Coquettish Rebirth

"We... can we... design a page or a function? For example, if a friend is added to cq, and the other party's personal blog is updated, will our cq be notified? Encourage consumers to take some daily photos Situation? I think that compared with digital cameras, such a camera on a mobile phone should have portability, right? It is impossible for ordinary people to keep a digital camera with them every day, but they do take their mobile phones with them. So although Digital cameras are more suitable for things like hanging out with the whole family or taking pictures on birthdays, but camera phones are relatively more suitable for the fleeting capture opportunities in daily life, as well as ultra-lightweight applications, such as not preparing The kind of photos that are kept in the album for a lifetime, the small things that are taken casually in daily life... So we should work hard on this application level, so that the photos taken in this situation can have more opportunities for application, right? ?” Wang Zhidong said.

I have to say that such a Wang Zhidong who created Sina in history is really amazing!In terms of overall thinking, it is really one step ahead of others, and it is more in line with Jia Hongjian's thinking than others!It can be said that at this time, Jia Hongjian does not need to take the initiative to teach them how to make software or how to use it to create demand. Wang Zhidong has already begun to remind everyone of this idea, right?So it can be said that the next time is not about Jia Hongjian trying to guide everyone, but really watching the progress of everyone step by step thinking about ways and needs.It is true that this kind of process cannot be said to be smooth all the way, and it is impossible to say that it is perfect to think of the route that will definitely happen in the future.But at least everyone is going in that direction.Is not it?To be honest, after seeing this place, Jia Hongjian really felt that after a few more visits.He can even give himself a one-year vacation or something—by then, the company probably can continue to move forward without him, and it won't take too many detours, right?Thinking about it this way, it seems a little bit lost, but at the same time, there is also a sense of success, which makes people feel a little strange, but thinking about things after 2012, the company's team should still be able to move forward on its own.

So in the following time, Jia Hongjian was really like a father watching a babbling child slowly learning to walk.It was really watching slowly with a smile on the side, without saying a word.Such a meeting lasted for three or four hours. At the end of the discussion, the final result was that the direction of handwriting, intelligence, photography, and music in the future of mobile phones was roughly determined. Basically, it can be regarded as a handheld entertainment terminal. up.This direction is obviously correct, and what is even more correct is that everyone has begun to desperately think about how to create demand for this kind of mobile phone in the future, and come up with some software or services that allow consumers to use the performance of the machine.

After finishing this meeting.Three days later Jia Hongjian held another meeting.This meeting will not talk about the development direction of mobile phones or notebooks, but another important thing - the advertising campaign that Jia Hongjian said calls on potential consumers to participate in building a great brand !That's right!Jia Hongjian had talked about this matter with Mr. Ni Guangnan and the others before, but it was useless to just tell them, and he had to tell other people—for example, the relevant personnel in charge of marketing and advertising. know these?

Let’s not talk about the specific meeting, let’s say it will be a week after the meeting.Now Huaxia Hi-Tech will start a comprehensive negotiation with the national media about purchasing advertising space and so on.At the same time, we must also prepare for some advertising time in China Satellite TV, but the advertising time in China Satellite TV has basically been sold out, so we can only find ways to find other ways—such as Said to advertise in the evening papers and radio broadcasts under Shanghai Media Group.

Jia Hongjian's requirements for such an advertisement are quite high, and it needs to be rolled out almost all over the country in a short period of time.So if it is not synchronized, the effect will not be good.In this case, it takes a long time for such a publicity plan.It may take two or three months to unify the "schedule" of most media's advertising pages, so that the real implementation can begin.But Jia Hongjian was not in a hurry. He didn't say that it was decided yesterday that it would be known all over the world today.In the process of waiting for the "schedule" of the layout, Mr. Ni Guangnan and his team can also do some preliminary research, and the relevant industrial design department can also do some preliminary design.Although Jia Hongjian wants potential consumers to participate in such a process, consumers sometimes don't quite understand what they want, so 99% of their requests are probably useless , It's all about brains.In other words, the result of the final design is that most of them have to be done by Huaxia Hi-Tech itself, and then a few places have absorbed the opinions of some consumers.Such a process of attracting potential consumers to join the "design" is not really about attracting consumers to design together, but more for marketing and creating demand!

It looks like Jia Hongjian can rest for a while?It is possible to rest, but he can't rest mentally after resting physically - Collins' book was officially published some time ago.Jia Hongjian wasn't prepared to pay attention to the market response to Professor Funny's book, but Ye Jing was quite concerned about it. Perhaps in her opinion, this was another time Jia Hongjian was praised in a book?So although Jia Hongjian didn't care, Ye Jing cared deeply.Every day when she has nothing to do, she holds a notebook and scrolls through the comments on the pages of the book on the Sherlock Holmes website in North America, just to see what people who have read the book have to say.I even went to Sherlock Holmes forums, blogs, etc. to search to see if anyone had commented on this book.

After some refreshing, this girl found a lot of good reviews in the United States, and then showed them to Jia Hongjian with great interest-"Wall Street Journal: This book shattered the myths of the past, It proved to us that actually running an excellent company is the same as leading an army of 3 people. A general who has won many battles is obviously not a good general who can become a good general just by reading military books. Sometimes a general needs talent. It still takes a lot of practice. And Collins' book goes through the statistics of history and brings us a detailed explanation of how to be a victorious general..."

"The Christian Monitor—this book is so straightforward and easy to understand, making full use of a large amount of data in the 30-year history for comparison and explanation. For those who have never opened a company, this book is a It is a very good popular teaching material, which can tell them what can be done and what cannot be done, and give them examples to tell them who have succeeded in doing this and those who have failed in doing that. For those who have opened a company, this is This book will be a good book, because it is very practical, and many details will give clear guidance to many people who have started companies, so that it is more possible for their companies to change from good to great..."

Of course, these evaluations are all against Collins' book.It is impossible for such an orthodox media to focus too much on the characters in a certain book for evaluation, but it seems that some personal blogs and online book sales pages mention Jia Hongjian.Just like a well-known blogger who recommends books and writes after-reading comments wrote: "The most eye-catching thing in this book is Mr. X in the last chapter. This Mr. X Who it is is still uncertain. However, according to the author's description, we can see that this person should be a senior management in a company with Chinese capital like Sherlock Holmes. However, in Chinese-funded institutions in the United States, it can now be reflected It should be Sherlock Holmes Company if it has enough outstanding ability and has a clear senior position like CEO. Given that there are several Chinese in the senior management of Holmes Company, although we cannot conclude that it is someone among the executives, but What we can be sure of is that this person must have a huge influence on the direction of the Sherlock Holmes Company..."

"From the description in the article, such a Mr. X is obviously similar to the other fifth-level CEOs mentioned in the book. He is an unknown manager who can lead the company to excellence. He Humble, he is low-key, he may know how to put the right people in the right position while being capable. Maybe this is the reason why the Sherlock Holmes company is getting stronger and stronger, although what the company is doing It is the most popular Internet industry at one time. Although they are different from what is said in the book, they are actually the same as other outstanding companies. Similar to happy families are always similar, and unhappy families have their own misfortunes. Successful Many of the secrets seem to be similar—people-oriented, meeting customer needs, doing what the company is good at, adhering to core values, and actively adapting to changes. Although this Sherlock Holmes company did succeed by virtue of the tide of the Internet economy, it is obvious that they are now More vitality than other companies that are also rising in the tide... Maybe, all this is due to the so-called Mr. X. This has to make us more curious about who this Mr. X is..."

Well, after Jia Hongjian read the blogger's boast, at least he didn't feel that he would blush.Because after all, he didn't praise him face to face, unlike Collins who said that Jia Hongjian was more powerful than him.And after such a layer of separation, it really made him feel pretty good, at least he likes this kind of praise...