Coquettish Rebirth

Jia Hongjian did not go to Seoul, but came to the capital.The person he is going to meet this time is that Lu Yongyue.According to the usual practice, Jia Hongjian should be looking for the headquarters in South Korea at this time. He should be looking for Gu Benmao, the head of the third-generation LG who came to power in the early 90s. Why did he come to look for it? What about Lu Yongyue, the person in charge of such a large China region?Logically speaking, he wants to encourage LG to redouble its efforts in development, and it should be more useful to go to the headquarters of other LG, otherwise, can the boss of a Chinese region alone determine the direction of the entire group?Is it possible to decide on the European market?

It cannot be decided, but it does not mean that there is no influence and no right to speak!Because in 2001, in addition to being the chairman of LG Electronics China Co., Ltd., Lu Yongyue was also promoted to the vice chairman of LG Electronics Group!It means that he is not only an overseas branch manager who is only in charge of the mainland China market, but also the second winner of the LG Dianzi Group. He is fully responsible for the global marketing, okay?

When Jia Hongjian saw this old Lu, he just felt that this old Lu did not look like a South Korean. The impression given to Jia Hongjian by South Koreans seems that they generally have higher cheekbones and narrow eyes. long.As for this old Lu, to be honest, he looks more like a Chinese, and he is like a kind-hearted old man who is chased by others, but Jia Hongjian knows that this kind of old man is an old elite in the shopping mall!Now it looks kind and friendly, that's because Huaxia Hi-Tech, represented by Jia Hongjian, is a partner!Looking back, if the old man is about to get angry about something, he will definitely change from a kind-hearted man to a majestic evil star!

"Mr. Jia, hello, hello!" After seeing Jia Hongjian, the South Korean old man came up to shake Jia Hongjian's hand with a smile of kindness and kindness.He even said hello to Jia Hongjian in Chinese with a strange pronunciation.This attitude is really good! "An Ning ha yo..." Jia Hongjian spoke Korean, and by the way, he bowed his head slightly to others, which was regarded as a "salute" from a junior to an elder.They are so polite to us, of course we reciprocate!Seeing Jia Hongjian being so polite, the old man suddenly became amused. After pulling Jia Hongjian to sit down, he asked in English in surprise, "Mr. few!"

"Hehe, that's all I can say in Korean..." Jia Hongjian smiled and greeted the old man.After chatting for a few minutes.The old man finally asked, "Mr. Jia came to see me this time. Is there anything I can do for you?" Hearing this, Jia Hongjian did not directly mention his plan, but asked: "Senior Lu, what does LG think about the future direction of flat-panel TV technology?"

"In the future... it must be one of pdp and lcd. I personally hope that lcd will take the lead. After all, our lg is relatively better at making liquid crystals. This is also good for you Huaxia Hi-Tech, right? Hahaha... "The old man was really kind and kind at this time, but he said nonsense for a long time, and he didn't say a word of reality.Fools know that they definitely want LCD to take the lead, but after investigation.Jia Hongjian knew that LG had never been idle in the field of pdp plasma - they all imported technology and went to China to build factories!Isn't this two-handed?Maybe it was taken advantage of the financial crisis in Japan and sneaked in to Japan, right?

But I thought so, but Jia Hongjian said something else—"Really? But I only bet on the success of the LCD, and I only believe that the LCD will succeed! Because the pdp is a Japanese product, it must fail! "Jia Hongjian is really confident at this time!Of course, his speech made the old man very curious, "Why do the products of Japanese manufacturers fail?" Certainly.Looking at Japanese companies in this year, they are extremely powerful!Why do you suddenly say that Japanese companies can't do well?

"Because Japanese companies have never been open, they want to consume all their resources when a product is not strongly attractive. They want to cover all related upstream and downstream products, maximize their profits but don't care about consumption. The life and death of those who live is like Sony's MD Walkman who is not willing to compromise with the industry's existing optical disc standards, even unwilling to use the industry's 8cm small discs, insisting on using self-designed mini discs, and the result is dead... ...The islanders of Japan have problems with their brains. Relatively speaking, in the pdp camp, those companies do not communicate with each other at all. They all solve the natural problems of pdp by themselves. The result is that various pdp manufacturers They can't solve all the problems... and our lcds are not tightly combined, but we have fewer problems. Even now we only have problems with response speed, color and viewing angle. But as long as the response speed and viewing angle are combined Solved, the color problem is really not a problem. Ordinary consumers are not professionals. What do they want with extremely high color reproduction? It is almost passable, and what about pdp? Apart from the serious problem of screen burn-in, the power consumption Problems they will never solve!"

Then, Jia Hongjian briefly talked about environmental protection issues, but what he said was not about establishing a brand for Changhong by marketing the concept of environmental protection, but about the general trend of the world—— After entering the 90s, the awareness of environmental protection has become stronger and stronger, and various countries have higher and higher environmental protection requirements for electrical products.At the earliest time, air conditioners and refrigerators used freon, and freon would affect the ozone layer, so after the discovery of the ozone layer hole in Antarctica, countries gradually required fluorine-free air conditioners and fluorine-free refrigerators.Then washing powder and so on will start to be phosphorus-free, and finally home appliances will have stricter requirements on power consumption!

In 97, the United States implemented a requirement for energy consumption of electrical products, which is similar to the energy efficiency labeling of electrical products in China. All in all, it encourages the sale of products with low power consumption, and then gradually cuts off products with high power consumption.Why can't China buy ccfl LCD monitors in later generations?Are they all LEDs?It is because of environmental protection requirements!But in fact, the backlight method of the ccfl cathode fluorescent tube is less harmful to human eyes than the led one!And the pdp color TV didn't solve the energy consumption problem when it was delisted!So in the end, it can be said that pdp died in this aspect!

When Jia Hongjian said this, the old man was a little dubious. Of course he hoped that the LCD screen would be good, but is it really as simple as what Jia Hongjian said?Of course, Jia Hongjian also knew that it was impossible for him to convince the other party so easily. In fact, he said this topic was just for "bedding the ground"!Whether the old man really believes it or not is not important to him at all!Anyway, in a few years, LG will abolish martial arts by itself!So after Jia Hongjian smiled at this time, he seemed to remember something, and said in a low tone: "By the way, Senior Lu, recently the French came to sign an OEM agreement with us, don't you know?"

"French? You? Huaxia Hi-Tech?" Old man Lu asked in confusion. "It's not Huaxia High-Tech, but Changhong. The chairman of Changhong is my good friend, and Changhong is also a state-owned enterprise with a very good relationship with Huaxia High-Tech, so I often help them with advice. A few days ago, Thomson from France came to find Changhong signed an OEM contract, or did they fly over to talk to us in person..." Jia Hongjian's tone was low, but what he said seemed to be something to be proud of? "At that time, when we asked the French about the need for OEM, the French flew over immediately, and how many senior leaders came together in a group!"

At this time, Jia Hongjian's speech can be regarded as low-key, even judging from his expression, it seems that he is not very happy!And this has successfully attracted Old Man Lu.At this moment, the old man couldn't help asking: "French Thomson? Oh? Why are you here to do OEM? Why are you still not happy?" The old man asked with concern

"The other party has a wide range of intentions, but this is only the first time to cooperate with them, so we will first manufacture TVs for them, and after they start production at Lingnan CRT factory next year, we will use their CRTs to OEM Thomson TVs, and then We can make a big difference! But I am worried about you! Our Huaxia Hi-Tech’s original TFT liquid crystal production line and chemical vapor deposition were introduced by you, and we still have feelings for you. We are worried that the French will turn to China. The market has ideas... You guys will have a hard time when the time comes, I know you lg attaches great importance to the Chinese market, that's why I sent you here, right?"

Sure enough, upon hearing what Jia Hongjian said, the old man was really taken aback!He knew about Thomson's coming to China to build a factory. Originally, LG regarded this as a first-level alert!Because Thomson's company originally sold not the most luxurious and high-end TVs in Europe, but low, medium and high TVs!At the same time, according to what Jia Hongjian said, this Frenchman wants to manufacture in China, and has established his own picture tube factory in China... Is this going to enter China?

French TVs have never entered China before, but this year it seems that French products are being price-competed by Turks in Europe.Have a little loss?So are these French people going to work with Changhong as an OEM and then establish their own Chinese marketing branch?Are you going to enter the Chinese market?With Changhong's OEM at that time, the price of the French products can be kept very low at that time!After all, the French have already lost money, and what they want is the profit brought by a large number of sales!Will this have an impact on lg?

That's right!Jia Hongjian came here this time to act as if he was a caring person and came to inform the news!Although he fabricated the facts, but the facts are not true. Could it be that the Koreans still ask the French?And then let Changhong find a way to "represent" Thomson's brand or something, or use some other more tactful methods to act as if Thomson really wants to test the waters in the Chinese market, so that's it?Who said that if the French want to enter the Chinese market, they must enter in a high-profile and comprehensive way?Who said that it is necessary to roll out the same product line as the Koreans?And at this moment, Jia Hongjian began to promote his "conspiracy"...