Coquettish Rebirth

In fact, although Jia Hongjian didn't pay much attention to this Spring Festival Gala, after the first Spring Festival Gala of China Satellite TV in 2001, Jia Hongjian had already told his subordinates almost everything he thought.The next thing will be the same as what he planned a long time ago. He will gradually let his subordinates do it, so that the subordinates have the space to work independently.According to Collins, the CEO does not need to be omnipotent, a hero, or be on the front line of everything, as long as he puts the right people in the right positions to do the right things.

Now when the Chinese New Year is about to come, Jia Hongjian was reminded by the media that he remembered to pay attention to the Spring Festival Gala.In the end, I went to the station to pay attention, which is really amazing!It turns out that the 2002 China Satellite TV Spring Festival Gala was really organized according to Jia Hongjian's idea!At the same time, this year's Spring Festival Gala will continue the characteristics of last year's Spring Festival Gala - there will be a large number of stars from Hong Kong, Taiwan and overseas joining in. At the same time, the theme of the Spring Festival Gala and the audience is also quite clear, that is, it is aimed at young people. It is a group of people over 10 years old and under 30 years old, especially young couples!

It can be said that such a China Satellite TV Spring Festival Gala really transformed the concept of a traditional family reunion into a carnival-like concept.So, will such a carnival-style Spring Festival Gala be able to defeat CCTV's Spring Festival Gala?At this point no one knows!But there is one thing that everyone knows, that is, before the Spring Festival Gala of China Satellite TV and the Spring Festival Gala of CCTV, it was not so sharp.Between the two is actually more of a strategy where you hit yours and I hit me!

Needless to say, CCTV’s Spring Festival Gala is still the same set for thousands of years, with singing and dancing plus language programs, the same hosts, the same big names, and the same time period.But it's different on China Satellite TV. Under Jia Hongjian's decentralization, the Spring Festival Gala crew of China Satellite TV has carried out bold experiments and transformations. Such a Spring Festival Gala is nothing like a Spring Festival Gala!First of all, in order to learn the model of the New Year's Eve party in the United States.It must be made into the open air.But on the other hand, the Chinese have a habit of family reunion.At this time, how can everyone leave the house after the reunion dinner and come to the open-air China Satellite TV Spring Festival Gala to have fun together?After all, if this kind of open-air Spring Festival Gala does not have enough live audiences, it is really better to get it in the theater or simply come on the inside of the TV station!

So at the beginning, the China Satellite TV team thought about targeting young people, especially couples, and those who came to Shanghai to work or work from other places, especially those who did not go home during the Chinese New Year.So as early as a month ago.Then there will be all kinds of publicity in Shanghai.Even in order to allow everyone to travel conveniently on New Year's Eve, Huaxia Satellite TV also specially found Huaxia Hi-Tech, and asked the taxi company under Huaxia Hi-Tech that has been established for several years to send buses out to pull people in various districts!At that time, the buses rented out by Huaxia will pull people over for free, and then pull people back for free!Is this part of the investment alone enough?

Moreover, the design of such a Spring Festival Gala is different from that of CCTV. The design of such a Spring Festival Gala officially starts at 9 o'clock in the evening.It was a full hour later than CCTV's Spring Festival Gala. All in all, it was designed so that everyone could come and watch it after eating a little bit!Although the traffic in Shanghai will definitely not be congested at all on New Year's Eve, it still takes an hour or even more than an hour to come from a farther place!This time, China Satellite TV's Spring Festival Gala was held at the People's Square in Shanghai.Such a huge People's Square was the racetrack in Shanghai before the liberation, which was the place where the upper class of society used to bet on horse racing at that time!Such a land boundary was later changed into a square, which was also a full 14 square meters.It can accommodate 120 million people!

In order to be able to hold an open-air Spring Festival Gala on New Year's Eve, the Shanghai Municipal Government also gave considerable support.First of all, they started artificial snowfall at the gate of their city government a few days in advance, trying to get all the snow, water, and snow from the sky, so that there would be no snow on the day of the Spring Festival Gala... Wait!Why is it done in front of the Shanghai government?Of course it's at the door!Because the back of such a square is the government building, the south is the Shanghai Museum, the horse racing seat before the square is the current Shanghai Grand Theater, and the east of the square is the Urban Planning Museum.And here is not far from Nanjin Road, the ten-mile foreign market before Shanghai, and it takes only a few minutes to walk there.The location is quite good!So remove the snow in advance at the government gate, that's it!

Originally, according to the prediction of the Spring Festival Gala team, 1 people can come on such a night, and the overall atmosphere seems to be enough.But after the registration was released, it turned out that on the morning of the New Year's Eve, there were a total of more than 4 people who signed up to come!It turns out that many families in Shanghai are quite open-minded, and they don't have the habit of keeping old age in the north.Even many people no longer eat New Year's Eve dinner at their own home!They simply go out to eat on New Year's Eve, and go home to do whatever they like after eating, and there are not many people in Shanghai who want to watch the CCTV Spring Festival Gala!After having such a large-scale New Year's Eve carnival held by China Satellite TV, many people really have nothing to do and feel that they want to come and see it if they don't spend money anyway.So as soon as you sign up, the number of people will rise in a straight line!

Once the number of people increases, it will bring a lot of pressure to the city police department - then more police uncles will have to be arranged to maintain law and order!Don't let thieves come over and steal wallets while there are so many people!Moreover, in order to prevent trampling and prevent fires, all kinds of isolation fences and fire-fighting equipment must be prepared in advance, and even doctors, nurses, and ambulances must be prepared to stand by in the surrounding area in case someone suddenly becomes ill!The preparation behind such a set is troublesome, right?But the trouble is the trouble, it really looks really good!

Jia Hongjian and his family, together with Wang Koulan and the others, planned to drive directly to the scene to watch.Before going there, everyone was really dressed in thick clothes, like Ye Jing, who wore two pairs of thick socks, snow boots, thermal underwear, cashmere sweater and Thick down jacket.After that, there are earmuffs, masks, and gloves... This girl is fully armed!And after she finished dressing like this, she still didn't look like a penguin at all, and she was still quite slender and had a figure!This is amazing!

After Jia Hongjian and his group ate the New Year's Eve dinner together, they drove to the city center together.When they got to the city center, it was already 08:30, and then they parked the car and got out of the car and came to the scene to have a look, I'll go!There are so many people!On paper, 4 people don't seem to be many, but when you actually arrive at the scene, and when you really get in front of these 4 people, it really feels like it's boundless!I feel that there are dark crowds everywhere, and there are people everywhere!The site is surrounded by isolation fences, which are like "Hui"-shaped circles separating people, and in the middle of each circle of people, there are two isolation fences separating a two-meter-wide road. This is Prepared for police duty and patrol.So for such a scene, it really spread out like a "back" ring from the inside to the outside, and the center is a small stage. Presumably, various actors will directly perform on the stage at that time!

After Jia Hongjian and the others arrived, they made a phone call, and staff soon came out to pick them up.Jia Hongjian and the others, do they still need to be ranked outside like ordinary audience?Of course they have the innermost VIP position!Although this VIP position is also standing, it is quite close to the stage, and standing is really better than sitting in this weather!It might get cold just sitting there!Although the temperature in Shanghai is not low, and it is only minus three degrees at night, it always makes people feel tidal, and the wind always seems to be blowing through the clothes and blowing into the bones of the people!So it's actually still warmer standing up!

In the passage used by the police at the scene, there are often staff walking around with disposable cups and large water bottles.In order to protect everyone from freezing, China Satellite TV provided hot tea for free on the spot.Jia Hongjian and the others don't need to ask for it, the staff will deliver it directly.This free hot tea is not made of black tea or green tea, but barley tea with a little honey. It tastes really good on the lips and teeth, and it really feels warm all over the body after drinking it!Jia Hongjian and the others came to the scene and waited for a while. The Spring Festival Gala was about to start.

First of all, the lights on the stage were suddenly turned on, and the staff came on the stage and began to test the microphones, and the audience immediately looked at the stage.Everyone was wondering if there would be a host coming on stage, and when the host came on stage, the Spring Festival Gala would start, right?In the end, who knew that after waiting for a long time, I didn't see the host come on stage. Just when everyone was a little impatient, when someone realized that it was already eight o'clock, all of a sudden, there was a scream coming from a corner. And the sound of riots! "Liu Dehua!" "It's Liu Dehua!" Someone shouted one after another!

That's right, Liu Dehua is here!I saw Liu Dehua wearing thick clothes, accompanied by the staff and security, quickly walked through the police passage, and went directly to the stage.As soon as he came on stage, he took off his down jacket, put on a suit and held a microphone, and shouted to the audience, "Hello everyone, I am Liu Dehua, and I am very honored to be here with you to participate in this New Year's Eve of China Satellite TV. Carnival, today there is no host, no master of ceremonies, I will be the first to perform on stage, and then I will present a song "Congratulations" to everyone!"