Coquettish Rebirth

Such an open-air Spring Festival carnival season on China Satellite TV is really a big deal!In addition to Liu Dehua Guo Fucheng, there are also foreign queens such as Mariah Carey, Madonna, Whitney Houston, and young people like Westlife and Britney Spears. Idol, and finally Beckham's wife, former Spice Spice Victoria Beckham!These stars come here to sing. In addition to the singing programs, in order to take care of the habits of the Chinese audience, of course there are samba troupes from Brazil and various dance performances, and even Guo Degang, etc. Waiting for live crosstalk by folk artists.

To be honest, the cold weather of the Chinese New Year really froze the Brazilians enough!It's minus three degrees, and the Brazilian girl still dances back and forth in clothes that leak her belly and thighs!Is it not cold like a dog?In order for the Brazilian dance troupe to survive, Jia Hongjian and the others bought warm babies everywhere, the kind that can be torn apart and attached to the body in winter.Although it is said that the girls in the Brazilian dance troupe all have belly leaks, they also re-customized their clothes, covering the belly with cloth and changing them to flesh-colored tighter ones.In this way, the inside can still be used to warm the baby, and at least the outside looks okay.But just like that, these girls were really frozen like dogs. After dancing for 5 minutes, they went back one by one and put on our Chinese military coats, which were still shaking like chaff!One by one, hurry up and drink our Chinese ginger soup with big bowls!

Having said that, such an open-air Spring Festival carnival season is quite eye-catching. In addition to the 4 people who came to watch the scene, there are also quite a lot of viewers nationwide!Last year, China Satellite TV's Spring Festival Gala was really amazing.Comparable to the opening of a large-scale international sports meeting, it really fascinated the Chinese people to watch, so many of these people are looking forward to China Satellite TV's Spring Festival Gala this year.And such a China Satellite TV Spring Festival Gala is really popular in the ratings!The audience rating of this Spring Festival Gala was as high as 53% that night!And CCTV's Spring Festival Gala had an audience rating of just over 42%!In this regard, China Satellite TV's Spring Festival Gala really surpassed CCTV's Spring Festival Gala!At least in terms of attractiveness, it directly exceeds it!

Such a ratings survey was conducted by China Nielsen based on a sample of 100 sample cities.200 households were randomly sampled in each city, and a total of 20000 households watched or watched China Satellite TV or CCTV Spring Festival Gala on the evening of Chinese New Year's Eve.A total of 19143 households, that is, 95.7% of the surveyed households watched the Spring Festival Gala.In such a proportion, 53% watched the Spring Festival Gala of China Satellite TV, and less than 43% watched the Spring Festival Gala of CCTV.From this point of view, it cannot be proved that the ratings of China Satellite TV's Spring Festival Gala surpassed that of CCTV?

Such a result certainly made Jia Hongjian happy, but the media watching were even happier!For the media, they are the kind who watch the excitement and are not afraid of big things.How could they not be excited after seeing China Satellite TV's Spring Festival Gala ratings successfully surpassing CCTV.In their view, this is the performance of China Satellite TV challenging CCTV step by step and effectively snatching the dominant position from CCTV!CCTV's previous status in the country was just like a master!Other TV stations and even other media are not on the same scale in front of CCTV!That is directly the same as the comparison of body and strength between adults and children!But now, this Huaxia Satellite TV has actually started to play CCTV with the local TV station!This Huaxia Satellite TV has snatched the World Cup broadcasting rights from CCTV, which was once forbidden by CCTV, and now it has defeated CCTV again in the Spring Festival Gala!This develops further.Will China Satellite TV beating CCTV just like an adult beating a child!

This is too much for the imagination of the reporters!In the comments of these reporters, each of them was actively analyzing why China Satellite TV was able to "beat" CCTV.Although at this time of the first day of the new year, the newspapers are actually on holiday, and they are not actually published.But the reporters who have nothing to do and eat and drink too much with their relatives are still paying attention to the affairs of China Satellite TV and CCTV, and some reporters have even started writing articles in advance!For example, a reporter from "Yangtze Evening News" is writing an article trying to analyze why CCTV has not competed with China Satellite TV in the Spring Festival Gala——

"CCTV was overtaken by Huaxia Hi-Tech this time. It can be said that it is a result of its own fault. In recent years, with the departure of Chen Peisi and others, CCTV's Spring Festival Gala production level has become more and more conservative. Although the technology is getting more and more advanced, Although the Spring Festival Gala still brings annual catchphrases to everyone every year, it has to be said that CCTV’s overall thinking in the Spring Festival Gala is becoming more and more conservative. Their conservatism is not only conservative in the scale of the program, the conservative scale may be It will be affected by the political and economic situation and even the international situation, but in terms of the overall design of the show, CCTV has not made any innovations for several years. In the early 90s, CCTV could try to live broadcast the Spring Festival Gala in the open air in Gongti. In the mid-90s, CCTV could try to broadcast the Spring Festival Gala on the same stage in three places, but today, CCTV has returned to the old road of the 80s.

In addition to program background innovation and stage technology innovation.CCTV no longer has any innovations.But China Satellite TV is different. In the Spring Festival Gala of China Satellite TV, we saw that they are innovating and trying new models every year.From this point of view, CCTV is already old, and CCTV does not have the momentum of China Satellite TV.This time, if CCTV's ratings are really surpassed by China Satellite TV, it should be taken for granted.If it doesn't exceed, then it will be a matter of time before CCTV's Spring Festival Gala ratings are surpassed..."

In addition to such a reporter from the "Yangtze Evening News" who wrote articles, there were quite a few other reporters who wrote articles.For example, Lao Cao, a reporter from the "Yanjing Times", wrote in this way: "Maybe CCTV will justify their conservatism and regress, maybe they will say that all this is because of China's large population, difficult to adjust, and the audience's aesthetic level It has increased year by year, but the level of production staff has not improved as fast as the audience. Perhaps when there was no China Satellite TV, we would easily accept such an explanation. But after having China Satellite TV, we were surprised to find that why Facing the audience with the same large population, difficult to adjust and rising aesthetic level year by year, how can China Satellite TV innovate every year? How can China Satellite TV always make people’s eyes shine? This has to make us think, CCTV’s Is the explanation true, what they think, or is it just an excuse? But even if it’s just an excuse, with the strong competition from China Satellite TV, we believe that CCTV will soon catch up, because if it doesn’t catch up, Then the future that awaits them may be completely unimaginable!"

Everyone in the media is quite optimistic about China Satellite TV, and everyone is not optimistic about CCTV.For the media, CCTV is like a big monster representing an ancient and hard system. When there is no challenger, everyone may just look at the big monster and feel uncomfortable, but when someone really stands up After the challenge, of course many people will watch the fun and hope that the challenge will be successful!Even in some people's eyes, the success of this challenge seems to represent the victory of the market over administrative power!It seems that if a challenger like China Satellite TV appears in other industries, it can quickly kill the state-owned giants in that industry.

For the media, such an opportunity for China Satellite TV to surpass CCTV is like a carnival.But for China Satellite TV, for Jiahong's family, such a result is just the beginning!When they came back from vacation after the year, they started discussing how to further consolidate China TV's leading position in CCTV next year's Spring Festival Gala. In addition to Jia Hongjian and the person in charge of the party department, there were also advertisements attending such a meeting. Tan Xisong from the Ministry of Education. "I think we can slightly reduce the demand for foreign performing arts groups, so that our investment can also be reduced, and at the same time, we can also promote some domestic language actors, especially in mainland China. I think we can choose Actors who rank second or third in a single project can achieve the goal of quickly consolidating the market and expanding profits by helping them make them popular..."

While Jia Hongjian was talking, he suddenly heard a knock on the door of the conference room, and then saw them open, and then saw the deputy director Yang Guang walk in with a solemn expression.The old man walked up to Jia Hongjian's side, leaned down and whispered something in Jia Hongjian's ear, "Mr. Jia, I heard a message from CCTV's financial channel, saying that the 315 party that CCTV turned back might be possible." We're going to take Huaxia Hi-Tech!" "What? Are you sure?" Jia Hongjian immediately asked back. "Basically yes, although I have resigned, the old guys over there have not left much. The new order passed down to them from above, they also know that it is vindictive, so someone sent a text message with an unfamiliar mobile phone number It's on my phone..." The old man said hastily.While talking, he also took out his mobile phone to show Jia Hongjian.Jia Hongjian took it over and took a look, and sure enough, he saw that it said "Beware of 315, CCTV is going to take Huaxia Hi-Tech into operation"!

wipe!What does this mean?CCTV obviously can't beat Jia Hongjian, so they want to do it in private?At the 315 Gala, Jia Hongjian knew that it was not good for future generations to expose all kinds of products on CCTV.Even Guo Degang’s endorsement of hidden secret oil discharge and so on, isn’t it all taken off the shelves because of 315?Of course, what was exposed at the 315 Gala in history is basically a problem with the product, and it is impossible to say that CCTV will forcefully discredit it.So if you want to make Huaxia Hi-Tech products at this 315 party, at most you will pick out some minor flaws. It is impossible to pick out any major flaws, such as unsalable or off-shelf Huaxia Hi-Tech products, right?But there is also a problem, that is, Jia Hongjian can't let the other party disgust him so clearly!People who have the right to speak can take the opportunity to retaliate?Is this still reasonable?Looking back, picking a bunch of faults like picking bones from a mess of eggs, and then making an exaggerated evaluation, even if it doesn't affect the market, it's uncomfortable to be disgusted!