Coquettish Rebirth

After a few days, the old man was busy with a meeting with the South Korean headquarters, and finally some clues came out of the discussion.But at this moment, Jia Hongjian called and said he wanted to pay a visit. "Mr. Jia, can we meet again in a few days? I'm really busy recently." The old man said apologetically.However, Jia Hongjian did not considerately agree to the request of seeing you again in a few days, but asked the next best thing: "Otherwise, we can have a meal together? You have to combine work and rest, and I am I came up with some methods and wanted to ask senior you for advice, but I don't know if it will work..."

"Method? Well... Let me check the time... How about tomorrow night?" The old man said after flipping through his timetable.So, the matter was settled.The old man was actually quite suspicious of Jia Hongjian at this time, because to be honest, even if the relationship between everyone was really good, even if Jia Hongjian intended to repair the relationship with LG, was it necessary to come in person?And now, although Jia Hongjian stopped for a few days, he still said that he had an idea... Is there something behind this?The so-called abnormality must have a demon, seeing all kinds of weird things in the world, of course, the vigilance is much heavier.And he was willing to meet Jia Hongjian and listen to what Jia Hongjian had to say, because he actually wanted to see what tricks Jia Hongjian had up his sleeve!

As for Jia Hongjian, he naturally knew that it was not easy for him to win people's trust.But he said that this matter is a conspiracy, not a conspiracy!What is Yangmou?That is, even if lg knew that Jia Hongjian had plans and malicious intentions, he still had to do it!Because this approach is a relatively good way for LG itself!Of course.In such an overt conspiracy, Jia Hongjian actually had no malicious intentions. He analyzed the environment and status that LG itself was in.Then they are required to quickly increase sales and occupy the market in order to develop—that is, let the market be familiar with the brand before they can consider improving brand positioning.

On the second night, Jia Hongjian and Old Man Lu asked for a private room in a restaurant in the capital, and then they chatted while eating. "Senior Lu, I personally have some thoughts on the current situation of LG. I don't know if it's right. I want to ask you for advice. If there are any mistakes, I hope you can correct them. Only in this way can I learn some good business methods... After Jia Hongjian smiled, seeing that Lao Lu did not object, he continued: "I think it looks like lg has just become famous in China. I guess your strategy is to spread it widely first. Open, first gain popularity and then gradually upgrade the brand? Do you use a strategy similar to Samsung’s early overseas strategy?”

That's right! In the 80s, Samsung products were synonymous with "garbage" in the United States. This is the same as the earlier Japanese products, but later everyone gradually increased the brand!This is the case with Japanese home appliances.This is especially the case with Japanese cars—they just entered the U.S. market with thin skins and heavy stuffing, didn’t they just use the banner of economy and fuel efficiency?Isn't it just a banner that is cheap and suitable for home use?The domestic car brands in the United States are more muscle cars with high fuel consumption. It is very cool to have a lot of horsepower, but it is also very cool to run out of the money in the wallet.During the oil crisis, when the oil price keeps rising, Japanese cars will naturally sell well in the United States!Then from the 90s to the 21st century, this Japanese car really began to climb slowly.Like Lexus or Lexus, there are even more high-end cars.Isn't that what Japanese cars do to increase profit margins?

LG is not as good as Samsung in the United States and South Korea, and Samsung doesn't value the Chinese market very much now. The mobile phones sold in the Chinese market are purely expensive but there are no shell clamshell phones with good configuration, and Samsung's TV refrigerator washing machine is even better. It is less to enter the Chinese market. If LG wants to develop in a place where there is no strong competition from Samsung, then there is only a single and huge market like China.But in the Chinese market, it is necessary to fight for sales.Relying on the mid-range products made abroad will definitely not work, because Chinese people are desperate to make mid-to-low-end products.Any mid-to-low-end manufacturers that have flourished in foreign countries come to China, and they are looking for a dead end!Just like msn met qq, in the early years msn could pretend to be aggressive, but in the end, it was still killed by qq?What about Microsoft's bing and what about Google, isn't it still helpless to be done by Baidu in the mainland?What about ebay, isn't it still a few years later than xbao, which is developed a few years later, can't do anything?

Therefore, in the Chinese market, lg specially develops ultra-low-end products, super-simplifies products, abandons aggressive sales, first makes money and makes the brand famous, and then slowly climbs up. This is very logical.And this kind of logic is actually applicable to foreign markets!Therefore, after Jia Hongjian saw old man Lu nodding his head to acknowledge their strategy, Jia Hongjian did not dig into this strategy, but did not analyze what the French would do when they came to the Chinese market. Instead, he changed his perspective, " Then the French want to enter the Chinese market, so how about we enter the European market instead of LG? They want to enter the market we are most interested in, and we will also enter the market they are most interested in, forcing them to fight on two fronts. How? Sample?"

As soon as he heard this, Lao Lu looked at Jia Hongjian with a sharper look! "Oh? This idea is very interesting. Mr. Jia might as well say a little more..." "Hehe, I did some research and I heard that the French Thomson Company has started to lose money in the past two years. If you maintain the previous The strategy is to use the ultra-low profit model to run the volume, hold back the French so that they can't make too much profit or even no profit in the Chinese market, and then launch a pincer offensive with the other hand to open up a second battlefield. Take the initiative to launch an attack on French products in Europe. If the French products are attacked, the profits will definitely drop further, they will suffer more damage, and they will need more money..."

Just as Jia Hongjian said this, he paused for a moment before taking a sip of water, but the old man suddenly interrupted, "European market? Why do you want to go to the European market? What good does it do us lg if the French are even more short of money? ? If they are short of money, won’t they pay more attention to the Chinese market? And if we do it like this, it won’t do us any good... On the contrary, what good will it do for you, Mr. Jia?” Hey!This old man really doesn't believe in people!Could it be that a good person like Jia Hongjian can't help LG for nothing?

Of course, this is just a joke. Jia Hongjian's actions are not good for him. It's rare.At this time, he smiled and said frankly, "The benefits to us are not obvious, but the problem is that Changhong, who is closely related to me, also wants to enter the European market in the future. After all, it is too difficult to make money in other markets. There is also a company like Thomson, which is very annoying. So we are willing to do things that can cause trouble for them... And on the other hand, seniors, you also know that Changhong has a close relationship with Huaxia Hi-Tech, and we have Panels, they make LCD TVs. As for such a Thomson, most of their technologies are in CRT TVs. If such a strong competitor in the future can be prevented from developing the next era of TV technology, that is It’s very cost-effective. After a few years, there will be one less giant in the European market! This is good for us and you! It doesn’t even matter whether pdp wins or lcd wins, as long as Thomson loses in the end, isn’t that all right? So as long as If you lg is willing, I can persuade Changhong to give you zero-profit OEM for the next year, and mass-produce all kinds of CRT TVs for you without making money. Let's work together to hit the European market..."

As soon as he said that, old man Lu immediately became pensive.He heard what Jia Hongjian meant!Jia Hongjian is trying to destroy the production capacity of calcium carbide in Europe!It is to let everyone "dump" to Europe together, build a factory in Europe, and complete this loophole in Europe through the last process to make the product a European production, and then not only to attack Thomson, what kind of Turkish company Those of the same class will definitely suffer!Maybe a group of large, medium and small TV manufacturers in Europe will be tragic!but!It is not without benefits to make their group of companies a tragedy!Just like what Jia Hongjian said, now is the time to start reforming TV technology!

Whether it's pdp plasma or liquid crystal lcd, there will definitely be one in the future that will replace crt picture tube color TV.So it is indeed a very insidious but very smart way to limit the strength of potential competitors and pave the way for your own future!It’s okay to make less money now, and even if you don’t make money, you will roll in the mud with your competitors who are not as prepared for the future, and then one day you will start updating. Run, and what about those competitors who have been dragged into the quagmire by themselves?All of them were so deep in the mud that they couldn't get out at all!

If this can really be achieved, then in the future—maybe four or five years later, it will indeed be more convenient for LG to compete in the European market, because relatively speaking, it will weaken the strength of many competitors!At that time, it may be that Japanese manufacturers are competing with their Korean manufacturers, plus China's Huaxia Hi-Tech and Changhong!Is this easier than competing with local European brands?This is like killing your accomplices after a robbery. It is always a good thing to lose a penny!

And the most important thing is that if a large number of "dumping" is now done, it will also allow lg, which is basically not well-known in Europe, to gain a little popularity at once, at least let everyone know about the lg brand, even if this brand gives people recognition It is a cheap product.After all, it is better to have awareness than to have no awareness. After all, the awareness of the brand can still climb slowly!