Coquettish Rebirth

If you want to fool around with LG, and South Koreans, you must understand what they are thinking now.

The so-called know yourself, know your enemy, and win a hundred battles. If you don’t know what the Lexi Jinxing business in South Korea is thinking now, then you won’t be able to fabricate a plan to deceive them—just like Jia Hongjian said, to deceive others to follow our rules. If you want to do things with your own ideas, then you must say what is good for others.And knowing what the other party wants, isn't this the easiest way to make up something that is good for them?Isn't this the easiest way to make people tempted?

Otherwise, even if what you say is good for others, it is useless if they are not interested at all!For example, if you want to take a girl to go shopping and say that you see clothes on the street that are especially suitable for girls, this is completely okay. Which girl doesn't like beautiful clothes?But the problem is, if a person said that he saw a wedding dress expo on the street and wanted to drag his girl to go, but the girl doesn’t even have a boyfriend now, and he doesn’t want to go to the wedding dress expo at all, then why would he go?Why are people interested?

So after tentatively deciding to choose LG as an ally, Jia Hongjian immediately began to collect various news reports about LG, and pieced together a temporary idea and trend of LG through various public reports.The so-called silence is gold and open mouth is silver. In many cases, to understand the trend of a company, you don’t need people to say what they think in their hearts. You only need to collect various public information, and you can analyze it with a certain amount of information analysis ability. It's all over the place—this is just like what the "intelligence chief" of the former Republic said, there is no need for beauty tricks and bribes. 90% of the information can be collected through open channels!

So what information did Jia Hongjian collect and analyze?According to Jia Hongjian's analysis. In 93, LG began to officially enter China, and established the mainland headquarters of LG in the capital. Then in 95, when Lexi Jinxing Commercial officially changed its name to LG, it also entered the US market with LG, which had been in operation, so that LG had the first place. Lu Yongyue, the general manager of the sales department for the first overseas market, was dispatched to the capital.From this point, it can be seen that LG definitely regards the mainland or simply China as a very important market!Otherwise, the general manager of the sales department of such a big brand would not be sent over as the regional manager, right?At the same time, comparing Samsung's actions, it may be that LG found that they could not compete with their brother Samsung in the US market and the European market, so they could only find such a potentially powerful market that Samsung had not noticed as their own. The main market development?

But why did Jia Hongjian remember it. lg has not been doing well in China?With this thought in mind, Jia Hongjian continued to search for various public information.He found out that after arriving in the mainland in 95, the old Lu had lived on fire for four years.In the past four years, there has not been much market development, but mainly to establish various factories belonging to LG!what does that mean?Means that lg only regards China as an overseas production base?Should not!If it's just an overseas production base, it won't work. Why send the head of the sales department?This is completely unreasonable!

Therefore, in Jia Hongjian's understanding, it is obvious that this is to increase the development of the Chinese market while utilizing China's production capacity, and even take the Chinese market as the top priority to develop!Because it is not as simple as opening one or two factories within 4 years.Fengtian, Tianjing, Changsha, Nanjin, Taizhou, Shanghu, Kunshan, Qinhuangdao, Qindao, this factory is built in all aspects of China's north and south!Is this how small it looks?And these factories are not concentrated on one or two products, but still include air conditioners, air conditioner compressors, crt TVs, picture tubes, microwave ovens, magnetrons, refrigerators, refrigerator compressors, washing machines, lcd liquid crystal displays, pdp plasma Modules, dvd, mobile storage... such a series of products can be seen at a glance that lg is going to open all factories in China!Even if it is used as a production base, it is the posture of selling most of these things in China, right?

Even according to what this old Lu said in an interview with a certain business newspaper in 99, it is even more amazing-"LG is not only to become a foreign manufacturer operating in China, but also to become a company with international vision and technology. Chinese manufacturers!" What does your sister mean by that?That simply means that we should develop ourselves as a local Chinese company!That simply means that the foreign turtle wants to treat itself as a local turtle!What does this mean?According to what the old Lu said next.Then, according to the news that Jia Hongjian asked his subordinates to search for various new LG products from various local newspapers, in the past 99 years, LG has really positioned itself as a Chinese domestic brand-they have a large number of products. When it went public, a large number of advertisements fell down, and then it was not the expensive high-end route of Samsung, but the very low-end route of the common people!One of their split wall-mounted air conditioners sells for only 3000 yuan!A cabinet air conditioner sells for 4000 yuan!wipe!This is about the same price as in 2012! In 2012, if Jia Hongjian remembers correctly.Even a wall-mounted air conditioner costs more than 1000 yuan, but a cabinet air conditioner still costs more than 4000 yuan!Moreover, all kinds of domestic brands sell at this price!

What does this mean?This means that lg has completely given up the force of foreign brands!I really think of myself as a local turtle brand to grab the market!At this time, Jia Hongjian hastily asked his children to go shopping in various shopping malls in Shanghai instead of him.As a result, the data returned was even more shocking - for some reason, this lg seems to have spread all over the Shanghai market in a year or two, and the price is cheaper than some domestic ones!Just like their microwave ovens, foreign brands are in a mess. The lowest-end microwave oven model sold in China is more than 300, which is the most traditional knob, the smallest space without any other additional functions, and the price of lg is even higher than that of domestic microwave ovens. The goods can be a little cheaper, so ten or twenty yuan!Shit, brother, South Korea is also a foreign country!Can you guys be a little bit tighter?What does it mean that your products are more expensive than domestic products in China?This is very close to the cost price, right?One must know that Jia Hongjian and the others offered Chang Hong a business to manufacture light-wave furnaces for Whirlpool, and the manufacturing cost of light-wave furnaces was about 20 US dollars!If you convert it, the cost is 40 yuan, and the price of the lowest-end microwave oven of this LG is even closer to 330!Although they don't install halogen tubes, the cost will be a little lower at ten or eight yuan, but the problem is that they can't make much money!

That’s right, Jia Hongjian found out after a survey that the microwave oven of this LG foreign brand is 20 yuan cheaper than the domestic Glance washing machine of the same grade, and the LG washing machine is more than 20 yuan cheaper than the domestic Duckling washing machine of the same grade. Money, the price of the color TV is even ten or twenty yuan cheaper than Changhong's... This is simply too immoral!And the key point is that, according to the photos taken by the children below, this LG product still has the consistent style of Koreans who like plastic surgery and pay attention to the appearance.Then add one and it is lower than the domestic one!Then the result of this is that although LG has a low profit margin, but with the help of the Chinese market, its sales in China for the whole year of 20 have actually reached 2000 billion US dollars!In other words, their sales are more than 21 billion yuan a year!This scale is really supported all at once!

However, such a brand with such a large sales volume, why did Jia Hongjian feel that he has no enterprising spirit in later generations?Let Jia Hongjian catch up in later generations, that is, if you want to buy high-end LCD TVs, it is better to buy Samsung, Sony, and Sharp.As for LG's TV, that is the representative of high quality and low quality. Maybe the effect is similar to that of Samsung, but the brand is not strong enough, and the price is still similar to Samsung... Isn't this ridiculous? The LG brand is not as loud as Samsung, but the price is still similar to others. The profit margin has gone up, but how many people buy it?Could it be that LG's strategy changed later?From the foreign soil turtle's route of giving up force to the route of stressing force?Very likely!

Maybe it’s because the headquarters of LG looked back and found that after so many years of development in China, the sales were very good, but life was not easy, and it couldn’t make any money.So I started thinking about improving my style?Start thinking about making more profits?But the problem is that it is not so easy to make more profits and improve your own brand positioning!Your lg is not very good at improving the brand image that has been left to people for a long time, and you have not advertised all kinds of your own amazing technology, so how do consumers know that you have become more powerful?It's better to open a new high-end brand!Is it okay to directly and high-profile publicity from the very beginning, so that consumers can slowly accept a high-end brand without stereotypes?

However, how LG will go its own way is LG's own business. Jia Hongjian will not tell them how to go, and Jia Hongjian will not even tell them on purpose!What he has to do now is to quickly seize the opportunity period of lg to give up the force of foreign land turtles!Yes, this is a period of opportunity!If lg is willing to give up aggressive style in the Chinese market, wouldn’t they be more willing to give up aggressive style in the European market?As a spoiler, wouldn't they be more suitable?And the most important thing is, if Jia Hongjian didn't mention the fact that he knew as a reborn that LG failed to improve in the future, then LG should still want to improve in the same way as in history, right?Then did this cause them to snatch a certain share of Europe, and then they would mess it up?

So obviously lg is a fully qualified ally!How good it is to have enough momentum now, and then foolishly abolish martial arts in a few years!Now it can be used as a gun for us, and it will not become a threat to us later!This is simply a gift from God!It can be said that Jia Hongjian really fell in love with the South Koreans in LG!I really want to hug them and kiss them one by one!