Coquettish Rebirth

"Russian market?" Ni Runfeng was taken aback for a moment.He kind of understood what Jia Hongjian meant. Jia Hongjian said before that he wanted to develop the European market, and he would rely on mergers and rely on European design capabilities to improve his own level before entering.Although as a large state-owned enterprise, in fact, the fees paid to the state these years have not been much, and it can even be said that they have stopped for a few years-in the earliest planned economy period, all profits of the factory had to be handed over, and then it was necessary to spend money on the state. After the money is approved, the funds are earmarked for special use.This is a bit like a child controlled by his mother. All the lucky money obtained during the Chinese New Year is taken away by his mother, and then he has to report back to his mother to apply for a special fund if he wants to buy something.

But after 93, because of the transition to a market economy, it is obviously not enough to hand over all of this.Therefore, the proportion of state-owned enterprise profits turned over is basically getting lower and lower, and then it stopped directly-too ​​many state-owned enterprises have lost money, and even if they don’t lose money, they just make very little profit from the operation. Turning over the profits is simply worse.So in fact, all these old Changhong's profits are kept by himself, but they are saved. Changhong is not Huaxia Hi-Tech who likes to save a lot of money.They are also diversifying, and they have also begun to enter black home appliances and even white home appliances from cvd machines. Don't these all require investment?And besides, Ni Runfeng also learned a little implication from Jia Hongjian's words - the Jianlibao that Jia Hongjian ate back then, the local government used to suspect Jianlibao because it bought office buildings in the United States and didn't make money for several years. transfer of assets!

Although it is said that this kind of suspicion was only caused by doubting Li Jingwei, the problem lies in this!If others believe in him, it can be regarded as an investment.If you don't believe him, you can say that he is deliberately losing money!In private enterprises, it is enough to convince the board of directors, but it is different in state-owned enterprises!All kinds of people who wanted his position might use this excuse to sue him!Ni Runfeng might not be afraid in the past, but don't forget that he just offended the leader two days ago according to Jia Hongjian's request!Looking back, even if this kind of blackness didn't get him off stage, the yellow mud would fall into his crotch, either that or that!

Therefore, in Ni Runfeng's view, Jia Hongjian cared about him and loved him, knowing that such things might happen to him, so he was not allowed to continue to use the money earned by Changhong on the mainland to make up for Europe. Instead, use the money earned from Russia to make up for Europe.Is this all right?It has really opened up markets in foreign "developed" countries.And it's still not a big problem to use the money earned overseas to support overseas?

But this is not without problems, because the Russian market is not so easy to develop!Yes, Russia used to be inferior in heavy industry and light industry.Our domestic products in China were very popular in the Soviet Union in the 80s.But it is also because of the training of men in the 80s.So it is quite difficult to pass customs in Russia now! "Russian market...Mr. Jia, we also thought about the Russian market two years ago, and originally wanted to vent our excess production capacity to the Russian market. But who knows, we found out after investigating. The people at the Russian customs... It’s quite fake. Not only does it require a fee, but it’s also extremely slow, and even customs clearance goods are stolen in their warehouse! They are not responsible! Later, after discussion, we found that if we want to enter the Russian market, we still have to open factories in their country. Okay, so that we can not be taken advantage of..." Ni Runfeng said.

drink!Is there such a thing in Russia?Jia Hongjian has heard that in Russia, corruption is more serious now. It seems that the police will blackmail foreigners on the street. , As long as you stuff the money, you can leave immediately.But he really didn't expect that there would be such a big problem in places like customs!Still stealing goods?If this is the case, it is really difficult to import products from outside Russia, it is better to get it in Russia.

But if this is to be done in Russia, then it is tantamount to additional investment!How much do we invest?Invest in a factory with an annual output of several million units?That's too exaggerated!And if you invest in a factory with less output, you also need to sell, open up the market, and hire a large number of local workers. It can be said that it is a lot of trouble!Although the investment is in place, it is estimated to be profitable within one or two years, but the energy involved is too great-it is equivalent to letting Changhong look for opportunities in Western Europe, while developing in Russia, and at the same time cannot relax. Domestic market and diversification!Can Changhong handle these things?In fact, let alone Changhong, Jia Hongjian feels that it is embarrassing for the staff of Huaxi High-Tech Headquarters to operate two major projects at the same time. He may have to stand up and lead one project and let the rest of the staff focus on the other. Only on the project.After all, this is a dual purpose, and both sides must be meticulous and careful, not just fooling around!

"Runfeng, how much production capacity does Changhong have now?" Jia Hongjian seemed to have thought of something, and asked a different question. "Production capacity? The profit was too high when it was not saturated a few years ago, so I decided to increase it quickly, but now the production capacity...is quite overflowing...400 million units..." He said stumblingly. "I'm asking you a question. Just answer honestly. Is this 400 million units a three-shift production capacity?" Jia Hongjian asked with a frown. "No... just one day shift... if there are three shifts... 1200 million units..." Ni Runfeng's old man in his decades at this time murmured like a child who had done something wrong.That's right! In 98, Changhong sold 600 million color TVs a year. How could their production capacity be only 400 million? In 98, he even approved the introduction of several production lines!Originally, I wanted to work in three shifts to hit a production capacity of 1000 million or even higher, but who knew that the market was saturated!And the market saturation was not discovered until 99!At that time, we could only turn the three shifts into one long day shift, and then dump a large amount of inventory through distributors to Southeast Asia and other places, at least to ensure that the more color TVs produced did not suffer too much and the overall profit was guaranteed...

"How much? 1200 million units? Why didn't you say it earlier!" Jia Hongjian was taken aback!Wow, 1000 to [-] million units, how much production capacity is wasted?With this production capacity, what kind of factory should we open in Russia?Just go the other way! "Why do we go to Russia with so much production capacity? Just talk to companies like Philips and Thomson about OEM! Let's get our production line up and running first! First make full use of our idle production capacity to make money for the factory, and then we Take some of it to develop in Europe! This way, you can easily explain to the province later, write the plan in advance and submit it later, and if the province is satisfied, your position will be secure, and there will be no trouble if others make small reports!" Jia Hongjian ordered immediately.

Although the plan he ordered now is completely contrary to the plan he said before, and although Jia Hongjian seemed to have said before that he would not use the OEM model because TLC could also do it, the problem was that Jia Hongjian thought that Changhong’s production capacity was only three shifts at the time. The 400 million or 600 million units are down, thinking that if you want to do OEM, you have to introduce a production line and then do OEM. It will take time, won't it?Can the production line be produced the next day after it is introduced?It's normal to mess around with debugging, trial operation, etc. for a year or even two years!So from Jia Hongjian's point of view, Changhong can do tlc as well!But now Changhong itself directly has a production capacity of 1200 million, and then the production capacity of 800 million is actually wasted, so what are you waiting for if you don’t rush to take orders?

Even if the TVs of the French and the Dutch are famous brands, their TVs are not TVs anymore?Something different inside?Even in this era, Philips still has a large number of picture tube TVs to sell. After all, LCD is still a new thing in the market, and even speaking of the technology of this new business of LCD is not very mature, so the mainstream in the market is still the spherical TV. The TV with the display screen has become such a product as the so-called flat-screen TV!Changhong can do these things in 95 and 96, okay?Even the picture tube Changhong can produce it by itself!Even if those good brands look down on Changhong’s picture tubes, but they can use the picture tubes they specify, we will make circuits for them and make matching shells, and the cost will be very low in the end!Because the production capacity itself has been wasted, even if the production line is started, we only need to be given the cost and depreciation!If we work for others for free, we can just let our production line operate at full capacity!And after doing this, have you established a good relationship with other European brands?Wouldn't it be easier to go back and buy someone else's factory, R&D center, etc.?Can we also learn the design concepts of mid-range and high-end products made by European brands in advance?Isn't this the same as Samsung helping Apple to manufacture and then stealing Apple's design?

This is a huge opportunity!There is even an advantage in doing this, that is, it can also attack the potential competitors of Turkey!Didn't Jia Hongjian and the others investigate before, didn't they find that most European brands are manufactured in Turkey?Isn't it easy for Changhong to enter the European market and be competed by Turkish manufacturers?If this is the case, let's go outside the market to grab all the OEM orders from the Turks. Are these Turkish brands dead?In this way, when we gradually enter the European market in the future, won't we lose a few strong competitors?Fighting against competitors is strengthening yourself!And let's snatch the other party's order to do the OEM first, and then we can prevent tlc from grabbing the OEM, right?

And our asking price is still the cost price, just to maintain the production line and production capacity!We can do OEM without making money, so what are we afraid of?And to put it bluntly, when we progress to the era of flat-panel TVs in the pure LCD era, all the production lines of picture tube TVs will have to be replaced with new ones!It's useless if we don't start this production line!How about letting them use their last light and heat to help us get rid of some competitors?We can even pay close attention to the Turkish side, and if there are any companies in Turkey that can't get along... hum... we can also buy them!In this way, we can also have a forward base in Europe in the future, right? (to be continued..)