Coquettish Rebirth

Jia Hongjian knew that as a Chinese manufacturer, it was very difficult to negotiate acquisitions with companies in developed countries, and it was even difficult to negotiate joint ventures!why?It's very simple, people look down on it!This is not about the racial superiority of white people. Let’s just say that Huaxia Hi-Tech suddenly suffered a serious loss for a year, and then suddenly a decent medium-sized company in China came to discuss cooperation and joint ventures with Huaxia Hi-Tech.What kind of company is Huaxia Hi-Tech? the 500 strongest!The pillar enterprise of the richest Chinese family!No matter how serious the loss of such a company is, you, a company that is far less famous than ours, came here and wanted to use the market price to form a joint venture with us and obtain a controlling stake?Think beautifully!Who is Huaxia Hi-Tech now?To put it bluntly, no matter how bad our Huaxia Hi-Tech is, it's still the lady's body!It's not the market price that can buy us at the price of a maid!If you want to form a joint venture with us, you have to pay more money and let us take advantage of it, or you can’t talk about it!We would rather not be cheap in the bad pot!

Look, this kind of thing is normal in China, let alone in the world?From an international point of view, why is China now a "low-end" country? A few years ago, tens of millions of shirts were exchanged for Boeing planes, but now they pretend to be local tyrants and want to take advantage of the "nobles"?What are you thinking!Take Thomson as an example, Jia Hongjian said that if he encourages tlc to buy Thomson's TV department now, even if it is a joint venture on the surface, Thomson might not take out all their patents at all. Sharing - the best way is to use part of the price as a price, and then ask for a large number of shares without paying, or do not require a large number of shares, but share the patent for a limited time!For example, these patents can be used casually within two or three years.But after the deadline, you have to pay to use it!This is of course being taken as a fool, but this is the inside, after all, the outside looks good, doesn't it! tlc acquired France Thomson's TV department and obtained a large number of patents... Does this sound amazing?

Of course, Jia Hongjian would not say that he was foolish enough to take advantage of this, and he never thought about establishing a joint venture company with Cisco, and then let Cisco invest in all the patents, so that Cisco was invested by Huaxia Hi-Tech. , That simply makes the board of directors feel that they are taking advantage of the fire-they have worked hard for decades to build such a large enterprise, and now it is such a capsized ship in the gutter, how many years of accumulation does Huaxia Hi-Tech want to take away from them?Where is such a good thing?

So relatively speaking, it is a more feasible method.That is, the two parties will establish a subsidiary in China.The two sides invest together specifically for the development of the Chinese market, using the fact that the Chinese market has not been too much affected by the Internet bubble, and the fact that the Chinese market is developing rapidly to benefit both parties!In this way, compared to Cisco and the like, they did not say that they would bring in their parent company.I just used some patents to temporarily share them out for price.Then the new company established after a joint venture with a Chinese company can quickly bring some cash flow...how could they not be happy?The same goes for Lucent and Nortel.To put it bluntly, these companies now have too much inventory to sell. If there is a market that can quickly bring them cash flow, it will not let their core competitive advantages disappear.It will not make them feel that they are being robbed, but temporarily "begrudgingly" in order to "make a comeback", then it is obviously easier for them to agree!

Moreover, Jia Hongjian is relatively more confident about such a joint venture targeting the Chinese market.Because he is more familiar with the Chinese market, even if it doesn't work, we can still take the upper-level route!If it doesn't work, we can still sell the product to an affiliated company—Tietong!After all, there is still a market to be found.But if Huaxia Hi-Tech takes over Nortel, then let Jia Hongjian and the others develop the North American market, and under such a big environment, he really doesn't have much confidence that he will be able to make a profit!

The route is well thought out, and the risk is minimized, but the problem is that it is better to choose the time to mention this matter!For example, Cisco is making less money now, but they haven't suffered serious losses!They only lost money in the first quarter, and the second quarter report hasn't come out yet!They haven't said that they must lay off workers!When we go to find someone now, they don't necessarily care too much, after all, they haven't "despaired".Now they are just stuck in the mud, and they can only thank them if they save them.But what if you wait until the mud deep in the quagmire reaches your neck?At this time, if you go to save others, the level of gratitude will be different, and it will directly be at the level of a lifesaver!

So if you want to get the best cooperation effect, it is obviously necessary to talk about it when the other party is most difficult, so that the effect will be the best.But on the other hand, Jia Hongjian also needs to pay attention to time control, because he is not the only one in the world who sees that the three companies in North America are unlucky. What if other companies also pay attention to joint ventures in the past?Of course, there is only one person who gives charcoal in a timely manner, which can certainly earn a lot of gratitude, but if there are two or three people, the gratitude to one of them may not be so deep!

For example, the company Alcatel has been very stable before, and even made a lot of money in the first quarter.In contrast, companies in the United States did not make money or even lost a lot, and Alcatel has not yet entered the US market.So will Alcatel want to cooperate with Lucent or Cisco?Buy something?If Jia Hongjian and the others were too late to attack, Alcatel would get all the benefits later, then obviously Jia Hongjian couldn't accept it!

So after thinking about it for a while, Jia Hongjian decided to stick to this matter. We should do it first. After all, even if people's "grateful" is a little less, less is better than nothing!Moreover, it is normal to talk about the joint venture for half a year or even a year. If you find someone to talk about at the most miserable time, and when the talks are about to be signed, it turns out that about a year has passed. Are you here?At that time, people thought that they could come to China to start a company by themselves, why must they have a joint venture with Huaxia Hi-Tech, right?But if we really talk about it now, Jia Hongjian really doesn't have much money!

Now it's June, and although the company's profits in May can be spent again, there is not much money that can be used.If you really want to spend one billion to eight hundred million to cooperate with others, Jia Hongjian will be quite tight with money, and even the working capital will be a little insufficient!And not to mention the need to save some money to buy those unfinished skyscrapers on the Shanghai stock market!Many of those buildings have already begun to be negotiated slowly. After the negotiation is completed, isn't it necessary to raise money for it?Even if it can be delayed for a few months, it still costs money!

So after much deliberation, Jia Hongjian is concerned about this matter. We can't talk to companies like Cisco for cooperation as soon as we come up. They have a big brand and we can't pay too much money. If we cooperate later, Cisco will If some patents are priced, this will directly account for 60% or even 70% of the shares. Will Jia Hongjian be happy?So after thinking about it, I think it is better to find a company that is not as powerful as Cisco to cooperate with, and it would be better to find a company with a smaller scale to cooperate with.

So what are the slightly smaller companies?After searching for a while, Jia Hongjian did not choose Cisco, Lucent and Nortel, but chose a company like 3!That's right, it is the US 3 company that Huawei chose to establish a joint venture with h3c in the previous life!This 3 company is the company founded by the so-called inventor of Ethernet. Such a company has been a big router manufacturer in the United States in modern times.However, Cisco also makes routers, and in the competition with Cisco, in March 2000, 3 decided not to compete with Cisco, so it withdrew from the high-end router market, focusing on low-end routers and network cards, as well as various Internet protection and Sharing agreements, software, and so on.Of course, in the high-end field, there are also Ethernet switches and server network cards that have a good market share, and even server network cards are still the second in the market after Intel!

From this point of view, China's Internet market is gradually developing, and domestic computer sales are gradually increasing.In this case, there will be more and more cases of using several computers at once, so routers will definitely enter thousands of households!So from this perspective, the market prospect must be great!From this point of view, although cooperation with 3 companies may not be as effective as cooperation with Cisco and other companies on the surface, and it is not very popular to get cdma patent authorization, but from another perspective After having such a joint venture, it will be of great help to Huaxia Hi-Tech in terms of the market share of domestic telecommunications basic products in the future, and it will help Huaxia Hi-Tech to improve its program-controlled switches and Ethernet switches in the future. It is the most useful for making great progress!After all, Huaxia Hi-Tech will go to the world in the future, and it will still sell various basic telecommunications products to the world just like Warwick in history!

At the same time, for these three companies, life after the stock market crash is really sad.Cisco itself is already so sad, how can these three companies get better?It can be said that the net profit of this company is really pitifully small!Even if it is not as terrible as Cisco's loss of profit, the difference is not too much. Compared with the same period last year, the profit has dropped by more than half!And the stock price in the market is really falling!From this point of view, the other party should definitely have the possibility and motivation of cooperation!So it should be okay to talk to the 3 companies first to discuss cooperation and practice hands? (To be continued..)