Coquettish Rebirth

We've already talked about concepts like smart phones, and Jia Hongjian certainly hoped that they could talk about concepts like ipads, but at this moment, the direction of the conversation was a bit skewed—Wang Zhidong said suddenly: "Recently, when I was observing the personal webpage system of our company platform, which is the blog system, I found that some consumers who bought digital cameras liked to post the things they took, such as the scenery of traveling. Now the usb interface is not very common. Sometimes, if a digital camera wants to upload photos to the computer, it is necessary to turn off the computer and the camera, because there is no hot-swappable function of the usb, which is relatively troublesome. So... So I thought, can we design a mobile phone that can be connected with other digital cameras through a dedicated conversion interface in the future, so that after shooting, you can put the things in the camera Transfer to the mobile phone, and then transfer to the computer through the wireless network? Share the past?"

When Wang Zhidong said this, Luo Feng and the others nodded their heads and said they could do it, but Mr. Ni Guangnan suddenly said something that shocked everyone—"It's so troublesome...why don't you put the lens of the camera on the phone?" Surprising enough?Suddenly I can think of putting the lens group on the mobile phone!This is definitely innovative?You must know that there is no mobile phone that installs the lens group on the back of the fuselage these days!That's arguably a creative idea!

However, this creative idea did not win everyone's approval all at once, as if someone asked a question. "Will it be too expensive to do this? And the thickness will be too high? Is it really good to combine them hard?" "Why not? Let's simplify the performance of the lens group a little The lens group of the first batch of digital cameras was put on the back of the mobile phone, and then the rest could be done by software? In the future, our mobile phone screen will be bigger, so this is not just a viewfinder? And more functions of digital cameras are Why can't we do it with software?" Mr. Ni asked rhetorically.

"But there are digital cameras on the market, why do ordinary people buy a mobile phone with a camera?" Some people still don't understand.There is no need for Jia Hongjian to explain this, the old man answered the question, "When there were professional cameras in the past, why did there be a point-and-shoot camera? It is because ordinary people don't use such high-end things! The same digital The pixels of the camera are getting higher and higher, and it is enough to take pictures when traveling. But can it be carried on the body all day? And if there is a camera on the phone, it can meet the needs of the lowest level of daily life at will... Jia What do you think of what I said?" The old man turned his head and asked Jia Hongjian, it seems that the old man himself is not full of confidence!

Of course, Jia Hongjian can't give a direct answer to this. He is here to let everyone start to try to find a way for future development. If it is he who decides how to do it in the end.Isn't this a waste of all previous efforts?Isn't everyone still relying on him?So about this matter, he said: "As an engineer, we sometimes think about what will happen if such a function is developed. What will happen if that function is developed? This kind of idea is very good, and many times it is new. The development of science and technology relies on this flash of inspiration. But there is no way to make a successful product just relying on the flash of inspiration! This is a big difference between the thinking of engineers and the thinking of consumers. Engineers do things because they think I have done so. The product is better, but consumers don’t just buy it when it’s ready. For example, it’s like Mercedes-Benz. They plan to restart the Maybach brand this year. Such a brand will probably be a luxury brand worth tens of millions to 1 million. The car is going to be sold to the rich, and the rich will hire drivers to drive, and they will sit in the back seat. Assuming such a joint venture is aimed at our Jia family, we can afford it, but why should we buy it? No matter how good your car is, I think There's no need to spend [-] million on a car, then I won't buy it!"

That's right, Jia Hongjian felt that it was necessary to popularize the key points of doing business with the group of guys in front of him. Most of the people here are from engineering backgrounds, and there are very few people from pure business studies, so even if they have a marketing mindset , but when you don't understand the main points of the market, it's easy to make something that the market doesn't like.It's like salesmen who don't know anything about engineering and want to use the market to guide their technical colleagues, but the things they designed with their brains are simply impossible to achieve in the eyes of technical colleagues!If you want to be a high-level executive, not to mention becoming a generalist, but at least you must have a little understanding of what other positions in the company do, understand how they do things there, and what is the core, so that we can work together. Is not it?

"So when our company makes products, we must consider the factors of demand. If we don't think about how to use this thing, then we shouldn't make this thing. So what we have to do now is not to discuss adding such a lens component to it. No, but thinking about how we add it and sell it to consumers. How to make consumers feel that it is really useful to spend more money on a lens component! At least this will make them feel that the money is worth it, right?" After Jia Hongjian roughly talked about the concept of making products and making demands, it was obvious that the group of people at the scene suddenly realized something.But on the surface they suddenly realized, but in fact, can they really understand it?

"What Mr. Jia means is... let's first think about how to let consumers fully use the functions of this digital camera?" Wang Zhidong was the first to speak. "That's right, it's like Sony made a ps2 game console, and Microsoft will release their xbox game console this year. They can't say that they have stacked a lot of hardware and the craftsmanship is perfect, and then they say that we have made a game console with unparalleled performance. Powerful game consoles, and then expect consumers to buy them? Yes, the performance of game consoles is very important, but more importantly, games! Consumers buy game consoles because they want to play games! When a game costs 3000 yuan It is available on game consoles worth 2000 yuan, even if the performance and effect of the 2000 yuan game console are poor, but why do consumers have to buy 3000 yuan? So little performance and so little effect for them Is it really that important? It’s important for professionals and engineers, but for consumers, it’s just entertainment, just like movies. Consumers only choose to watch movies How many people will spend money to watch a movie that they can enjoy, a movie that is very academic and superb but makes ordinary audiences find it boring?"

Having said this, Jia Hongjian paused, "So whether to use a camera or a lens group on the mobile phone, the key is not whether it is done right, but whether it can be done in such a way that it will make you feel better. Consumers can make full use of this camera function. So what we all should think about is that if we put a camera on a mobile phone now, its resolution and pixels are definitely not as good as a digital camera worth thousands of dollars, but we put the camera in After the mobile phone, what is the difference between this thing and an ordinary digital camera? What special use environment can it have? What can they do but the digital camera can’t do? There is something that both the camera phone and the digital camera can do, but Can camera phones be made more convenient and better? That is, how to achieve such a thing that people have no me and others have me at the application level! If you really can’t think of it, it will prove that such an idea is not yet mature for the time being, maybe We can continue this plan if we have ideas in the future. If you can think of a very attractive way, then even if you make it thicker, you can try it!"

Such a set of teaching can be said to be the most high-end "training meeting" of Huaxia Hi-Tech. Jia Hongjian really expressed his thoughts as a whole.Although Jia Hongjian was not the boss of such a powerful company in his previous life, he did not write a dynasty by himself.But as a middle-level manager of a Fortune 500 company, he knows how the Fortune 500 does things.For example, it’s like a mobile phone like the iphone. When they were making it, Jobs might have slapped his head at the very beginning, thinking how great it would be if he could combine the ipod and the mobile phone, but this was just the initial Just an idea.Nothing can be done with just this idea!

If we really want to sell a mobile phone like the iPhone, there must be follow-up steps and a painful development process.For example, if you want to make such a large-screen iPod-like mobile phone, what is the core idea of ​​such a product?What kind of product should be provided to consumers?How should this product be marketed?What is the main feature?These are all things to consider!Then you have to think about the difference between your iPhone and Nokia and Motorola phones, how to make it unique, how to fully improve the user experience of consumers, and even how to make enough new functions for them. Go play to your strengths!

So from this point of view, to develop an iphone basically has to go through such a set of processes!If you don’t go through such a set of processes, then the final developed things will definitely give people the feeling that they are a bit superfluous-drawing feet on the snake, so that the snake has this demand in general?Always make it fully available?Therefore, letting other people in the company understand such a development model and allowing them to think independently is at least on the right path!Otherwise, if we don’t take this step, we will always be able to develop whatever Jia Hongjian asks us to develop, and we will do whatever Jia Hongjian asks us to do.There is a team under Jobs to help him, and people all over the world to help him find various materials to meet Jobs' ideas for the back cover of the mobile phone. Jia Hongjian can't always fight alone like this!His forward-looking knowledge is always gone by 2012, so what will happen then?The whole company is waiting for him to command, but what will the company do if he points at random?Unless he suspended animation in 2012... (to be continued...)