does not make you lose face, but also makes others marvel at your high taste. Do you want to try such a product?"

look!This kind of "high quality", "take it out without losing face", "make people sigh with high taste" and "I will sigh that I have never used such a comfortable and easy-to-use product" are the extras that Apple creates on consumers. need!This is equivalent to when other companies are still selling ordinary electronic products such as mobile phones, but Apple is already selling feelings, fashion, user experience, and quality!Jobs and the others created a new demand, so consumers are willing to buy their mobile phones!And relatively speaking, what about other mobile phones?Isn't that all mobile phones?Dozens of other mobile phones are released every year, and the average consumer has one mobile phone that is sufficient, so why should he change it?Because the new one is stronger?Configure better?Whoever says stronger and better will have to buy it?He feels that it is enough for now, and there is no other need!No matter how good or strong, has something to do with him?I want him to pay back the money and go out!

Even to put it bluntly, it is the biggest problem with Apple's line after Jobs' death.How can Apple, after Jobs' death, continue to maintain additional demands that other companies do not have when facing consumers who are already a bit aesthetically fatigued?How to continuously create consumer demand, so that consumers feel that it is not only worthwhile to replace Apple's new machine every year, but also very beneficial to them?If consumers don't feel that the new product has additional benefits for them, then they won't buy the new one.In the end, Apple will be played to death by itself-three or four years have passed, and consumers in the market are using the old Apple machines a few years ago, and then the new machines cannot be sold!Even if the configuration is higher!

Thinking of this, Jia Hongjian couldn't help but think about his toys—the laptops we're going to get later, in addition to selling consumers a cheap mobile computer solution, we can also provide What to give consumers?In fact, if you really think about the sales philosophy that Jia Hongjian just said, anyone can produce simple and cheap things.Didn't China sell cheap computers in history?But their brand is not as good as Xiaomi!Why can Xiaomi's mobile phones cause panic buying, but Shenzhou computers can't?

Of course.There may be a big factor because desktops and laptops are relatively different from mobile phones, and the added value of "brand" is actually not much.Because of various CPUs, although the mobile version is not the desktop version, the price is quite transparent, and consumers know the approximate price.For example, in 2012, the i7 CPU cost about 2000 RMB. How cheap can manufacturers use the mobile version of this CPU? 1500?Impossible to get it for a thousand?Then the price of a notebook hard drive with a speed of more than 300 is also known. Even if the manufacturer purchases a discount, it cannot be lower than the cost price of others. So after adding up the mess, there is actually not much profit margin.When the cost of a cpu is almost 2000 yuan.It is impossible to say that the price of an enthusiast notebook is still 3000?It's almost [-] to seven or eight thousand.right?

But mobile phones are different, because smart phones have been around for a short time, and before that, it was more of a tacit understanding among manufacturers to make a lot of money!Everyone wants excess profits, and they all want to sell 1500 cost machines for 4000.How much they earn in this way!Then at this time someone came out and sold the 1500 machine for 2000.That will obviously be sought after by many people!In fact, China Notebook is taking such a road.To be precise, if Jia Hongjian wants to make low prices, other people in Shenzhou can do it, and all kinds of cats and dogs can do it.Why should consumers buy Huaxia Hi-Tech instead of Shenzhou?Because of the brand?Is this convincing?

Yes, laptops such as IBM and HP Compaq are as expensive as dogs in the market now, because desktops are now as expensive as dogs, let alone laptops!Of course there are excess profits, and of course the excess profits will gradually decrease. Otherwise, how could IBM sell their personal computer department to Lianxiang?So in fact, in terms of history, Shenzhou actually seized such an opportunity when the price of computers was inflated, launched a low-cost computer, and then won many domestic markets at once.But why can't China do what Xiaomi does?Because there is no fever?Because no more demand is created?

To put it even more broadly, suppose that other manufacturers are forced by Xiaomi's competitive tactics, and everyone starts to make cheap products, and they all start to run in volume.So what should Xiaomi do?When Samsung put down the shelf and started to make a 2000 yuan flagship phone, when the configuration is similar to Xiaomi's flagship, and the price is similar, why do people still have to buy Xiaomi?In other words, after Jia Hongjian made cheap notebooks or even imitated Xiaomi and made relatively low-priced fever notebooks, what should Jia Hongjian do after Lianxiang and other manufacturers are determined to learn from them?

From Jia Hongjian's point of view, these things should have been thought out in advance!He doesn't really like to take things one step at a time. He likes to think about the plan in advance, so that after he has a plan in place, he can punch out a set of combined punches in order, which can completely be reacted to by his competitors. Before coming over and making an effective response, he will consolidate his position as Jia Hongjian's new product!Otherwise, if one punches me, the other party will react, and I haven't figured out what to do next. Can this quickly determine my position?If we haven't thought about it all the time, and the other party immediately learns our tricks and grabs our market quickly, what should we do?Watching the opponent surpass us again?

So now Jia Hongjian is thinking about such a thing, which is equivalent to that they are the first manufacturer to start making sanitary napkins, and then they predict that there is no patent for this thing, and others will soon learn it, so after others learn After that, when everyone in the market was competing for the women's market, Jia Hongjian had to think about how to sell sanitary napkins to men!Or how to make women willingly buy their Huaxia Hi-Tech sanitary napkins instead of others!

Speaking from the idea of ​​selling sanitary napkins to men, can we jump out of the original thinking, forget the original consumer camp that such a product is aimed at, and think about the benefits it can bring to other consumers?Can it be done from the perspective of providing "added value" like Apple?For example... make the notebook fashionable?Make a notebook something that fashionistas should wear with their clothes? (To be continued..)