Coquettish Rebirth

8月23日，全国各大高校的新生入学陆续开始了。有的学校新生入学放到了8月28号29号，有的甚至放到了9月2号3号，不过最早的学校今年8月23号就要开始新生入校了。这最早进行新生入校的学校自然不多，全国范围内也就是一所而已。在8月22号的时候，琴岛方面的长宏几个门店就各门店抽调了几个人，组成了一个5人的小队专门负责第二天在琴岛海洋大学的营销过程。

Jia Hongjian’s joint marketing process with the school, and what is the model often used by distributors in other industries?To put it simply, it is renting school grounds!When this kind of freshmen enter school, people often come to rent a space and pull thousands of bicycles to sell.The price is not cheap and the quality is not good, but because of the proximity, it is easy for parents to buy it for their children!After all, there are 260 million students enrolled in the college entrance examination this year, and if there are an average of one thousand and dozens of colleges and universities, this is also a class of 2600 students!If there are 600 people, why not have more than 1000 people and [-] people buy bicycles?How big of a business is that?

What Huaxia Gaoke did this time was to set up a tent on an open space not far from the dormitory area of ​​the school, just to sell computers!There are 600 students in this class, let’s not talk about attracting 1000 people to buy machines, even if only 100 people are attracted to buy machines, this is not a lot!A school pulls down 100 people, isn't it worth [-] for a thousand schools?In this way, the sales of [-] that Mr. Jia asked everyone to help complete, wouldn't that be completed?Wouldn't that just slap Dawan old man in the face?Wouldn't that be embarrassing for Mr. Jia and ourselves?

Moreover, for such a marketing campaign, in addition to the five Changhong employees, Huaxia Hi-Tech also contacted the school specifically, and gave a little benefit in addition to the venue fee. As a result, the counselors of the whole school were asked to send text messages to the school. Students, ask who is willing to come to school to do a part-time job in advance, one hundred yuan a day.Then there are 5 Changhong employees with 5 assistants to do sales.In this way, the battle will be huge!Compared with what other bikes sell, the battle is much more beautiful!For example, Gu Lijia, a sophomore in the English Department of the School of Foreign Languages ​​at Haida University, chose to return to school early to work and play!

After the new students entered school this morning.This Gu Lijia started to pull people in all kinds of ways while wearing a sun hat!Seeing students and parents dragging their luggage and carrying paper bags with the dormitory building numbers written on them early in the morning, Gu Lijia went up to solicit business energetically! "Hello classmates, hello uncles and aunts, are you a freshman? I'm a second-year student at the School of Foreign Languages. I came here to help. Is there anything you don't understand?" Gu Lijia went up first and gave a very friendly introduction Where is the cafeteria, and where is the teaching building.Then he asked: "By the way, uncle and aunt, does Wang have a computer? I often have to write papers in school, and now the papers have to be printed, but I can't write them by hand. If you don't have a computer, go to an Internet cafe Typing or going to the computer room to type is quite expensive. In general, it is better to bring a computer to school now... By the way, if you bring a computer to school, you must pay attention. It is best to bring a laptop instead of a desktop, otherwise There is no one in the school during the winter and summer vacations, if some bad guy climbs into the dormitory, it will be easy to lose!"

"Really? It's true..." The students and parents seemed to be a little tempted.Gu Lijia saw that they were a little tempted, and immediately stepped up her offensive. "By the way, uncle and aunt, Huaxia Hi-Tech cooperated with our school to carry out a special activity of bringing notebooks into the campus. Others sell 3999 to 99 notebooks, but Huaxia Hi-Tech only sells them for less than 3900 now! I originally bought them for [-]. , now you can register with the student number on the school’s report bag, and you can enjoy a discount of [-] yuan. Only [-] yuan is enough!”

"Then why don't you go and have a look?" The parents looked at the child and found that the child was quite interested, so they just gritted their teeth and led the child and Gu Lijia to the big tent of Huaxia Hi-Tech.Chinese parents are the cutest parents in the world. Even if they don't make much money, when it comes time to spend money for their children, they are really willing to spend money!I thought that my children will need to use computers in the future, and then I saw that there is a discount right now.I really didn't plan to spend almost 4000 yuan, but seeing the child's interest and eagerness, I would rather grit my teeth and spend these few months' salary to go out!When the national average employee income just exceeds 1 yuan a year, 4000 yuan has to be spent.It's like asking ordinary families to spend more than 2012 yuan to buy computers for their children in 1. Isn't this a bit of a bite?

At the end of the day, the promoters of these students who were temporarily hired by Huaxia Hi-Tech really played a big role, and sold more than [-] units in one day!On average, one out of seven or eight freshmen buys it!And then when other colleges and universities gradually began to enroll new students, the same scenes appeared everywhere on campuses everywhere!The notebooks of Huaxia Hi-Tech are really sold on campus like bicycles!In this one-week school season, Jia Hongjian has been suppressing the sales volume. In fact, it has already exceeded [-], but he still makes everyone think that the overall sales volume is still growing slowly, making everyone think that it has not yet arrived. One hundred thousand!

But in fact, after such a one-week school season, how far has the overall sales reached?It has reached 30!It can be said that they have already sold the second batch of goods that Jia Hongjian finally forced Foxconn to work overtime!In such an overall one-week school season, 28 Huaxia Hi-Tech laptops were sold on campus, which means that each school sold almost 280 laptops on average!Then add the sales in the outside market for a week, and the overall sales volume has reached the initial 15 + 28 and then added to 9, which is as much as 52!

52, what is this concept?Coupled with a peak sales season at the end of the year, just two peak seasons alone would be almost a million sales, right?Even if it is close to that, it will be close to one million sales!There can also be 80 million units!What is this concept?In the three months between Gold, September, Silver October and the winter vacation, as long as you sell 20 to 100, it will be 100 million, right?This is equivalent to selling [-] million units in half a year!From this point of view, it can be considered that after Jia Hongjian's marketing, Huaxia Hi-Tech, which had never made a notebook before, really almost reached the level of Lianxiang!

Behind this, of course, is the effect of Jia Hongjian's cutting into the blind spots of the market, the effect of making cheap notebooks, a job that no one else has done for the time being, but also the credit of Jia Hongjian's marketing!If he hadn't adopted a quick fat-skimming tactic and bombarded with a large number of advertisements in the early stage, it would be impossible to achieve this effect!This kind of quick fat skimming tactic is a replica of the Japanese Casio's tactic that has dominated the entire calculator market!The emphasis is on high profits and high publicity costs in the early stage.Low profit and low publicity in the later stage!Relatively speaking, Apple's model is more of a slow skimming tactic, that is, the early publicity is not too violent, and it has always been tepid, but the price is not reduced very much, and the pursuit of overall profit is more Rate.Jia Hongjian's rapid skimming is purely a product of an organic combination of market share and profit margin!

Under this quick fat-skimming tactic, it was Jia Hongjian and others who used strategies such as garbage display screens to lower the overall manufacturing cost to more than 3400 yuan as a basis.With such a foundation, Jia Hongjian and the others have room to do various promotions!Even if this is the practice of hiring temporary promoters under the name of the campus.Then the last laptop, Jia Hongjian, and the others earned as little as 100 yuan and as much as 300 yuan!It seems that the overall profit margin is lower than 10%, but if the volume increases, it will still make a lot of money!Based on the net profit of 300 yuan per unit, if 100 million units are sold, then the net profit is 3 million yuan, and 200 million units are sold.That is a net profit of 6 million!Just selling notebooks and making a net profit of 6 million yuan a year is not bad, is it?

After the success of this kind of promotion in the new school season, Jia Hongjian would of course announce the results of his struggle to the promoters below.But this time he's not going to suppress anymore, he's going to give everyone a surprise, let everyone see how powerful they are!Let everyone see how strong they are!Their strength is great, their power is strong.That is Jia Hongjian's strength is great, that is Jia Hongjian's strength is strong!So soon, within Huaxia Hi-Tech, Jia Hongjian began to hold such a summary meeting with Huaxia Hi-Tech's marketing staff.

"I understand that everyone wants to know how many have been sold after such a week of hard work, whether they have sold 30 units, whether they have given Huaxia Hi-Tech a face, and whether they have given us mainland people a face. But before I talk about the results, I have to say something first. I must first thank you all, I have seen with my own eyes the scenes of everyone fighting at the grassroots level, and I know you have worked so hard! It’s really exhausting for you to sell notebooks while being baked by the sun in the early [-]s during the day. I don’t know how much sweat, how much water I drink, and how much I talk. I don’t know how chapped my lips are. How many times, I don’t know how many times my throat hurts. The clothes are wet and dry, and everyone’s face is covered with a layer of salt cream every day... Everyone has worked hard, even if the result of this struggle is that they did not sell [-] units I must also thank everyone, thank you..." Jia Hongjian gave a deep bow to the audience on the stage.

At this time, Wu Peiyu from Dawan couldn't help but feel a little sour when he heard Jia Hongjian's words and saw Jia Hongjian's actions.Although she did not participate in the specific marketing, she worked too hard before the marketing, and she also helped the hardware engineers and software engineers in the team in various ways!Everyone is a team, even if it is not her job, is she just reading comics?Could she just turn a blind eye?So even though she majored in industrial design, she went to the factory many times to help her colleagues communicate with the factory about various things.Talk about the built-in driver, talk about the life of one or two buttons, talk about durability in high temperature and high humidity environment, talk about the process of screen assembly process that causes a lot of screen light leakage, etc.Even though she has not participated in marketing, she has spent a lot of effort and sweat on this product!Hearing Boss Jia's thanks, she immediately felt that all her efforts were worthwhile, that someone acknowledged it, and someone thanked her!